{"id":8375,"date":"2020-10-06T14:57:49","date_gmt":"2020-10-06T07:57:49","guid":{"rendered":"https:\/\/news.appota.com\/?p=8375"},"modified":"2021-04-19T16:36:42","modified_gmt":"2021-04-19T09:36:42","slug":"4-diem-luu-y-de-khong-lang-phi-ngan-sach-trong-chien-dich-tet-2021","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/4-diem-luu-y-de-khong-lang-phi-ngan-sach-trong-chien-dich-tet-2021\/","title":{"rendered":"4 \u0111i\u1ec3m l\u01b0u \u00fd \u0111\u1ec3 kh\u00f4ng l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch trong chi\u1ebfn d\u1ecbch T\u1ebft 2021"},"content":{"rendered":"

Hi\u1ec7n gi\u1edd, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u tri\u1ec3n khai chi\u1ebfn d\u1ecbch Marketing<\/a> T\u1ebft 2021. \u0110\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n ng\u00e2n s\u00e1ch v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng th\u00f4ng qua Social Media th\u00ec h\u00e3y l\u01b0u \u00fd 4 \u0111i\u1ec3m sau \u0111\u00e2y nh\u00e9.<\/p>\n

<\/p>\n

Th\u1ea3o lu\u1eadn tr\u00ean Social Media trong d\u1ecbp T\u1ebft lu\u00f4n t\u0103ng cao<\/h2>\n

T\u1ebft l\u00e0 d\u1ecbp c\u00e1c th\u1ea3o lu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 m\u1ecdi v\u1ea5n \u0111\u1ec1 trong cu\u1ed9c s\u1ed1ng, c\u00f4ng vi\u1ec7c, t\u00ecnh c\u1ea3m t\u0103ng cao, c\u0169ng nh\u01b0 l\u00e0 th\u1eddi \u0111i\u1ec3m c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng r\u1ed9n r\u00e0ng nh\u1ea5t. Do \u0111\u00f3, theo s\u1ed1 li\u1ec7u c\u1ee7a Buzzmetrics, c\u00e1c th\u1ea3o lu\u1eadn tr\u00ean Social Media v\u00e0o T\u1ebft 2020 t\u0103ng g\u1ea7n 50% so v\u1edbi n\u0103m 2019. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y b\u1ea5t ch\u1ea5p d\u1ecbch b\u1ec7nh COVID-19 \u0111\u1ea7u n\u0103m 2020 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o, th\u00ec nh\u1eefng th\u1ea3o lu\u1eadn v\u1ec1 T\u1ebft v\u1eabn kh\u00f4ng gi\u1ea3m \u0111i. Theo d\u1ef1 \u0111o\u00e1n v\u00e0o T\u1ebft 2021, cho d\u00f9 \u201cc\u00e1i b\u00f3ng” c\u1ee7a d\u1ecbch b\u1ec7nh v\u1eabn c\u00f2n \u0111\u00f3, th\u00ec th\u1ea3o lu\u1eadn v\u1ec1 T\u1ebft v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec ho\u1eb7c t\u0103ng l\u00ean v\u1edbi t\u1ec9 l\u1ec7 nh\u01b0 n\u0103m ngo\u00e1i.<\/p>\n

\"4<\/a><\/p>\n

Qua xem x\u00e9t m\u1ee9c t\u0103ng c\u00e1c d\u1ef1 \u00e1n T\u1ebft 2020 so v\u1edbi 2019, T\u1ebft 2021 s\u1ebd c\u00f2n nhi\u1ec1u d\u1ef1 \u00e1n h\u01a1n n\u1eefa<\/em><\/p>\n

Do \u0111\u00f3, \u0111\u1ec3 chi\u1ebfn d\u1ecbch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eafng l\u1edbn tr\u00ean Social Media, th\u00ec vi\u1ec7c l\u00e0m t\u0103ng ch\u1ee7 \u0111\u1ec1 v\u1ec1 m\u00ecnh trong h\u00e0ng lo\u1ea1t th\u1ea3o lu\u1eadn v\u1ec1 T\u1ebft khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n

KPI cho chi\u1ebfn d\u1ecbch T\u1ebft nh\u01b0 th\u1ebf n\u00e0o l\u00e0 \u0111\u1ee7?<\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c Social media campaign c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u00f4ng qua s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c (engagement) hay l\u01b0\u1ee3t xem (view), do nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y d\u1ec5 th\u1ea5y v\u00e0 lu\u00f4n hi\u1ec3n th\u1ecb tr\u00ean trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec1u \u0111\u1ed5 nhi\u1ec1u chi ph\u00ed v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 cho ra h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 h\u00e0ng tr\u0103m ng\u00e0n t\u01b0\u01a1ng t\u00e1c li\u1ec7u c\u00f3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch?<\/p>\n

\"4<\/a><\/p>\n

Ch\u1eb3ng h\u1ea1n, gi\u1eefa h\u1ea7u h\u1ebft c\u00e1c th\u1ea3o lu\u1eadn v\u1ec1 T\u1ebft, th\u00ec MV c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tri\u1ec7u l\u01b0\u1ee3t xem, tr\u0103m ng\u00e0n t\u01b0\u01a1ng t\u00e1c, nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp n\u00e0o t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng, hay kh\u00f4ng m\u1ed9t b\u00e0i \u0111\u0103ng n\u00e0o t\u1eeb ng\u01b0\u1eddi d\u00f9ng c\u00f3 hashtag c\u1ee7a chi\u1ebfn d\u1ecbch th\u00ec c\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng kh\u00f4ng?<\/p>\n

Theo b\u1ea3ng x\u1ebfp h\u1ea1ng 10 chi\u1ebfn d\u1ecbch t\u1ebft th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean Social Media v\u00e0o n\u0103m 2020 do Buzzmetrics cung c\u1ea5p, r\u00f5 r\u00e0ng nh\u1eefng chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng nh\u1ea5t kh\u00f4ng ch\u1ec9 c\u00f3 tri\u1ec7u l\u01b0\u1ee3t xem hay t\u01b0\u01a1ng t\u00e1c, m\u00e0 c\u00f2n t\u1ea1o \u0111\u01b0\u1ee3c l\u01b0\u1ee3t th\u1ea3o lu\u1eadn cao.<\/p>\n

V\u00ec b\u1ea3n ch\u1ea5t c\u1ee7a Social Media l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng th\u1ea3o lu\u1eadn, n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch T\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1eadp trung t\u1ea1o ra \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn t\u00edch c\u1ef1c v\u1ec1 chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n

Do th\u1ea3o lu\u1eadn t\u0103ng r\u1ea5t cao v\u00e0o m\u00f9a T\u1ebft, th\u00ec c\u00e1c nh\u00e3n h\u00e0ng c\u1ea7n th\u00f4i c\u00e1ch t\u1eadp trung KPI \u1edf n\u1ec1n t\u1ea3ng Social Media v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 Impression, Engagement, Like, Views. V\u00ec m\u1ed9t \u201cprofile\u201d c\u00f4ng khai \u0111\u1eb9p c\u1ee7a chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Social Media ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 cho th\u1ea5y s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. H\u01a1n n\u1eefa, ch\u01b0a k\u1ec3 \u0111\u1ebfn nh\u1eefng m\u1ee5c ti\u00eau kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng kh\u00e1c m\u00e0 nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c: ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i g\u00ec v\u1ec1 nh\u00e3n h\u00e0ng, hay \u0111\u1ed1i th\u1ee7 c\u00f3 th\u00e0nh c\u00f4ng h\u01a1n m\u00ecnh kh\u00f4ng?<\/p>\n

\"4<\/a><\/p>\n

D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t Data-driven Creative Agency, Mango Digital \u0111\u00e3 k\u1ebft h\u1ee3p c\u00f9ng Buzzmetrics \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Social Media nh\u01b0 sau:<\/p>\n

– Buzz (T\u1ed5ng l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn):<\/strong> Bao g\u1ed3m b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c c\u00f4ng khai, b\u00ecnh lu\u1eadn, t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb c\u1ee7a nh\u1eefng b\u00e0i vi\u1ebft n\u00e0y, b\u00e0i b\u00e1o… li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch \u1edf m\u1ecdi k\u00eanh th\u00f4ng tin. S\u1ed1 l\u01b0\u1ee3ng Buzz cao ngh\u0129a l\u00e0 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.
\n– Relevant buzz (T\u1ed5ng l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn li\u00ean quan):<\/strong> L\u00e0 nh\u1eefng b\u00e0i vi\u1ebft, b\u00ecnh lu\u1eadn c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c chi\u1ebfn d\u1ecbch. N\u1ebfu \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u1ee7a chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u1ea3o lu\u1eadn (Buzz Volume) nh\u01b0ng ph\u1ea7n l\u1edbn trong s\u1ed1 \u0111\u00f3 ch\u1eb3ng li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c chi\u1ebfn d\u1ecbch, \u0111\u00f3 ch\u01b0a ch\u1eafc l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng hi\u1ec7u qu\u1ea3. Ch\u1eb3ng h\u1ea1n, m\u1ed9t b\u00ecnh lu\u1eadn khen ng\u1ee3i KOL c\u1ee7a viral clip s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o Buzz Volume nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o Relevant Buzz v\u00ec th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb comment n\u00e0y.
\n– Mention (T\u1ed5ng l\u01b0\u1ee3ng \u0111\u1ec1 c\u1eadp):<\/strong> L\u00e0 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn c\u00f3 n\u1ed9i dung ch\u1ee9a c\u00e1c t\u1eeb kho\u00e1 (keyword) ch\u1ee7 \u0111\u1ea1o c\u1ee7a chi\u1ebfn d\u1ecbch (t\u00ean th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c hashtag\u2026), th\u1ec3 hi\u1ec7n s\u1ef1 y\u00eau m\u1ebfn chi\u1ebfn d\u1ecbch, th\u01b0\u01a1ng hi\u1ec7u hay th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.
\n– Share of voice (Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn):<\/strong> Th\u1ec3 hi\u1ec7n t\u1ec9 l\u1ec7 th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn d\u1ecbch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u1ed5ng th\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c ch\u1ea1y c\u00f9ng th\u1eddi \u0111i\u1ec3m. S\u1ed1 li\u1ec7u n\u00e0y c\u00e0ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n ph\u1ea3i c\u1ea1nh tranh v\u1edbi nhi\u1ec1u chi\u1ebfn d\u1ecbch kh\u00e1c \u0111ang di\u1ec5n ra trong th\u1eddi gian T\u1ebft \u0111\u1ea7y cam go. N\u1ebfu \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ee7 hi\u1ec7u qu\u1ea3 th\u00ec th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7.
\n– Sentiment (C\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng) v\u00e0 Sentiment score (Ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng):<\/strong> \u0110\u01b0\u1ee3c hi\u1ec3u l\u00e0 th\u00e1i \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng, gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 chi ti\u1ebft h\u01a1n v\u1ec1 nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c.
\nSentiment ph\u00e2n chia t\u1ed5ng th\u1ea3o lu\u1eadn th\u00e0nh 3 nh\u00f3m: t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c v\u00e0 trung l\u1eadp.<\/p>\n

V\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch, Sentiment score c\u1ee7a chi\u1ebfn d\u1ecbch s\u1ebd dao \u0111\u1ed9ng t\u1eeb -1 t\u1edbi +1 v\u1edbi \u00fd ngh\u0129a:<\/p>\n

\u0110i\u1ec3m sentiment = +1: To\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u th\u00edch chi\u1ebfn d\u1ecbch
\n\u0110i\u1ec3m sentiment = -1: To\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u gh\u00e9t chi\u1ebfn d\u1ecbch
\n\u0110i\u1ec3m sentiment = 0: S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u00edch chi\u1ebfn d\u1ecbch b\u1eb1ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng th\u00edch<\/p>\n

Khi \u0111\u00e3 t\u1eadp trung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 ph\u00eda tr\u00ean, th\u00ec \u0111i\u1ec1u ti\u1ebfp theo th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u00e0m l\u00e0 ch\u00fa \u00fd \u0111\u1ebfn benchmark trung b\u00ecnh c\u1ee7a ng\u00e0nh h\u00e0ng m\u00ecnh trong d\u1ecbp T\u1ebft, \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c Buzz volume trong T\u1ebft 2021 v\u00e0 Share of voice c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. D\u1ef1a tr\u00ean \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c KPI tr\u00ean Social Media c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c bao nhi\u00eau ph\u1ea7n tr\u0103m th\u1ea3o lu\u1eadn t\u00edch c\u1ef1c cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh so v\u1edbi ng\u00e0nh.<\/p>\n

L\u00e0m n\u1ed5i b\u1eadt c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean Social Media<\/h2>\n

T\u1ebft l\u00e0 d\u1ecbp h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u tham gia truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u ng\u00e2n s\u00e1ch. Do d\u1ecbch COVID-19 n\u00ean d\u1ef1 \u0111o\u00e1n ng\u00e2n s\u00e1ch cho Social Media trong T\u1ebft 2021 s\u1ebd t\u0103ng so v\u1edbi c\u00e1c n\u0103m tr\u01b0\u1edbc. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean ch\u00fa \u00fd r\u1eb1ng ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng th\u1ec3 th\u1eafng \u0111\u01b0\u1ee3c m\u00f9a T\u1ebft n\u0103m nay v\u00ec mu\u1ed1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ph\u1ea3i c\u1ea1nh tranh v\u1edbi Share of voice c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n

Do \u0111\u00f3, \u0111i\u1ec1u m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean l\u00e0m l\u00e0:<\/p>\n

1. \u0110\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh chi\u1ebfm \u0111\u01b0\u1ee3c Share of voice (positive) cao \u1edf n\u1ec1n t\u1ea3ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u00f9ng \u0111\u1ec3 truy\u1ec1n th\u00f4ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u1eb3ng h\u1ea1n, c\u00f9ng nh\u1eafc t\u1edbi t\u1eeb kho\u00e1 \u201cSum v\u1ea7y\u201d, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n chi\u1ebfm t\u1ec9 l\u1ec7 cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 l\u00e0 m\u1ed9t s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n

\"4<\/a><\/p>\n

Theo s\u1ed1 li\u1ec7u c\u1ee7a Buzzmetrics, c\u00f9ng n\u00f3i v\u1ec1 th\u00f4ng \u0111i\u1ec7p \u201csum v\u1ea7y\u201d, nh\u01b0ng Biti\u2019s Hunter v\u00e0 B\u1ea3o Xu\u00e2n lu\u00f4n c\u00f3 t\u1ec9 l\u1ec7 Share of voice cao so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c tr\u00ean Social Media v\u00e0o n\u0103m 2017, nh\u01b0ng l\u1ea1i ra kh\u1ecfi Top 10 chi\u1ebfn d\u1ecbch T\u1ebft th\u00e0nh c\u00f4ng v\u00e0o n\u0103m 2020, cho th\u1ea5y s\u1ef1 c\u1ea1nh tranh gay g\u1eaft c\u1ee7a truy\u1ec1n th\u00f4ng m\u00f9a n\u00e0y.<\/p>\n

2. Share of voice ho\u1eb7c Buzz volume c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi ng\u00e0nh c\u1ee7a m\u00ecnh ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1eef v\u1eefng ho\u1eb7c c\u00f3 s\u1ed1 li\u1ec7u n\u1ed5i b\u1eadt. V\u00ec t\u1ef1u trung, th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u1ea7n ph\u1ea3i th\u1eadt n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh.<\/p>\n

T\u00f3m l\u1ea1i, c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean Social Media v\u1eeba ph\u1ea3i \u0111\u1ea3m b\u1ea3o Share of voice c\u1ee7a ng\u00e0nh v\u00e0 Share of voice c\u1ee7a n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c n\u1ed5i b\u1eadt trong d\u1ecbp T\u1ebft 2021.<\/p>\n

T\u00ednh s\u00e1ng t\u1ea1o l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/h2>\n

T\u1ebft l\u00e0 m\u00f9a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u khai th\u00e1c c\u00e2u chuy\u1ec7n \u201csum v\u1ea7y\u201d. Do \u0111\u00f3, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, th\u00ec s\u1ef1 S\u00e1ng t\u1ea1o trong chi\u1ebfn d\u1ecbch l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n

T\u00ednh s\u00e1ng t\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh n\u00ean \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf vi\u1ec7c n\u00f3i c\u00e2u chuy\u1ec7n kh\u00e1c m\u1eb7c k\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn quan t\u00e2m \u0111\u1ebfn chuy\u1ec7n \u201csum v\u1ea7y\u201d trong d\u1ecbp T\u1ebft, ho\u1eb7c t\u00ecm c\u00e1ch th\u1ec3 hi\u1ec7n c\u00e2u chuy\u1ec7n \u201csum v\u1ea7y\u201d m\u1ed9t c\u00e1ch m\u1edbi h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn b\u1edfi c\u00e1c \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o theo \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

C\u0169ng theo b\u1ea3ng th\u1ed1ng k\u00ea tr\u00ean c\u1ee7a Buzzmetrics, th\u00ec \u201cplatform\u201d \u201csum v\u1ea7y\u201d v\u1eabn ghi nh\u1eadn s\u1ef1 th\u00e0nh c\u00f4ng v\u1ec1 Buzz volume v\u00e0 Share of voice c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u: Biti\u2019s Hunter v\u1edbi c\u00e2u chuy\u1ec7n \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d, Mirinda v\u1edbi MV \u201cChuy\u1ec7n c\u0169 b\u1ecf qua\u201d hay Knorr v\u1edbi c\u1ea3m h\u1ee9ng \u201cC\u00f3 v\u1ecb n\u00e0o h\u01a1n v\u1ecb T\u1ebft nh\u00e0\u201d.<\/p>\n

Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00ean xem l\u1ea1i m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng T\u1ebft c\u1ee7a m\u00ecnh l\u00e0 g\u00ec \u0111\u1ec3 l\u1eadp n\u00ean b\u1ed9 KPI t\u01b0\u01a1ng \u1ee9ng, v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch cho ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng \u0111\u00fang nh\u01b0 m\u1ee5c ti\u00eau.<\/p>\n

Nh\u01b0 v\u1eady, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch T\u1ebft th\u00e0nh c\u00f4ng tr\u00ean Social Media, ch\u00fang ta c\u1ea7n:<\/p>\n

X\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh m\u1ee9c Share of voice c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Social Media l\u00e0 bao nhi\u00eau, v\u00e0 \u0111\u1eb7t \u0111\u00e2y l\u00e0m KPI \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean Social Media.
\n\u00dd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng d\u1ecbp T\u1ebft kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1ecdn m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00e1c \u0111\u1ec3 tr\u00e1nh \u0111i v\u00e0o l\u1ed1i m\u00f2n. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n quan t\u00e2m h\u01a1n \u0111\u1ebfn vi\u1ec7c k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh theo m\u1ee5c ti\u00eau t\u1ea1o \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn v\u00e0 h\u1ee9ng th\u00fa v\u1edbi ng\u01b0\u1eddi xem \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n Share of voice c\u1ee7a m\u00ecnh trong ch\u1ee7 \u0111\u1ec1 \u0111\u00f3.<\/p>\n

Mong r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing l\u01b0u \u00fd 4 \u0111i\u1ec3m tr\u00ean \u0111\u00e2y \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o t\u1eeb: brandsvietnam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Hi\u1ec7n gi\u1edd, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u tri\u1ec3n khai chi\u1ebfn d\u1ecbch Marketing T\u1ebft 2021. \u0110\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n ng\u00e2n s\u00e1ch v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng th\u00f4ng qua Social Media th\u00ec h\u00e3y l\u01b0u \u00fd 4 \u0111i\u1ec3m sau \u0111\u00e2y nh\u00e9.<\/p>\n","protected":false},"author":10,"featured_media":8385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[1017,103],"yoast_head":"\n4 \u0111i\u1ec3m l\u01b0u \u00fd \u0111\u1ec3 kh\u00f4ng l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch trong chi\u1ebfn d\u1ecbch T\u1ebft 2021<\/title>\n<meta name=\"description\" content=\"C\u00e1c th\u01b0\u01a1ng hi\u1ec7u khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch Marketing T\u1ebft 2021 th\u00f4ng qua Social Media, l\u01b0u \u00fd 4 \u0111i\u1ec3m sau \u0111\u00e2y \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n ng\u00e2n s\u00e1ch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/4-diem-luu-y-de-khong-lang-phi-ngan-sach-trong-chien-dich-tet-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 \u0111i\u1ec3m l\u01b0u \u00fd \u0111\u1ec3 kh\u00f4ng l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch trong chi\u1ebfn d\u1ecbch T\u1ebft 2021\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c th\u01b0\u01a1ng hi\u1ec7u khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch Marketing T\u1ebft 2021 th\u00f4ng qua Social Media, l\u01b0u \u00fd 4 \u0111i\u1ec3m sau \u0111\u00e2y \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n ng\u00e2n s\u00e1ch\" \/>\n<meta property=\"og:url\" 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