{"id":8424,"date":"2020-10-22T15:04:53","date_gmt":"2020-10-22T08:04:53","guid":{"rendered":"https:\/\/news.appota.com\/?p=8424"},"modified":"2021-04-22T15:29:38","modified_gmt":"2021-04-22T08:29:38","slug":"8-loai-hinh-nhan-su-ma-cac-cong-ty-khoi-nghiep-startup-can-phai-thue-la","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/8-loai-hinh-nhan-su-ma-cac-cong-ty-khoi-nghiep-startup-can-phai-thue-la\/","title":{"rendered":"8 lo\u1ea1i h\u00ecnh nh\u00e2n s\u1ef1 m\u00e0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p Startup c\u1ea7n ph\u1ea3i thu\u00ea l\u00e0?"},"content":{"rendered":"

Ngo\u00e0i ngu\u1ed3n v\u1ed1n ra, c\u00f4ng ty m\u1edbi kh\u1edfi nghi\u1ec7p hay c\u00f2n g\u1ecdi l\u00e0 Startup<\/a> c\u1ea7n ph\u1ea3i thu\u00ea ngay 8 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u00e2n s\u1ef1 sau \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng.<\/p>\n

<\/p>\n

Gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n – Qu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c<\/h2>\n

Khi c\u00f4ng ty c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n, l\u1ecbch l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n s\u1ebd lu\u00f4n k\u00edn \u0111\u1eb7c. L\u00fac n\u00e0y, b\u1ea1n s\u1ebd c\u1ea7n thu\u00ea m\u1ed9t gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n \u0111\u1ec3 qu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c c\u1ee7a c\u00f4ng ty v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 theo \u0111\u00fang k\u1ebf ho\u1ea1ch.<\/p>\n

\"8<\/a><\/p>\n

Ng\u01b0\u1eddi gi\u00e1m \u0111\u1ed1c d\u1ef1 \u00e1n n\u00e0y ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t v\u00e0 thuy\u1ebft ph\u1ee5c t\u1ed1t \u0111\u1ec3 khi\u1ebfn \u0111\u1ed9i ng\u0169 c\u00e1n b\u1ed9 ch\u1ee7 ch\u1ed1t c\u00f3 tr\u00e1ch nhi\u1ec7m tu\u00e2n th\u1ee7 ti\u1ebfn \u0111\u1ed9 \u0111\u00e3 \u0111\u1ec1 ra. Anh ta c\u0169ng ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3 v\u1edbi c\u00e1c c\u1ed5 \u0111\u00f4ng v\u00e0 trao \u0111\u1ed5i v\u1edbi ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty khi c\u00f3 v\u1ea5n \u0111\u1ec1 n\u1ea3y sinh.<\/p>\n

Chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h2>\n

\"8<\/a><\/p>\n

M\u1ed9t chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing s\u1ebd bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o s\u1ebd hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 m\u1eb7t chi ph\u00ed cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ph\u00e1t tri\u1ec3n c\u00f4ng ty th\u01b0\u1eddng \u0111i \u0111\u00f4i v\u1edbi vi\u1ec7c li\u00ean t\u1ee5c t\u1ed5 ch\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 c\u00f3 m\u1ed9t chuy\u00ean gia v\u1ec1 m\u1ea3ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e2u. Ng\u01b0\u1eddi chuy\u00ean gia n\u00e0y ph\u1ea3i bi\u1ebft h\u00e0i h\u00f2a gi\u1eefa c\u00e1c \u01b0u ti\u00ean v\u00e0 c\u00f3 quy\u1ec1n \u0111\u01b0\u1ee3c n\u00f3i \u2018kh\u00f4ng\u2019 v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i \u00edch chung c\u1ee7a c\u00f4ng ty.<\/p>\n

\u0110\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng<\/h2>\n

\u0110\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi mang ti\u1ec1n v\u1ec1 cho b\u1ea1n. H\u1ecd ch\u00ednh l\u00e0 ng\u01b0\u1eddi tri\u1ec3n khai nh\u1eefng k\u1ebf ho\u1ea1ch m\u00e0 chuy\u00ean gia hoach \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00e3 \u0111\u1ec1 ra. Tuy\u1ec3n \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u00f3 kinh nghi\u1ec7m \u2013 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u r\u00f5 qui tr\u00ecnh, \u0111\u01b0\u1eddng \u0111i n\u01b0\u1edbc b\u01b0\u1edbc v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 tham m\u01b0u cho chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing v\u1ec1 m\u1eb7t \u0111\u01b0\u1eddng l\u1ed1i, chi\u1ebfn thu\u1eadt \u2013 s\u1ebd gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/p>\n

Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch m\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h2>\n

Ng\u01b0\u1eddi n\u00e0y ph\u1ee5 tr\u00e1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u1ee9c t\u1ea1p v\u1edbi c\u00e1c bi\u1ebfn s\u1ed1 thay \u0111\u1ed5i m\u1ed7i ng\u00e0y. Do \u0111\u00f3, ng\u01b0\u1eddi l\u00e0m v\u1ecb tr\u00ed n\u00e0y ph\u1ea3i t\u1ec9nh t\u00e1o, c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 bi\u1ebft t\u01b0 duy v\u01b0\u1ee3t ra ngo\u00e0i khu\u00f4n m\u1eabu khi th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\"8<\/a><\/p>\n

Ng\u00e0y nay, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u1ea7n t\u1ea5t y\u1ebfu c\u1ee7a c\u1ee7a x\u00e2y d\u1ef1ng doanh nghi\u1ec7p. V\u00ec th\u1ebf, h\u00e3y \u0111\u1ec1 cao v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, coi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3n l\u00fd nh\u1eefng c\u00e2u chuy\u1ec7n trao \u0111\u1ed5i tr\u00ean m\u1ea1ng xoay quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/h2>\n

Chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung s\u1ebd ph\u1ea3i ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Ng\u01b0\u1eddi n\u00e0y c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a chi\u1ec1u (inbound marketing) c\u1ee7a c\u00f4ng ty b\u1ea1n th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

\"8<\/a><\/p>\n

M\u1ed9t chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung gi\u1ecfi s\u1ebd bi\u1ebft \u01b0u ti\u00ean t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng l\u00e0 ai, nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f4ng ty b\u1ea1n \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3. S\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin n\u00e0y, chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng n\u1ed9i dung nh\u1eafm \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau trong chu k\u1ef3 mua h\u00e0ng, khi\u1ebfn nh\u1eefng n\u1ed9i dung \u0111\u00f3 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n marketing v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n

Chuy\u00ean vi\u00ean \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch<\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u ch\u00fang ta kh\u00f4ng th\u1ec3 hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c cho \u0111\u1ebfn khi \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y \u0111\u00fang kh\u00f4ng ch\u1ec9 trong marketing m\u00e0 c\u00f2n \u1edf nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c. M\u00e0 vi\u1ec7c \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i c\u00e1c d\u1eef li\u1ec7u l\u1ea1i l\u00e0 nghi\u1ec7p v\u1ee5 c\u1ee7a c\u00e1c nh\u00e0 ph\u00e2n t\u00edch. H\u1ecd s\u1ebd cho b\u1ea1n bi\u1ebft b\u1ea1n \u0111\u00e3 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00fang ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u01b0a. H\u1ecd c\u0169ng s\u1ebd \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb m\u00e0 b\u1ea1n tri\u1ec3n khai \u0111\u1ec3 t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh m\u1ed9t qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c t\u1ea1o \u0111\u00e0 cho qu\u00e1 tr\u00ecnh t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n

L\u1eadp tr\u00ecnh vi\u00ean – Nh\u00e2n vi\u00ean thi\u1ebft k\u1ebf web<\/h2>\n

Nh\u00e2n vi\u00ean thi\u1ebft k\u1ebf web c\u1ee7a b\u1ea1n (ph\u1ea3i bi\u1ebft \u0111\u00f4i ch\u00fat v\u1ec1 l\u1eadp tr\u00ecnh) s\u1ebd gi\u1eef cho trang web c\u1ee7a b\u1ea1n lu\u00f4n m\u1edbi m\u1ebb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

\"8<\/a><\/p>\n

 <\/p>\n

Ng\u01b0\u1eddi n\u00e0y s\u1ebd c\u00f9ng v\u1edbi chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111i \u0111\u1ebfn th\u1ed1ng nh\u1ea5t v\u1ec1 trang \u0111\u00edch \u0111\u1ebfn v\u00e0 email marketing. Anh ta c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00f9y ch\u1ec9nh c\u00e1c m\u1eabu c\u00f3 s\u1eb5n l\u1ea5y t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng marketing v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh c\u1ee7a b\u1ea1n. Vi\u1ec7c t\u00f9y ch\u1ec9nh n\u00e0y s\u1ebd gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, t\u1eeb \u0111\u00f3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3n n\u1ed9i dung marketing c\u1ee7a b\u1ea1n.<\/p>\n

Copywriter – Nh\u00e2n vi\u00ean vi\u1ebft b\u00e0i qu\u1ea3ng c\u00e1o<\/h2>\n

Thu\u00ea m\u1ed9t copywriter khi \u0111\u00e3 c\u00f3 m\u1ed9t chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u00f3 v\u1ebb nh\u01b0 h\u01a1i th\u1eeba nh\u01b0ng th\u1eadt ra kh\u00f4ng ph\u1ea3i. B\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u1ed3i nh\u01b0ng th\u1ef1c hi\u1ec7n ph\u1ea3i l\u00e0 copywriter. H\u1ecd m\u1edbi l\u00e0 ng\u01b0\u1eddi bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh h\u00e0nh \u0111\u1ed9ng th\u00f4ng qua vi\u1ec7c vi\u1ebft c\u00e1c n\u1ed9i dung email, trang \u0111\u00edch \u0111\u1ebfn c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua.<\/p>\n

\"8<\/a><\/p>\n

M\u1ed9t copywriter gi\u1ecfi s\u1ebd bi\u1ebft \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Copywriter hi\u1ec3u r\u1eb1ng h\u1ecd ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i gi\u00e2y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ed9t ai \u0111\u00f3 v\u00e0 h\u1ecd bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng kho\u1ea3ng th\u1eddi gian ng\u1eafn ng\u1ee7i n\u00e0y m\u1ed9t c\u00e1ch c\u00f3 l\u1ee3i nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang thi\u1ebfu nh\u00e2n s\u1ef1 m\u1ea3ng g\u00ec th\u00ec h\u00e3y nhanh ch\u00f3ng b\u1ed5 sung ngay \u0111i nh\u00e9!<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: khoinghiep.org.vn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ngo\u00e0i ngu\u1ed3n v\u1ed1n ra, c\u00f4ng ty m\u1edbi kh\u1edfi nghi\u1ec7p hay c\u00f2n g\u1ecdi l\u00e0 Startup c\u1ea7n ph\u1ea3i thu\u00ea ngay 8 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u00e2n s\u1ef1 sau \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng.<\/p>\n","protected":false},"author":10,"featured_media":9527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\n8 lo\u1ea1i h\u00ecnh nh\u00e2n s\u1ef1 m\u00e0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p Startup c\u1ea7n ph\u1ea3i thu\u00ea l\u00e0?<\/title>\n<meta name=\"description\" content=\"Ngo\u00e0i ngu\u1ed3n v\u1ed1n ra, c\u00f4ng ty m\u1edbi kh\u1edfi nghi\u1ec7p hay c\u00f2n g\u1ecdi l\u00e0 Startup c\u1ea7n ph\u1ea3i thu\u00ea ngay 8 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u00e2n s\u1ef1 sau \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 t\u0103ng 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