{"id":8171,"date":"2020-08-19T10:36:54","date_gmt":"2020-08-19T03:36:54","guid":{"rendered":"https:\/\/news.appota.com\/?p=8171"},"modified":"2021-04-19T17:06:22","modified_gmt":"2021-04-19T10:06:22","slug":"top-6-cong-cu-va-5-ung-dung-tot-2020-danh-cho-nguoi-lam-marketing","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/top-6-cong-cu-va-5-ung-dung-tot-2020-danh-cho-nguoi-lam-marketing\/","title":{"rendered":"Top 6 c\u00f4ng c\u1ee5 v\u00e0 5 \u1ee9ng d\u1ee5ng t\u1ed1t 2020 d\u00e0nh cho ng\u01b0\u1eddi l\u00e0m Marketing"},"content":{"rendered":"

L\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m v\u1ec1 l\u0129nh v\u1ef1c Marketing<\/a>, b\u1ea1n c\u1ea7n ph\u1ea3i trang b\u1ecb + n\u1eafm ch\u1eafc 6 c\u00f4ng c\u1ee5 v\u00e0 5 \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n

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C\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n ph\u1ea3i c\u00f3 d\u00e0nh cho Marketer<\/h2>\n

S\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Marketing l\u00ean r\u1ea5t nhi\u1ec1u l\u1ea7n.<\/p>\n

Crashlytics: Theo d\u00f5i l\u1ed7i c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng\u00a0<\/span><\/h3>\n

B\u1ea5t k\u1ec3 s\u1ea3n ph\u1ea9m g\u00ec, ch\u1ea5t l\u01b0\u1ee3ng lu\u00f4n ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. D\u00f9 \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n nh\u01b0 kh\u1ea9u trang, c\u00e2y b\u00fat\u2026 T\u1edbi s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p nh\u01b0 ph\u1ea7n m\u1ec1m, \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh\u2026<\/p>\n

\"Top<\/a><\/p>\n

T\u1ea5t nhi\u00ean, tr\u00ean \u0111\u1eddi n\u00e0y kh\u00f4ng c\u00f3 g\u00ec l\u00e0 ho\u00e0n h\u1ea3o c\u1ea3. D\u00f9 b\u1ea1n c\u00f3 ch\u0103m ch\u00fat s\u1ea3n ph\u1ea9m t\u1edbi \u0111\u00e2u, quy tr\u00ecnh x\u00e2y d\u1ef1ng ph\u1ec1m m\u1ec1m c\u00f3 ch\u1eb7t ch\u1ebd t\u1edbi m\u1ee9c n\u00e0o th\u00ec n\u00f3 v\u1eabn s\u1ebd t\u1ed3n t\u1ea1i bugs, \u0111\u1eb7c bi\u1ec7t l\u00e0 bug l\u00e0m crash \u1ee9ng d\u1ee5ng. M\u00e0 nh\u1eefng bugs n\u00e0y l\u1ea1i th\u01b0\u1eddng ch\u1ec9 x\u1ea3y ra khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng n\u00f3. Th\u1ebf m\u1edbi \u0111au \u0111\u1ea7u ch\u1ee9!<\/p>\n

V\u00e0 Crashlytics ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 Marketing<\/a> h\u1eefu \u00edch m\u00e0 b\u1ea1n c\u1ea7n.<\/p>\n

Crashlytics l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap b\u1ea1n ph\u00e2n t\u00edch to\u00e0n b\u1ed9 l\u1ed7i (stack trace log) trong ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c. Crashlytics s\u1ebd gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng v\u00e0 y\u00ean t\u00e2m h\u01a1n khi \u0111\u01b0a ch\u00fang ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Optimizely: C\u00f4ng c\u1ee5 th\u1ef1c hi\u1ec7n A\/B Testing<\/span><\/h3>\n

Sau khi \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn bugs c\u1ee7a \u1ee9ng d\u1ee5ng. \u0110\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n c\u1ea7n quan t\u00e2m t\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u00e3y th\u1eed cung c\u1ea5p 2 phi\u00ean b\u1ea3n \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh t\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng v\u00e0 thu th\u1eadp \u00fd ki\u1ebfn c\u1ee7a h\u1ecd v\u1ec1 ch\u00fang.<\/p>\n

Gi\u1eefa phi\u00ean b\u1ea3n A v\u00e0 phi\u00ean b\u1ea3n B, kh\u00e1ch h\u00e0ng t\u1ef1 kh\u1eafc s\u1ebd c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn c\u1ee7a ri\u00eang m\u00ecnh. C\u00f2n vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 d\u1ef1a v\u00e0o nh\u1eefng xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng. Ng\u01b0\u1eddi ta g\u1ecdi \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p A\/B testing.<\/p>\n

A\/B testing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng kh\u00e1 nhi\u1ec1u trong marketing. V\u00ed d\u1ee5 nh\u01b0 trong qu\u1ea3ng c\u00e1o Facebook ads, c\u0169ng c\u00f3 A\/B testing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam:\u00a0Th\u1ef1c hi\u1ec7n A\/B Testing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch Facebook Ads<\/p>\n

\"Top<\/a><\/p>\n

Tuy nhi\u00ean, th\u1eadt kh\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00f3 n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3.<\/p>\n

Optimizely\u00a0ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n. Optimizely cung c\u1ea5p kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a v\u00e0 ti\u1ebfn h\u00e0nh ph\u00e9p th\u1eed A\/B m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. \u0110\u1eb7c bi\u1ec7t, c\u00f4ng c\u1ee5 cho ph\u00e9p thay \u0111\u1ed5i \u1ee9ng d\u1ee5ng ngay khi b\u1ea1n c\u00f3 quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i \u1ee9ng d\u1ee5ng.<\/p>\n

App Radar: C\u00f4ng c\u1ee5 gi\u00fap ASO (App Store Optimization)<\/span><\/h3>\n

N\u1ebfu \u0111\u00e3 t\u1eebng theo d\u00f5i c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh, c\u00f3 l\u1ebd c\u00e1c b\u1ea1n \u0111\u1ec1u hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a App Store.<\/p>\n

Nh\u01b0ng c\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i ti\u00eau t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ec3 tu\u00e2n theo \u0111\u00fang c\u00e1c quy t\u1eafc c\u1ee7a App Store.<\/p>\n

\"Top<\/a><\/p>\n

Khi kh\u00f4ng \u0111\u1ee7 nh\u1eefng ngu\u1ed3n l\u1ef1c \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 nh\u1edd c\u1eady v\u00e0o nh\u1eefng chuy\u00ean gia hay c\u00e1c d\u1ecbch v\u1ee5 b\u00ean th\u1ee9 3. H\u1ecd s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a to\u00e0n b\u1ed9, ho\u1eb7c ch\u00ed \u00edt l\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng kh\u00e2u kh\u00f3 nh\u1eb1n nh\u1ea5t nh\u01b0 t\u00ecm t\u1eeb kh\u00f3a ti\u1ec1m n\u0103ng, t\u1ed1i \u01b0u h\u00f3a offpage\u2026<\/p>\n

App Radar\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn s\u00e1ng gi\u00e1. C\u00f4ng c\u1ee5 app marketing n\u00e0y s\u1ebd l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb \u1ee9ng d\u1ee5ng. V\u1edbi AI th\u00f4ng minh \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p, App Radar s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u to\u00e0n b\u1ed9 kh\u00eda c\u1ea1nh li\u00ean quan t\u1edbi ASO, gi\u00fap \u1ee9ng d\u1ee5ng b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c app store.<\/p>\n

App Annie: C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n

S\u1ea3n ph\u1ea9m do m\u00ecnh t\u1ea1o ra lu\u00f4n l\u00e0 \u0111\u1ee9a con tinh th\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat t\u1ec9 m\u1ea9n. H\u01a1n ai h\u1ebft, \u201ccha m\u1eb9\u201d n\u00e0o c\u0169ng mu\u1ed1n \u0111\u1ee9a con c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft t\u1edbi.<\/p>\n

\"Top<\/a><\/p>\n

M\u1ed9t trong nh\u1eefng d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p c\u00e1c th\u1ed1ng k\u00ea uy t\u00edn v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng ch\u00ednh l\u00e0\u00a0App Annie.<\/p>\n

N\u1ebfu th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c b\u00e0i vi\u1ebft tr\u00ean blog, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra vi\u1ec7c m\u00ecnh th\u01b0\u1eddng ki\u1ec3m tra nh\u1eefng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh g\u00ec \u0111\u00f3 v\u1edbi \u1ee9ng d\u1ee5ng.<\/p>\n

Ngo\u00e0i ra, App Annie c\u00f2n c\u00f3 m\u1ed9t t\u00ednh n\u0103ng kh\u00e1 h\u1eefu \u00edch, \u0111\u00f3 l\u00e0 hi\u1ec3n th\u1ecb th\u1ed1ng k\u00ea c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111ang n\u1eafm top. C\u00e1c b\u1ea1n th\u1eed xem nh\u00e9.<\/p>\n

App Samurai: T\u00ecm ki\u1ebfm \u0111\u00fang ng\u01b0\u1eddi d\u00f9ng<\/span><\/h3>\n

App Samurai cung c\u1ea5p c\u00f4ng c\u1ee5 chuy\u00ean nghi\u1ec7p cho ph\u00e9p b\u1ea1n t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. H\u1ecd c\u00f3 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, h\u1ea1n ch\u1ebf r\u1ee7i ro t\u1eeb vi\u1ec7c b\u1ecb gian l\u1eadn qu\u1ea3ng c\u00e1o.<\/p>\n

\"Top<\/a><\/p>\n

Ngo\u00e0i b\u1ea3ng \u0111i\u1ec1u h\u01b0\u1edbng th\u00e2n thi\u1ec7n, c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n cung c\u1ea5p 3 l\u1ef1a ch\u1ecdn r\u1ea5t \u0111\u00e1ng gi\u00e1:<\/p>\n