{"id":8391,"date":"2020-10-15T17:35:56","date_gmt":"2020-10-15T10:35:56","guid":{"rendered":"https:\/\/news.appota.com\/?p=8391"},"modified":"2021-04-19T14:55:35","modified_gmt":"2021-04-19T07:55:35","slug":"social-media-objectives-va-8-chien-dich-tren-social-media-pho-bien-nhat","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/social-media-objectives-va-8-chien-dich-tren-social-media-pho-bien-nhat\/","title":{"rendered":"Social Media Objectives v\u00e0 8 chi\u1ebfn d\u1ecbch tr\u00ean Social Media ph\u1ed5 bi\u1ebfn nh\u1ea5t"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Social Media – C\u00e1c k\u00eanh M\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3? Tham kh\u1ea3o ngay v\u1ec1\u00a0 Social Media Objectives v\u00e0 8 chi\u1ebfn d\u1ecbch sau \u0111\u00e2y.<\/p>\n

<\/p>\n

Social Media Objectives gi\u00fap \u00edch g\u00ec cho chi\u1ebfn d\u1ecbch?<\/h2>\n

S\u1eed d\u1ee5ng Social Media (C\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i) \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean Social Media hi\u1ec7n t\u1ea1i \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean Communication Objectives.<\/p>\n

\"Social<\/a><\/p>\n

H\u1ea7u h\u1ebft ch\u00fang ta \u0111ang s\u1eed d\u1ee5ng Communication Objectives \u0111\u1ec3 l\u00e0m m\u1ee5c ti\u00eau cho c\u00e1c chi\u1ebfn d\u1ecbch Social Media<\/em><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 nguy c\u01a1 mang \u0111\u1ebfn th\u00e0nh c\u00f4ng \u201c\u1ea3o\u201d cho chi\u1ebfn d\u1ecbch. Khi m\u1ed7i k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 m\u1ed9t \u201clu\u1eadt ch\u01a1i\u201d v\u00e0 b\u1ea3n ch\u1ea5t ri\u00eang, d\u1eabn \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng k\u00eanh n\u00e0y c\u0169ng kh\u00e1c nhau. Do \u0111\u00f3, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ea7u t\u01b0 cho nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean Social Media th\u00ec c\u1ea7n ch\u00fa \u00fd x\u00e1c \u0111\u1ecbnh Social Media Objectives ph\u00f9 h\u1ee3p.<\/p>\n

\"Social<\/a><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e1c \u0111\u1ecbnh Social Media Objectives v\u00e0 Key Success Metrics ph\u00f9 h\u1ee3p<\/em><\/p>\n

Suy cho c\u00f9ng, b\u1ea3n ch\u1ea5t c\u1ee7a Social Media l\u00e0 n\u01a1i ng\u01b0\u1eddi d\u00f9ng t\u1ef1 do th\u1ea3o lu\u1eadn, v\u00ec v\u1eady n\u1ebfu \u00fd t\u01b0\u1edfng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean Social Media m\u00e0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u00ec nh\u00e3n h\u00e0ng ch\u01b0a t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a Social Media.<\/p>\n

D\u1ec5 th\u1ea5y khi ch\u1ea1y nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean Social Media, nh\u1eefng ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c (engagement), l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (impression), l\u01b0\u1ee3t theo d\u00f5i (follower) hay l\u01b0\u1ee3t xem (view) l\u1ea1i \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ec3 l\u00e0m \u0111\u1eb9p cho \u201cprofile\u201d chi\u1ebfn d\u1ecbch. Vi\u1ec7c m\u1ea1nh tay chi ng\u00e2n s\u00e1ch cho c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

Ch\u1eb3ng h\u1ea1n viral clip 1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u A \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem nh\u01b0ng l\u1ea1i kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn l\u1edbn t\u1eeb ng\u01b0\u1eddi d\u00f9ng so v\u1edbi viral clip 2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u B. \u0110i\u1ec1u n\u00e0y ng\u1ea7m hi\u1ec3u, Creativity c\u1ee7a viral clip 1 \u0111ang truy\u1ec1n \u0111i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u A m\u1ed9t chi\u1ec1u, kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i ng\u01b0\u1ee3c l\u1ea1i t\u1eeb ng\u01b0\u1eddi xem.<\/p>\n

\"Social<\/a><\/p>\n

\u1ea2nh minh ho\u1ea1<\/em><\/p>\n

T\u00f3m l\u1ea1i, \u0111\u1ec3 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng tr\u00ean Social Media, thay v\u00ec \u00e1p d\u1ee5ng Communication Objectives \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3, gi\u1edd \u0111\u00e2y th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thi\u1ebft l\u1eadp Social Media Objectives v\u1edbi Key Success Factors ph\u00f9 h\u1ee3p.<\/p>\n

\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 s\u00e1ng t\u1ea1o c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/h2>\n

D\u1ef1a tr\u00ean c\u00e1c th\u1ea3o lu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb Social Listening Tool khi ch\u1ea1y chi\u1ebfn d\u1ecbch, \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 s\u00e1ng t\u1ea1o, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch c\u00e1c th\u1ea3o lu\u1eadn thu v\u1ec1. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c d\u00f9ng khi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch.<\/p>\n

1. Buzz volume (T\u1ed5ng l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn)<\/strong><\/p>\n

\"Social<\/a><\/p>\n

T\u1ed5ng l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb n\u1ed9i dung li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch thu th\u1eadp \u0111\u01b0\u1ee3c tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

2. Share of voice (Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn)<\/strong><\/p>\n

\"Social<\/a><\/p>\n

Th\u1ec3 hi\u1ec7n t\u1ec9 l\u1ec7 th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn d\u1ecbch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u1ed5ng th\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c ch\u1ea1y c\u00f9ng th\u1eddi \u0111i\u1ec3m, ch\u1ee9ng t\u1ecf hi\u1ec7u qu\u1ea3 c\u1ee7a \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

3. Sentiment score (Ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng)<\/strong><\/p>\n

\"Social<\/a><\/p>\n

L\u00e0 th\u00e1i \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng, gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 chi ti\u1ebft h\u01a1n nh\u1eefng th\u1ea3o lu\u1eadn \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c. Sentiment ph\u00e2n chia t\u1ed5ng th\u1ea3o lu\u1eadn th\u00e0nh 3 nh\u00f3m: t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c v\u00e0 trung l\u1eadp.<\/p>\n

8 lo\u1ea1i chi\u1ebfn d\u1ecbch tr\u00ean Social Media ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/h2>\n

Launching campaign<\/strong><\/p>\n

Lo\u1ea1i 1 d\u00e0nh cho c\u00e1c chi\u1ebfn d\u1ecbch tung s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c t\u00e1i tung (thay \u0111\u1ed5i th\u00e0nh ph\u1ea7n, bao b\u00ec\u2026) ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch gi\u1edbi thi\u1ec7u d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a c\u00f9ng m\u1ed9t nh\u00e3n h\u00e0ng (v\u1ecb m\u1edbi, chai nh\u1ecf h\u01a1n\u2026)<\/p>\n

\"Social<\/a><\/p>\n

Branding campaign<\/strong><\/p>\n

Lo\u1ea1i 2 d\u00e0nh cho c\u00e1c chi\u1ebfn d\u1ecbch t\u1eadp trung x\u00e2y d\u1ef1ng ho\u1eb7c t\u00e1i x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3.<\/p>\n

\"Social<\/a><\/p>\n

VD: Unilever 25 n\u0103m n\u00e2ng t\u1ea7m cu\u1ed9c s\u1ed1ng, Generali S\u1ed1ng Nh\u01b0 \u00dd, Vinamilk v\u01b0\u01a1n cao Vi\u1ec7t Nam, Kangaroo m\u00e1y l\u1ecdc n\u01b0\u1edbc h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam…<\/p>\n

Promotion campaign<\/strong><\/p>\n

D\u00e0nh cho c\u00e1c chi\u1ebfn d\u1ecbch t\u1eadp trung th\u00f4ng b\u00e1o v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a nh\u00e3n h\u00e0ng.<\/p>\n

\"Social<\/a><\/p>\n

Sponsorship campaign<\/strong><\/p>\n

D\u00e0nh cho c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eb1m t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u khi t\u00e0i tr\u1ee3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh (maximize brand awareness, brand message, brand spirit\u2026).<\/p>\n

\"Social<\/a><\/p>\n

VD: Sting \u2013 Cu\u1ed9c \u0111ua k\u00ec th\u00fa, Pepsi \u2013 Rap Vi\u1ec7t, Samsung \u2013 NALA, Lavie \u2013 Color Me Run<\/p>\n

Brand event campaign<\/strong><\/p>\n

\"Social<\/a><\/p>\n

Nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n, k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi tham d\u1ef1, \u0111\u1ed3ng th\u1eddi l\u00e0m t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Occasional campaign<\/strong><\/p>\n

Nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 nhu c\u1ea7u t\u1eadn d\u1ee5ng m\u1ed9t d\u1ecbp \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n

\"Social<\/a><\/p>\n

VD: M\u00f9a T\u1ebft, m\u00f9a t\u1ef1u tr\u01b0\u1eddng (Back to school)…<\/p>\n

CSR campaign<\/strong><\/p>\n

\"Social<\/a><\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch ph\u1ee5c v\u1ee5 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

Social Media Channel Management<\/strong><\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch thu\u1ea7n v\u1ec1 t\u1ea1o n\u1ed9i dung v\u00e0 qu\u1ea3n l\u00fd c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

\"Social<\/a><\/p>\n

VD: 1 n\u0103m l\u00e0m n\u1ed9i dung v\u00e0 qu\u1ea3n l\u00fd Facebook c\u1ee7a nh\u00e3n h\u00e0ng A.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 Social Media Objectives v\u00e0 8 chi\u1ebfn d\u1ecbch tr\u00ean Social Media ph\u1ed5 bi\u1ebfn nh\u1ea5t cho b\u1ea1n \u0111\u1ecdc c\u00f9ng tham kh\u1ea3o.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: Brandsvietnam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Social Media – C\u00e1c k\u00eanh M\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3? Tham kh\u1ea3o ngay v\u1ec1\u00a0 Social Media Objectives v\u00e0 8 chi\u1ebfn d\u1ecbch sau \u0111\u00e2y.<\/p>\n","protected":false},"author":10,"featured_media":8406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[103,996,966,1018],"yoast_head":"\nSocial Media Objectives v\u00e0 8 chi\u1ebfn d\u1ecbch tr\u00ean Social Media ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Social Media - C\u00e1c k\u00eanh M\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3? 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