{"id":8462,"date":"2020-11-03T17:19:18","date_gmt":"2020-11-03T10:19:18","guid":{"rendered":"https:\/\/news.appota.com\/?p=8462"},"modified":"2021-04-22T15:29:11","modified_gmt":"2021-04-22T08:29:11","slug":"neu-muon-lam-marketing-gioi-ban-can-phai-biet-va-nho-7-yeu-to-nay","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/neu-muon-lam-marketing-gioi-ban-can-phai-biet-va-nho-7-yeu-to-nay\/","title":{"rendered":"N\u1ebfu mu\u1ed1n l\u00e0m Marketing gi\u1ecfi, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft v\u00e0 nh\u1edb 7 y\u1ebfu t\u1ed1 n\u00e0y"},"content":{"rendered":"

Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o l\u00e0m Marketing<\/a>, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng nh\u01b0: Thi\u1ebft k\u1ebf website, T\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, Truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i…..<\/p>\n

<\/p>\n

Thi\u1ebft k\u1ebf website<\/h2>\n

Trang web l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh online; c\u00f3 th\u1ec3 hi\u1ec3u website nh\u01b0 b\u1ed9 m\u1eb7t c\u1ee7a c\u1ea3 doanh nghi\u1ec7p. T\u1eeb c\u1ea5u tr\u00fac, m\u00e0u s\u1eafc, thi\u1ebft k\u1ebf cho \u0111\u1ebfn b\u1ed1 c\u1ee5c, n\u1ed9i dung \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3m nh\u1eadn kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

\"N\u1ebfu<\/a><\/p>\n

\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i lu\u00f4n nh\u1ea5n m\u1ea1nh website ph\u1ea3i ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c phong c\u00e1ch v\u00e0 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng ra m\u1ed9t website mang th\u01b0\u01a1ng hi\u1ec7u ri\u00eang:<\/p>\n

– \u0110\u1ea7u t\u01b0 v\u00e0o website c\u1ea7n \u0111\u00e1p \u1ee9ng
\n– K\u1ebft h\u1ee3p \u0111\u00fang \u0111\u1eafn gi\u1eefa thi\u1ebft k\u1ebf v\u00e0 b\u1ed1 c\u1ee5c. M\u1ed9t trang web c\u00f3 thi\u1ebft k\u1ebf cho d\u00f9 \u0111\u1eb9p nh\u01b0ng ph\u1ea3i m\u1ea5t h\u01a1n 10 gi\u00e2y \u0111\u1ec3 t\u1ea3i xong; kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t website t\u1ed1t. C\u0169ng nh\u01b0 kh\u00f4ng ph\u1ea3i m\u1ed9t website r\u1ebb ti\u1ec1n; c\u00f3 b\u1ed1 c\u1ee5c kh\u00f3 hi\u1ec3u khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1eb7t d\u1ea5u ch\u1ea5m h\u1ecfi v\u1ec1 \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

SEO – T\u1ed1i \u01b0u tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean Google<\/h2>\n

Sau khi t\u1ea1o xong m\u1ed9t trang web ho\u00e0n ch\u1ec9nh. B\u00e2y gi\u1edd vi\u1ec7c ti\u1ebfp theo b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n. M\u1ed9t trong nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing \u0111\u00f3 l\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO).<\/p>\n

\"N\u1ebfu<\/a><\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Hubspot, 81% ng\u01b0\u1eddi mua s\u1eafm s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin m\u00f3n h\u00e0ng mu\u1ed1n mua; tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5; r\u1ea5t c\u00f3 th\u1ec3 h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm tr\u00ean Google tr\u01b0\u1edbc. \u0110\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong s\u1ed1 h\u00e0ng tri\u1ec7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, trang web c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Google, Bing, v.v.)<\/p>\n

T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) \u0111\u1ea3m b\u1ea3o website c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean; khi n\u00e0o ai \u0111\u00f3 nh\u1eadp t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0o thanh t\u00ecm ki\u1ebfm.<\/p>\n

Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h2>\n

Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1; h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

\"N\u1ebfu<\/a><\/p>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf ch\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, Instagram, Pinterest, Linkedin…. l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Hubspot, 92% ch\u1ee7 doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb n\u00f3i r\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a h\u1ecd.
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay:<\/p>\n

– Facebook:<\/strong> gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Qu\u1ea3ng c\u00e1o Facebook r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh nghi\u1ec7p.
\n– Instagram<\/strong>: M\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. V\u1edbi 500 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng; Instagram \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng.
\n– Twitter:<\/strong> \u0110ang l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn g\u1ea7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u1edbi. Theo b\u00e1o c\u00e1o t\u1eeb Twitter v\u00e0 Research Now, 93% c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp; 69% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean twitter.
\n– Pinterest:<\/strong> V\u1edbi 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng; Pinterest l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u1ec3 khai th\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 t\u1ea3i h\u00ecnh \u1ea3nh. N\u1ed9i dung b\u1ea1n t\u1ea1o v\u00e0 chia s\u1ebb tr\u00ean B\u1ea3ng ghim \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m.
\n– Linkedln<\/strong>: LinkedIn l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i kinh doanh online. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung; c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n

Qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h2>\n

M\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n (Facebook, Instagram, Twitter,..) tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, n\u00f3 h\u1ee3p l\u00fd h\u00f3a theo c\u00e1ch b\u1ea1n tham gia v\u00e0o c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau \u2013 blog, m\u1ea1ng x\u00e3 h\u1ed9i ( Facebook, Instagram, Twitter,..) v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

Email Marketing<\/h2>\n

Email Marketing l\u00e0 1 trong ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 digital marketing<\/p>\n

\"N\u1ebfu<\/a>
\nHi\u1ec7n nay, 82% doanh nghi\u1ec7p B2B v\u00e0 B2C s\u1eed d\u1ee5ng email marketing. B\u1edfi v\u00ec:<\/p>\n

– V\u1edbi m\u1ed7i 1$ chi ti\u00eau cho ti\u1ebfp th\u1ecb qua email marketing s\u1ebd t\u1ea1o trung b\u00ecnh 38$
\n– Tr\u00ean 34% ng\u01b0\u1eddi d\u00e2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u1ec1u s\u1eed d\u1ee5ng email
\n\u0110\u00f3 l\u00e0 l\u00fd do Email Marketing \u0111ang d\u1ea7n tr\u1edf n\u00ean c\u1ea1nh tranh h\u01a1n; m\u1ed9t trong nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn g\u1ea7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

N\u1ebfu g\u1eedi qu\u00e1 nhi\u1ec1u email \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ch\u1ec9 l\u00e0m \u1ea3nh h\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Theo m\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2016 c\u1ee7a Hubspot, 78% s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 h\u1ee7y \u0111\u0103ng k\u00fd email v\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 g\u1eedi qu\u00e1 nhi\u1ec1u email.<\/p>\n

Pay Per Click – Qu\u1ea3ng c\u00e1o PPC<\/h2>\n

\"N\u1ebfu<\/a><\/p>\n

PPC l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. Ngo\u00e0i Google Ads, Qu\u1ea3ng c\u00e1o Facebook c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng PPC ph\u1ed5 bi\u1ebfn. \u0110\u00e2y l\u00e0 hai s\u1ef1 th\u1eadt th\u00fa v\u1ecb \u0111\u1ec3 b\u1ea1n suy ngh\u0129 l\u1ea1i:<\/p>\n

– 64,6% s\u1ed1 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o Google khi h\u1ecd \u0111ang t\u00ecm mua m\u1ed9t th\u1ee9 g\u00ec h\u1ecd c\u1ea7n.
\n– Trong s\u1ed1 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o PPC: 84% s\u1eed d\u1ee5ng Facebook l\u00e0m n\u1ec1n t\u1ea3ng, 41% s\u1eed d\u1ee5ng Google v\u00e0 18% s\u1eed d\u1ee5ng LinkedIn
\n\u0110\u1ec3 c\u00f3 th\u1ec3 bi\u1ebft n\u1ec1n t\u1ea3ng n\u00e0o mang l\u1ea1i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng cao ho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Ch\u00fang ta c\u1ea7n so s\u00e1nh gi\u1eefa c\u00e1c k\u00eanh th\u00f4ng qua c\u00e1c b\u00e1o c\u00e1o tr\u1ef1c quan.<\/p>\n

Content Marketing<\/h2>\n

Khi n\u00f3i \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing; m\u1ed9t trong nh\u1eefng th\u1ee9 kh\u00f4ng th\u1ec3 thi\u1ebfu l\u00e0 Content Marketing.<\/p>\n

Content Marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 li\u00ean quan \u0111\u1ec3 l\u00f4i k\u00e9o v\u00e0 duy tr\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 cu\u1ed1i c\u00f9ng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng.<\/p>\n

\"N\u1ebfu<\/a><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch t\u1ed1t nh\u1ea5t t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd n\u1ed9i dung c\u00f3 li\u00ean quan, ch\u1ea5t l\u01b0\u1ee3ng cao.
\nN\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 l\u00e0 b\u00e0i vi\u1ebft tr\u00ean blog, b\u00e0i vi\u1ebft fanpage, b\u1ea3n tin email, t\u00e0i li\u1ec7u \/ b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u, infographics, video, t\u1ea1p ch\u00ed \u0111i\u1ec7n t\u1eed, s\u00e1ch \u0111i\u1ec7n t\u1eed,\u2026<\/p>\n

V\u1eady n\u00ean tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u l\u00e0m Marketing, b\u1ea1n h\u00e3y t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1: thi\u1ebft k\u1ebf web, SEO, truy\u1ec1 th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, Email Conenting…. nh\u00e9!<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: a1digihub.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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