{"id":8155,"date":"2020-08-11T15:57:10","date_gmt":"2020-08-11T08:57:10","guid":{"rendered":"https:\/\/news.appota.com\/?p=8155"},"modified":"2021-04-19T17:08:42","modified_gmt":"2021-04-19T10:08:42","slug":"tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing\/","title":{"rendered":"T\u1ed5ng h\u1ee3p 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n \u1ee9ng d\u1ee5ng trong Marketing"},"content":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea5t k\u1ef3 Marketer n\u00e0o c\u0169ng “\u0111au \u0111\u1ea7u” trong c\u00f4ng vi\u1ec7c. V\u1eady h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n \u1ee9ng d\u1ee5ng trong Marketing<\/a> sau \u0111\u00e2y nh\u00e9.<\/p>\n

<\/p>\n

Hi\u1ec7u \u1ee9ng chim m\u1ed3i (Decoy Effect)<\/h2>\n

Gi\u00e1 s\u1ea3n ph\u1ea9m 1: 100.000\u0111 <\/em><\/p>\n

Gi\u00e1 s\u1ea3n ph\u1ea9m 2: 350.000\u0111 <\/em><\/p>\n

Combo s\u1ea3n ph\u1ea9m 1 + s\u1ea3n ph\u1ea9m 2: 350.000\u0111 <\/em><\/p>\n

V\u00ed d\u1ee5 n\u00e0y c\u00f3 l\u1ebd kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1i v\u1edbi ng\u01b0\u1eddi l\u00e0m Marketing n\u1eefa r\u1ed3i, n\u1ebfu kh\u00f4ng n\u00f3i l\u00e0 r\u1ea5t quen thu\u1ed9c. \u201cChim m\u1ed3i\u201d \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 gi\u00e1 s\u1ea3n ph\u1ea9m 2, \u0111\u00e2y s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi mua s\u1ebd ch\u1ecdn combo nhi\u1ec1u h\u01a1n, n\u1ebfu kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m th\u1ee9 2, m\u1ecdi ng\u01b0\u1eddi s\u1ebd ch\u1ecdn mua s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean.<\/p>\n

\"T\u1ed5ng<\/a><\/p>\n

Nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 b\u00e1n h\u00e0ng, c\u00f2n trong Marketing, \u0111\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean Landing page. Khi th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean landing page v\u1edbi 2 l\u1ef1a ch\u1ecdn, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn th\u1ee9 3 nh\u1eb1m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Hi\u1ec7u \u1ee9ng lan truy\u1ec1n (Social Proof)<\/h2>\n

Hi\u1ec7u \u1ee9ng lan truy\u1ec1n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t qua c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c b\u1eb1ng n\u00fat \u201cchia s\u1ebb\u201d. Hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch r\u1ea5t \u0111\u01a1n gi\u1ea3n: Ng\u01b0\u1eddi ta th\u01b0\u1eddng d\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn ni\u1ec1m tin ho\u1eb7c s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a m\u1ed9t nh\u00f3m, c\u1ed9ng \u0111\u1ed3ng m\u00e0 h\u1ecd y\u00eau th\u00edch.<\/p>\n

\"T\u1ed5ng<\/a><\/p>\n

C\u00e1c Marketer th\u01b0\u1eddng \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean vi\u1ec7c xu\u1ea5t hi\u1ec7n trong t\u1ea7m nh\u00ecn c\u1ee7a h\u1ecd th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng chia s\u1ebb c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. Hi\u1ec7u \u1ee9ng n\u00e0y s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 khi nh\u00f3m c\u00f4ng ch\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo (Anchoring)<\/h2>\n

\"T\u1ed5ng<\/a><\/p>\n

B\u1ea1n c\u00f3 nh\u1eadn ra m\u00ecnh lu\u00f4n b\u1ecb nh\u1eefng \u201cm\u1ecf neo\u201d gi\u1eef ch\u00e2n v\u00e0 b\u1ecb m\u00ea ho\u1eb7c b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ch\u01b0a? Nh\u1eefng \u201cm\u1ecf neo\u201d \u0111\u00f3 ch\u00ednh l\u00e0 gi\u00e1 g\u1ed1c c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 s\u1ed1 ph\u1ea7n tr\u0103m gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c gi\u1ea3m. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u201cg\u1ed1c\u201d, h\u1ecd s\u1ebd d\u00f9ng ch\u00fang \u0111\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i, nh\u1eefng s\u1eed thay \u0111\u1ed5i s\u1ebd d\u1eabn h\u1ecd \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao, v\u1edbi Marketing, vi\u1ec7c \u201cneo \u0111\u1eadu\u201d r\u1ea5t quan tr\u1ecdng, v\u00ec n\u00f3 s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 b\u1ea1n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ed3i (Priming Effect)<\/h2>\n

\u201cM\u1ed3i\u201d th\u00ec kh\u00e1c g\u00ec v\u1edbi \u201cchim m\u1ed3i\u201d ? N\u1ebfu \u201cchim m\u1ed3i\u201d \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 b\u1ea1n h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00e1c, th\u00ec \u201cm\u1ed3i\u201d \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh quan \u0111i\u1ec3m c\u1ee7a h\u1ecd.<\/p>\n

\"T\u1ed5ng<\/a><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0 sau: A: Chu\u1ed9t n\u00e0o \u0111i b\u1eb1ng 2 ch\u00e2n? B: Mickey A: V\u1ecbt n\u00e0o \u0111i b\u1eb1ng 2 ch\u00e2n? B: Donald B\u1ea1n bi\u1ebft \u0111\u1ea5y, tr\u00ean th\u1ef1c t\u1ebf v\u1ecbt n\u00e0o c\u0169ng \u0111i 2 ch\u00e2n th\u00f4i, nh\u01b0ng B \u0111\u00e3 b\u1ecb \u201cm\u1ed3i\u201d Mickey \u0111\u1ecbnh h\u00ecnh quan \u0111i\u1ec3m v\u1ec1 nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh, v\u1eady n\u00ean c\u00e2u h\u1ecfi sau, B c\u0169ng l\u1ea5y m\u1ed9t nh\u00e2n v\u1eadt \u0111\u1ec3 l\u00e0m \u0111\u00e1p \u00e1n. N\u00f3 c\u0169ng gi\u1ed1ng vi\u1ec7c Marketing t\u1eadn d\u1ee5ng Branding v\u00e0 qu\u1ea3ng c\u00e1o. C\u00e1c y\u1ebfu t\u1ed1 branding v\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u1ecbnh h\u00ecnh nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ea3n ph\u1ea9m. Khi t\u00ecm ki\u1ebfm v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ea7u ti\u00ean. Gi\u00e1 tr\u1ecb c\u1ee7a hi\u1ec7u \u1ee9ng n\u00e0y ch\u00ednh l\u00e0 nh\u1eefng \u201cm\u1ed3i\u201d nh\u1eed \u0111\u1ed9c \u0111\u00e1o, \u1ea5n t\u01b0\u1ee3ng, v\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat v\u00e0 t\u1ea1o ra quan \u0111i\u1ec3m v\u1ec1 s\u1ea3n ph\u1ea9m trong t\u01b0 duy kh\u00e1ch h\u00e0ng.<\/p>\n

Hi\u1ec7u \u1ee9ng v\u1ec1 s\u1ef1 khan hi\u1ebfm<\/h2>\n

\"T\u1ed5ng<\/a><\/p>\n

Nh\u1eefng s\u1ef1 khan hi\u1ebfm \u0111\u01b0\u1ee3c c\u00e1c Marketer d\u1ecbch v\u1ee5 s\u1eed d\u1ee5ng kh\u00e1 nhi\u1ec1u v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau. S\u1ef1 khan hi\u1ebfm nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m v\u00e0 k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a c\u00f4ng ch\u00fang. Hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng ng\u00e0y c\u00e0ng ch\u1ec9nh chu trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing. C\u00e1c th\u00f4ng b\u00e1o \u201ckhan hi\u1ebfm\u201d b\u00e2y gi\u1edd kh\u00f4ng xu\u1ea5t hi\u1ec7n m\u1ed9t m\u00ecnh m\u00e0 th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c \u0111\u1ebfm th\u1eddi gian, c\u00e1c th\u00f4ng k\u1ebf kh\u00e1ch mua h\u00e0ng thay \u0111\u1ed5i li\u00ean t\u1ee5c, th\u1eadm ch\u00ed l\u00e0 tin t\u1ee9c th\u1ecb tr\u01b0\u1eddng c\u0169ng t\u1ea1o ra m\u1ed9t s\u1ef1 kham hi\u1ebfm. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch th\u00f4ng minh, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t hi\u1ec7u \u1ee9ng k\u00edch c\u1ea7u ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n

Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 (Reciprocity)<\/span><\/h2>\n

\"T\u1ed5ng<\/a><\/p>\n

Hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng h\u1ed7 hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0: khi b\u1ea1n l\u00e0m g\u00ec \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c, h\u1ecd c\u0169ng s\u1ebd l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 l\u1ea1i v\u1edbi b\u1ea1n. V\u1eady n\u00ean, khi b\u1ea1n t\u1eb7ng mi\u1ec5n ph\u00ed m\u1ed9t quy\u1ec3n ebook, m\u1ed9t c\u01a1 h\u1ed9i d\u00f9ng th\u1eed d\u1ecbch v\u1ee5, m\u1ed9t voucher,\u2026 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng t\u1eb7ng b\u1ea1n nh\u1eefng s\u1ef1 t\u01b0\u01a1ng t\u00e1c, nh\u1eefng th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ea7n thi\u1ebft. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch hi\u1ec7u \u1ee9ng n\u00e0y \u1ee9ng d\u1ee5ng trong Marketing. M\u1ed9t Marketer s\u1ebd\u00a0 ph\u1ea3i c\u00e2n nh\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a th\u1ee9 b\u1ea1n cho \u0111i v\u00e0 th\u1ee9 b\u1ea1n nh\u1eadn l\u1ea1i, sau \u0111\u00f3 \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 hi\u1ec7u \u1ee9ng n\u00e0y. <\/span><\/p>\n

Hi\u1ec7u \u1ee9ng ph\u00e2n nh\u00f3m (Clustering) <\/span><\/h2>\n

\"T\u1ed5ng<\/a><\/p>\n

Tr\u00ed nh\u1edb ng\u1eafn h\u1ea1n c\u1ee7a con ng\u01b0\u1eddi ch\u1ec9 c\u00f3 th\u1ec3 nh\u1edb 7 th\u00f4ng tin kh\u00e1c nhau t\u1ea1i c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m. V\u1eady n\u00ean m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ph\u00e2n nh\u00f3m theo ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 ghi nh\u1edb nhi\u1ec1u th\u00f4ng tin c\u00f9ng l\u00fac. Hi\u1ec7u \u1ee9ng n\u00e0y th\u00fac \u0111\u1ea9y c\u00e1c Marketer s\u1ebfp s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0o c\u00e1c nh\u00f3m \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb nhanh ch\u00f3ng. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c n\u1ed9i dung content Marketing c\u0169ng n\u00ean \u0111\u01b0\u1ee3c x\u1ebfp theo nh\u00f3m v\u00e0 th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n c\u00f9ng nhau \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ecdn nh\u1eefng th\u00f4ng tin, s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn nhau. <\/span><\/p>\n

Hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd nguy\u00ean b\u1ea3n (Verbatim Effect) <\/span><\/h2>\n

T\u00e2m l\u00fd nguy\u00ean b\u1ea3n l\u00e0 nh\u1eefng th\u00f4ng tin ch\u00ednh, quan tr\u1ecdng nh\u1ea5t, n\u1ed9i dung c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t content. Khi xem m\u1ed9t qu\u1ea3ng c\u00e1o, m\u1ed9t poster hay b\u00e0i vi\u1ebft, m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u01b0u l\u1ea1i nh\u1eefng th\u00f4ng tin c\u1ed1t l\u00f5i nh\u1ea5t, nh\u1eefng t\u1eeb kh\u00f3a g\u1eafn v\u1edbi s\u1ea3n ph\u1ea9m trong tr\u00ed nh\u1edb. <\/span><\/p>\n

\"T\u1ed5ng<\/a><\/p>\n

Trong Marketing, hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nhi\u1ec1u trong SEO v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u th\u00f4ng tin tr\u00ean landing page. N\u1ebfu SEO t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm cho c\u00e1c trang, b\u00e0i vi\u1ebft, th\u00ec nh\u1eefng ph\u1ea7n m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u00ean landing page nh\u1eb1m m\u1ee5c \u0111\u00edch \u201cneo \u0111\u1eadu\u201d nh\u01b0ng th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t v\u00e0o suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Hi\u1ec7u \u1ee9ng \u00e1m \u1ea3nh v\u1ec1 s\u1ef1 m\u1ea5t m\u00e1t (Loss Aversion) <\/span><\/h2>\n

Khi \u0111ang s\u1edf h\u1eefu trong tay m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3, con ng\u01b0\u1eddi s\u1ebd kh\u00f4ng th\u00edch vi\u1ec7c b\u1ecb m\u1ea5t \u0111i, b\u1ecb l\u1ea5y \u0111i. \u0110\u00f3 ch\u00ednh l\u00e0 t\u00e2m l\u00fd \u00e1m \u1ea3nh v\u1ec1 s\u1ef1 m\u1ea5t m\u00e1t. M\u1ed9t v\u00ed d\u1ee5 th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y ch\u00ednh l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh d\u00f9ng th\u1eed, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m Premium (cao c\u1ea5p). Khi c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u1eed nh\u1eefng t\u00ednh n\u0103ng, s\u1ea3n ph\u1ea9m Premium trong m\u1ed9t th\u1eddi gian ng\u1eafn v\u00e0 sau \u0111\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c d\u00f9ng th\u1eed n\u1eefa, h\u1ecd c\u1ea7n ph\u1ea3i n\u0103ng c\u1ea5p g\u00f3i VIP \u0111\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng l\u1ea1i. B\u1ea1n ngh\u0129 trong ho\u00e0n c\u1ea3nh n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ecdn ph\u01b0\u01a1ng \u00e1n n\u00e0o? T\u1eeb b\u1ecf hay n\u00e2ng c\u1ea5p th\u00e0nh vi\u00ean VIP? <\/span><\/p>\n

\"T\u1ed5ng<\/a><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, khi \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y, c\u00e1c Marketer c\u1ea7n th\u1eadt s\u1ef1 kh\u00f4n ngoan v\u00e0 ch\u1ea1m \u0111\u01b0\u1ee3c \u0111\u1ebfn ng\u01b0\u1ee1ng \u201cm\u1ea5t m\u00e1t\u201d c\u1ee7a kh\u00e1ch h\u00e0ng. Nhi\u1ec1u chi\u1ebfn d\u1ecbch hi\u1ec7n nay th\u01b0\u1eddng ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p d\u00e1n nh\u00e3n Premium ho\u1eb7c thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa th\u00e0nh vi\u00ean c\u01a1 b\u1ea3n v\u00e0 th\u00e0nh vi\u00ean VIP. Khi \u0111\u00f3, nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c d\u00e1n nh\u00e3n \u201ccao c\u1ea5p\u201d th\u1ef1c ch\u1ea5t kh\u00f4ng th\u1eadt s\u1ef1 cao c\u1ea5p. T\u1ea5t c\u1ea3 t\u1ea1o cho kh\u00e1ch h\u00e0ng m\u1ed9t \u1ea3o gi\u00e1c v\u1ec1 s\u1ef1 m\u1ea5t m\u00e1t, h\u1ecd s\u1ebd ch\u1ea5p nh\u1eadn vi\u1ec7c ch\u1ec9 c\u1ea7n b\u1ecf m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u00f4ng l\u1edbn \u0111\u1ec3 gi\u1eef l\u1ea1i. L\u00fac n\u00e0y, s\u1ed1 \u0111\u00f4ng s\u1ebd l\u1ef1a ch\u1ecdn n\u00e2ng c\u1ea5p th\u00e0nh vi\u00ean VIP. <\/span><\/p>\n

H\u1ed9i ch\u1ee9ng Baader-Meinhof (Baader-Meinhof Phenomenon)<\/span><\/h2>\n

Hi\u1ec7u \u1ee9ng ch\u00e2n l\u00fd \u1ea3o t\u01b0\u1edfng T\u00ean nghe th\u00ec ph\u1ee9c t\u1ea1p v\u1eady th\u00f4i, th\u1ef1c ch\u1ea5t n\u1ed9i dung c\u01a1 b\u1ea3n c\u1ee7a h\u1ed9i ch\u1ee9ng t\u00e2m l\u00fd n\u00e0y ch\u00ednh l\u00e0 s\u1ef1 \u00e1m \u1ea3nh t\u1ea7n s\u1ed1. Khi b\u1ea1n g\u1eb7p m\u1ed9t th\u00f4ng tin, sau \u0111\u00f3 ch\u00fang l\u1ea1i \u1edf trong t\u1ea7m m\u1eaft c\u1ee7a b\u1ea1n \u0111\u00f4i ba l\u1ea7n n\u1eefa, b\u1ea1n s\u1ebd v\u00f4 th\u1ee9c xu\u1ea5t hi\u1ec7n suy ngh\u0129: d\u01b0\u1eddng nh\u01b0 ch\u00fang xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i. <\/span><\/p>\n

\"T\u1ed5ng<\/a><\/p>\n

C\u00e1c Marketer th\u01b0\u1eddng \u1ee9ng d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y trong vi\u1ec7c ti\u1ebfp c\u1eadn mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd s\u1eed d\u1ee5ng c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u ti\u00ean, sau \u0111\u00f3 nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ebd ti\u1ebfp t\u1ee5c xu\u1ea5t hi\u1ec7n t\u1ea1i nhi\u1ec1u n\u01a1i xung quanh kh\u00e1ch h\u00e0ng nh\u01b0 tr\u00ean con \u0111\u01b0\u1eddng \u0111i l\u00e0m, trong qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c web, game, \u1ee9ng d\u1ee5ng m\u00e0 kh\u00e1ch h\u00e0ng hay s\u1eed d\u1ee5ng,\u2026 T\u1ea5t c\u1ea3 s\u1ebd t\u1ea1o cho kh\u00e1ch h\u00e0ng m\u1ed9t \u1ea3o gi\u00e1c v\u1ec1 \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n \u1ee9ng d\u1ee5ng trong Marketing m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng ph\u1ea3i d\u00f9ng \u0111\u1ebfn \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c Marketer. Hy v\u1ecdng nh\u1eefng ki\u1ebfn th\u1ee9c tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap \u00edch nhi\u1ec1u cho b\u1ea1n \u0111\u1ecdc!<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o t\u1eeb: jobsgo.vn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea5t k\u1ef3 Marketer n\u00e0o c\u0169ng “\u0111au \u0111\u1ea7u” trong c\u00f4ng vi\u1ec7c. V\u1eady h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n \u1ee9ng d\u1ee5ng trong Marketing sau \u0111\u00e2y nh\u00e9.<\/p>\n","protected":false},"author":10,"featured_media":8156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[949,103],"yoast_head":"\nT\u1ed5ng h\u1ee3p 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n \u1ee9ng d\u1ee5ng trong Marketing<\/title>\n<meta name=\"description\" content=\"Marketer \u0111ang \u0111au \u0111\u1ea7u v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng? C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n \u1ee9ng d\u1ee5ng trong Marketing sau\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed5ng h\u1ee3p 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n \u1ee9ng d\u1ee5ng trong Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketer \u0111ang \u0111au \u0111\u1ea7u v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng? C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n \u1ee9ng d\u1ee5ng trong Marketing sau\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-11T08:57:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-19T10:08:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/08\/tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"599\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dungdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dungdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing\/\",\"url\":\"https:\/\/news.appota.com\/vi\/tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing\/\",\"name\":\"T\u1ed5ng h\u1ee3p 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd kinh \u0111i\u1ec3n \u1ee9ng d\u1ee5ng trong Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/08\/tong-hop-10-hieu-ung-tam-ly-kinh-dien-ung-dung-trong-marketing-1.jpg\",\"datePublished\":\"2020-08-11T08:57:10+00:00\",\"dateModified\":\"2021-04-19T10:08:42+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\"},\"description\":\"Marketer \u0111ang \u0111au \u0111\u1ea7u v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng? 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