{"id":8483,"date":"2020-11-09T13:59:55","date_gmt":"2020-11-09T06:59:55","guid":{"rendered":"https:\/\/news.appota.com\/?p=8483"},"modified":"2020-11-09T14:04:50","modified_gmt":"2020-11-09T07:04:50","slug":"du-doan-5-xu-huong-digital-marketing-hua-hen-se-bung-no-nam-2021","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/du-doan-5-xu-huong-digital-marketing-hua-hen-se-bung-no-nam-2021\/","title":{"rendered":"D\u1ef1 \u0111o\u00e1n 5 xu h\u01b0\u1edbng Digital Marketing h\u1ee9a h\u1eb9n s\u1ebd b\u00f9ng n\u1ed5 n\u0103m 2021"},"content":{"rendered":"

M\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng th\u00ec kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Digital Marketing<\/a> ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m….H\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u 5 xu h\u01b0\u1edbng Digital Marketing<\/a> h\u1ee9a h\u1eb9n s\u1ebd b\u00f9ng n\u1ed5 n\u0103m 2021 ngay b\u00ean d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

<\/p>\n

\u1ee8ng d\u1ee5ng Chatbot ti\u1ebfp t\u1ee5c l\u00ean ng\u00f4i<\/h2>\n

T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, c\u00f3 t\u1edbi 80% doanh nghi\u1ec7p cho bi\u1ebft r\u1eb1ng h\u1ecd \u0111\u00e3, \u0111ang ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd b\u1eb1ng chatbot trong \u0111\u00f3 c\u00f3 c\u1ea3 Pizza Hut, Th\u1eddi b\u00e1o ph\u1ed1 Wall..<\/p>\n

\"D\u1ef1<\/a><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y, chatbot \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng kh\u00e1 m\u1ea1nh m\u1ebd trong c\u00e1c l\u0129nh v\u1ef1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. 45% ng\u01b0\u1eddi d\u00f9ng \u0111ang c\u1ea3m th\u1ea5y tuy\u1ec7t v\u1eddi h\u01a1n khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi chatbot thay v\u00ec v\u1edbi nh\u00e2n vi\u00ean CSKH th\u1ef1c s\u1ef1. Nh\u1eefng doanh nghi\u1ec7p, c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng chatbot trong b\u1ed9 ph\u1eadn CSKH \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng 24\/7 v\u00e0 gi\u00fap h\u1ecd x\u1eed l\u00fd \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1ef1 ki\u1ec7n chatbot BotStar \u0111\u1ea1t doanh s\u1ed1 n\u1eeda tri\u1ec7u \u0111\u00f4 trong th\u00e1ng 3\/2019 (t\u00e2m \u0111i\u1ec3m d\u1ecbch COVID-19) l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ea7y h\u1ee9a h\u1eb9n c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng s\u1ebd b\u00f9ng n\u1ed5 n\u0103m 2021<\/h2>\n

Thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm m\u1ed9t ph\u1ea7n kh\u00f4ng h\u1ec1 nh\u1ecf trong chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i \u00c2u-M\u1ef9. V\u00ec th\u1ebf, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf n\u00e0y \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, c\u00e1c giao d\u1ecbch qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u01b0\u1edbc t\u00ednh s\u1ebd chi\u1ebfm g\u1ea7n 75% t\u1ed5ng s\u1ed1 giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o n\u0103m 2021.<\/p>\n

\"D\u1ef1<\/a><\/p>\n

Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh trong n\u0103m 2020 \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u th\u1ebf trong th\u1ecb tr\u01b0\u1eddng h\u01a1n. Hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam, c\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u01b0 Shopee, Grab… \u0111\u00e3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd b\u00f9ng n\u1ed5 trong 2021.<\/p>\n

\u01afu ti\u00ean c\u00e1c Content t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp<\/h2>\n

Vi\u1ec7c kh\u00e1ch h\u00e0ng ph\u1ea3i l\u01b0\u1edbt l\u1ea1i nh\u1eefng g\u00ec c\u00f3 trong c\u1eeda h\u00e0ng b\u1ea1n. H\u1ecfi gi\u00e1, hay hoang mang kh\u00f4ng bi\u1ebft s\u1ea3n ph\u1ea9m c\u00f3 c\u00f2n h\u00e0ng kh\u00f4ng? Kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch \u0111i\u1ec1u n\u00e0y. B\u1ea1n bi\u1ebft \u0111\u1ea5y, livestream chia s\u1ebb, b\u00e1n h\u00e0ng v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p.<\/p>\n

\"D\u1ef1<\/a><\/p>\n

Khi internet ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 m\u1ea1ng 5G \u0111ang \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 m\u1ea1ng \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n m\u1ea1nh, ch\u1eafc ch\u1eafn c\u00f4ng ngh\u1ec7 live stream s\u1ebd c\u00e0ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Nh\u1eefng \u0111\u1ed9t ph\u00e1 trong c\u00f4ng ngh\u1ec7 truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh c\u0169ng s\u1ebd t\u1ea1o ra nhi\u1ec1u thay \u0111\u1ed5i trong c\u00e1ch ti\u1ebfp th\u1ecb n\u1ed9i dung s\u1ed1, khi m\u00e0 nhi\u1ec1u chuy\u00ean gia c\u00f4ng ngh\u1ec7 d\u1ef1 \u0111o\u00e1n \u0111\u1ebfn n\u0103m 2022, d\u1ef1 ki\u1ebfn g\u1ea7n 85% n\u1ed9i dung tr\u00ean internet s\u1ebd l\u00e0 video.<\/p>\n

Ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u1ec1 kh\u00e1ch h\u00e0ng<\/h2>\n

Marketing c\u00e1 nh\u00e2n h\u00f3a c\u1ea7n d\u1eef li\u1ec7u \u0111\u00fang. \u0110\u1ec3 l\u00e0m t\u1ed1t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, trong t\u01b0\u01a1ng lai, ng\u01b0\u1eddi ta s\u1ebd nghi\u00ean c\u1ee9u chu\u1ea9n x\u00e1c v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. Qua vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\"D\u1ef1<\/a><\/p>\n

Kh\u00f4ng qu\u1ea3ng c\u00e1o \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Sai \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1ecb nh\u00e0m ch\u00e1n th\u00f4ng tin. Hay th\u1eadm ch\u00ed l\u00e0 gh\u00e9t ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00ec th\u1ebf, truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n h\u00f3a d\u00f9ng d\u00f9ng data s\u1ebd l\u00e0 xu h\u01b0\u1edbng.<\/p>\n

Ng\u01b0\u1eddi l\u00e0m marketing ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng machine learning v\u00e0 c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh. T\u01b0\u01a1ng t\u1ef1, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o bi\u1ebft d\u00f9ng ph\u01b0\u01a1ng th\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 k\u00edch ho\u1ea1t d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c bidding th\u00f4ng qua c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n. T\u1eeb \u0111\u00f3 h\u1ecd t\u1eadp trung h\u01a1n v\u00e0o c\u00e1c chuy\u1ec3n \u0111\u1ed5i c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n

Xu h\u01b0\u1edbng Digital Marketing 2021: Ti\u1ebfp th\u1ecb b\u1eb1ng video<\/h2>\n

H\u01a1n 60% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng vi\u1ec7c xem video s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng s\u1ebd gi\u00fap h\u1ecd c\u00f3 h\u00ecnh dung r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 khi\u1ebfn h\u1ecd t\u1ef1 tin h\u01a1n khi mua s\u1ea3n ph\u1ea9m. Khi n\u00f3i \u0111\u1ebfn xu h\u01b0\u1edbng Digital Marketing n\u0103m 2021, ti\u1ebfp th\u1ecb video l\u00e0 \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d c\u1ee7a c\u00e1c Marketer.<\/p>\n

\"D\u1ef1<\/a><\/p>\n

N\u1ebfu n\u1ed9i dung c\u1ee7a video tuy\u1ec7t v\u1eddi, c\u00f3 gi\u00e1 tr\u1ecb s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m nhi\u1ec1u h\u01a1n, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng video c\u00f3 t\u00ednh tr\u1ea3i nghi\u1ec7m cao.<\/p>\n

Nh\u1eefng video DIY, c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp, video v\u1edbi c\u00e1c nh\u00e0 quay phim \u0111\u1ecba ph\u01b0\u01a1ng k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap b\u1ea1n g\u1ea7n h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n

T\u1ea5t c\u1ea3 s\u1ebd gi\u00fap b\u1ea1n b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp t\u1ed1t h\u01a1n v\u00e0 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng quan \u0111i\u1ec3m d\u1ef1a tr\u00ean ph\u00e2n t\u00edch c\u00e1 nh\u00e2n c\u1ee7a t\u00e1c gi\u1ea3 v\u1ec1 5 xu h\u01b0\u1edbng Digital Marketing s\u1ebd b\u00f9ng n\u1ed5 n\u0103m 2021 \u0111\u1ec3 b\u1ea1n \u0111\u1ecdc tham kh\u1ea3o.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o t\u1eeb: brandsvietnam.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng th\u00ec kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Digital Marketing ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m….H\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u 5 xu h\u01b0\u1edbng Digital Marketing h\u1ee9a h\u1eb9n s\u1ebd b\u00f9ng n\u1ed5 n\u0103m 2021 ngay…<\/p>\n","protected":false},"author":10,"featured_media":8490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[651,1009],"yoast_head":"\nD\u1ef1 \u0111o\u00e1n 5 xu h\u01b0\u1edbng Digital Marketing h\u1ee9a h\u1eb9n s\u1ebd b\u00f9ng n\u1ed5 n\u0103m 2021<\/title>\n<meta name=\"description\" content=\"Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng th\u00ec kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Digital Marketing, b\u1ea1n n\u00ean tham kh\u1ea3o 5 xu h\u01b0\u1edbng Digital Marketing h\u1ee9a h\u1eb9n s\u1ebd b\u00f9ng n\u1ed5 n\u0103m 2021\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/du-doan-5-xu-huong-digital-marketing-hua-hen-se-bung-no-nam-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u1ef1 \u0111o\u00e1n 5 xu h\u01b0\u1edbng Digital Marketing h\u1ee9a h\u1eb9n s\u1ebd b\u00f9ng n\u1ed5 n\u0103m 2021\" \/>\n<meta property=\"og:description\" content=\"Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng th\u00ec kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Digital Marketing, b\u1ea1n n\u00ean tham kh\u1ea3o 5 xu h\u01b0\u1edbng Digital Marketing h\u1ee9a h\u1eb9n s\u1ebd b\u00f9ng n\u1ed5 n\u0103m 2021\" \/>\n<meta property=\"og:url\" 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