{"id":8240,"date":"2020-09-07T15:57:15","date_gmt":"2020-09-07T08:57:15","guid":{"rendered":"https:\/\/news.appota.com\/?p=8240"},"modified":"2021-04-19T16:49:41","modified_gmt":"2021-04-19T09:49:41","slug":"5-xu-huong-quang-cao-digital-marketing-len-ngoi-cuoi-2020-dau-2021","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/5-xu-huong-quang-cao-digital-marketing-len-ngoi-cuoi-2020-dau-2021\/","title":{"rendered":"5 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o Digital Marketing “l\u00ean ng\u00f4i” cu\u1ed1i 2020, \u0111\u1ea7u 2021"},"content":{"rendered":"

Xu h\u01b0\u1edbng Digital Marketing cu\u1ed1i n\u0103m 2020 v\u00e0 trong th\u1eddi gian t\u1edbi \u0111\u00e2y c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t m\u00e0 c\u00e1c Marketers c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng \u0111\u1ec3 kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi?<\/p>\n

<\/p>\n

Xu h\u01b0\u1edbng \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung Short video, vertical video<\/h2>\n

N\u1ec1n c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n, c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed \u2013 \u0111\u1eb7c bi\u1ec7t smartphone ng\u00e0y c\u00e0ng c\u1eadp nh\u1eadt nh\u1eefng c\u1ea3i ti\u1ebfn m\u1edbi nh\u1eb1m mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng t\u0103ng l\u00ean nhanh ch\u00f3ng, k\u00e9o theo \u0111\u00f3 l\u00e0 h\u00e0nh vi xem video d\u1ecdc tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u0169ng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u01b0a th\u00edch, d\u1ef1 b\u00e1o n\u0103m 2020 s\u1ebd l\u00e0 n\u0103m c\u1ee7a xu h\u01b0\u1edbng \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung Short video (video ng\u1eafn), vertical video (video theo chi\u1ec1u d\u1ecdc) s\u1ebd th\u1ed1ng tr\u1ecb trong n\u0103m nay.<\/p>\n

\"5<\/a><\/p>\n

Minh ch\u1ee9ng th\u00e0nh c\u00f4ng nh\u1ea5t trong \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung n\u00e0y l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i Tik Tok v\u00e0 IGTV \u2013 nh\u1eefng s\u00e2n ch\u01a1i m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb gen Z, gen Y c\u1ef1c k\u1ef3 y\u00eau th\u00edch. Lo\u1ea1i h\u00ecnh content video tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 \u0111\u1ed9 d\u00e0i n\u1ed9i dung ng\u1eafn, s\u00e1ng t\u1ea1o, c\u1eadp nh\u1eadt nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi c\u1ee7a gi\u1edbi tr\u1ebb v\u00e0 mang t\u00ednh gi\u1ea3i tr\u00ed cao, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua h\u00ecnh th\u1ee9c phong ph\u00fa, v\u1eady n\u00ean r\u1ea5t d\u1ec5 cu\u1ed1n ng\u01b0\u1eddi xem.<\/p>\n

\"5<\/a><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, qu\u1ea3ng c\u00e1o Audio c\u0169ng \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 lo\u1ea1i h\u00ecnh \u0111\u1ea7y ti\u1ec1m n\u0103ng trong n\u0103m 2020 khi nh\u1eefng \u1ee9ng d\u1ee5ng nghe nh\u1ea1c online nh\u01b0 Spotify v\u00e0 MP3 Zing ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. T\u1ea1i Vi\u1ec7t Nam, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng smartphone \u0111\u1ec3 nghe nh\u1ea1c chi\u1ebfm t\u1edbi 78% v\u00e0 68% trong \u0111\u00f3 v\u1eeba nghe nh\u1ea1c v\u1eeba l\u00e0m c\u00e1c vi\u1ec7c kh\u00e1c tr\u00ean \u0111i\u1ec7n tho\u1ea1i. Qu\u1ea3ng c\u00e1o Audio \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ef1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd, gi\u00fap ng\u01b0\u1eddi nghe ghi nh\u1edb th\u00f4ng tin nhanh h\u01a1n v\u00e0 d\u00e0i h\u01a1n. V\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o Audio 30 gi\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh v\u00e0 ng\u1eafn g\u1ecdn nh\u1ea5t, v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb n\u00ean n\u1eb1m trong kho\u1ea3ng t\u1eeb 55-70.<\/p>\n

Xu h\u01b0\u1edbng mua v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m tr\u00ean M\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

Nhu c\u1ea7u mua h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng MXH \u0111ang t\u0103ng l\u00ean t\u1eebng ng\u00e0y b\u1edfi s\u1ef1 ti\u1ec7n l\u1ee3i, nhanh g\u1ecdn, mua h\u00e0ng ch\u1ec9 b\u1eb1ng m\u1ed9t click chu\u1ed9t m\u00e0 kh\u00f4ng c\u1ea7n \u0111i \u0111\u00e2u xa. B\u00ean c\u1ea1nh \u0111\u00f3, d\u1ecbch v\u1ee5 giao h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u0169ng l\u00ean ng\u00f4i v\u00e0 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn trong cu\u1ed9c s\u1ed1ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

L\u01b0\u1edbt m\u1ed9t v\u00f2ng tr\u00ean Facebook hay Shopee r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n nh\u01b0 qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p, b\u1ec9m s\u1eefa, m\u1ef9 ph\u1ea9m\u2026 th\u1eadt d\u1ec5 d\u00e0ng cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 s\u1edf h\u1eefu m\u1ed9t s\u1ea3n ph\u1ea9m y\u00eau th\u00edch. Nh\u1eefng gian h\u00e0ng \u1ea3o n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 kh\u00e1 k\u1ef9 c\u00e0ng trong vi\u1ec7c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m b\u1eb1ng nh\u1eefng h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft c\u00f9ng v\u1edbi nh\u1eefng d\u00f2ng ch\u00e0o m\u1eddi \u0111\u1ea7y h\u1ea5p d\u1eabn. Kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh, th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m thanh to\u00e1n tr\u1ef1c tuy\u1ebfn.<\/p>\n

\"5<\/a><\/p>\n

C\u00e1c doanh nghi\u1ec7p ho\u1eb7c ch\u1ee7 shop c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 ti\u1ec1n nh\u01b0 m\u1ed9t b\u00e0i \u0111\u0103ng b\u00ecnh th\u01b0\u1eddng, \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem gi\u00e1 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 mua ch\u1ec9 v\u1edbi m\u1ed9t c\u00fa click chu\u1ed9t. T\u00ednh n\u0103ng n\u00e0y gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c t\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n, c\u1eaft gi\u1ea3m c\u00f4ng \u0111o\u1ea1n trong ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Hi\u1ec7n nay, c\u00e1c MXH nh\u01b0 Facebook, Instagram v\u00e0 Pinterest \u0111\u1ec1u cung c\u1ea5p t\u00ednh n\u0103ng n\u00e0y. N\u1ebfu b\u1ea1n k\u1ebft h\u1ee3p gi\u1eefa mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ef1 thu\u1eadn ti\u1ec7n v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd th\u00ec \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u00e1n h\u00e0ng tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng MXH l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n

V\u1edbi h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi hi\u1ec7n nay, th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn. Nhi\u1ec1u c\u00f4ng ty c\u0169ng \u0111ang c\u01a1 c\u1ea5u l\u1ea1i c\u00e1c quy tr\u00ecnh mua b\u00e1n tr\u1ef1c tuy\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng, nh\u1eb1m h\u1ea1n ch\u1ebf t\u1ed1i \u0111a nh\u1ea5t h\u00e0nh \u0111\u1ed9ng b\u1ecf gi\u1ecf h\u00e0ng gi\u1eefa ch\u1eebng trong qu\u00e1 tr\u00ecnh mua, n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng c\u0169ng nh\u01b0 t\u1ed1i gi\u1ea3n qu\u00e1 tr\u00ecnh \u0111\u1eb7t mua h\u00e0ng nh\u1eb1m h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng Micro \u2013 Influencer<\/h2>\n

Micro-influencer (t\u1ea1m d\u1ecbch: nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t nh\u00f3m nh\u1ecf) l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n gi\u1ed1ng nh\u01b0 ch\u00fang ta, \u0111ang c\u00f4ng t\u00e1c ho\u1eb7c c\u00f3 m\u1ed9t s\u1edf th\u00edch \u0111\u1eb7c bi\u1ec7t v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3. H\u1ecd c\u00f3 th\u00f3i quen \u0111\u0103ng nh\u1eefng n\u1ed9i dung c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch hay chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y l\u00e0 nh\u1eefng influencer s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng t\u1eeb 30 000 follower tr\u1edf xu\u1ed1ng th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh l\u1edbn h\u01a1n 60% so v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng hay c\u00e1c macro \u2013 influencer, trong khi chi ph\u00ed l\u1ea1i r\u1ebb h\u01a1n t\u1eeb 6 \u0111\u1ebfn 7 l\u1ea7n.<\/p>\n

\"5<\/a><\/p>\n

Micro-Influencer c\u00f3 \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i l\u00e0 nh\u1eafm v\u00e0o 1 t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 chu\u1ea9n x\u00e1c. B\u1edfi nh\u1eefng ng\u01b0\u1eddi n\u00e0y th\u01b0\u1eddng c\u00f3 ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng h\u1eb9p h\u01a1n, ch\u00ednh b\u1edfi v\u1eady m\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u0169ng thu h\u1eb9p l\u1ea1i. Cho n\u00ean vi\u1ec7c nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf ph\u1ea1m vi h\u1eb9p h\u01a1n c\u0169ng l\u00e0 \u01b0u th\u1ebf \u0111\u1ea7u ti\u00ean. So v\u1edbi Macro-Influencer hay KOLs th\u00ec \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 Influencer Marketing c\u00f3 chi ph\u00ed ng\u00e2n s\u00e1ch kh\u00e1 th\u1ea5p, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p SMB ho\u1eb7c nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n nh\u1eafm \u0111\u1ebfn 1 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Th\u00eam v\u00e0o \u0111\u00f3, Micro-Influencer c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 cao, ch\u00ednh b\u1edfi v\u1eady m\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 l\u00fd do khi\u1ebfn cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch kh\u00e1 r\u00f5 n\u00e9t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

Xu h\u01b0\u1edbng Marketing Digital 2020 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/h2>\n

N\u0103m 2020 l\u00e0 n\u0103m m\u00e0 c\u00e1c Marketer c\u1ea7n t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7. C\u00f9ng v\u1edbi Marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a, ch\u00fang tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

Marketing c\u00e1 nh\u00e2n h\u00f3a l\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing v\u1edbi n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a kh\u00e1c nhau cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau th\u00f4ng qua vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u00ean th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng qua c\u00e1c n\u1ec1n t\u1ea3ng. D\u1eef li\u1ec7u \u0111\u00f3 s\u1ebd gi\u00fap c\u00e1c Marketer v\u1ebd l\u00ean \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 chi ti\u1ebft, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

Hi\u1ec7n nay, tr\u01b0\u1edbc v\u00f4 v\u00e0n th\u00f4ng tin qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i, kh\u00e1ch h\u00e0ng d\u1ec5 b\u1ecb nh\u00e0m ch\u00e1n v\u00e0 ph\u1ea3n c\u1ea3m v\u1edbi qu\u1ea3ng c\u00e1o. \u0110\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng, h\u00e3y l\u00e0m truy\u1ec1n th\u00f4ng v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p mang t\u00ednh c\u00e1 nh\u00e2n cao, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a b\u1ea3n th\u00e2n thay v\u00ec nh\u1eefng th\u00f4ng \u0111i\u1ec7p chung chung.<\/p>\n

Xu h\u01b0\u1edbng content t\u01b0\u01a1ng t\u00e1c s\u1ebd l\u00ean ng\u00f4i trong th\u1eddi gian t\u1edbi<\/h2>\n

Vi\u1ec7c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n h\u00e0ng ng\u00e0y, h\u00e0ng gi\u1edd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng d\u1ec5 b\u1ecb b\u1ed9i th\u1ef1c th\u00f4ng tin, h\u1ecd c\u00f3 th\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o 1 c\u00e1ch d\u1ec5 d\u00e0ng. V\u1eady qu\u1ea3ng c\u00e1o n\u00e0o khi\u1ebfn cho kh\u00e1ch h\u00e0ng h\u1ee9ng th\u00fa m\u00e0 n\u00e1n l\u1ea1i? \u0110\u00f3 l\u00e0 interactive content: content mang t\u00ednh t\u01b0\u01a1ng t\u00e1c s\u1ebd \u0111em t\u1edbi \u201clu\u1ed3ng gi\u00f3 m\u1edbi\u201d v\u00e0 h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng n\u1ed9i dung c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c.<\/p>\n

\"5<\/a><\/p>\n

Livestream \u0111\u01b0\u1ee3c cho l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 nh\u1ea5t, \u0111\u1eb7c bi\u1ec7t l\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c streamer, micro influencer \u0111\u1ec3 livestream, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111ang l\u00e0 xu h\u01b0\u1edbng kh\u00e1 ph\u1ed5 bi\u1ebfn trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. Ch\u00ednh v\u00ec s\u1ef1 m\u1edbi m\u1ebb v\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, interactive content s\u1ebd th\u00fac \u0111\u1ea9y c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i vi\u1ebft nh\u01b0 react, chia s\u1ebb hay th\u1ea3o lu\u1eadn t\u1eeb ph\u00eda ng\u01b0\u1eddi xem, g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e3n h\u00e0ng.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 5 xu h\u01b0\u1edbng c\u1ee7a qu\u1ea3ng c\u00e1o Digital d\u1ef1 \u0111o\u00e1n s\u1ebd b\u00f9ng n\u1ed5 l\u00ean ng\u00f4i trong d\u1ecbp cu\u1ed1i n\u0103m 2020 v\u00e0 trong c\u1ea3 th\u1eddi gian t\u1edbi \u0111\u00e2y. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing n\u00ean n\u1eafm b\u1eaft k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh chung.<\/p>\n

Theo Vietnam Digital Advertising Report\u00a0 \u2013 Adsota<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Xu h\u01b0\u1edbng Digital Marketing cu\u1ed1i n\u0103m 2020 v\u00e0 trong th\u1eddi gian t\u1edbi \u0111\u00e2y c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t m\u00e0 c\u00e1c Marketers c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng \u0111\u1ec3 kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi?<\/p>\n","protected":false},"author":10,"featured_media":8246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[103,1009],"yoast_head":"\n5 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o Digital Marketing s\u1ebd "l\u00ean ng\u00f4i" cu\u1ed1i 2020, \u0111\u1ea7u 2021<\/title>\n<meta name=\"description\" content=\"Xu h\u01b0\u1edbng Digital Marketing cu\u1ed1i n\u0103m 2020 v\u00e0 trong th\u1eddi gian t\u1edbi \u0111\u00e2y c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t m\u00e0 c\u00e1c Marketers c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng \u0111\u1ec3 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