{"id":8319,"date":"2020-09-23T10:39:15","date_gmt":"2020-09-23T03:39:15","guid":{"rendered":"https:\/\/news.appota.com\/?p=8319"},"modified":"2021-04-19T14:57:20","modified_gmt":"2021-04-19T07:57:20","slug":"cau-hoi-danh-cho-content-marketing-khach-hang-cua-ban-muon-xem-gi","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/cau-hoi-danh-cho-content-marketing-khach-hang-cua-ban-muon-xem-gi\/","title":{"rendered":"C\u00e2u h\u1ecfi d\u00e0nh cho Content Marketing: Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n xem g\u00ec?"},"content":{"rendered":"

L\u00e0 m\u1ed9t Content Marketing<\/a> khi \u0111\u1eb7t b\u00fat vi\u1ebft n\u1ed9i dung, b\u1ea1n lu\u00f4n lu\u00f4n ph\u1ea3i \u0111\u1eb7t ra c\u00e2u h\u1ecfi: “Kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh mu\u1ed1n xem g\u00ec? Vi\u1ebft nh\u01b0 th\u1ebf n\u00e0o cho hay?…..<\/p>\n

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Content Marketing<\/a> c\u01a1 b\u1ea3n l\u00e0 s\u1eed d\u1ee5ng n\u1ed9i dung nh\u1eb1m mang \u0111\u1ebfn gi\u00e1 tr\u1ecb cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1edbi th\u00f4ng tin v\u00e0 chi\u1ebfn l\u01b0\u1ee3c trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p hay th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 r\u1ea5t nhi\u1ec1u d\u1ea1ng th\u00f4ng tin bao g\u1ed3m: Blog, Podcast, Video, SEO, Email Marketing, Social Media, Landing Page… nh\u01b0ng m\u1ed7i ng\u00e0nh h\u00e0ng, l\u0129nh v\u1ef1c \u0111\u1ec1u c\u00f3 chi\u1ebfn l\u01b0\u1ee3c Content Marketing ri\u00eang. V\u00e0 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t marketer, b\u1ea1n ph\u1ea3i t\u1ef1 h\u1ecfi r\u1eb1ng: \u201cKh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n xem n\u1ed9i dung g\u00ec?\u201d v\u00e0 b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0o cho ph\u00f9 h\u1ee3p cho ri\u00eang h\u1ecd.<\/p>\n

Th\u1ea5u hi\u1ec3u n\u1ed9i dung t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h2>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Forester, 93% tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00e0, kho\u1ea3ng 4000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean Google trong m\u1ed9t ng\u00e0y. V\u00e0 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 \u0111\u1ecbnh m\u1ed9t t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 t\u00ecm ki\u1ebfm. Do \u0111\u00f3, b\u1ea1n n\u00ean bi\u1ebft \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 chi ph\u1ed1i \u0111\u1ec3 x\u1ebfp h\u1ea1ng m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng s\u1ed1 c\u1ee7a t\u1eeb kh\u00f3a.<\/p>\n

\"C\u00e2u<\/a><\/p>\n

Informational search:<\/strong> T\u1eeb kh\u00f3a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh \u0111\u1ec3 thu th\u1eadp ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111\u00f3, v\u00ed d\u1ee5: xu h\u01b0\u1edbng content marketing, gi\u00e1 bitcoin\u2026
\nNavigational search:<\/strong> S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ec3 truy c\u1eadp v\u00e0o m\u1ed9t trang web, v\u00ed d\u1ee5: YouTube, CNN news\u2026
\nTransitional search:<\/strong> T\u1eeb kh\u00f3a s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 mua th\u1ee9 g\u00ec \u0111\u00f3, v\u00ed d\u1ee5: l\u00f2 n\u01b0\u1edbng, m\u1eb7t n\u1ea1 ng\u1ee7\u2026<\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch content marketing xth\u00e0nh c\u00f4ng, b\u1ea1n n\u00ean theo d\u00f5i \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Hi\u1ec7n t\u1ea1i, \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111ang l\u00e0 t\u00e2m \u0111i\u1ec3m thu h\u00fat trong content marketing v\u00e0 s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng d\u00e0i l\u00e2u cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng.<\/p>\n

N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c<\/h2>\n

T\u01b0\u01a1ng t\u00e1c gi\u00fap t\u0103ng tr\u1ea3i nghi\u1ec7m, gi\u1ea3i tr\u00ed v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n 24\/7. B\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch \u0111\u01b0a ra m\u1ed9t cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn, th\u1ef1c hi\u1ec7n c\u00e1c c\u00e2u \u0111\u1ed1 & tr\u00f2 ch\u01a1i, hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh \u0111\u1ed9ng, v.v.<\/p>\n

Thay v\u00ec ch\u1ec9 l\u01b0\u1edbt qua n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd h\u00e0o h\u1ee9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang c\u1ee7a b\u1ea1n. \u0110\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi h\u1ecd b\u1eb1ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c s\u1ebd l\u00e0 xu h\u01b0\u1edbng kh\u00f3 m\u00e0 l\u1ed7i th\u1eddi.<\/p>\n

\"C\u00e2u<\/a><\/p>\n

N\u1ed5i b\u1eadt v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t trong c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh l\u00e0 carousel post. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u01b0\u1edbt danh m\u1ee5c s\u1ea3n ph\u1ea9m, danh s\u00e1ch khuy\u1ebfn m\u00e3i hay th\u1eadm ch\u00ed l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch video tr\u00ean lo\u1ea1i h\u00ecnh n\u00e0y, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 g\u1eafn li\u00ean k\u1ebft \u0111\u1ebfn trang web mua h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

N\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

\u1eaet h\u1eb3n b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ee9c m\u1ea1nh, \u0111\u1ed9 ph\u1ee7 s\u00f3ng v\u00e0 lan r\u1ed9ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Hi\u1ec7n t\u1ea1i v\u00e0 trong c\u1ea3 t\u01b0\u01a1ng lai, th\u1eddi gian d\u00e0nh cho m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i, th\u1eadm ch\u00ed g\u1ea5p ba th\u1eddi gian kh\u00e1ch h\u00e0ng ng\u1ed3i tr\u01b0\u1edbc TV, Radio, hay ra ngo\u00e0i \u0111\u1ec3 th\u1ea5y bi\u1ec3n qu\u1ea3ng c\u00e1o.<\/p>\n

\"C\u00e2u<\/a><\/p>\n

\u0110\u1ea7u t\u01b0 chi ph\u00ed cho social media marketing l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft b\u1edfi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Facebook, Youtube, Instagram, Twitter, TikTok, LinkedIn l\u00e0 c\u1ef1c k\u00ec l\u1edbn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi h\u01a1n.<\/p>\n

Tuy nhi\u00ean, m\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau, ng\u01b0\u1eddi d\u00f9ng Facebook kh\u00f4ng gi\u1ed1ng Instagram v\u00e0 c\u0169ng l\u1edbn tu\u1ed5i h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi TikTok n\u00ean b\u1ea1n h\u00e3y ch\u1ecdn k\u00eanh ph\u00f9 h\u1ee3p \u0111\u1ec3 truy\u1ec1n t\u1ea3i n\u1ed9i dung m\u00e0 b\u1ea1n mu\u1ed1n.<\/p>\n

N\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng mu\u00f4n m\u00e0u mu\u00f4n v\u1ebb v\u00e0 mang t\u00ednh c\u1eadp nh\u1eadt r\u1ea5t cao, v\u00ec v\u1eady, th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n n\u00ean tho\u1ea3i m\u00e1i v\u00e0 tr\u00e1nh b\u1ecb b\u00f3 bu\u1ed9c, h\u1ea1n ch\u1ebf n\u1ed9i dung.<\/p>\n

Podcast & Webinar – T\u1ec7p \u00e2m thanh<\/h2>\n

Podcast l\u00e0 t\u1ec7p \u00e2m thanh \u0111\u01b0\u1ee3c \u0111\u0103ng l\u00ean trang web ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u00f3 s\u1eb5n v\u1edbi n\u1ed9i dung \u0111a d\u1ea1ng, r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch gi\u00e1o d\u1ee5c, chia s\u1ebb kinh nghi\u1ec7m v\u00e0 \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh c\u00e1 nh\u00e2n cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 l\u00e0 ng\u01b0\u1eddi th\u00edch nghe h\u01a1n l\u00e0 \u0111\u1ecdc. Podcast kh\u00e1 ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u00e2m thanh nh\u01b0 Spotify, Apple Podcasts.<\/p>\n

\"C\u00e2u<\/a><\/p>\n

Webinar l\u00e0 c\u00f4ng c\u1ee5 t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c truy\u1ec1n h\u00ecnh tr\u1ef1c ti\u1ebfp d\u1ef1a tr\u00ean web k\u1ebft n\u1ed1i gi\u1eefa kh\u00e1n gi\u1ea3 v\u1edbi ng\u01b0\u1eddi d\u1eabn h\u1ed9i th\u1ea3o tr\u00ean web.<\/p>\n

C\u1ea3 hai c\u00f4ng c\u1ee5 \u0111\u1ec1u cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd v\u00e0 c\u00f3 l\u1ee3i cho vi\u1ec7c chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 d\u1eabn d\u1eaft t\u01b0 t\u01b0\u1edfng, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u1ea3 hai \u0111\u1ec1u tr\u1ea3i qua s\u1ef1 b\u00f9ng n\u1ed5 v\u1ec1 s\u1ef1 ph\u1ed5 bi\u1ebfn trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/p>\n

Landing Page v\u00e0 Chatbot<\/h2>\n

Trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, landing page l\u00e0 m\u1ed9t trang web \u0111\u01a1n c\u00f3 n\u1ed9i dung t\u1eadp trung nh\u1eb1m d\u1eabn d\u1eaft v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n m\u1ed9t m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng, \u0111\u0103ng k\u00ed t\u00e0i kho\u1ea3n ho\u1eb7c tham gia m\u1ed9t s\u1ef1 ki\u1ec7n, concert,\u2026 N\u1ed9i dung tr\u00ean landing page c\u0169ng \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng, khuy\u1ebfn kh\u00edch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi trang.<\/p>\n

\"C\u00e2u<\/a><\/p>\n

Ng\u00e0y nay, kh\u00e1ch h\u00e0ng th\u00edch nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p cho c\u00e1c th\u1eafc m\u1eafc c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 t\u1ee9c th\u00ec. Th\u00f4ng qua chatbot, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 \u0111\u1ec3 tr\u1ea3 l\u1eddi cho h\u1ecd. C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng chatbot \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian. Vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung cho chatbot \u0111\u1ec3 t\u1ea1o ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u ri\u00eang \u0111\u1ec3 ph\u1ea3n h\u1ed3i t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u1ec3 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e1, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m m\u1ed9t s\u1ed1 ng\u00e2n s\u00e1ch cho t\u01b0 v\u1ea5n vi\u00ean. N\u1ebfu b\u1ea1n \u0111ang l\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb, kinh doanh d\u1ecbch v\u1ee5 th\u00ec chatbot l\u00e0 l\u1ef1a ch\u1ecdn v\u00f4 c\u00f9ng th\u00edch h\u1ee3p.<\/p>\n

N\u1ed9i dung E-A-T<\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, khi b\u1ea1n mu\u1ed1n m\u00f4 t\u1ea3 m\u1ed9t ng\u01b0\u1eddi, b\u1ea1n s\u1ebd n\u00f3i v\u1ec1 v\u00f3c d\u00e1ng h\u1ecd ra sao, c\u00e2n n\u1eb7ng c\u1ee7a h\u1ecd th\u1ebf n\u00e0o, m\u00e0u s\u1eafc \u0111\u1ea1i di\u1ec7n cho h\u1ecd l\u00e0 g\u00ec v\u00e0 nh\u1eefng th\u1ee9 kh\u00e1c n\u1eefa s\u00e2u s\u1eafc h\u01a1n v\u1ec1 h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ed1i v\u1edbi content marketing, n\u1ebfu b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 n\u1ed9i dung m\u00e0 b\u1ea1n truy\u1ec1n t\u1ea3i, b\u1ea1n ph\u1ea3i cung c\u1ea5p ki\u1ebfn \u200b\u200bth\u1ee9c mang t\u00ednh chuy\u00ean m\u00f4n, n\u1ed9i dung c\u00f3 ki\u1ec3m duy\u1ec7t v\u00e0 ph\u1ea3i th\u1ef1c s\u1ef1 \u0111\u00e1ng tin c\u1eady.<\/p>\n

\"C\u00e2u<\/a><\/p>\n

V\u00e0o n\u0103m 2015, Google \u0111\u00e3 gi\u1edbi thi\u1ec7u nguy\u00ean t\u1eafc \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trong \u0111\u00f3 n\u1ed9i dung E-A-T (Expertise, Authoritativeness, Trustworthiness) ph\u1ea3i \u0111\u01b0\u1ee3c bao g\u1ed3m:<\/p>\n

– Li\u00ean k\u1ebft t\u1eeb c\u00e1c trang web c\u00f3 th\u1ea9m quy\u1ec1n v\u1edbi s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, d\u1eef li\u1ec7u v\u00e0 d\u1eef ki\u1ec7n \u0111i k\u00e8m.
\n– C\u1eadp nh\u1eadt trang web c\u1ee7a b\u1ea1n theo xu h\u01b0\u1edbng thay \u0111\u1ed5i li\u00ean t\u1ee5c.
\n– Cung c\u1ea5p ti\u1ec3u s\u1eed c\u1ee7a b\u1ea1n trong trang gi\u1edbi thi\u1ec7u.
\nTuy nhi\u00ean, ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd kh\u00f4ng x\u1ebfp h\u1ea1ng n\u1ed9i dung c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c t\u1eeb kh\u00f3a v\u00e0 li\u00ean k\u1ebft. Website v\u00e0 web page kh\u00f4ng c\u00f3 m\u1ee5c \u0111\u00edch, n\u1ed9i dung kh\u00f4ng gi\u00fap \u00edch cho ng\u01b0\u1eddi d\u00f9ng, n\u1ed9i dung \u0111\u1ed9c h\u1ea1i, th\u00f4ng tin l\u1eeba \u0111\u1ea3o s\u1ebd b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p v\u00e0 n\u1ed9i dung c\u00f3 E-A-T s\u1ebd d\u1eabn \u0111\u1ea7u trong SERP (trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm).<\/p>\n

Video & Live – C\u00e1c video tr\u1ef1c tuy\u1ebfn<\/h2>\n

M\u1ed9t c\u00e1ch n\u1ed5i b\u1eadt h\u01a1n h\u1ebft \u0111\u1ec3 tr\u00ecnh b\u00e0y n\u1ed9i dung l\u00e0 th\u00f4ng qua c\u00e1c video tr\u1ef1c tuy\u1ebfn. Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c xem n\u1ed9i dung video nhi\u1ec1u h\u01a1n h\u1eb3n so v\u1edbi vi\u1ec7c xem blog ho\u1eb7c nghe \u00e2m thanh, ho\u1eb7c \u0111\u1ecdc nh\u1eefng n\u1ed9i dung ng\u1eafn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Video c\u00f3 s\u1ee9c m\u1ea1nh kh\u01a1i d\u1eady c\u1ea3m x\u00fac v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi xem t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Khi b\u1ea1n \u0111\u0103ng video ph\u00e1t tr\u1ef1c ti\u1ebfp, b\u1ea1n c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd, t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi c\u00e1c chuy\u00ean gia, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

\"C\u00e2u<\/a><\/p>\n

Ngo\u00e0i ra, video v\u1edbi th\u1eddi l\u01b0\u1ee3ng d\u00e0i mang t\u00ednh truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p cao c\u0169ng l\u00e0 xu h\u01b0\u1edbng m\u00e0 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u00e1p d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. M\u1ed9t viral \u0111\u00e1nh tr\u00fang v\u00e0o t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang v\u01b0\u1edbng m\u1eafc s\u1ebd l\u00e0 m\u1ee5c ti\u00eau m\u1edbi cho k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Storytelling<\/h2>\n

Vi\u1ec7c k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1ec1 ngu\u1ed3n g\u1ed1c, c\u1ea3m h\u1ee9ng t\u1ea1o ra s\u1ea3n ph\u1ea9m s\u1ebd mang t\u00ednh truy\u1ec1n t\u1ea3i cao h\u01a1n, nh\u1ea5t l\u00e0 v\u1ec1 m\u1eb7t gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac. S\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp v\u1ec1 c\u00f4ng d\u1ee5ng, t\u00ednh n\u0103ng m\u00e0 c\u00f2n l\u00e0 c\u1ea3 m\u1ed9t s\u1ef1 c\u1ed1 g\u1eafng, h\u00e0nh tr\u00ecnh nh\u00e0o n\u1eb7n \u00fd t\u01b0\u1edfng,\u2026 s\u1ebd khi\u1ebfn cho n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00eam phong ph\u00fa v\u00e0 kh\u00e1c bi\u1ec7t h\u01a1n.<\/p>\n

\"C\u00e2u<\/a><\/p>\n

\u0110\u1ea7u t\u01b0 cho n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 mang t\u00ednh c\u00e1 nh\u00e2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u h\u01a1n th\u00f4ng qua nh\u1eefng b\u00e0i vi\u1ebft d\u00e0i h\u01a1n, ch\u0103m ch\u00fat h\u01a1n tr\u00ean website hay c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u h\u01a1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 th\u1ea5u hi\u1ec3u v\u00e0 c\u1ea3m nh\u1eadn t\u1eebng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn.<\/p>\n

\u0110\u1ea7u t\u01b0 m\u1ed9t Content t\u1ed1t ch\u00ednh l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, quan t\u00e2m v\u00e0 l\u00f2ng tin l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng. Mong r\u1eb1ng nh\u1eefng th\u00f4ng tin tr\u00ean \u0111\u00e2y h\u1eefu \u00edch cho b\u1ea1n \u0111\u1ecdc.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: brandsvietnam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t Content Marketing khi \u0111\u1eb7t b\u00fat vi\u1ebft n\u1ed9i dung, b\u1ea1n lu\u00f4n lu\u00f4n ph\u1ea3i \u0111\u1eb7t ra c\u00e2u h\u1ecfi: “Kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh mu\u1ed1n xem g\u00ec? Vi\u1ebft nh\u01b0 th\u1ebf n\u00e0o cho hay?…..<\/p>\n","protected":false},"author":10,"featured_media":8328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[1015,103],"yoast_head":"\nC\u00e2u h\u1ecfi d\u00e0nh cho Content Marketing: Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n xem g\u00ec?<\/title>\n<meta name=\"description\" content=\"L\u00e0 m\u1ed9t Content Marketing khi \u0111\u1eb7t b\u00fat vi\u1ebft n\u1ed9i dung, b\u1ea1n lu\u00f4n lu\u00f4n ph\u1ea3i \u0111\u1eb7t ra c\u00e2u h\u1ecfi: "Kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh mu\u1ed1n xem g\u00ec? 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