{"id":7966,"date":"2020-06-22T17:11:25","date_gmt":"2020-06-22T10:11:25","guid":{"rendered":"https:\/\/news.appota.com\/?p=7966"},"modified":"2021-04-19T17:13:18","modified_gmt":"2021-04-19T10:13:18","slug":"top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/","title":{"rendered":"Top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ai c\u0169ng ph\u1ea3i \u0111\u1ecdc 1 l\u1ea7n"},"content":{"rendered":"

N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia v\u1ec1 PR, qu\u1ea3ng c\u00e1o v\u00e0 Marketing th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng hay nh\u1ea5t sau \u0111\u00e2y.<\/p>\n

<\/p>\n

Marketing Truy\u1ec1n Mi\u1ec7ng – Word Of Mouth Marketing<\/h2>\n

\"Top<\/a>
\nAndy Sernovitz ch\u00ednh l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch \u201cMarketing truy\u1ec1n mi\u1ec7ng\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch hay d\u00e0nh cho c\u00e1c b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i l\u0129nh v\u1ef1c marketing. Y\u00eau c\u1ea7u l\u00e0m sao \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t cho c\u00e1c chi\u1ebfn d\u1ecbch marketing ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u00e1c gi\u1ea3 vi\u1ebft n\u00ean cu\u1ed1n s\u00e1ch n\u00e0y. T\u00ecm ki\u1ebfm ng\u01b0\u1eddi n\u00f3i \u2013 \u0110\u1ec1 t\u00e0i \u1ea5n t\u01b0\u1ee3ng \u2013 C\u00f4ng c\u1ee5 truy\u1ec1n t\u1ea3i ch\u00ednh l\u00e0 ba ph\u1ea7n ch\u00ednh c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y. N\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u t\u1eeb l\u00fd thuy\u1ebft, v\u00ed d\u1ee5 c\u1ee5 th\u1ec3, v\u00e0 case study c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/p>\n

Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i (T\u00e1c gi\u1ea3: Dave Kerpen)<\/h2>\n

\"Top<\/a><\/p>\n

T\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch \u201cTruy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\u201d ch\u00ednh l\u00e0 Dave Kerpen. Th\u00f4ng qua c\u00e1c n\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i trong c\u00e1c chi\u1ebfn d\u1ecbch marketing. \u0110\u1eb7c bi\u1ec7t, quy\u1ec3n s\u00e1ch n\u00e0y s\u1ebd \u0111i l\u00e0m r\u00f5 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, m\u00e0 c\u1ee5 th\u1ec3 l\u00e0 facebook. Ngo\u00e0i ra, cu\u1ed1n s\u00e1ch n\u00e0y c\u0169ng \u0111\u01b0a ra nhi\u1ec1u case study c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c nh\u01b0 Cumberland Farms, 1-800-FLOWERS,\u2026<\/p>\n

Marketing Mi\u1ec5n Ph\u00ed (T\u00e1c gi\u1ea3: Jim Cockrum)<\/h2>\n

\"Top<\/a><\/p>\n

\u00d4ng ho\u00e0ng marketing th\u00f4ng qua internet Jim Cockrum ch\u00ednh l\u00e0 ng\u01b0\u1eddi ch\u1ea5p b\u00fat cho cu\u1ed1n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng n\u00e0y. Cu\u1ed1n s\u00e1ch n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf trong vi\u1ec7c tri\u1ec3n khai c\u00e1c ph\u01b0\u01a1ng \u00e1n marketing hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng qu\u00e1 t\u1ed1n k\u00e9m. Nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u1edbi chi ph\u00ed th\u1ea5p ch\u00ednh l\u00e0 \u0111i\u1ec3m nh\u1ea5n c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y.<\/p>\n

Quy\u1ec1n N\u0103ng B\u00ed \u1ea8n<\/h2>\n

\"Top<\/a>
\n\u0110\u00e2y l\u00e0 m\u1ed9t trong quy\u1ec3n s\u00e1ch bestseller v\u1ec1 PR. T\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y ch\u00ednh l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ea1i Vi\u1ec7t Nam \u2013 L\u00ea Tr\u1ea7n B\u1ea3o Ph\u01b0\u01a1ng. Trong l\u1ea7n xu\u1ea5t b\u1ea3n \u0111\u1ea7u ti\u00ean, quy\u1ec3n s\u00e1ch n\u00e0y \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 2000 b\u1ea3n. \u201cQuy\u1ec1n n\u0103ng b\u00ed \u1ea9n\u201d \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i li\u1ec7u hay nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u1ec1 truy\u1ec1n th\u00f4ng b\u1edfi c\u00e1c gi\u1ea3ng vi\u00ean, nh\u00e0 doanh nh\u00e2n, h\u1ecdc sinh,\u2026 B\u1ea3n ch\u1ea5t, c\u00e1c g\u00f3c khu\u1ea5t c\u1ee7a truy\u1ec1n th\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng trong quy\u1ec3n s\u00e1ch n\u00e0y. Cu\u1ed1n s\u00e1ch n\u00e0y ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng b\u00ed k\u00edp \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1i \u0111a.<\/p>\n

Ngh\u1ec7 Thu\u1eadt C\u1ee7a truy\u1ec1n Th\u00f4ng M\u1ea1ng X\u00e3 H\u1ed9i – The Art of Social Media<\/h2>\n

\"Top<\/a>
\nGuy Kawasaki v\u00e0 Peg Fitzpatrick ch\u00ednh l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u00e1ng \u0111\u1ecdc nh\u1ea5t n\u0103m 2014. \u0110\u1ebfn v\u1edbi quy\u1ec3n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c v\u00f4 v\u00e0n g\u00f3c nh\u00ecn kh\u00e1c nhau v\u1ec1 k\u00eanh truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng r\u1ea5t nhi\u1ec1u b\u00ed k\u00edp \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, v\u00e0 gia t\u0103ng \u0111\u01b0\u1ee3c doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

Nh\u1eefng \u0110\u1ecbnh Lu\u1eadt B\u1ea5t Bi\u1ebfn C\u1ee7a Qu\u1ea3ng C\u00e1o<\/h2>\n

\"Top<\/a><\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm ki\u1ebfm m\u1ed9t quy\u1ec3n s\u00e1ch qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c v\u00e0 mang t\u00ednh khoa h\u1ecdc th\u00ec cu\u1ed1n s\u00e1ch \u201cNh\u1eefng \u0111\u1ecbnh lu\u1eadt b\u1ea5t bi\u1ebfn c\u1ee7a qu\u1ea3ng c\u00e1o\u201d l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho b\u1ea1n. B\u1eadc th\u1ea7y v\u1ec1 qu\u1ea3ng c\u00e1o c\u1ee9ng \u2013 Rosser Reeves, ch\u00ednh l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y. \u201cNh\u1eefng \u0111\u1ecbnh lu\u1eadt b\u1ea5t bi\u1ebfn c\u1ee7a qu\u1ea3ng c\u00e1o\u201d ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u00e1ng \u0111\u1ecdc nh\u1ea5t \u0111\u1ea5y. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 t\u1eeb s\u1ef1 th\u00e0nh c\u00f4ng c\u0169ng nh\u01b0 th\u1ea5t b\u1ea1i, th\u1eadm ch\u00ed ph\u00e1 s\u1ea3n c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n

Ngh\u1ec7 Thu\u1eadt Vi\u1ebft Qu\u1ea3ng C\u00e1o (T\u00e1c gi\u1ea3: Victor O. Schwab)<\/h2>\n

\"Top<\/a>
\nT\u00e1c gi\u1ea3 c\u1ee7a quy\u1ec3n s\u00e1ch n\u00e0y ch\u00ednh l\u00e0 Victor O. Schwab. \u201cNgh\u1ec7 thu\u1eadt vi\u1ebft qu\u1ea3ng c\u00e1o\u201d l\u00e0 cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, m\u1eb7c d\u00f9 n\u00f3 \u0111\u00e3 ra \u0111\u1eddi \u0111\u01b0\u1ee3c h\u01a1n 50 n\u0103m. C\u00e1c gi\u00e1 tr\u1ecb m\u00e0 quy\u1ec3n s\u00e1ch n\u00e0y mang l\u1ea1i v\u1eabn lu\u00f4n thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi. Qua quy\u1ec3n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a ng\u00f4n t\u1eeb trong vi\u1ec7c t\u1ea1o n\u00ean nh\u1eefng qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

Th\u00f4i Mi\u00ean B\u1eb1ng Ng\u00f4n T\u1eeb (T\u00e1c gi\u1ea3: Joe Vitale)<\/h2>\n

\"Top<\/a><\/p>\n

Trong b\u1ea5t c\u1ee9 l\u0129nh v\u1ef1c n\u00e0o th\u00ec kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c b\u1eb1ng ng\u00f4n t\u1eeb v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c coi tr\u1ecdng. V\u1edbi kinh nghi\u1ec7m h\u01a1n 40 n\u0103m l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing, Joe Vitale \u0111\u00e3 vi\u1ebft n\u00ean cu\u1ed1n s\u00e1ch \u201cTh\u00f4i mi\u00ean b\u1eb1ng ng\u00f4n t\u1eeb\u201d. \u201cTh\u00f4i mi\u00ean b\u1eb1ng ng\u00f4n t\u1eeb\u201d lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u00e1ng \u0111\u1ecdc nh\u1ea5t. V\u1edbi cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m qu\u00fd gi\u00e1 trong vi\u1ec7c s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef sao cho linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy (T\u00e1c gi\u1ea3: David Ogilvy)<\/h2>\n

\"Top<\/a>
\nN\u1ebfu nh\u01b0 Rosser Reeves l\u00e0 \u00f4ng ho\u00e0ng c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee9ng th\u00ec David Ogilvy ch\u00ednh l\u00e0 cha \u0111\u1ebb c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i \u2013 qu\u1ea3ng c\u00e1o m\u1ec1m. David Ogilvy c\u00f2n l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch \u201cQu\u1ea3ng c\u00e1o theo phong c\u00e1ch Ogilvy\u201d. Quy\u1ec3n s\u00e1ch n\u00e0y cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u ki\u1ebfn th\u1ee9c tuy\u1ec7t v\u1eddi v\u1ec1 qu\u1ea3ng c\u00e1o t\u1eeb m\u1ed9t trong nh\u1eefng thi\u00ean t\u00e0i c\u1ee7a ng\u00e0nh marketing \u2013 David Ogilvy. C\u00e1c n\u1ed9i dung m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u t\u1eeb cu\u1ed1n s\u00e1ch n\u00e0y nh\u01b0 c\u00e1ch \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o, c\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n th\u00f4ng, b\u00ed quy\u1ebft thu h\u00fat kh\u00e1ch h\u00e0ng,..<\/p>\n

1001 \u00dd T\u01b0\u1edfng \u0110\u1ed9t Ph\u00e1 Trong Qu\u1ea3ng C\u00e1o<\/h2>\n

\"Top<\/a>
\nDupont l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a quy\u1ec3n s\u00e1ch \u201c1001 \u00dd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 trong qu\u1ea3ng c\u00e1o\u201d. Quy\u1ec3n s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u00edch c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang b\u1edfi nh\u1eefng ki\u1ebfn th\u1ee9c m\u00e0 n\u00f3 cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc. C\u00e1c n\u1ed9i dung trong quy\u1ec3n s\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, t\u1eebng b\u01b0\u1edbc m\u1ed9t, t\u1eeb \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn ph\u1ee9c t\u1ea1p \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft v\u00e0 v\u1eadn d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf. Nh\u1eefng b\u00ed quy\u1ebft \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00f3 th\u1ec3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfn xa h\u01a1n trong ng\u00e0nh truy\u1ec1n th\u00f4ng v\u00e0 marketing.<\/p>\n

H\u1ecdc h\u1ecfi, ch\u1ecdn l\u1ecdc, t\u00edch l\u0169y ki\u1ebfn th\u1ee9c v\u1ec1 Marketing Truy\u1ec1n th\u00f4ng ch\u01b0a bao gi\u1edd l\u00e0 th\u1eeba nh\u1ea5t l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c t\u00e1c gi\u1ea3 g\u1eedi g\u1eafm trong 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng tr\u00ean \u0111\u00e2y. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: Tienaoplus.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia v\u1ec1 PR, qu\u1ea3ng c\u00e1o v\u00e0 Marketing th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng hay nh\u1ea5t sau \u0111\u00e2y.<\/p>\n","protected":false},"author":10,"featured_media":7976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[745,722,998],"yoast_head":"\nTop 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ai c\u0169ng ph\u1ea3i \u0111\u1ecdc 1 l\u1ea7n<\/title>\n<meta name=\"description\" content=\"N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia v\u1ec1 PR, qu\u1ea3ng c\u00e1o v\u00e0 Marketing th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng hay nh\u1ea5t sau \u0111\u00e2y.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ai c\u0169ng ph\u1ea3i \u0111\u1ecdc 1 l\u1ea7n\" \/>\n<meta property=\"og:description\" content=\"N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia v\u1ec1 PR, qu\u1ea3ng c\u00e1o v\u00e0 Marketing th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng hay nh\u1ea5t sau \u0111\u00e2y.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-22T10:11:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-19T10:13:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/06\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"599\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dungdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dungdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/\",\"url\":\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/\",\"name\":\"Top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ai c\u0169ng ph\u1ea3i \u0111\u1ecdc 1 l\u1ea7n\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/06\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan-10.jpg\",\"datePublished\":\"2020-06-22T10:11:25+00:00\",\"dateModified\":\"2021-04-19T10:13:18+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\"},\"description\":\"N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia v\u1ec1 PR, qu\u1ea3ng c\u00e1o v\u00e0 Marketing th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng hay nh\u1ea5t sau \u0111\u00e2y.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/06\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan-10.jpg\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/06\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan-10.jpg\",\"width\":599,\"height\":399},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ai c\u0169ng ph\u1ea3i \u0111\u1ecdc 1 l\u1ea7n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\",\"name\":\"dungdt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"caption\":\"dungdt\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ai c\u0169ng ph\u1ea3i \u0111\u1ecdc 1 l\u1ea7n","description":"N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia v\u1ec1 PR, qu\u1ea3ng c\u00e1o v\u00e0 Marketing th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng hay nh\u1ea5t sau \u0111\u00e2y.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/","og_locale":"en_US","og_type":"article","og_title":"Top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ai c\u0169ng ph\u1ea3i \u0111\u1ecdc 1 l\u1ea7n","og_description":"N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia v\u1ec1 PR, qu\u1ea3ng c\u00e1o v\u00e0 Marketing th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng hay nh\u1ea5t sau \u0111\u00e2y.\u00a0","og_url":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/","og_site_name":"Appota News","article_published_time":"2020-06-22T10:11:25+00:00","article_modified_time":"2021-04-19T10:13:18+00:00","og_image":[{"width":599,"height":399,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/06\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan-10.jpg","type":"image\/jpeg"}],"author":"dungdt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dungdt","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/","url":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/","name":"Top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ai c\u0169ng ph\u1ea3i \u0111\u1ecdc 1 l\u1ea7n","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/06\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan-10.jpg","datePublished":"2020-06-22T10:11:25+00:00","dateModified":"2021-04-19T10:13:18+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a"},"description":"N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia v\u1ec1 PR, qu\u1ea3ng c\u00e1o v\u00e0 Marketing th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng hay nh\u1ea5t sau \u0111\u00e2y.\u00a0","breadcrumb":{"@id":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/06\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan-10.jpg","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/06\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan-10.jpg","width":599,"height":399},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/en_US\/top-10-sach-ve-quang-cao-va-truyen-thong-ai-cung-phai-doc-1-lan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"Top 10 s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ai c\u0169ng ph\u1ea3i \u0111\u1ecdc 1 l\u1ea7n"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a","name":"dungdt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","caption":"dungdt"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/7966"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=7966"}],"version-history":[{"count":3,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/7966\/revisions"}],"predecessor-version":[{"id":9287,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/7966\/revisions\/9287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media\/7976"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=7966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=7966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=7966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}