{"id":8309,"date":"2020-09-22T17:01:26","date_gmt":"2020-09-22T10:01:26","guid":{"rendered":"https:\/\/news.appota.com\/?p=8309"},"modified":"2021-04-19T14:57:04","modified_gmt":"2021-04-19T07:57:04","slug":"nhung-dieu-ma-mot-marketer-can-phai-luu-y-khi-su-dung-influencer","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/nhung-dieu-ma-mot-marketer-can-phai-luu-y-khi-su-dung-influencer\/","title":{"rendered":"Nh\u1eefng \u0111i\u1ec1u m\u00e0 m\u1ed9t Marketer c\u1ea7n ph\u1ea3i l\u01b0u \u00fd khi s\u1eed d\u1ee5ng Influencer"},"content":{"rendered":"

L\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m Influencer Marketing<\/a>, khi vi\u1ebft content hay giao ti\u1ebfp v\u1edbi c\u00e1c Influencer th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i l\u01b0u \u00fd m\u1ed9t v\u00e0i \u0111i\u1ec1u quan tr\u1ecdng b\u00ean d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

<\/p>\n

Hi\u1ec3u r\u00f5 v\u1ec1 Influencers<\/h2>\n

N\u1ebfu ai \u0111\u00e3 \u0111\u1ecdc cu\u1ed1n s\u00e1ch \u201cHi\u1ec3u v\u1ec1 tr\u00e1i tim\u201d th\u00ec t\u00f4i ngh\u0129 c\u0169ng n\u00ean c\u00f3 cu\u1ed1n s\u00e1ch \u201cHi\u1ec3u v\u1ec1 Influencers\u201d \u0111\u1ec3 l\u00e0m vi\u1ec7c cho thu\u1eadn ti\u1ec7n.<\/p>\n

V\u00ed d\u1ee5, ng\u01b0\u1eddi n\u00e0y th\u00ec r\u1ea5t kh\u00f3 t\u00ednh, h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 vi\u1ebft content, b\u1ea1n n\u00ean ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 h\u1ecd t\u1ef1 vi\u1ebft tr\u00ean \u0111\u1ecbnh h\u01b0\u1edbng b\u1ea1n \u0111\u01b0a ra. Ng\u01b0\u1eddi kia l\u1ea1i l\u01b0\u1eddi vi\u1ebft, n\u00ean t\u1ed1t nh\u1ea5t b\u1ea1n c\u1ee9 chu\u1ea9n b\u1ecb s\u1eb5n n\u1ed9i dung r\u1ed3i h\u1ecd s\u1ebd ch\u1ec9nh s\u1eeda theo c\u00e1ch n\u00f3i c\u1ee7a h\u1ecd.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

C\u00f3 nh\u1eefng Influencers \u0111\u1eb7c bi\u1ec7t kh\u00f3 t\u00ednh trong vi\u1ec7c n\u1ed9i dung m\u00ecnh l\u00e0m ra b\u1ecb ch\u1ec9nh s\u1eeda, n\u00ean hi\u1ec3u tr\u01b0\u1edbc \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 tr\u00e1nh d\u1eabn t\u1edbi vi\u1ec7c b\u1ea5t ho\u00e1 v\u00e0 x\u1ea5u nh\u1ea5t l\u00e0 kh\u00f4ng th\u1ec3 th\u1ed1ng nh\u1ea5t \u0111\u1ec3 \u0111\u0103ng b\u00e0i l\u00ean \u0111\u01b0\u1ee3c.<\/p>\n

C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 c\u1ee9 m\u1ea1nh d\u1ea1n h\u1ecfi th\u1eb3ng nhau, \u201cb\u00ean em chu\u1ea9n b\u1ecb content s\u1eb5n r\u1ed3i anh ch\u1ecb ch\u1ec9nh s\u1eeda hay l\u00e0 anh ch\u1ecb t\u1ef1 chu\u1ea9n b\u1ecb \u1ea1?\u201d \u2013 th\u00e0 r\u1eb1ng h\u1ecfi m\u1ed9t c\u00e2u tr\u01b0\u1edbc c\u00f2n h\u01a1n t\u1ec9 t\u00ea c\u1ea3 tr\u0103m c\u00e2u v\u1ec1 sau.<\/p>\n

Khi vi\u1ebft content cho Influencers, h\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a h\u1ecd<\/h2>\n

V\u00ec nh\u00e3n h\u00e0ng ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n cho m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean trang c\u1ee7a influencer, \u0111\u1eebng \u0111\u1ec3 n\u1ed9i dung \u0111\u1ed1t th\u00e0nh tro m\u1edb ti\u1ec1n \u0111\u00f3.
\nTh\u1ebf gi\u1edbi Influencers c\u0169ng nh\u01b0 Thu\u00fd V\u00e2n v\u00e0 Thu\u00fd Ki\u1ec1u v\u1eady: m\u1ed7i ng\u01b0\u1eddi m\u1ed9t v\u1ebb m\u01b0\u1eddi ph\u00e2n v\u1eb9n m\u01b0\u1eddi. C\u00f3 ng\u01b0\u1eddi th\u00ec chuy\u00ean l\u00e0m video; c\u00f3 ng\u01b0\u1eddi gi\u1ecfi ch\u1ee5p h\u00ecnh; c\u00f3 ng\u01b0\u1eddi l\u1ea1i th\u00edch vi\u1ebft b\u00e0i, ph\u00e2n t\u00edch, d\u1eabn ch\u1ee9ng, k\u1ec3 chuy\u1ec7n \u0111\u00e0ng ho\u00e0ng.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

V\u00ec v\u1eady, khi t\u1ea1o content cho t\u1eebng ng\u01b0\u1eddi, b\u1ea1n c\u0169ng h\u00e3y ch\u1ecdn \u0111\u1ec3 n\u00f3i theo c\u00e1ch m\u00e0 h\u1ecd hay giao ti\u1ebfp c\u00f9ng kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh. Ch\u1eb3ng l\u00fd do g\u00ec b\u1ea1n b\u1eaft m\u1ed9t con c\u00e1 leo c\u00e2y, th\u00ec c\u0169ng gi\u1ed1ng nh\u01b0 kh\u00f4ng n\u00ean b\u1eaft m\u1ed9t ng\u01b0\u1eddi chuy\u00ean vi\u1ebft b\u00e0i ph\u1ea3i ch\u1ee5p \u1ea3nh c\u00f9ng s\u1ea3n ph\u1ea9m r\u1ed3i nhe r\u0103ng c\u01b0\u1eddi t\u01b0\u01a1i v\u00e0 ghi r\u1eb1ng, \u201cH\u00f4m qua m\u00ecnh x\u00e0i c\u00e1i n\u00e0y th\u1ea5y t\u1ed1t l\u1eafm nha\u2026\u201d.<\/p>\n

Chuy\u1ec7n kh\u00e1c, m\u1ed9t di\u1ec5n vi\u00ean b\u00ecnh th\u01b0\u1eddng hay x\u01b0ng t\u00ean c\u00f9ng kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, theo ki\u1ec3u \u201cH\u00f4m nay A \u0111i quay phim m\u1ec7t l\u1eafm m\u1ecdi ng\u01b0\u1eddi \u01a1i\u2026\u201d l\u1ea1i \u0111\u0103ng m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o m\u1edf \u0111\u1ea7u b\u1eb1ng, \u201cT\u00f4i tin r\u1eb1ng ai th\u00e0nh c\u00f4ng c\u0169ng c\u1ea7n c\u00f3 qu\u00e1 tr\u00ecnh\u2026\u201d th\u00ec l\u00e0m sao kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd quan t\u00e2m v\u00e0 theo d\u00f5i n\u1ed9i dung v\u1eeba \u0111\u01b0\u1ee3c t\u1ea1o ra?<\/p>\n

Mu\u1ed1n bi\u1ebft c\u00e1ch h\u1ecd n\u00f3i chuy\u1ec7n, giao ti\u1ebfp c\u00f9ng kh\u00e1n gi\u1ea3 ra sao, xin h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 v\u00e0o \u0111\u1ecdc b\u00e0i h\u1ecd vi\u1ebft, nh\u00ecn h\u00ecnh h\u1ecd ch\u1ee5p, xem c\u00e1ch h\u1ecd b\u00ecnh lu\u1eadn, ph\u1ea3n h\u1ed3i v\u1edbi kh\u00e1n gi\u1ea3 \u0111\u1ec3 ch\u1ecdn ra c\u00e1ch truy\u1ec1n t\u1ea3i ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

V\u00ec nh\u00e3n h\u00e0ng ph\u1ea3i chi nhi\u1ec1u ti\u1ec1n cho m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean trang c\u1ee7a influencer, \u0111\u1eebng \u0111\u1ec3 n\u1ed9i dung \u0111\u1ed1t th\u00e0nh tro m\u1edb ti\u1ec1n \u0111\u00f3.<\/p>\n

Content cho influencer ph\u1ea3i k\u1ec3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e2u chuy\u1ec7n hay<\/h2>\n

Theo t\u00f4i, content cho influencer c\u1ea7n ph\u1ea3i kh\u00e1c v\u1edbi c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng, n\u00f3 c\u1ea7n c\u00f3 t\u00ednh \u201cc\u00e2u chuy\u1ec7n\u201d. N\u1ebfu qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng n\u00f3i r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 A\/ B\/ C\/ D t\u00ednh n\u0103ng, k\u1ebft qu\u1ea3 t\u1ed1t, gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd, k\u00e8m theo l\u00e0 g\u01b0\u01a1ng m\u1eb7t th\u1eadt \u0111\u1eb9p c\u1ee7a c\u00f4 g\u00e1i n\u00e0o \u0111\u00f3, th\u00ec content cho influencer ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u00e3 gi\u00fap h\u1ecd \u0111\u01b0\u1ee3c g\u00ec, thay \u0111\u1ed5i hay c\u1ee9u nguy g\u00ec cho h\u1ecd ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

V\u00ed d\u1ee5, thay v\u00ec n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m tr\u1ecb m\u1ee5n trong hai ti\u1ebfng, th\u00ec influencer ph\u1ea3i k\u1ec3 v\u1ec1 tr\u1ea3i nghi\u1ec7m h\u1eb9n h\u00f2 \u00e9o le khi ch\u1ec9 c\u00f2n v\u00e0i ti\u1ebfng l\u00e0 \u0111\u1ebfn bu\u1ed5i h\u1eb9n nh\u01b0ng b\u1ecb n\u1ed5i n\u1ed1t m\u1ee5n to t\u01b0\u1edbng tr\u00ean tr\u00e1n, v\u00e0 c\u00e1ch h\u1ecd t\u00ecm \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u00f3 ra sao; n\u00f3i v\u1ec1 m\u1ed9t chi\u1ebfc b\u00e1nh xe c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng tr\u01a1n tr\u01b0\u1ee3t th\u00ec c\u00e2u m\u1edf \u0111\u1ea7u c\u00f3 th\u1ec3 l\u00e0, \u201cH\u1ed3i n\u00e3y m\u00e9m ch\u1ebft c\u1ea3 nh\u00e0 \u01a1i\u2026\u201d (d\u0129 nhi\u00ean ch\u01b0a t\u00ednh t\u1edbi vi\u1ec7c ch\u1eef \u201cch\u1ebft\u201d s\u1ebd kh\u00f3 kh\u0103n cho vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea7n ch\u1ec9nh l\u1ea1i ra sao).<\/p>\n

\u0110\u1eebng \u201ckh\u01a1i kh\u01a1i\u201d n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m, h\u00e3y \u0111\u1eb7t n\u00f3 trong m\u1ed9t c\u00e2u chuy\u1ec7n hay v\u00e0 cu\u1ed1n h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

N\u1ed9i dung \u0111\u1ea3m b\u1ea3o: \u0110\u00fang v\u00e0 \u0111\u1ee7<\/h2>\n

\u0110\u00fang \u1edf \u0111\u00e2y t\u00f4i g\u1ecdi l\u00e0 \u0111\u00fang c\u00f4ng th\u1ee9c. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng th\u1ee9c \u0111\u1ec3 t\u1ea1o ra content, t\u00f4i nh\u1edb kh\u00f4ng l\u1ea7m th\u00ec ph\u1ea3i h\u01a1n 30, tuy nhi\u00ean tu\u1ef3 theo m\u1ed7i ng\u01b0\u1eddi l\u1ea1i quen d\u00f9ng v\u00e0i c\u00e1i nh\u1ea5t \u0111\u1ecbnh. T\u00f4i th\u00ec hay d\u00f9ng c\u00f4ng th\u1ee9c PAS (Problem \u2013 Agitate \u2013 Solution). \u0110\u00f4i khi c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng v\u00e0i th\u1ee9 kh\u00e1c, nh\u01b0ng nhanh g\u1ecdn v\u00e0 \u0111\u00fang \u0111\u1eafn nh\u1ea5t th\u00ec n\u00ean l\u00e0 PAS.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

\u0110\u1ee7 \u1edf \u0111\u00e2y l\u00e0 v\u1eeba \u0111\u1ee7 trong ph\u1ea7n n\u1ed9i dung. T\u00f4i bi\u1ebft c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n n\u00f3i nhi\u1ec1u v\u1ec1 c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, b\u1ed1n n\u0103m t\u00ednh ch\u1ea5t g\u00ec \u0111\u00f3 trong m\u1ed9t b\u00e0i \u0111\u0103ng. V\u1edbi t\u00f4i nh\u01b0 v\u1eady l\u00e0 d\u01b0 th\u1eeba, v\u00ec kh\u00e1n gi\u1ea3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t l\u00e0 hai c\u00f4ng d\u1ee5ng, ch\u01b0a k\u1ec3 nh\u1eefng t\u00ednh ch\u1ea5t kh\u00e1c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u1ea1i c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ea1i tr\u00e0 \u1edf nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c, v\u1eady n\u00f3i l\u00e0m chi \u0111\u1ec3 ng\u01b0\u1eddi ta th\u00eam ngao ng\u00e1n?<\/p>\n

N\u00f3i v\u1eeba \u0111\u1ee7 cho kh\u00e1n gi\u1ea3 quan t\u00e2m v\u00e0 \u0111\u00fang c\u00f4ng th\u1ee9c s\u1ebd t\u1ea1o ra m\u1ed9t content t\u1ed1t.<\/p>\n

N\u00f3i th\u1ee9 m\u1ecdi ng\u01b0\u1eddi \u0111ang quan t\u00e2m<\/h2>\n

C\u1ed5 ng\u1eef c\u00f3 c\u00e2u \u201cTh\u1ee9c th\u1eddi v\u1ee5 gi\u1ea3 vi tu\u1ea5n ki\u1ec7t\u201d, \u00e1p d\u1ee5ng v\u00e0o ngh\u1ec1 l\u00e0m content, h\u1ecd l\u00e0 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi h\u1ee3p th\u1eddi, nhanh nh\u1ea1y, bi\u1ebft ng\u01b0\u1eddi ta \u0111ang n\u00f3i v\u1ec1 g\u00ec, bi\u1ebft x\u00e3 h\u1ed9i \u0111ang quan t\u00e2m g\u00ec \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c n\u1ed9i dung ch\u1ea3y theo d\u00f2ng ch\u1ea3y c\u1ee7a cu\u1ed9c s\u1ed1ng \u0111\u01b0\u1ee3c.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

V\u00ed d\u1ee5, b\u1ea1n \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng n\u00f3i v\u1ec1 vi\u1ec7c ph\u1ee5 n\u1eef m\u1ea1nh m\u1ebd ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n, kh\u00f4ng c\u1ea7n d\u1ef1a v\u00e0o \u0111\u00e0n \u00f4ng ra sao, th\u00ec \u0111\u00f9ng m\u1ed9t c\u00e1i, c\u00f3 chuy\u1ec7n ch\u1ecb ng\u00f4i sao kia c\u00f4ng b\u1ed1 th\u00f4ng tin m\u00ecnh l\u00e0m m\u1eb9 \u0111\u01a1n th\u00e2n, b\u1ea1n ph\u1ea3i l\u1eadp t\u1ee9c n\u00f3i v\u1edbi nh\u00e3n h\u00e0ng r\u1eb1ng ph\u1ea3i \u0111\u1ed5i n\u1ed9i dung th\u00e0nh, l\u00e0m m\u1eb9 \u0111\u01a1n th\u00e2n l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd.<\/p>\n

\u0110\u00f3 l\u00e0 c\u00e1i nhanh v\u00e0 kh\u00e9o c\u1ee7a ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung c\u1ea7n c\u00f3.<\/p>\n

Ngh\u1ec1 \u201cl\u00e0m n\u1ed9i dung\u201d nghe th\u00ec \u0111\u01a1n gi\u1ea3n, nh\u01b0ng th\u1ef1c t\u1ebf khi b\u01b0\u1edbc ch\u00e2n v\u00e0o l\u00e0m s\u1ebd nh\u1eadn ra c\u00f3 nhi\u1ec1u vi\u1ec7c r\u1ea5t ph\u1ee9c t\u1ea1p, b\u00f9 l\u1ea1i s\u1ef1 th\u00fa v\u1ecb s\u1ebd l\u00e0m cho ng\u01b0\u1eddi ta \u201cs\u01b0\u1edbng\u201d b\u1edfi ch\u00ednh s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 kh\u0103n \u0111\u00f3.<\/p>\n

Mong r\u1eb1ng qua nh\u1eefng chia s\u1ebb tr\u00ean \u0111\u00e2y, nh\u1eefng ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung v\u00e0 ng\u01b0\u1eddi l\u00e0m Marketing s\u1ebd t\u1ef1 \u0111\u00fac r\u00fat cho m\u00ecnh \u0111\u01b0\u1ee3c b\u00e0i h\u1ecdc kinh nghi\u1ec7m khi s\u1eed d\u1ee5ng Influencer.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: brandsvietnam.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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