{"id":7953,"date":"2020-06-17T17:19:47","date_gmt":"2020-06-17T10:19:47","guid":{"rendered":"https:\/\/news.appota.com\/?p=7953"},"modified":"2021-04-19T17:13:28","modified_gmt":"2021-04-19T10:13:28","slug":"top-10-cuon-sach-ve-tam-ly-hay-nhat-ma-ban-nen-doc-qua-mot-lan","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/top-10-cuon-sach-ve-tam-ly-hay-nhat-ma-ban-nen-doc-qua-mot-lan\/","title":{"rendered":"Top 10 cu\u1ed1n s\u00e1ch v\u1ec1 t\u00e2m l\u00fd hay nh\u1ea5t m\u00e0 b\u1ea1n n\u00ean \u0111\u1ecdc qua m\u1ed9t l\u1ea7n"},"content":{"rendered":"

Nh\u1ea5t \u0111\u1ecbnh b\u1ea1n ph\u1ea3i \u0111\u1ecdc qua 10 cu\u1ed1n s\u00e1ch v\u1ec1 t\u00e2m l\u00fd hay nh\u1ea5t, c\u00f3 \u00fd ngh\u0129a, gi\u00fap b\u1ea1n thay \u0111\u1ed5i nh\u1eadn th\u1ee9c…. \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 cao. B\u1ea1n \u0111\u00e3 “nghi\u1ec1n” h\u1ebft c\u1ea3 ch\u01b0a?<\/p>\n

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S\u1ee9c M\u1ea1nh C\u1ee7a Th\u00f3i Quen (T\u00e1c gi\u1ea3: Charles Duhigg)<\/h2>\n

NXB Lao \u0111\u1ed9ng \u2013 X\u00e3 h\u1ed9i<\/em><\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, ng\u01b0\u1eddi l\u1edbn v\u00e0 tr\u1ebb em kh\u00f4ng kh\u00e1c nhau l\u00e0 m\u1ea5y. B\u1edfi h\u1ea7u h\u1ebft nh\u1eefng h\u00e0nh \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta \u0111\u1ec1u l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u00f3i quen v\u00f4 th\u1ee9c. Th\u1ebf nh\u01b0ng kh\u00f4ng ph\u1ea3i c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c n\u00e0o c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. \u0110\u00f3 l\u00e0 v\u00ec m\u1ed7i ng\u01b0\u1eddi c\u00f3 nh\u1eefng th\u00f3i quen ri\u00eang. V\u1eady th\u00f3i quen n\u00e0o m\u1edbi gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng? Trong cu\u1ed1n s\u00e1ch \u201cS\u1ee9c m\u1ea1nh c\u1ee7a th\u00f3i quen\u201d, Charles Duhigg s\u1ebd gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc \u1ea5y.<\/p>\n

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Ch\u00eca kho\u00e1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 m\u1edf c\u00e1nh c\u1eeda th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n nh\u1eefng th\u00f3i quen t\u1ed1t v\u1edbi nhau. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n bi\u1ec7t th\u00f3i quen t\u1ed1t v\u00e0 th\u00f3i quen x\u1ea5u? Th\u00f3i quen c\u00f3 n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a ch\u00fang ta hay kh\u00f4ng? V\u1edbi ba ph\u1ea7n kh\u00e1 \u0111\u1ea7y \u0111\u1eb7n,\u201cS\u1ee9c m\u1ea1nh c\u1ee7a th\u00f3i quen\u201d cho b\u1ea1n c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n kh\u00f4ng ch\u1ec9 v\u1ec1 th\u00f3i quen c\u00e1 nh\u00e2n, c\u1ee7a t\u1ed5 ch\u1ee9c m\u00e0 c\u00f2n l\u00e0 c\u1ee7a to\u00e0n x\u00e3 h\u1ed9i, c\u00f9ng v\u1edbi l\u1eddi khuy\u00ean \u0111\u1ec3 v\u1eadn d\u1ee5ng c\u00e1c th\u00f3i quen \u0111\u00f3. Mu\u1ed1n thay \u0111\u1ed5i th\u00f3i quen, b\u1ea1n ph\u1ea3i ph\u00e1 v\u1ee1 nh\u1eefng vi\u1ec7c l\u00e0m tu\u1ef3 h\u1ee9ng h\u00e0ng ng\u00e0y \u2013 c\u00e2u \u201cth\u1ea7n ch\u00fa\u201d n\u00e0y ch\u1ec9 \u0111\u01b0\u1eddng cho b\u1ea1n t\u1edbi th\u00e0nh c\u00f4ng.<\/p>\n

T\u01b0 Duy Nhanh V\u00e0 Ch\u1eadm (T\u00e1c gi\u1ea3: Kahneman)<\/h2>\n

NXB Alphabooks<\/em><\/p>\n

B\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n t\u01b0 duy nhanh, hay ch\u1eadm? B\u1ea1n t\u01b0 duy v\u00e0 suy ngh\u0129 theo l\u1ed1i \u201ctr\u00f4ng m\u1eb7t b\u1eaft h\u00ecnh dong\u201d, \u0111\u00e1nh gi\u00e1 m\u1ecdi v\u1eadt nhanh ch\u00f3ng b\u1eb1ng c\u1ea3m quan, quy\u1ebft \u0111\u1ecbnh d\u1ef1a theo c\u1ea3m x\u00fac hay t\u01b0 duy m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, ch\u1eadm r\u00e3i nh\u01b0ng logic h\u1ee3p l\u00fd v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1. Thinking fast and slow s\u1ebd \u0111\u01b0a ra v\u00e0 l\u00fd gi\u1ea3i hai h\u1ec7 th\u1ed1ng t\u01b0 duy t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn con \u0111\u01b0\u1eddng nh\u1eadn th\u1ee9c c\u1ee7a b\u1ea1n.<\/p>\n

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Cu\u1ed1n s\u00e1ch \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 d\u00e0nh \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1: S\u00e1ch khoa h\u1ecdc hay nh\u1ea5t c\u1ee7a H\u1ecdc vi\u1ec7n Khoa h\u1ecdc Qu\u1ed1c gia n\u0103m 2012, \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed The New York Times b\u00ecnh ch\u1ecdn l\u00e0 s\u00e1ch hay nh\u1ea5t n\u0103m 2011, m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch kinh t\u1ebf xu\u1ea5t s\u1eafc n\u0103m 2011, chi\u1ebfn th\u1eafng gi\u1ea3i th\u01b0\u1edfng cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c quan t\u00e2m nh\u1ea5t n\u0103m 2011 c\u1ee7a t\u1ea1p ch\u00ed Los Algeles. Thinking fast and slow \u0111\u00e1p \u1ee9ng hai ti\u00eau ch\u00ed c\u1ee7a m\u1ed9t cu\u1ed1n s\u00e1ch hay, th\u1ee9 nh\u1ea5t n\u00f3 th\u00e1ch th\u1ee9c quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, th\u1ee9 hai, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng trang s\u00e1ch v\u1edbi nh\u1eefng con ch\u1eef kh\u00f4 c\u1ee9ng m\u00e0 n\u00f3 v\u00f4 c\u00f9ng vui nh\u1ed9n v\u00e0 h\u1ea5p d\u1eabn. Kh\u00f4ng nghi ng\u1edd g\u00ec n\u1eefa, \u0111\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch h\u00e0n l\u00e2m d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi!<\/p>\n

\u0110i\u1ec3m B\u00f9ng Ph\u00e1t (T\u00e1c gi\u1ea3: Malcolm Gladwell)<\/h2>\n

NXB Alphabooks<\/em><\/p>\n

\u0110i\u1ec3m b\u00f9ng ph\u00e1t l\u00e0 m\u1ed9t kho\u1ea3nh kh\u1eafc k\u1ef3 \u1ea3o, khi m\u1ed9t \u00fd t\u01b0\u1edfng, m\u1ed9t xu th\u1ebf, hay m\u1ed9t h\u00e0nh vi x\u00e3 h\u1ed9i v\u01b0\u1ee3t qua ng\u01b0\u1ee1ng nh\u1ea5t \u0111\u1ecbnh – b\u00f9ng ph\u00e1t v\u00e0 lan ra nh\u01b0 ng\u1ecdn l\u1eeda hoang d\u00e3. Gi\u1ed1ng nh\u01b0 ch\u1ec9 m\u1ed9t ng\u01b0\u1eddi b\u1ecb \u1ed1m c\u0169ng c\u00f3 th\u1ec3 l\u00e0m kh\u1edfi ph\u00e1t c\u1ea3 d\u1ecbch c\u00fam, m\u1ed9t m\u1ee5c ti\u00eau nh\u1ecf b\u00e9 nh\u01b0ng ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nguy\u00ean nh\u00e2n th\u00fac \u0111\u1ea9y m\u1ed9t xu h\u01b0\u1edbng th\u1eddi trang, nh\u00e2n r\u1ed9ng vi\u1ec7c ti\u00eau th\u1ee5 c\u1ee7a s\u1ea3n ph\u1ea9m, hay l\u00e0m h\u1ea1 t\u1ef7 l\u1ec7 ph\u1ea1m t\u1ed9i.<\/p>\n

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Trong cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u1ed9c gi\u1ea3 ch\u00e0o \u0111\u00f3n n\u1ed3ng nhi\u1ec7t n\u00e0y, Malcolm Gladwell \u0111\u00e3 kh\u00e1m ph\u00e1 v\u00e0 khai m\u1edf cho ch\u00fang ta nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng \u201c\u0111i\u1ec3m b\u00f9ng ph\u00e1t\u201d, n\u00f3 s\u1ebd l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n nh\u1eadn th\u1ee9c c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi v\u1ec1 vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 ph\u1ed5 bi\u1ebfn c\u00e1c \u00fd t\u01b0\u1edfng.<\/p>\n

Im L\u1eb7ng – S\u1ee9c M\u1ea1nh C\u1ee7a Ng\u01b0\u1eddi H\u01b0\u1edbng N\u1ed9i (T\u00e1c gi\u1ea3: Susan Cain)<\/h2>\n

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Cu\u1ed1n s\u00e1ch “Im l\u1eb7ng” c\u1ee7a Susan Cain cung c\u1ea5p tuy\u1ec7t v\u1eddi nhi\u1ec1u nh\u1eefng th\u00f4ng tin v\u1ec1 khu\u00f4n m\u1eabu h\u01b0\u1edbng ngo\u1ea1i l\u00fd t\u01b0\u1edfng v\u00e0 kh\u00eda c\u1ea1nh t\u00e2m l\u00fd h\u1ecdc c\u1ee7a m\u1ed9t t\u00ednh c\u00e1ch nh\u1ea1y c\u1ea3m, v\u00e0 c\u00f4 c\u00f3 nh\u1eadn th\u1ee9c r\u1ea5t r\u00f5 v\u1ec1 vi\u1ec7c ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i c\u00f3 th\u1ec3 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t thi\u00ean h\u01b0\u1edbng t\u00ednh c\u00e1ch c\u1ee7a m\u00ecnh tr\u00ean m\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a cu\u1ed9c s\u1ed1ng. X\u00e3 h\u1ed9i c\u1ea7n nh\u1eefng ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i, v\u1eady n\u00ean t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 trong cu\u1ed1n s\u00e1ch n\u00e0y.<\/p>\n

Thay \u0110\u1ed5i \u2013 B\u00ed Quy\u1ebft Thay \u0110\u1ed5i Khi Tr\u1edf N\u00ean Kh\u00f3 Kh\u0103n (T\u00e1c gi\u1ea3: Chip v\u00e0 Dan Heath)<\/h2>\n

NXB Tr\u1ebb<\/em><\/p>\n

Thay \u0110\u1ed5i b\u00e0n v\u1ec1 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n s\u1ef1 thay \u0111\u1ed5i, khi s\u1ee9c \u1ef3 v\u00e0 nh\u1eefng th\u00f3i quen \u0111\u00e3 tr\u1edf n\u00ean th\u00e2m c\u0103n c\u1ed1 \u0111\u1ebf. To\u00e0n b\u1ed9 \u201ctri\u1ebft l\u00fd\u201d c\u1ee7a cu\u1ed1n s\u00e1ch t\u1eadp trung v\u00e0o 3 \u00fd ch\u00ednh:<\/p>\n

– \u0110\u1ecbnh h\u01b0\u1edbng cho Ng\u01b0\u1eddi Qu\u1ea3n T\u01b0\u1ee3ng: t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u00fd tr\u00ed b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm g\u01b0\u01a1ng s\u00e1ng, ch\u1ec9 r\u00f5 m\u1ee5c ti\u00eau.<\/p>\n

– \u0110\u1ed9ng vi\u00ean Con Voi : t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m x\u00fac.<\/p>\n

– T\u1ea1o d\u1ef1ng Con \u0110\u01b0\u1eddng: ph\u00e1 v\u1ee1 m\u00f4i tr\u01b0\u1eddng c\u0169, \u0111i\u1ec1u ch\u1ec9nh m\u00f4i tr\u01b0\u1eddng, quy t\u1ee5 \u0111\u1ed3ng minh \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho thay \u0111\u1ed5i di\u1ec5n ra.<\/p>\n

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Cu\u1ed1n s\u00e1ch \u0111\u01b0a ra nh\u1eefng v\u00ed d\u1ee5 sinh \u0111\u1ed9ng – c\u00f3 c\u1ea3 nh\u1eefng v\u00ed d\u1ee5 li\u00ean quan \u0111\u1ebfn Vi\u1ec7t Nam – \u0111\u1ec3 minh h\u1ecda cho \u00fd t\u01b0\u1edfng. Ngo\u00e0i ra c\u00f2n c\u00f3 nh\u1eefng b\u00e0i th\u1ef1c h\u00e0nh \u0111\u1ec3 \u1ee9ng d\u1ee5ng c\u00e1c \u00fd n\u00e0y v\u00e0o tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf. S\u00e1ch d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 \u1ee9ng d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf.<\/p>\n

T\u00e2m L\u00fd H\u1ecdc \u0110\u00e1m \u0110\u00f4ng (T\u00e1c gi\u1ea3: Gustave Le Bon)<\/h2>\n

NXB Alphabooks<\/em><\/p>\n

Gustave Le Bon (1841 – 1931) l\u00e0 nh\u00e0 t\u00e2m l\u00ed h\u1ecdc x\u00e3 h\u1ed9i n\u1ed5i ti\u1ebfng ng\u01b0\u1eddi Ph\u00e1p v\u1edbi l\u00ed thuy\u1ebft v\u1ec1 \u0111\u00e1m \u0111\u00f4ng. \u00d4ng vi\u1ebft v\u1ec1 nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn trong x\u00e3 h\u1ed9i Ph\u00e1p \u0111\u01b0\u01a1ng th\u1eddi.<\/p>\n

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Le Bon t\u1eadp trung nghi\u00ean c\u1ee9u v\u1ec1 t\u00ednh c\u00e1ch v\u00e0 tinh th\u1ea7n c\u1ee7a c\u00e1c d\u00e2n t\u1ed9c, nh\u1eefng \u01b0u th\u1ebf v\u00e0 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c ch\u1ee7ng t\u1ed9c. \u00d4ng \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u kh\u00e1i ni\u1ec7m v\u00f4 th\u1ee9c t\u1eadp th\u1ec3 m\u00e0 ch\u00ednh Freud \u0111\u00e3 th\u1eeba nh\u1eadn vai tr\u00f2 c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 ph\u00e2n t\u00e2m h\u1ecdc c\u1ee7a m\u00ecnh. Le Bon cho r\u1eb1ng con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi nh\u1eefng nh\u00e2n t\u1ed1 sinh h\u1ecdc v\u00e0 t\u00e2m l\u00ed h\u1ecdc. Ch\u1ee7ng t\u1ed9c c\u0169ng n\u00fap b\u00f3ng trong m\u1ed7i c\u00e1 nh\u00e2n c\u1ea5u th\u00e0nh m\u1ed9t d\u00e2n t\u1ed9c; n\u00f3 chi ph\u1ed1i m\u1ecdi h\u00e0nh \u0111\u1ed9ng, m\u1ecdi ham mu\u1ed1n, m\u1ecdi xung n\u0103ng c\u1ee7a anh ta, n\u00f3 t\u1ea1o n\u00ean v\u00f4 th\u1ee9c t\u1eadp th\u1ec3 c\u1ee7a anh ta.<\/p>\n

Trong khi \u0111\u00f3, th\u1eddi \u0111\u1ea1i c\u1ee7a Le Bon \u0111\u00e3 ch\u1ee9ng ki\u1ebfn b\u1ea3n ch\u1ea5t di truy\u1ec1n c\u1ee7a ch\u1ee7ng t\u1ed9c b\u1ecb lung lay v\u1edbi s\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a \u0111\u00e1m \u0111\u00f4ng v\u00e0 nh\u1eefng b\u1ea5t \u1ed5n v\u1ec1 ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i. \u00d4ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m qua C\u00f4ng x\u00e3 Paris n\u0103m 1871 v\u00e0 nghi\u00ean c\u1ee9u r\u1ea5t k\u1ef9 v\u1ec1 cu\u1ed9c C\u00e1ch m\u1ea1ng Ph\u00e1p n\u0103m 1789 v\u00e0 1848. Nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea5y mang l\u1ea1i kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n cho vi\u1ec7c h\u00ecnh th\u00e0nh t\u01b0 t\u01b0\u1edfng v\u1ec1 \u0111\u00e1m \u0111\u00f4ng c\u1ee7a \u00f4ng. T\u01b0 t\u01b0\u1edfng \u1ea5y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u1ec7t nh\u1ea5t trong t\u00e1c ph\u1ea9m T\u00e2m l\u00ed h\u1ecdc \u0111\u00e1m \u0111\u00f4ng.<\/p>\n

Nh\u1eefng \u0110\u00f2n T\u00e2m L\u00fd Trong Thuy\u1ebft Ph\u1ee5c (T\u00e1c gi\u1ea3: Robert Cialdini)<\/h2>\n

NXB Alphabooks<\/em><\/p>\n

T\u1ea1i sao m\u1ed9t s\u1ed1 ng\u01b0\u1eddi l\u1ea1i c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c \u0111\u1ebfn m\u00ea ho\u1eb7c v\u00e0 lu\u00f4n l\u00e0 ng\u01b0\u1eddi l\u00e0m ch\u1ee7 Tr\u00f2 ch\u01a1i Thuy\u1ebft ph\u1ee5c? \u0110\u00e2u l\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c v\u00f4 h\u00ecnh \u0111\u1eb1ng sau th\u1ee9 s\u1ee9c m\u1ea1nh th\u00f4i th\u00fac ch\u00fang ta \u0111\u1ed3ng thu\u1eadn v\u1edbi ng\u01b0\u1eddi kh\u00e1c? Nh\u1eefng th\u1ee7 thu\u1eadt \u0111\u01b0\u1ee3c c\u00e1c b\u1eadc th\u1ea7y thuy\u1ebft ph\u1ee5c s\u1eed d\u1ee5ng t\u00e0i t\u00ecnh l\u00e0 g\u00ec, l\u00e0m th\u1ebf n\u00e0o \u0111\u00e1nh b\u1ea1i c\u00e1c th\u1ee7 thu\u1eadt \u0111\u00f3 – \u0111\u1ed3ng th\u1eddi bi\u1ebfn ch\u00fang th\u00e0nh “v\u0169 kh\u00ed b\u00ed m\u1eadt” c\u1ee7a ch\u00ednh b\u1ea1n?<\/p>\n

\"Top<\/a><\/p>\n

V\u1edbi Nh\u1eefng \u0111\u00f2n t\u00e2m l\u00fd trong thuy\u1ebft ph\u1ee5c, b\u1ea1n s\u1ebd c\u00f3 l\u1eddi gi\u1ea3i \u0111\u00e1p cho t\u1ea5t c\u1ea3 nh\u1eefng c\u00e2u h\u1ecfi \u1ea5y. Trong cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi n\u00e0y, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc n\u1ed5i ti\u1ebfng Robert B. Cialdini ti\u1ebft l\u1ed9 6 “v\u0169 kh\u00ed” g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ea7y uy l\u1ef1c: cam k\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n, khan hi\u1ebfm, \u0111\u00e1p tr\u1ea3, b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, uy quy\u1ec1n v\u00e0 thi\u1ec7n c\u1ea3m. M\u1ed7i lo\u1ea1i l\u1ea1i b\u1ecb chi ph\u1ed1i b\u1edfi m\u1ed9t nguy\u00ean t\u1eafc t\u00e2m l\u00fd c\u01a1 b\u1ea3n \u0111i\u1ec1u khi\u1ec3n h\u00e0nh vi con ng\u01b0\u1eddi v\u00e0 nh\u1edd \u0111\u00f3 m\u00e0 t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh cho m\u1ed7i th\u1ee7 thu\u1eadt. \u0110\u1eb7c bi\u1ec7t khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau, ch\u00fang s\u1ebd t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng v\u00f4 c\u00f9ng l\u1edbn.<\/p>\n

Phi L\u00fd Tr\u00ed (T\u00e1c gi\u1ea3: Dan Ariely)<\/h2>\n

NXB Alphabooks<\/em><\/p>\n

B\u1ea1n s\u1eb5n s\u00e0ng r\u00fat 2 ngh\u00ecn \u0111\u1ed3ng cho m\u1ed9t ng\u01b0\u1eddi \u0103n m\u00e0y ngh\u00e8o kh\u1ed5 tr\u00ean \u0111\u01b0\u1eddng. Nh\u01b0ng c\u0169ng ch\u00ednh b\u1ea1n l\u1ea1i c\u00f2 k\u00e8 t\u1eebng 2 ngh\u00ecn b\u1ea1c v\u1edbi b\u00e0 \u0111\u1ed3ng n\u00e1t khi b\u00e1n m\u1edb b\u00e1o c\u0169 trong nh\u00e0.<\/p>\n

\"Top<\/a><\/p>\n

B\u1ea1n c\u1ea3m th\u1ea5y m\u1ed9t m\u00f3n \u0103n ngon h\u01a1n khi c\u00f3 ng\u01b0\u1eddi kh\u00e1c b\u1ed7ng khen r\u1eb1ng ngon \u0111\u1ea5y (cho d\u00f9 c\u00f3 khi m\u00f3n \u0103n \u0111\u00f3 c\u0169ng kh\u00f4ng ngon \u0111\u1ebfn v\u1eady). B\u1ea1n c\u1ea3m th\u1ea5y m\u00ecnh nh\u1ecf b\u00e9 h\u01a1n, kh\u00fam n\u00fam h\u01a1n khi c\u00f3 d\u1ecbp n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng cho d\u00f9 c\u00f3 khi anh ta c\u0169ng ch\u1eb3ng h\u01a1n g\u00ec b\u1ea1n x\u00e9t v\u1ec1 c\u1ea3 h\u00ecnh th\u1ee9c l\u1eabn tr\u00ed tu\u1ec7.<\/p>\n

M\u1ed7i ch\u00fang ta c\u1ea7n xem l\u1ea1i nh\u1eefng m\u1ecf neo c\u1ee7a cu\u1ed9c \u0111\u1eddi m\u00ecnh \u0111\u1ec3 th\u1ea5y ch\u00fang ta \u0111\u00e3 phi l\u00fd nh\u01b0 th\u1ebf n\u00e0o trong v\u00f4 s\u1ed1 quy\u1ebft \u0111\u1ecbnh t\u1eeb nh\u1ecf nh\u1eb7t nh\u1ea5t t\u1edbi tr\u1ecdng \u0111\u1ea1i nh\u1ea5t tr\u00ean con \u0111\u01b0\u1eddng \u0111\u00e3 qua. Phi l\u00fd tr\u00ed c\u1ee7a Ariely g\u1ee3i m\u1edf, khuy\u1ebfn kh\u00edch ch\u00fang ta nh\u00ecn nh\u1eadn l\u1ea1i t\u1ea5t c\u1ea3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3, r\u00fat ra b\u00e0i h\u1ecdc t\u1eeb nh\u1eefng sai l\u1ea7m trong h\u00e0nh vi c\u1ee7a ch\u00ednh m\u00ecnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Tr\u00ed Tu\u1ec7 X\u00fac C\u1ea3m (T\u00e1c gi\u1ea3: Daniel Goleman)<\/h2>\n

NXB Alphabooks<\/em><\/p>\n

\"Top<\/a><\/p>\n

\u0110\u00f4i khi ch\u00fang ta \u0111\u00e3 \u0111\u1ed3ng nh\u1ea5t tr\u00ed tu\u1ec7 v\u1edbi ch\u1ec9 s\u1ed1 IQ. \u0110\u00f3 l\u00e0 c\u00e1ch hi\u1ec3u phi\u1ebfn di\u1ec7n b\u1edfi ch\u00fang ta ch\u1ec9 ch\u00fa tr\u1ecdng t\u1edbi tr\u00ed tu\u1ec7 l\u00ed tr\u00ed m\u00e0 qu\u00ean m\u1ea5t r\u1eb1ng c\u00e1c x\u00fac c\u1ea3m c\u0169ng l\u00e0 m\u1ed9t d\u1ea1ng tr\u00ed tu\u1ec7 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 con ng\u01b0\u1eddi mang \u0111\u1ea7y \u0111\u1ee7 t\u00ednh ng\u01b0\u1eddi c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 th\u00e0nh \u0111\u1ea1t trong cu\u1ed9c s\u1ed1ng. Nh\u1eefng th\u1eadp k\u1ef7 cu\u1ed1i c\u00f9ng c\u1ee7a th\u1ebf k\u1ef7 XX, \u1edf nhi\u1ec1u n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y, ng\u01b0\u1eddi ta n\u00f3i nhi\u1ec1u t\u1edbi c\u00e1c x\u00fac c\u1ea3m c\u1ee7a con ng\u01b0\u1eddi v\u00e0 s\u1ef1 gi\u00e1o d\u1ee5c x\u00fac c\u1ea3m cho m\u1ecdi ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c l\u1edbp tr\u1ebb. C\u00e1c nh\u00e0 t\u00e2m l\u00ed h\u1ecdc ng\u00e0y c\u00e0ng \u0111\u00e1nh gi\u00e1 cao vai tr\u00f2 c\u1ee7a c\u1ea3m x\u00fac v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3 \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng con ng\u01b0\u1eddi. Ngh\u1ec7 thu\u1eadt ki\u1ec3m so\u00e1t c\u1ea3m x\u00fac v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho n\u00f3 m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cTr\u00ed tu\u1ec7 x\u00fac c\u1ea3m\u201d.<\/p>\n

\u0110\u1ed9ng L\u1ef1c Ch\u00e8o L\u00e1i H\u00e0nh Vi (T\u00e1c gi\u1ea3: Daniel H. Pink)<\/h2>\n

NXB Alphabooks<\/em><\/p>\n

H\u00e3y qu\u00ean \u0111i nh\u1eefng th\u1ee9 m\u00e0 b\u1ea1n cho r\u1eb1ng m\u00ecnh ho\u00e0n to\u00e0n th\u1ea5u hi\u1ec3u v\u1ec1 c\u00e1ch th\u1ee9c t\u1ea1o \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y con ng\u01b0\u1eddi trong c\u00f4ng vi\u1ec7c, h\u1ecdc t\u1eadp hay t\u1ea1i ch\u00ednh gia \u0111\u00ecnh. Ch\u00fang ta \u0111\u1ec1u sai h\u1ebft c\u1ea3. Trong cu\u1ed1n s\u00e1ch \u0110\u1ed9ng L\u1ef1c Ch\u00e8o L\u00e1i H\u00e0nh Vi, Daniel H. Pink \u0111\u00e3 tr\u00ecnh b\u00e0y nh\u1eefng s\u1ef1 th\u1eadt g\u00e2y cho\u00e1ng v\u00e1ng.<\/p>\n

\"Top<\/a><\/p>\n

D\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong b\u1ed1n th\u1eadp k\u1ef7 qua, Pink \u0111\u00e3 ch\u1ec9 ra nh\u1eefng kh\u00e1c bi\u1ec7t gi\u1eefa l\u00fd thuy\u1ebft v\u1edbi th\u1ef1c t\u1ebf – c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang ta t\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta. \u00d4ng \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng, m\u1eb7c d\u00f9 \u0111\u00e3 l\u00e0m m\u01b0a l\u00e0m gi\u00f3 su\u1ed1t th\u1ebf k\u1ef7 XX, ph\u01b0\u01a1ng ph\u00e1p c\u0169 r\u00edch C\u1ee7 c\u00e0 r\u1ed1t v\u00e0 c\u00e2y g\u1eady kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi v\u01b0\u1ee3t qua nh\u1eefng th\u1eed th\u00e1ch trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay.<\/p>\n

M\u1eddi b\u1ea1n \u0111\u1ecdc th\u1eed qua 10 cu\u1ed1n s\u00e1ch v\u1ec1 t\u00e2m l\u00fd hay nh\u1ea5t m\u00e0 ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7u tr\u00ean \u0111\u00e2y r\u1ed3i sau \u0111\u00f3 n\u00eau \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh nh\u00e9.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o t\u1eeb: Tramdoc<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1ea5t \u0111\u1ecbnh b\u1ea1n ph\u1ea3i \u0111\u1ecdc qua 10 cu\u1ed1n s\u00e1ch v\u1ec1 t\u00e2m l\u00fd hay nh\u1ea5t, c\u00f3 \u00fd ngh\u0129a, gi\u00fap b\u1ea1n thay \u0111\u1ed5i nh\u1eadn th\u1ee9c…. \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch \u0111\u00e1nh gi\u00e1 cao. B\u1ea1n \u0111\u00e3 “nghi\u1ec1n” h\u1ebft c\u1ea3 ch\u01b0a?<\/p>\n","protected":false},"author":10,"featured_media":7955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[745,722],"yoast_head":"\nTop 10 cu\u1ed1n s\u00e1ch v\u1ec1 t\u00e2m l\u00fd hay nh\u1ea5t m\u00e0 b\u1ea1n n\u00ean \u0111\u1ecdc qua m\u1ed9t l\u1ea7n<\/title>\n<meta name=\"description\" content=\"Nh\u1ea5t \u0111\u1ecbnh b\u1ea1n ph\u1ea3i \u0111\u1ecdc qua 10 cu\u1ed1n s\u00e1ch v\u1ec1 t\u00e2m l\u00fd hay nh\u1ea5t, c\u00f3 \u00fd ngh\u0129a, gi\u00fap b\u1ea1n thay \u0111\u1ed5i nh\u1eadn th\u1ee9c.... \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch \u0111\u00e1nh gi\u00e1 cao.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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