{"id":8539,"date":"2020-11-27T15:58:51","date_gmt":"2020-11-27T08:58:51","guid":{"rendered":"https:\/\/news.appota.com\/?p=8539"},"modified":"2021-04-22T15:28:49","modified_gmt":"2021-04-22T08:28:49","slug":"10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/","title":{"rendered":"10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021"},"content":{"rendered":"

Do t\u00e1c \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 m\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/a> s\u1ebd thay \u0111\u1ed5i trong n\u0103m t\u1edbi \u0111\u00e2y. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i xem qua 1o xu h\u01b0\u1edbng (OOH)\u00a0s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021 nh\u00e9.<\/p>\n

<\/p>\n

OOH l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng Anh \u201cOut of Home\u201d. N\u00f3 d\u00f9ng \u0111\u1ec3 ch\u1ec9 v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn v\u1edbi con ng\u01b0\u1eddi khi h\u1ecd \u1edf ngo\u00e0i ph\u1ea1m vi ng\u00f4i nh\u00e0 c\u1ee7a m\u00ecnh.<\/p>\n

\"10<\/a><\/p>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o l\u00e2u \u0111\u1eddi nh\u1ea5t. Tuy nhi\u00ean, nh\u1eefng thay \u0111\u1ed5i g\u1ea7n \u0111\u00e2y v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfp nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 bu\u1ed9c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea7n c\u00f3 s\u1ef1 nh\u00ecn nh\u1eadn l\u1ea1i v\u1ec1 gi\u1ea3i ph\u00e1p n\u00e0y. D\u00f9 v\u1eady, c\u00e1c chuy\u00ean gia v\u1eabn \u0111\u00e1nh gi\u00e1 r\u1eb1ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u1eabn s\u1ebd duy tr\u00ec \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n khi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n th\u1ea5y m\u1ec7t m\u1ecfi v\u00e0 phi\u1ec1n to\u00e1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i, tr\u00ean Internet.<\/p>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng gia t\u0103ng<\/h2>\n

C\u0169ng gi\u1ed1ng nh\u01b0 nhi\u1ec1u ng\u00e0nh kh\u00e1c, l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi xu h\u01b0\u1edbng digital marketing. Xu h\u01b0\u1edbng n\u00e0y c\u0169ng ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ti\u1ebfp nh\u1eadn th\u00f4ng tin hi\u1ec7n t\u1ea1i, khi m\u00e0 con ng\u01b0\u1eddi \u0111\u00e3 d\u1ea7n quen v\u1edbi vi\u1ec7c xem qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng 4K s\u1eafc n\u00e9t. C\u00f4ng ngh\u1ec7 4K th\u00fac \u0111\u1ea9y \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao v\u00e0 h\u00ecnh \u1ea3nh v\u1edbi nhi\u1ec1u m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong th\u1eddi gian d\u00e0i h\u01a1n v\u1edbi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n

\"10<\/a><\/p>\n

Qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 bi\u1ec3n qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee1 l\u1edbn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh trong n\u0103m t\u1edbi. V\u00ec ch\u00fang d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n r\u1ea5t nhi\u1ec1u, gi\u00fap c\u1eaft gi\u1ea3m chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft v\u1ec1 nh\u00e2n l\u1ef1c, th\u1eddi gian khi thay \u0111\u1ed5i n\u1ed9i dung nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Chi ph\u00ed c\u0169ng \u0111\u01b0\u1ee3c san ra khi c\u00f3 th\u1ec3 ch\u1ea1y nhi\u1ec1u qu\u1ea3ng c\u00e1o cho nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00f9ng m\u1ed9t m\u00e0n h\u00ecnh led ngo\u00e0i tr\u1eddi.<\/p>\n

So v\u1edbi qu\u1ea3ng c\u00e1o t\u0129nh, m\u00e0n h\u00ecnh led ngo\u00e0i tr\u1eddi kh\u00f4ng ch\u1ec9 t\u1ea1o n\u00ean \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn h\u01a1n m\u00e0 c\u00f2n gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u1ec1 th\u1eddi gian, t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb\u2026 Nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y cho th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00f3ng g\u00f3p v\u00e0o g\u1ea7n 30% doanh thu c\u1ee7a OOH tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Nh\u1eefng c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng<\/h2>\n

C\u00e1ch k\u1ec3 chuy\u1ec7n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 \u201cgi\u1eef ch\u00e2n\u201d v\u00e0 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ghi nh\u1edb qu\u1ea3ng c\u00e1o nhanh h\u01a1n.<\/p>\n

V\u00ed d\u1ee5: S\u1ebd r\u1ea5t kh\u00f3 nh\u1edb v\u1ec1 m\u1ed9t nh\u00e3n hi\u1ec7u kem \u0111\u00e1nh r\u0103ng m\u1edbi khi m\u00e0 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3 qu\u00e1 nhi\u1ec1u c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1ea1nh. Tuy nhi\u00ean n\u1ebfu thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn \u0111\u1ec3 t\u1eeb \u0111\u00f3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m th\u00ec t\u1ec9 l\u1ec7 thu h\u00fat v\u00e0 ghi nh\u1edb ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n nhi\u1ec1u.<\/p>\n

Theo c\u00e1c chuy\u00ean gia, xu h\u01b0\u1edbng k\u1ec3 chuy\u1ec7n n\u00e0y s\u1ebd c\u00f2n \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn \u200b\u200bnhi\u1ec1u h\u01a1n n\u1eefa v\u00e0o n\u0103m 2021. S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, nhi\u1ec1u qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111ang \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch ch\u1ec9 thi\u1ebft k\u1ebf \u0111\u1ec3 k\u1ec3 v\u1ec1 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n. Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 s\u1ef1 h\u1ed3i h\u1ed9p, t\u00f2 m\u00f2 l\u1edbn h\u01a1n \u0111\u1ec3 ch\u1edd \u0111\u1ee3i v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o ti\u1ebfp theo.<\/p>\n

G\u1ea7n \u0111\u00e2y, \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u tranh lu\u1eadn xung quanh vi\u1ec7c t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n qu\u1ea3ng c\u00e1o hay. Trong s\u1ed1 \u0111\u00f3 th\u00ec x\u00e2y d\u1ef1ng nh\u1eefng nh\u00e2n v\u1eadt c\u1ee5 th\u1ec3 trong c\u00e2u chuy\u1ec7n l\u00e0 c\u00e1ch \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn. V\u1edbi lo\u1ea1i k\u1ecbch b\u1ea3n n\u00e0y, nh\u00e2n v\u1eadt ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u00e0 sau \u0111\u00f3 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft. Cu\u1ed1i c\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m s\u1ebd xu\u1ea5t hi\u1ec7n v\u00e0o c\u00e1i k\u1ebft \u0111\u1ec3 \u0111\u00f3ng vai ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

D\u0129 nhi\u00ean, \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n, n\u00f3 c\u1ea7n c\u00f3 t\u00ednh x\u00e1c th\u1ef1c, k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd t\u1edbi \u0111\u00fang nh\u1eefng nhu c\u1ea7u, m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau.<\/p>\n

Gia t\u0103ng c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/h2>\n

Nh\u1eefng c\u1ea3i ti\u1ebfn m\u1edbi nh\u1ea5t trong c\u00f4ng ngh\u1ec7 \u0111\u00e3 m\u1edf r\u1ed9ng ph\u1ea1m vi c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. C\u00f9ng v\u1edbi b\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ea5m l\u1edbn, c\u00e1c nh\u00e0 truy\u1ec1n th\u00f4ng \u0111ang s\u1eed d\u1ee5ng th\u00eam c\u00e1c qu\u1ea3ng c\u00e1o nh\u1ecf h\u01a1n \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng \u0111\u00f4ng \u0111\u00fac nh\u01b0: s\u00e2n bay, ga t\u00e0u, khu vui ch\u01a1i, TTTM,\u2026<\/p>\n

M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a KMPG cho th\u1ea5y qu\u1ea3ng c\u00e1o s\u00e2n bay l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0o n\u0103m 2019 v\u00ec n\u00f3 chi\u1ebfm 27% th\u1ecb ph\u1ea7n doanh thu, v\u00e0 r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd c\u00f2n t\u0103ng tr\u01b0\u1edfng h\u01a1n n\u1eefa v\u00e0o n\u0103m 2021.<\/p>\n

Qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng th\u00f4ng minh h\u01a1n<\/h2>\n

Tr\u01b0\u1edbc \u0111\u00e2y, h\u1ea7u h\u1ebft c\u00e1c qu\u1ea3ng c\u00e1o ch\u1ec9 d\u00f9ng \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Nh\u01b0ng v\u00e0o n\u0103m 2021, qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb th\u00f4ng tin v\u1ec1 m\u1ed9t doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 n\u1eefa. N\u00f3 c\u00f2n \u0111\u00f3ng vai tr\u00f2 thu d\u1ef1 \u0111o\u00e1n, thu th\u1eadp h\u1ed3 s\u01a1 v\u1ec1 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c c\u00f4ng ngh\u1ec7 v\u1ec1 c\u1ea3m bi\u1ebfn, ph\u1ea7n m\u1ec1m nh\u1eadn d\u1ea1ng khu\u00f4n m\u1eb7t, c\u00e1c t\u00ednh n\u0103ng AI th\u00f4ng minh kh\u00e1c.<\/p>\n

Qu\u1ea3ng c\u00e1o th\u00f4ng minh s\u1ebd h\u1ed7 tr\u1ee3 v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. S\u1ef1 t\u01b0\u01a1ng t\u00e1c qua l\u1ea1i s\u1ebd khi\u1ebfn cho qu\u1ea3ng c\u00e1o sinh \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn l\u00ean g\u1ea5p r\u1ea5t nhi\u1ec1u l\u1ea7n.<\/p>\n

T\u00edch h\u1ee3p di \u0111\u1ed9ng trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/h2>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111ang ng\u00e0y c\u00e0ng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u00edch h\u1ee3p OOH v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng l\u00e0m gia t\u0103ng t\u01b0\u01a1ng t\u00e1c, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u, \u0111\u01b0a ra ph\u1ea3n h\u1ed3i ngay t\u1ee9c th\u00ec v\u1edbi doanh nghi\u1ec7p.<\/p>\n

\"10<\/a><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 m\u1ed9t c\u00f4ng ngh\u1ec7 k\u1ebft n\u1ed1i gi\u1eefa OOH v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng ch\u00ednh l\u00e0 Baecon, hay hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00e0 Bluetooth. Ch\u00fang c\u00f3 th\u1ec3 b\u1eaft \u0111\u01b0\u1ee3c t\u00edn hi\u1ec7u ph\u00e1t ra t\u1eeb c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u201cnh\u1ea3y\u201d v\u00e0o \u0111i\u1ec7n tho\u1ea1i kh\u00e1ch h\u00e0ng theo \u0111\u00fang ngh\u0129a \u0111en.<\/p>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u00edch h\u1ee3p \u0111a k\u00eanh<\/h2>\n

N\u0103m 2021, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u0169ng s\u1ebd t\u00edch h\u1ee3p v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 truy\u1ec1n h\u00ecnh. T\u00edch h\u1ee3p \u0111a k\u00eanh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft, b\u1ed5 sung v\u00e0 h\u1ed7 tr\u1ee3 cho nhau t\u1eeb nhi\u1ec1u n\u1ec1n t\u1ea3ng, xu\u1ea5t hi\u1ec7n v\u1edbi t\u1ea7n su\u1ea5t cao h\u01a1n v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i trong t\u1ea7m nh\u00ecn c\u1ee7a nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed<\/h2>\n

Trong qu\u00e1 kh\u1ee9, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea1i ch\u00fang r\u1ed9ng. Tuy nhi\u00ean, trong t\u01b0\u01a1ng lai, ch\u00fang s\u1ebd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n.<\/p>\n

\u0110i\u1ec1u n\u00e0y l\u00e0 ho\u00e0n to\u00e0n kh\u1ea3 thi do c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. S\u1ed1 l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 t\u1eadn d\u1ee5ng \u0111\u1ec3 kh\u00f4ng g\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0 th\u1eddi gian qu\u1ea3ng c\u00e1o.<\/p>\n

V\u00e0o n\u0103m 2021, c\u00e1c qu\u1ea3ng c\u00e1o qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb s\u00f3ng Bluetooth \u0111\u1ec3 ph\u00e1t th\u00f4ng tin c\u1ee7a kh\u00e1n gi\u1ea3 \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o \u0111\u00fang theo nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 \u0111\u00f3. Nh\u1eefng thay \u0111\u1ed5i nh\u01b0 v\u1eady s\u1ebd l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 c\u01a1 h\u1ed9i thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00fa \u00fd.<\/p>\n

Nh\u00ecn chung, d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch v\u00e0 cung c\u1ea5p m\u1ed9t qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p h\u01a1n \u1edf t\u1eebng b\u1ed1i c\u1ea3nh.<\/p>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd s\u00e1ng t\u1ea1o h\u01a1n<\/h2>\n

Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, v\u00e0o n\u0103m 2021, xu h\u01b0\u1edbng thu th\u1eadp d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e0y \u0111em \u0111\u1ebfn nh\u1eefng g\u1ee3i \u00fd v\u00f4 c\u00f9ng h\u1eefu hi\u1ec7u cho s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, qu\u1ea3ng c\u00e1o.<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng th\u1eadt t\u1ed1t nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c \u201cbig idea\u201d th\u1eadt s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1ea7u t\u01b0 v\u00e0o In-house Marketing<\/h2>\n

In-house Marketing c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi b\u1ed9 ph\u1eadn marketing thu\u1ed9c doanh nghi\u1ec7p \u1ea5y.<\/p>\n

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c c\u00f4ng ty b\u1eaft \u0111\u1ea7u nh\u1eadn ra s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a b\u1ed9 ph\u1eadn n\u00e0y. Thay v\u00ec d\u1ef1a v\u00e0o b\u00ean th\u1ee9 ba \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o, nhi\u1ec1u c\u00f4ng ty l\u1edbn \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c duy tr\u00ec \u0111\u1ed9i ng\u0169 In-house Marketing \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n

B\u1ed9 ph\u1eadn marketing n\u1ed9i b\u1ed9 ch\u1ec9 chuy\u00ean t\u00e2m l\u00e0m vi\u1ec7c tr\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 s\u1ebd t\u1ea1o ra c\u00e1c n\u1ed7 l\u1ef1c t\u1eadp trung \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 gi\u1ea3m chi ph\u00ed li\u00ean quan \u0111\u1ebfn m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o OOH. Tuy nhi\u00ean \u0111\u00f4i khi, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 l\u1ea5y \u00fd ki\u1ebfn tham kh\u1ea3o t\u1eeb c\u00e1c chuy\u00ean gia b\u00ean ngo\u00e0i \u0111\u1ec3 b\u1ed5 sung cho k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh.<\/p>\n

Qu\u1ea3ng c\u00e1o ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a c\u00f4ng ch\u00fang<\/h2>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i hi\u1ec3u r\u1eb1ng \u0111\u1ec3 kinh doanh l\u00e2u d\u00e0i, s\u1ef1 ch\u00e2n th\u1ef1c v\u00e0 ch\u00e2n th\u00e0nh d\u00e0nh cho kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u00e0o n\u0103m 2021. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i s\u1ebd kh\u00f4ng c\u00f2n tin v\u00e0o nh\u1eefng l\u1eddi h\u1ee9a su\u00f4ng.<\/p>\n

\"10<\/a><\/p>\n

Qu\u1ea3ng c\u00e1o c\u00f3 m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng s\u1ebd l\u00e0 quy lu\u1eadt c\u1ee7a t\u01b0\u01a1ng lai. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ph\u1ea3i n\u1ed7 l\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 d\u00e0nh l\u1ea5y s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang. B\u1edfi ch\u1ec9 khi \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n e ng\u1ea1i nhi\u1ec1u t\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh n\u1eefa.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 d\u1ef1 b\u00e1o 10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u00e1p d\u1ee5ng. Ch\u00fac th\u00e0nh c\u00f4ng!<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: brandsvietnam.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Do t\u00e1c \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 m\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd thay \u0111\u1ed5i trong n\u0103m t\u1edbi \u0111\u00e2y. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i xem qua 1o xu h\u01b0\u1edbng (OOH)\u00a0s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021 nh\u00e9.<\/p>\n","protected":false},"author":10,"featured_media":9528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[103,1028,1027],"yoast_head":"\n10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021<\/title>\n<meta name=\"description\" content=\"Do t\u00e1c \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 m\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd thay \u0111\u1ed5i trong n\u0103m t\u1edbi \u0111\u00e2y. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i xem qua 1o xu h\u01b0\u1edbng (OOH)\u00a0s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021 nh\u00e9.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021\" \/>\n<meta property=\"og:description\" content=\"Do t\u00e1c \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 m\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd thay \u0111\u1ed5i trong n\u0103m t\u1edbi \u0111\u00e2y. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i xem qua 1o xu h\u01b0\u1edbng (OOH)\u00a0s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021 nh\u00e9.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-27T08:58:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-22T08:28:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/11\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dungdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dungdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/\",\"url\":\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/\",\"name\":\"10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/11\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021-cover.png\",\"datePublished\":\"2020-11-27T08:58:51+00:00\",\"dateModified\":\"2021-04-22T08:28:49+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\"},\"description\":\"Do t\u00e1c \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 m\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd thay \u0111\u1ed5i trong n\u0103m t\u1edbi \u0111\u00e2y. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i xem qua 1o xu h\u01b0\u1edbng (OOH)\u00a0s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021 nh\u00e9.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/11\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021-cover.png\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/11\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021-cover.png\",\"width\":600,\"height\":338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\",\"name\":\"dungdt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"caption\":\"dungdt\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021","description":"Do t\u00e1c \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 m\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd thay \u0111\u1ed5i trong n\u0103m t\u1edbi \u0111\u00e2y. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i xem qua 1o xu h\u01b0\u1edbng (OOH)\u00a0s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021 nh\u00e9.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/","og_locale":"en_US","og_type":"article","og_title":"10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021","og_description":"Do t\u00e1c \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 m\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd thay \u0111\u1ed5i trong n\u0103m t\u1edbi \u0111\u00e2y. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i xem qua 1o xu h\u01b0\u1edbng (OOH)\u00a0s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021 nh\u00e9.\u00a0","og_url":"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/","og_site_name":"Appota News","article_published_time":"2020-11-27T08:58:51+00:00","article_modified_time":"2021-04-22T08:28:49+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/11\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021-cover.png","type":"image\/png"}],"author":"dungdt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dungdt","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/","url":"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/","name":"10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/11\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021-cover.png","datePublished":"2020-11-27T08:58:51+00:00","dateModified":"2021-04-22T08:28:49+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a"},"description":"Do t\u00e1c \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 m\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd thay \u0111\u1ed5i trong n\u0103m t\u1edbi \u0111\u00e2y. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i xem qua 1o xu h\u01b0\u1edbng (OOH)\u00a0s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021 nh\u00e9.\u00a0","breadcrumb":{"@id":"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/11\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021-cover.png","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/11\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021-cover.png","width":600,"height":338},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/vi\/10-xu-huong-quang-cao-ngoai-troi-se-len-ngoi-nam-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"10 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd l\u00ean ng\u00f4i n\u0103m 2021"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a","name":"dungdt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","caption":"dungdt"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/8539"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=8539"}],"version-history":[{"count":4,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/8539\/revisions"}],"predecessor-version":[{"id":9232,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/8539\/revisions\/9232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media\/9528"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=8539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=8539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=8539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}