{"id":7979,"date":"2020-06-23T11:19:26","date_gmt":"2020-06-23T04:19:26","guid":{"rendered":"https:\/\/news.appota.com\/?p=7979"},"modified":"2021-04-19T17:12:45","modified_gmt":"2021-04-19T10:12:45","slug":"7-thuong-hieu-noi-tieng-cung-nhung-pha-marketing-lat-keo-bat-ngo","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/7-thuong-hieu-noi-tieng-cung-nhung-pha-marketing-lat-keo-bat-ngo\/","title":{"rendered":"7 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u00f9ng nh\u1eefng pha Marketing “l\u1eadt k\u00e8o” b\u1ea5t ng\u1edd"},"content":{"rendered":"

Nh\u1eefng pha l\u1eadt k\u00e8o Marketing<\/a> \u0111\u1ea7y b\u1ea5t ng\u1edd c\u1ee7a 7 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng d\u01b0\u1edbi \u0111\u00e2y kh\u00f4ng nh\u1eefng gi\u00fap “th\u1eafng \u0111\u1eadm” v\u1ec1 l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n khi\u1ebfn c\u00f4ng ch\u00fang bi\u1ebft \u0111\u1ebfn h\u1ecd nhi\u1ec1u h\u01a1n.<\/p>\n

<\/p>\n

Pha \u0111\u1ed5i thi\u1ebft k\u1ebf ngo\u1ea1n m\u1ee5c c\u1ee7a Jeep<\/h2>\n

Jeep – th\u01b0\u01a1ng hi\u1ec7u \u00f4 t\u00f4 huy\u1ec1n tho\u1ea1i c\u1ee7a M\u1ef9 t\u1eebng c\u00f3 th\u1eddi \u0111i\u1ec3m bu\u00f4n b\u00e1n r\u1ea5t kh\u00f3 kh\u0103n d\u00f9 v\u1eeba tung ra m\u1ed9t m\u1eabu xe m\u1edbi. S\u1ef1 s\u1ee5t gi\u1ea3m doanh thu c\u1ee7a h\u1ecd l\u00e0 kh\u00e1 b\u1ea5t th\u01b0\u1eddng, ch\u1eb3ng ai hi\u1ec3u t\u1ea1i sao, cho \u0111\u1ebfn khi l\u00e3nh \u0111\u1ea1o th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh m\u1eddi Clotaire Rapaille – m\u1ed9t chuy\u00ean gia marketing g\u1ea1o c\u1ed9i v\u1ec1 t\u01b0 v\u1ea5n.<\/p>\n

\"7<\/a><\/p>\n

Ch\u1eb3ng ph\u1ea3i ch\u1edd l\u00e2u, Rapaille \u0111\u01b0a ra m\u1ed9t g\u1ee3i \u00fd t\u00e1o b\u1ea1o: lo\u1ea1i b\u1ecf thi\u1ebft k\u1ebf \u0111\u00e8n h\u00ecnh vu\u00f4ng ph\u00eda tr\u01b0\u1edbc, thay b\u1eb1ng h\u00ecnh tr\u00f2n nh\u01b0 nh\u1eefng g\u00ec h\u00e3ng t\u1eebng l\u00e0m thu\u1edf ban \u0111\u1ea7u.<\/p>\n

Trong m\u1ed9t b\u00e0i ph\u1ecfng v\u1ea5n, Clotaire gi\u1ea3i th\u00edch r\u1eb1ng b\u1ea3n th\u00e2n Jeep l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7n g\u1eafn v\u1edbi s\u1ef1 t\u1ef1 do c\u1ee7a mi\u1ec1n T\u00e2y – t\u01b0\u1ee3ng tr\u01b0ng cho t\u1ed1c \u0111\u1ed9, gi\u1ed1ng nh\u01b0 m\u1ed9t ch\u00fa ng\u1ef1a d\u00e0nh cho cao b\u1ed3i M\u1ef9. N\u00f3i c\u00e1ch kh\u00e1c, ng\u01b0\u1eddi M\u1ef9 nh\u00ecn nh\u1eadn xe Jeep gi\u1ed1ng nh\u01b0 m\u1ed9t ch\u00fa ng\u1ef1a, m\u1ed9t sinh v\u1eadt s\u1ed1ng, v\u00e0 chi\u1ebfc \u0111\u00e8n vu\u00f4ng s\u1ebd khi\u1ebfn bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y tan v\u1ee1.<\/p>\n

K\u1ebft qu\u1ea3 l\u00e0 sau thay \u0111\u1ed5i, c\u00f4ng ty ghi nh\u1eadn doanh s\u1ed1 b\u00e1n xe t\u0103ng tr\u1edf l\u1ea1i, ch\u1ee9ng minh nh\u1eadn \u0111\u1ecbnh c\u1ee7a Rapaille l\u00e0 \u0111\u00fang.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a th\u01b0\u1edfng th\u1ee9c cafe c\u1ee7a Nestl\u00e9<\/h2>\n

Nestl\u00e9 – th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m t\u1eeb Th\u1ee5y S\u0129 c\u00f3 \u0111\u1ed9 ph\u1ee7 s\u00f3ng r\u1ea5t r\u1ed9ng, nh\u01b0ng khi t\u1edbi Nh\u1eadt B\u1ea3n, h\u1ecd v\u1ea5p ph\u1ea3i kh\u00f4ng \u00edt kh\u00f3 kh\u0103n.<\/p>\n

\"7<\/a><\/p>\n

R\u00f5 r\u00e0ng, v\u0103n h\u00f3a ng\u01b0\u1eddi Nh\u1eadt chu\u1ed9ng tr\u00e0 h\u01a1n cafe, n\u00ean Nestl\u00e9 tr\u01b0\u1edbc khi ti\u1ebfn v\u00e0o \u0111\u00e2y \u0111\u00e3 ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng r\u1ea5t k\u1ef9. Tuy nhi\u00ean, d\u00f9 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u cho th\u1ea5y ng\u01b0\u1eddi Nh\u1eadt th\u00edch cafe c\u1ee7a h\u1ecd, th\u00ec th\u1ef1c t\u1ebf l\u00e0 cafe Nestl\u00e9 b\u00e1n \u0111\u01b0\u1ee3c r\u1ea5t \u00edt t\u1ea1i x\u1ee9 s\u1edf M\u1eb7t tr\u1eddi m\u1ecdc.<\/p>\n

C\u00e1c chuy\u00ean gia marketing c\u1ee7a Nestl\u00e9 sau \u0111\u00f3 nh\u1eadn ra l\u00fd do: d\u00f9 ng\u01b0\u1eddi Nh\u1eadt c\u00f3 th\u00edch cafe c\u1ee7a h\u1ecd, nh\u01b0ng b\u1ea3n th\u00e2n cafe v\u1eabn l\u00e0 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 kh\u00f4ng th\u00e2n thu\u1ed9c. Khi h\u1ecd v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y, cafe kh\u00f4ng ph\u1ea3i th\u1ee9 g\u1eafn li\u1ec1n v\u1edbi k\u00fd \u1ee9c c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt, khi c\u1ea3 tu\u1ed5i th\u01a1 h\u1ecd \u0111\u00e3 g\u1eafn li\u1ec1n v\u1edbi tr\u00e0.<\/p>\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh tung ra cafe c\u00f3 v\u1ecb… k\u1eb9o. Tr\u1ebb em th\u00edch ch\u00fang, v\u00e0 d\u1ea7n d\u1ea7n cafe tr\u1edf g\u1eafn li\u1ec1n v\u1edbi tu\u1ed5i th\u01a1 c\u1ee7a c\u1ea3 m\u1ed9t th\u1ebf h\u1ec7 sau \u0111\u00f3. Nh\u1edd v\u1eady, v\u0103n h\u00f3a u\u1ed1ng cafe c\u1ee7a ng\u01b0\u1eddi Nh\u1eadt \u0111\u00e3 thay \u0111\u1ed5i, \u0111\u1ebfn m\u1ee9c theo th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 n\u0103m 2020, m\u1ed7i ng\u01b0\u1eddi d\u00e2n Nh\u1eadt ti\u00eau th\u1ee5 trung b\u00ecnh 2kg cafe\/n\u0103m.<\/p>\n

T\u1ea5t gi\u1ea5y v\u00e0 c\u00fa l\u1eeba l\u1ecbch s\u1eed t\u1ea1i Th\u1ee5y S\u1ef9 n\u0103m 1960<\/h2>\n

T\u1ea1i Th\u1ee5y S\u0129 v\u00e0o \u0111\u1ea7u th\u1eadp ni\u00ean 1960, doanh s\u1ed1 b\u00e1n t\u1ea5t gi\u1ea5y (ho\u1eb7c qu\u1ea7n t\u1ea5t da ch\u00e2n) c\u1ee7a h\u1ecd ch\u1eb3ng m\u1ea5y \u1ea5n t\u01b0\u1ee3ng. Tuy nhi\u00ean, m\u1ecdi chuy\u1ec7n \u0111\u00e3 thay \u0111\u1ed5i nh\u1edd m\u1ed9t “c\u00fa l\u1eeba” t\u1eeb… c\u00e1c nh\u00e0 b\u00e1n TV.<\/p>\n

\"7<\/a><\/p>\n

C\u1ee5 th\u1ec3, m\u1ed9t chuy\u00ean gia v\u1ec1 TV \u0111\u00e3 m\u1ea1nh mi\u1ec7ng tuy\u00ean b\u1ed1, nh\u1eefng chi\u1ebfc TV \u0111en tr\u1eafng c\u00f3 th\u1ec3 chuy\u1ec3n th\u00e0nh TV m\u00e0u n\u1ebfu ph\u1ee7 l\u00ean \u0111\u00f3 m\u1ed9t l\u1edbp t\u1ea5t gi\u1ea5y. D\u0129 nhi\u00ean l\u00e0 m\u1ed9t c\u00fa l\u1eeba th\u00f4i, b\u1ea3n th\u00e2n chi\u1ebfn d\u1ecbch c\u0169ng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o ng\u00e0y 1\/4 (Qu\u1ed1c t\u1ebf n\u00f3i d\u1ed1i), nh\u01b0ng kh\u00f4ng ng\u1edd l\u1ea1i c\u00e2u \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00e1. Ngay bu\u1ed5i t\u1ed1i h\u00f4m \u0111\u00f3, ng\u01b0\u1eddi d\u00e2n \u0111\u1ed5 x\u00f4 ra c\u00e1c c\u1eeda h\u00e0ng, mua v\u1ec1 h\u00e0ng t\u00e1 t\u1ea5t gi\u1ea5y, \u0111\u1ec3 r\u1ed3i ph\u00e1t hi\u1ec7n ra ch\u1eb3ng c\u00f3 \u0111\u00f4i t\u1ea5t n\u00e0o \u0111\u1ed5i \u0111\u01b0\u1ee3c m\u00e0u TV c\u1ea3.<\/p>\n

B\u1ea3n th\u00e2n nh\u00e0 qu\u1ea3ng c\u00e1o sau \u0111\u00f3 c\u0169ng cho bi\u1ebft \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t tr\u00f2 \u0111\u00f9a. Nh\u01b0ng v\u1edbi ng\u01b0\u1eddi tr\u00f3t mua t\u1ea5t, h\u1ecd ch\u1eb3ng c\u00f2n c\u00e1ch n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c ch\u1ecbu kh\u00f3 d\u00f9ng ch\u00fang m\u00e0 th\u00f4i.<\/p>\n

Chi\u1ebfn d\u1ecbch \u0111\u1ec9nh cao: \u0110\u00f4i gi\u00e0y ch\u01b0a bu\u1ed9c c\u1ee7a Pel\u00e9 c\u1ee7a Puma<\/h2>\n

World Cup Mexico n\u0103m 1970, tr\u1eadn \u0111\u1ea5u gi\u1eefa Brasil v\u00e0 Peru, Vua b\u00f3ng \u0111\u00e1 Pel\u00e9 \u0111\u00e3 c\u00f3 m\u1ed9t th\u1eddi kh\u1eafc l\u1ecbch s\u1eed. Tr\u01b0\u1edbc khi tr\u1ecdng t\u00e0i n\u1ed5i c\u00f2i, Pel\u00e9 \u0111\u00e3 xin t\u1ea1m d\u1eebng, ng\u1ed3i xu\u1ed1ng bu\u1ed9c d\u00e2y gi\u00e0y.<\/p>\n

\"7<\/a><\/p>\n

M\u1ecdi \u1ed1ng k\u00ednh m\u00e1y quay l\u00fac \u0111\u00f3 \u0111\u1ec1u h\u01b0\u1edbng v\u00e0o \u00f4ng, v\u00e0 r\u1ed3i c\u1ea3 th\u1ebf gi\u1edbi nh\u1eadn ra \u00f4ng \u0111ang \u0111i m\u1ed9t \u0111\u00f4i gi\u00e0y c\u1ee7a Puma.<\/p>\n

C\u00f3 nhi\u1ec1u tin \u0111\u1ed3n cho r\u1eb1ng Pel\u00e9 \u0111\u00e3 nh\u1eadn $25.000 \u0111\u1ec3 th\u1ef1c hi\u1ec7n pha bu\u1ed9c d\u00e2y l\u1ecbch s\u1eed n\u00e0y – d\u00f9 ch\u01b0a ai \u0111\u01b0a ra \u0111\u01b0\u1ee3c b\u1eb1ng ch\u1ee9ng. Tuy nhi\u00ean, th\u1eddi kh\u1eafc \u1ea5y \u0111\u00e3 gi\u00fap nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u1eadn ra chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o, khi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi th\u1ea5y \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y th\u1ea7n t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh thi \u0111\u1ea5u l\u00e0 g\u00ec.<\/p>\n

Cu\u1ed9c c\u00e1ch m\u1ea1ng \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ee7a IKEA<\/h2>\n

Khi t\u1edbi M\u1ef9 v\u00e0o th\u1eadp ni\u00ean 1980, doanh s\u1ed1 c\u1ee7a IKEA kh\u00e1 \u1ea3m \u0111\u1ea1m. \u0110\u00f3 l\u00e0 khi \u0111\u1ed9i marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Th\u1ee5y \u0110i\u1ec3n nh\u1eadn ra n\u1ed9i th\u1ea5t IKEA \u0111ang kh\u00e1 nh\u1ecf b\u00e9 so v\u1edbi k\u00edch c\u1ee1 nh\u00e0 \u1edf c\u1ee7a ng\u01b0\u1eddi M\u1ef9.<\/p>\n

\"7<\/a><\/p>\n

Nh\u1eefng chi\u1ebfc sofa c\u1ee7a Th\u1ee5y \u0110i\u1ec3n qu\u00e1 nh\u1ecf, trong khi r\u00e8m c\u1eeda th\u00ec qu\u00e1 ng\u1eafn. V\u1eady n\u00ean, c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh c\u1ea3i thi\u1ec7n k\u00edch c\u1ee1 c\u1ee7a n\u1ed9i th\u1ea5t, sao cho ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nh\u1eefng c\u0103n nh\u00e0 c\u1ee1 b\u1ef1 t\u1ea1i M\u1ef9. \u0110\u00e2y l\u00e0 m\u1ed9t n\u01b0\u1edbc \u0111i quan tr\u1ecdng, gi\u00fap h\u1ecd chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng M\u1ef9 nh\u01b0 ng\u00e0y h\u00f4m nay.<\/p>\n

B\u00fap b\u00ea kem ch\u1ed1ng n\u1eafng c\u1ee7a Nivea<\/h2>\n

Nivea mu\u1ed1n ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m m\u1edbi: kem ch\u1ed1ng n\u1eafng cho tr\u1ebb em, v\u1edbi m\u1ee5c \u0111\u00edch d\u1ea1y cho tr\u1ebb nh\u1ecf bi\u1ebft v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c b\u1ea3o v\u1ec7 da. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

\"7<\/a><\/p>\n

R\u1ed1t c\u1ee5c, h\u1ecd ngh\u0129 ra m\u1ed9t c\u00e1ch. Thay v\u00ec t\u1ed5 ch\u1ee9c c\u00e1c l\u1edbp gi\u1ea3ng d\u1ea1y nh\u1ea1t nh\u1ebdo, h\u1ecd b\u00e8n s\u1ea3n xu\u1ea5t… b\u00fap b\u00ea, v\u00e0 \u0111\u00f3 l\u00e0 nh\u1eefng con b\u00fap b\u00ea kh\u00e1 \u0111\u1eb7c bi\u1ec7t. Sau khi ph\u01a1i n\u1eafng, b\u00fap b\u00ea s\u1ebd chuy\u1ec3n sang m\u00e0u \u0111\u1ecf, v\u00e0 n\u1ebfu b\u00f4i m\u1ed9t \u00edt kem ch\u1ed1ng n\u1eafng \u0111\u01b0\u1ee3c b\u00e1n k\u00e8m, m\u00e0u \u0111\u1ecf \u1ea5y s\u1ebd nh\u1ea1t d\u1ea7n.<\/p>\n

S\u1ed1 b\u00fap b\u00ea \u1ea5y \u0111\u01b0\u1ee3c t\u1eb7ng k\u00e8m, kh\u00f4ng ph\u1ea3i \u0111\u1ec3 b\u00e1n, v\u00e0 chi\u1ebfn d\u1ecbch n\u00e0y th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 khi \u0111\u1ea9y doanh thu c\u1ee7a h\u1ecd t\u0103ng cao ng\u1ea5t ng\u01b0\u1edfng.<\/p>\n

Kimberly-Clark b\u1eaf t tay Kotex v\u00e0 s\u1ea3n ph\u1ea9m “ch\u1edb g\u1ecdi t\u00ean ra”<\/h2>\n

Trong th\u1ebf k\u1ef7 20 v\u00e0 nhi\u1ec1u th\u1ebf k\u1ef7 tr\u01b0\u1edbc \u0111\u00f3 n\u1eefa, kinh nguy\u1ec7t l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 b\u1ecb h\u1ea1n ch\u1ebf nh\u1eafc \u0111\u1ebfn. M\u1ed9t ph\u1ea7n do ng\u01b0\u1eddi x\u01b0a coi \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00e1 nh\u1ea1y c\u1ea3m, ph\u1ea7n kh\u00e1c l\u00e0 v\u00ec nhi\u1ec1u ng\u01b0\u1eddi quan ni\u1ec7m r\u1eb1ng ph\u1ee5 n\u1eef kh\u00f3 c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o l\u00fac h\u1ecd \u0111\u1ebfn k\u1ef3, do t\u00ednh kh\u00ed tr\u1edf n\u00ean th\u1ea5t th\u01b0\u1eddng.<\/p>\n

\"7<\/a><\/p>\n

\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t b\u0103ng v\u1ec7 sinh ph\u1ea3i v\u00f2 \u0111\u1ea7u b\u1ee9t tai ngh\u0129 ra ph\u01b0\u01a1ng \u00e1n qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m ai c\u0169ng ng\u1ea1i g\u1ecdi t\u00ean n\u00e0y. Cu\u1ed1i c\u00f9ng, c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi c\u00f4ng ty Kimberly-Clark v\u1edbi th\u01b0\u01a1ng hi\u1ec7u: Kotex!<\/p>\n

Th\u1eddi k\u1ef3 \u1ea5y, \u0111a s\u1ed1 \u0111\u00e0n \u00f4ng ch\u1eb3ng bi\u1ebft Kotex l\u00e0 c\u00e1i g\u00ec, trong khi ph\u1ee5 n\u1eef th\u00ec coi \u0111\u00e2y gi\u1ed1ng nh\u01b0 m\u1ed9t d\u1ea1ng m\u1eadt m\u00e3 gi\u1eefa c\u00e1c ch\u1ecb em v\u1edbi nhau, v\u00e0 s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng. Th\u1eadm ch\u00ed, c\u00f3 tin \u0111\u1ed3n (ch\u01b0a ki\u1ec3m ch\u1ee9ng) r\u1eb1ng m\u1ed9t thanh ni\u00ean M\u1ef9 t\u1eebng th\u1ed1t l\u00ean gi\u1eefa bu\u1ed5i ti\u1ec7c: “L\u00e0m \u01a1n ai \u0111\u00f3 n\u00f3i cho t\u00f4i bi\u1ebft Kotex l\u00e0 c\u00e1i g\u00ec \u0111\u01b0\u1ee3c kh\u00f4ng?” Ch\u1eb3ng ai tr\u1ea3 l\u1eddi c\u1ea3.<\/p>\n

B\u1ea1n th\u1ea5y nh\u1eefng pha “b\u1ebb l\u00e1i” trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u1ee7a 7 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng n\u00e0y th\u1ebf n\u00e0o?<\/p>\n

Ngu\u1ed3n b\u00e0i t\u1eeb: Kenh14<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng pha l\u1eadt k\u00e8o Marketing \u0111\u1ea7y b\u1ea5t ng\u1edd c\u1ee7a 7 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng d\u01b0\u1edbi \u0111\u00e2y kh\u00f4ng nh\u1eefng gi\u00fap “th\u1eafng \u0111\u1eadm” v\u1ec1 l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n khi\u1ebfn c\u00f4ng ch\u00fang bi\u1ebft \u0111\u1ebfn h\u1ecd nhi\u1ec1u h\u01a1n.<\/p>\n","protected":false},"author":10,"featured_media":7981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[103],"yoast_head":"\n7 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u00f9ng nh\u1eefng pha Marketing "l\u1eadt k\u00e8o" b\u1ea5t ng\u1edd<\/title>\n<meta name=\"description\" content=\"C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft \u0111\u1ebfn 7 pha l\u1eadt k\u00e8o Marketing b\u1ea5t ng\u1edd c\u1ee7a 7 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng n\u00e0y: v\u1eeba t\u0103ng do\u00e1nh s\u1ed1 v\u1eeba t\u0103ng \u0111\u1ed9 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