{"id":8549,"date":"2020-11-30T15:23:39","date_gmt":"2020-11-30T08:23:39","guid":{"rendered":"https:\/\/news.appota.com\/?p=8549"},"modified":"2021-04-22T15:28:18","modified_gmt":"2021-04-22T08:28:18","slug":"6-bai-hoc-dat-gia-trong-chien-luoc-doi-thuong-hieu-cua-burberry","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/6-bai-hoc-dat-gia-trong-chien-luoc-doi-thuong-hieu-cua-burberry\/","title":{"rendered":"6 b\u00e0i h\u1ecdc “\u0111\u1eaft gi\u00e1” trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Burberry"},"content":{"rendered":"

N\u0103m 2016, Burberry \u0111\u00e3 t\u00edch c\u1ef1c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn nh\u01b0ng v\u1eabn d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1edd th\u1ebf m\u00e0 Burberry ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1eddi trang sang tr\u1ecdng.<\/p>\n

<\/p>\n

Burberry l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh gi\u00e1 tr\u1ecb (nh\u1eefng l\u1ee3i \u00edch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i khi mua m\u1ed9t s\u1ea3n ph\u1ea9m) d\u1ef1a tr\u00ean c\u1ea3 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng v\u00e0 c\u1ea3m x\u00fac. C\u00e1c l\u1ee3i \u00edch v\u1ec1 ch\u1ee9c n\u0103ng bao g\u1ed3m ch\u1ea5t l\u01b0\u1ee3ng cao, s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 ki\u1ec3u d\u00e1ng hi\u1ec7n \u0111\u1ea1i, s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c thi\u1ebft k\u1ebf c\u1ed5 \u0111i\u1ec3n.<\/p>\n

Burberry \u0111\u1ee9ng gi\u1eefa 2 l\u1ef1a ch\u1ecdn: Thay \u0111\u1ed5i hay l\u00e0 Ch\u1ebft?<\/h2>\n

V\u00e0o n\u0103m 2016, d\u00f9 n\u1ed7 l\u1ef1c \u0111\u1ec3 gi\u00e0nh l\u1ea1i th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n nh\u01b0ng Burberry v\u1eabn sa s\u00fat trong ph\u00e2n kh\u00fac th\u1eddi trang cao c\u1ea5p. Th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 v\u1ed1n c\u00f3 nhi\u1ec1u th\u00e1ch th\u1ee9c h\u01a1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng v\u00ec n\u00f3 \u0111\u00f2i h\u1ecfi c\u00e1c c\u00f4ng ty ph\u1ea3i li\u00ean t\u1ee5c ph\u1ea3i thay \u0111\u1ed5i, v\u01b0\u1ee3t tr\u00ean mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"6<\/a><\/p>\n

Burberry ph\u1ee5c v\u1ee5 \u0111\u1ed3ng th\u1eddi nh\u1eefng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i v\u00e0 tr\u01b0\u1edfng th\u00e0nh nh\u01b0ng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb l\u1ea1i nh\u1eafm v\u00e0o nh\u00f3m kh\u00e1ch tr\u1ebb tu\u1ed5i. B\u1edfi v\u1eady khi c\u00f3 \u0111\u01b0\u1ee3c t\u1eadp kh\u00e1ch h\u00e0ng tr\u1ebb th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn tu\u1ed5i c\u0169ng d\u1ea7n xa c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c c\u0169ng \u0111\u01b0a ra k\u1ebft lu\u1eadn t\u01b0\u01a1ng t\u1ef1, c\u1ee5 th\u1ec3 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i mua h\u00e0ng xa x\u1ec9 ch\u1ec9 \u0111\u1ec3 gi\u1ea3i tr\u00ed v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c c\u00f4ng nh\u1eadn trong khi ng\u01b0\u1eddi l\u1edbn tu\u1ed5i mua h\u00e0ng \u0111\u1ec3 t\u00ecm l\u1ea1i s\u1ef1 th\u01b0 th\u00e1i.<\/p>\n

Nh\u1eefng n\u0103m sau \u0111\u00f3, Burberry \u0111\u00e3 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a> c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn, tung ra m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 m\u00f4 t\u00edp th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng, s\u00e1ng t\u1ea1o, t\u1ef1 tin v\u00e0 c\u00f3 t\u01b0 duy ti\u1ebfn b\u1ed9. T\u1ea5t c\u1ea3 \u0111\u1ec1u xoay quanh c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nh\u1eefng b\u00e0i h\u1ecdc v\u1ec1 thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Burberry<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Burberry \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft th\u00e0nh 6 b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 kh\u00f4ng b\u1ecb m\u1ea5t kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong><\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Burberry c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh b\u1ed1n lo\u1ea1i: ph\u1ee5 ki\u1ec7n, qu\u1ea7n \u00e1o n\u1eef, qu\u1ea7n \u00e1o nam v\u00e0 qu\u1ea7n \u00e1o tr\u1ebb em.<\/p>\n

\"6<\/a><\/p>\n

M\u1eb7c d\u00f9 Burberry cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau, nh\u01b0ng n\u00f3 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua c\u00e1c m\u1eb7t h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nhi\u1ec1u m\u1ee9c gi\u00e1 kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong khi v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1ed9 \u0111\u1ed9c quy\u1ec1n.<\/p>\n

Trong su\u1ed1t nh\u1eefng n\u0103m qua, c\u00f4ng ty \u0111\u00e3 li\u00ean t\u1ee5c b\u1ed5 sung c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111a d\u1ea1ng ho\u00e1 ch\u00fang v\u00e0 khi\u1ebfn ch\u00fang tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi c\u1ea3 nam gi\u1edbi v\u00e0 ph\u1ee5 n\u1eef s\u1ed1ng \u1edf nh\u1eefng v\u00f9ng kh\u00ed h\u1eadu \u1ea5m. Tr\u01b0\u1edbc \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c b\u1ed9 s\u01b0u t\u1eadp thu \u0111\u00f4ng v\u00ec h\u1ecd nh\u1eafm v\u00e0o th\u1ecb tr\u01b0\u1eddng V\u01b0\u01a1ng qu\u1ed1c Anh. Hi\u1ec7n t\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi tr\u1ebb thu\u1ed9c th\u1ebf h\u1ec7 Y Ch\u00e2u \u00c1 nh\u01b0 m\u1ed9t h\u01b0\u1edbng nh\u1eb1m ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

Danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00ec n\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u01a1n gi\u1ea3n, t\u1ed1i gi\u1ea3n c\u0169ng nh\u01b0 s\u1ef1 \u0111\u1ed5i m\u1edbi v\u1ec1 s\u1ea3n ph\u1ea9m, ph\u00e1 c\u00e1ch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 gu th\u1eddi trang to\u00e0n c\u1ea7u.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh th\u1eddi trang cao c\u1ea5p hi\u1ec7n \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd v\u00e0 \u201cth\u00f4ng minh\u201d h\u01a1n khi n\u00f3i \u0111\u1ebfn qu\u1ea7n \u00e1o, \u0111\u1ed3ng th\u1eddi h\u1ecd c\u0169ng t\u00ecm ki\u1ebfm s\u1ef1 li\u00ean k\u1ebft v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9. C\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau l\u00e0 \u0111i\u1ec1u thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi<\/strong><\/p>\n

Th\u1eddi trang nhanh \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u01b0 m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 c\u1ee7a ng\u00e0nh trong hai th\u1eadp k\u1ef7 qua. M\u1eb7c d\u00f9 n\u00f3 b\u1ecb t\u00e1ch bi\u1ec7t v\u1edbi th\u1eddi trang sang tr\u1ecdng, nh\u01b0ng m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t l\u00e0 l\u1ecbch tr\u00ecnh tung ra s\u1ea3n ph\u1ea9m b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c s\u1ea3n ph\u1ea9m may m\u1eb7c trong ng\u00e0nh th\u1eddi trang s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh hai l\u1ea7n m\u1ed9t n\u0103m theo ti\u1ec1n \u0111\u1ec1 c\u1ee7a c\u00e1c b\u1ed9 s\u01b0u t\u1eadp: m\u00f9a l\u1ea1nh v\u00e0 m\u00f9a \u1ea5m; sau \u0111\u00f3 t\u0103ng l\u00ean b\u1ed1n l\u1ea7n; v\u00e0 cu\u1ed1i c\u00f9ng, ng\u00e0nh th\u1eddi trang nhanh ho\u00e0n to\u00e0n xo\u00e1 s\u1ed5 l\u1ecbch tr\u00ecnh, b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t v\u00e0 c\u00f3 h\u00e0ng m\u1edbi quanh n\u0103m. C\u00f3 ngh\u0129a l\u00e0 c\u1ee9 m\u1ed9t l\u1ea7n b\u1ea1n mua s\u1eafm, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng kh\u00e1c \u2013 v\u00ed d\u1ee5 nh\u01b0 Zara.<\/p>\n

\"6<\/a><\/p>\n

Khi \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tr\u1ebb, Burberry (v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 kh\u00e1c) ch\u00fa \u00fd \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u0169ng nh\u01b0 mong mu\u1ed1n thay \u0111\u1ed5i c\u1ee7a h\u1ecd. Th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi li\u00ean t\u1ee5c trong n\u0103m, \u0111\u1ed3ng th\u1eddi th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t c\u00e1c h\u1ee3p t\u00e1c.<\/p>\n

\u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng cho ra m\u1eaft m\u1ed9t logo v\u00e0 h\u1ecda ti\u1ebft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, m\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 b\u1ed5 sung cho \u0111i\u1ec3m nh\u1ea5n nh\u1eadn di\u1ec7n v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a Burberry.<\/p>\n

M\u1eb7c d\u00f9 b\u1ecb ch\u1ec9 tr\u00edch n\u1eb7ng n\u1ec1 t\u1eeb ph\u00eda c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh t\u1ea7m nh\u00ecn c\u1ee7a gi\u00e1m \u0111\u1ed1c m\u1edbi. C\u1ee5 th\u1ec3, n\u00f3 th\u1ec3 hi\u1ec7n mong mu\u1ed1n s\u00e1ng t\u1ea1o khi th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 thu\u1ed9c nhi\u1ec1u nh\u00f3m kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 ho\u1ea1 (ng\u01b0\u1eddi \u0111\u00e3 thi\u1ebft k\u1ebf m\u00f4 t\u00edp m\u1edbi).<\/p>\n

V\u00ec v\u1eady, \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ebb, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 nh\u1ea5n m\u1ea1nh s\u1ee9c m\u1ea1nh c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch kh\u1eb3ng \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a n\u00f3, kh\u00f4ng ph\u1ea3i b\u1eb1ng c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng c\u1ed1t l\u00f5i. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a c\u00f4ng ty khi h\u1ecd t\u1ef1 tin h\u00e0nh \u0111\u1ed9ng theo xu h\u01b0\u1edbng m\u1edbi. N\u00f3 c\u0169ng l\u00e0m t\u0103ng th\u00eam s\u1ef1 t\u00f2 m\u00f2 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi ta mong \u0111\u1ee3i nh\u1eefng \u0111i\u1ec1u s\u1ebd x\u1ea3y ra.<\/p>\n

T\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u00f2 m\u00f2 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

\u0110\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, Burberry \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o c\u00f4ng ngh\u1ec7. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00f4ng ty ph\u1ea3i tr\u1ea3 gi\u00e1 r\u1ea5t nhi\u1ec1u, kh\u00f4ng ch\u1ec9 v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh cho s\u1ef1 \u0111\u1ed5i m\u1edbi t\u1ea1i c\u1eeda h\u00e0ng m\u00e0 c\u00f2n trong vi\u1ec7c thay \u0111\u1ed5i v\u0103n ho\u00e1 c\u1ee9ng nh\u1eafc c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"6<\/a><\/p>\n

R\u1ea5t may, \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh. Tu\u1ea7n l\u1ec5 th\u1eddi trang London n\u0103m nay \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo h\u01b0\u1edbng k\u1ef9 thu\u1eadt s\u1ed1, do \u0111\u00f3, nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 m\u00e0 Burberry th\u1ef1c hi\u1ec7n t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc \u0111\u00e3 gi\u00fap h\u00e3ng chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho c\u00e1c s\u1ef1 ki\u1ec7n di\u1ec5n ra trong ng\u00e0y h\u00f4m nay.<\/p>\n

H\u00e3y c\u00f9ng ph\u00e2n t\u00edch c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd:<\/em><\/p>\n

N\u0103m 2012, Burberry chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh b\u00e1n l\u1ebb multi-channel sang omni-channel, s\u1edbm h\u01a1n c\u00e1c c\u00f4ng ty kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y b\u00e1n l\u1ebb omni-channel c\u00f3 g\u00f3c nh\u00ecn r\u1ed9ng h\u01a1n v\u1ec1 c\u00e1ch ng\u01b0\u1eddi mua h\u00e0ng di chuy\u1ec3n trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, cung c\u1ea5p nhi\u1ec1u tu\u1ef3 ch\u1ecdn \u0111\u1ec3 ho\u00e0n t\u1ea5t giao d\u1ecbch mua \u1edf nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau. T\u1ea5t nhi\u00ean, m\u1ed7i l\u1ef1a ch\u1ecdn trong s\u1ed1 \u0111\u00f3 \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1ec1 m\u1eb7t kh\u00e1i ni\u1ec7m v\u00e0 ch\u1ee9c n\u0103ng c\u00f9ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.<\/p>\n

Burberry ch\u1ea5p nh\u1eadn s\u1ed1 ho\u00e1 c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. V\u00ed d\u1ee5, h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng g\u01b0\u01a1ng th\u00f4ng minh trong c\u1eeda h\u00e0ng flagship v\u00e0o \u0111\u1ea7u n\u0103m 2012. Sau \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 kh\u00e1c c\u0169ng l\u1ea7n l\u01b0\u1ee3t \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt n\u00e0y.<\/p>\n

– B\u1eb1ng c\u00e1ch \u0111\u00f3, Burberry \u0111\u00e3 chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh kinh doanh d\u1ef1a v\u00e0o b\u00e1n h\u00e0ng sang m\u00f4 h\u00ecnh kinh doanh d\u1ef1a v\u00e0o kh\u00e1ch h\u00e0ng, mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00f4ng ngh\u1ec7 t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111\u00f3.<\/p>\n

-B\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng g\u1eafn li\u1ec1n kh\u00f4ng ch\u1ec9 v\u1edbi mua s\u1eafm m\u00e0 c\u00f2n v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n \u00e2m nh\u1ea1c v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ed9c nh\u1ea5t m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u01b0a t\u1eebng th\u1ea5y, Burberry nh\u1ea5n m\u1ea1nh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh l\u00e0: Nh\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m sang tr\u1ecdng, \u0111\u1ed9c nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Kh\u1ea3 n\u0103ng t\u00e1i t\u1ea1o l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Burberry c\u0169ng c\u1ea3i thi\u1ec7n n\u0103ng l\u1ef1c c\u1ee7a c\u00f4ng ty trong vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi th\u00f4ng minh, c\u00f4ng ty \u0111\u00e3 c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i.<\/p>\n

– B\u1eb1ng c\u00e1ch gi\u1ea3m kho\u1ea3ng c\u00e1ch gi\u1eefa m\u00f4i tr\u01b0\u1eddng b\u00e1n h\u00e0ng v\u1eadt l\u00fd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y h\u1ecd kh\u00f4ng c\u00f2n quan t\u00e2m \u0111\u1ebfn l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0, kh\u00e1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang truy\u1ec1n th\u1ed1ng.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng tri\u1ec3n khai kh\u00f4ng gian web \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1 nh\u00e2n ho\u00e1, cho ph\u00e9p giao ti\u1ebfp 1-1 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ea3i thi\u1ec7n ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. K\u1ebft qu\u1ea3 sau nh\u1eefng n\u1ed7 l\u1ef1c, Burberry \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 c\u00f4ng ty d\u1eabn \u0111\u1ea7u v\u1ec1 \u0111\u1ed5i m\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 trong ng\u00e0nh b\u00e1n l\u1ebb cao c\u1ea5p.<\/p>\n

\u0110\u1ea7u t\u01b0 v\u00e0o nh\u1eefng g\u00ec th\u1ecb tr\u01b0\u1eddng n\u1ed5i b\u1eadt mu\u1ed1n<\/strong><\/p>\n

Burberry nh\u1eadn ra s\u1ee9c m\u1ea1nh v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng xa x\u1ec9 Ch\u00e2u \u00c1 \u0111\u1ed1i v\u1edbi ng\u00e0nh th\u1eddi trang. Thay v\u00ec c\u1ed1 g\u1eafng l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, Burberry \u0111\u00e3 mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng Ch\u00e2u \u00c1 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n \u2013 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady.<\/p>\n

\"6<\/a><\/p>\n

T\u1ea1i Th\u00e2m Quy\u1ebfn, Trung Qu\u1ed1c, c\u00f4ng ty \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 \u0111\u1ecba ph\u01b0\u01a1ng Tencent \u0111\u1ec3 ra m\u1eaft m\u1ed9t c\u1eeda h\u00e0ng concept, s\u1eed d\u1ee5ng c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u1ef1c t\u1ebf \u1ea3o. Tencent s\u1edf h\u1eefu WeChat, cho ph\u00e9p ng\u01b0\u1eddi mua h\u00e0ng qu\u00e9t m\u00e3 QR trong c\u1eeda h\u00e0ng v\u00e0 nh\u1eadn th\u00f4ng tin s\u1ea3n ph\u1ea9m tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1 th\u00f4ng qua n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

Kh\u00e1ch h\u00e0ng Trung Qu\u1ed1c chi\u1ebfm 40% doanh thu c\u1ee7a Burberry. V\u00ec v\u1eady, c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd ch\u1ec9 c\u00f3 \u00fd ngh\u0129a khi n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u1edbi th\u00e0nh l\u1eadp.<\/p>\n

C\u1eaft \u0111\u1ee9t r\u00e0ng bu\u1ed9c v\u1edbi c\u00e1c m\u00f3n h\u00e0ng kh\u00f4ng b\u1ec1n v\u1eefng<\/strong><\/p>\n

V\u00e0o n\u0103m 2018, Burberry \u0111\u00e3 \u0111\u1ed1t h\u00e0ng tri\u1ec7u h\u00e0ng t\u1ed3n kho ch\u01b0a b\u00e1n \u0111\u01b0\u1ee3c (qu\u1ea7n \u00e1o, n\u01b0\u1edbc hoa v\u00e0 ph\u1ee5 ki\u1ec7n) \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 l\u00e0m d\u1ea5y l\u00ean nhi\u1ec1u cu\u1ed9c tranh lu\u1eadn v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang xa x\u1ec9 v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c b\u1ea3o v\u1ec7 h\u00e0ng t\u1ed3n kho (x\u00e9t \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 m\u00f4i tr\u01b0\u1eddng).<\/p>\n

\"6<\/a><\/p>\n

V\u1ec1 l\u00fd thuy\u1ebft, vi\u1ec7c \u0111\u1ed1t h\u00e0ng t\u1ed3n kho ch\u01b0a b\u00e1n c\u1ee7a Burberry l\u00e0 h\u1ee3p l\u00fd v\u00ec n\u00f3 \u0111\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh \u0111\u1ed9c quy\u1ec1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng b\u1ecb suy gi\u1ea3m do \u0111\u1ecbnh gi\u00e1.<\/p>\n

Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty, v\u00ec n\u00f3 kh\u00f4ng g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb. Theo m\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2010, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb th\u00edch mua c\u00e1c h\u00e0ng ho\u00e1 v\u00e0 qu\u1ea7n \u00e1o c\u00f3 t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 c\u00f3 nguy c\u01a1 m\u1ea5t t\u00ednh ch\u00ednh h\u00e3ng, t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 t\u00ednh c\u00f4ng b\u1eb1ng khi tham gia v\u00e0o l\u0129nh v\u1ef1c th\u1eddi trang b\u1ec1n v\u1eefng, v\u00ec n\u00f3 cho ph\u00e9p b\u00e1n l\u1ea1i ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng trang ph\u1ee5c. \u0110i\u1ec1u n\u00e0y ph\u00e1 v\u1ee1 s\u1ef1 ki\u1ec3m so\u00e1t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi c\u00e1ch s\u1eed d\u1ee5ng logo, h\u1ecda ti\u1ebft v\u00e0 thi\u1ebft k\u1ebf. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y g\u00e2y r\u1ee7i ro \u0111\u1ed1i v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng vi\u1ec7c ti\u00eau hu\u1ef7 c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng b\u1ec1n v\u1eefng l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n.<\/p>\n

M\u1ed9t th\u00e1ch th\u1ee9c m\u1edbi xu\u1ea5t hi\u1ec7n \u2013 t\u00ecm c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ed5 sung cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng. T\u00e1i s\u1eed d\u1ee5ng l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i, v\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng c\u1ee7a h\u1ecd. Burberry c\u0169ng \u0111\u01b0a ra m\u1ed9t s\u00e1ng ki\u1ebfn nh\u1eb1m gi\u1ea3m vi\u1ec7c s\u1eed d\u1ee5ng l\u00f4ng th\u00fa, c\u0169ng nh\u01b0 k\u1ebft h\u1ee3p vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf v\u00e0 b\u1ec1n v\u1eefng trong c\u00e1c quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n

Nh\u00ecn chung, c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra ch\u1ee9ng t\u1ecf r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i thay \u0111\u1ed5i c\u00e1c th\u00f3i quen hi\u1ec7n t\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i.<\/p>\n

H\u1ee3p t\u00e1c truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 t\u1ea1o ra ti\u1ebfng vang<\/strong><\/p>\n

H\u1ee3p t\u00e1c l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi m\u1ea1nh m\u1ebd c\u1ee7a Burberry. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7, nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft h\u00e0nh tr\u00ecnh h\u1ed3i sinh c\u1ee7a Burberry c\u0169ng li\u00ean quan \u0111\u1ebfn s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c rapper kh\u00f4ng?<\/p>\n

\"6<\/a><\/p>\n

Nh\u01b0ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a rapper tu\u1ed5i teen Lil Mosey (c\u00f3 th\u1ec3 l\u00e0 c\u1ea3 thanh thi\u1ebfu ni\u00ean) th\u00ec bi\u1ebft. Ca kh\u00fac Burberry Headband c\u1ee7a anh (ph\u00e1t h\u00e0nh ng\u00e0y 8\/4\/2019) \u0111\u00e3 \u0111\u1ea1t h\u01a1n 15 tri\u1ec7u l\u01b0\u1ee3t xem.<\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c duy nh\u1ea5t v\u1edbi ngh\u1ec7 s\u0129 \u00e2m nh\u1ea1c \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi th\u1ebf h\u1ec7 Z.<\/p>\n

C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y ngh\u1ec7 thu\u1eadt (ch\u1eb3ng h\u1ea1n nh\u01b0 \u00e2m nh\u1ea1c) th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9, v\u1edbi concept: C\u00e1c \u00f4ng tr\u00f9m th\u1eddi trang h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 ch\u00ednh th\u1ed1ng.<\/p>\n

Trong cu\u1ed1n s\u00e1ch When Luxury Meets Art, Olga Kastner gi\u1ea3i th\u00edch r\u1eb1ng s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p v\u00e0 c\u00e1c ngh\u1ec7 s\u0129 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 v\u00ec ch\u00fang mang l\u1ea1i kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. B\u1ea5t k\u1ef3 lo\u1ea1i h\u00ecnh ngh\u1ec7 thu\u1eadt n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a v\u0103n ho\u00e1, gi\u00fap c\u1ea3 ngh\u1ec7 s\u0129 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i m\u00e3i m\u00e3i trong l\u1ecbch s\u1eed ngh\u1ec7 thu\u1eadt, t\u1eeb \u0111\u00f3 n\u00e2ng cao di s\u1ea3n c\u1ee7a h\u1ecd trong nhi\u1ec1u n\u0103m t\u1edbi.<\/p>\n

Mong r\u1eb1ng, sau khi t\u00ecm hi\u1ec3u nh\u1eefng b\u00e0i h\u1ecdc “\u0111\u1eaft gi\u00e1” trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Burberry tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n t\u00edch l\u0169y th\u00eam kinh nghi\u1ec7m trong vi\u1ec7c ph\u00e1t tri\u1ec3n Brand.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: Brandsvietnam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 2016, Burberry \u0111\u00e3 t\u00edch c\u1ef1c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn nh\u01b0ng v\u1eabn d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u1edd th\u1ebf m\u00e0 Burberry ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1eddi trang sang …<\/p>\n","protected":false},"author":10,"featured_media":9526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[1029,962,103],"yoast_head":"\n6 b\u00e0i h\u1ecdc "\u0111\u1eaft gi\u00e1" trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Burberry<\/title>\n<meta name=\"description\" content=\"V\u00e0o n\u0103m 2016, Burberry \u0111\u00e3 t\u00edch c\u1ef1c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn nh\u01b0ng v\u1eabn d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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