{"id":7830,"date":"2020-05-13T14:11:06","date_gmt":"2020-05-13T07:11:06","guid":{"rendered":"https:\/\/news.appota.com\/?p=7830"},"modified":"2021-04-19T17:16:47","modified_gmt":"2021-04-19T10:16:47","slug":"nhung-cuon-sach-hay-ve-chu-de-doi-moi-sang-tao-cho-nha-lanh-dao","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/nhung-cuon-sach-hay-ve-chu-de-doi-moi-sang-tao-cho-nha-lanh-dao\/","title":{"rendered":"Nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o cho Nh\u00e0 l\u00e3nh \u0111\u1ea1o"},"content":{"rendered":"

Nh\u1eefng cu\u1ed1n s\u00e1ch n\u1eb1m trong “Top c\u00e1c cu\u1ed1n s\u00e1ch hay v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o” s\u1ebd gi\u00fap cho Nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. M\u1eddi b\u1ea1n \u0111\u1ecdc c\u00f9ng tham kh\u1ea3o nh\u00e9.<\/p>\n

<\/p>\n

Leading Change (D\u1eabn D\u1eaft S\u1ef1 Thay \u0110\u1ed5i)<\/h2>\n

T\u00e1c gi\u1ea3: John Kotter<\/em><\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

N\u1eb1m trong r\u1ea5t nhi\u1ec1u Top s\u00e1ch hay nh\u1ea5t v\u1ec1 l\u00e3nh \u0111\u1ea1o d\u1eabn d\u1eaft, th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o, cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n quy tr\u00ecnh 8 b\u01b0\u1edbc huy\u1ec1n tho\u1ea1i c\u1ee7a John Kotter \u0111\u1ec3 d\u1eabn d\u1eaft, qu\u1ea3n l\u00fd s\u1ef1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, gi\u00fap doanh nghi\u1ec7p lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng m\u00ecnh \u0111\u00e3 l\u1ef1a ch\u1ecdn.<\/p>\n

The Leadership Challenge (Nh\u1eefng Th\u00e1ch Th\u1ee9c C\u1ee7a Nh\u00e0 L\u00e3nh \u0110\u1ea1o)<\/h2>\n

T\u00e1c gi\u1ea3: James Kouzes & Barry Posner<\/em><\/p>\n

Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa “l\u00e3nh \u0111\u1ea1o gi\u1ecfi” v\u00e0 “l\u00e3nh \u0111\u1ea1o t\u00e0i n\u0103ng”, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra nh\u1eefng b\u00ed k\u00edp gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa vi\u1ec7c “ho\u00e0n th\u00e0nh m\u1ecdi vi\u1ec7c” c\u1ee7a m\u1ed9t l\u00e3nh \u0111ao gi\u1ecfi v\u00e0 vi\u1ec7c “truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i” c\u1ee7a nh\u1eefng l\u00e3nh \u0111\u1ea1o t\u00e0i n\u0103ng.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

Cu\u1ed1n s\u00e1ch n\u00e0y c\u00f2n gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o bi\u1ebft c\u00e1ch kh\u00edch l\u1ec7 v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 x\u00f3a b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c, t\u1ef1 tin ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh; “h\u00f2a nh\u1eadp” nh\u01b0ng kh\u00f4ng “h\u00f2a tan” trong h\u00e0nh tr\u00ecnh h\u1ed9i nh\u1eadp to\u00e0n c\u1ea7u\u2026<\/p>\n

Managing for Hapiness (L\u00e3nh \u0110\u1ea1o Gi\u1ecfi Ph\u1ea3i Bi\u1ebft T\u1ea1o Ni\u1ec1m Vui)<\/h2>\n

T\u00e1c gi\u1ea3: Jugen Appelo<\/em><\/p>\n

Trong c\u00e1c t\u1ed5 ch\u1ee9c hi\u1ec7n \u0111\u1ea1i, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o qu\u1ea3n l\u00fd \u0111\u1ec1u \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o hi\u1ec7u qu\u1ea3, t\u00e0i n\u0103ng, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft ch\u00ednh x\u00e1c c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.<\/p>\n

Cu\u1ed1n s\u00e1ch “L\u00e3nh \u0111\u1ea1o gi\u1ecfi ph\u1ea3i bi\u1ebft t\u1ea1o ni\u1ec1m vui” s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1c tr\u00f2 ch\u01a1i qu\u1ea3n l\u00fd nghi\u00eam t\u00fac, c\u00e1c c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c h\u00e0nh \u0111\u01a1n gi\u1ea3n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang ngay l\u1eadp t\u1ee9c \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u1ea5t k\u1ef3 nh\u00f3m n\u00e0o, thay \u0111\u1ed5i v\u0103n h\u00f3a, t\u0103ng n\u0103ng su\u1ea5t v\u00e0 nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 \u0111\u1ed5i m\u1edbi \u1edf t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

Wooden on Leadership<\/h2>\n

T\u00e1c gi\u1ea3: John Wooden & Steve Jamison<\/em><\/p>\n

T\u1eadp trung v\u00e0o c\u1ef1u hu\u1ea5n luy\u1ec7n vi\u00ean b\u00f3ng r\u1ed5 UCLA, t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n 12 B\u00e0i h\u1ecdc v\u1ec1 L\u00e3nh \u0111\u1ea1o v\u00e0 Kim t\u1ef1 th\u00e1p th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao c\u1ee7a m\u00ecnh, trong cu\u1ed1n s\u00e1ch Wooden on Leadership, t\u00e1c gi\u1ea3 \u0111\u00e3 ph\u00e1c th\u1ea3o nh\u1eefng ph\u1ea9m ch\u1ea5t tinh th\u1ea7n, c\u1ea3m x\u00fac v\u00e0 th\u1ec3 ch\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t t\u1ed5 ch\u1ee9c chi\u1ebfn th\u1eafng.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

Cu\u1ed1n s\u00e1ch c\u0169ng ch\u1ec9 cho b\u1ea1n c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng, s\u1ef1 t\u1ef1 tin v\u00e0 tinh th\u1ea7n c\u1ea1nh tranh – v\u00e0 d\u1ea1y cho t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Cu\u1ed1n s\u00e1ch n\u00e0y ch\u01b0a \u0111\u01b0\u1ee3c d\u1ecbch sang ti\u1ebfng Vi\u1ec7t v\u00e0 xu\u1ea5t b\u1ea3n t\u1ea1i Vi\u1ec7t Nam, n\u1ebfu mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 cu\u1ed1n s\u00e1ch, b\u1ea1n h\u00e3y t\u00ecm \u0111\u1ecdc b\u1ea3n ti\u1ebfng Anh c\u1ee7a cu\u1ed1n s\u00e1ch.<\/p>\n

Drive (\u0110\u1ed9ng l\u1ef1c)<\/h2>\n

T\u00e1c gi\u1ea3: Daniel H.Pink<\/em><\/p>\n

H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u tin r\u1eb1ng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c\/ doanh nghi\u1ec7p l\u00e0 d\u00f9ng nh\u1eefng ph\u1ea7n th\u01b0\u1edfng nh\u01b0 ti\u1ec1n b\u1ea1c, theo c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7 c\u00e0 r\u1ed1t. T\u00e1c gi\u1ea3 Daniel Pink cho r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t sai l\u1ea7m.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

Trong cu\u1ed1n s\u00e1ch Drive – \u0110\u1ed9ng l\u1ef1c, t\u00e1c gi\u1ea3 Daniel Pink s\u1ebd ch\u1ec9 ra cho \u0111\u1ed9c gi\u1ea3 c\u00e1ch s\u00e1ng t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 ho\u00e0n to\u00e0n m\u1edbi m\u1ebb, n\u01a1i c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00ecm ra nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 khai th\u00e1c\/ th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n s\u1ef1 d\u1ef1a tr\u00ean nh\u1eefng ham mu\u1ed1n s\u00e2u r\u1ed9ng: nhu c\u1ea7u t\u1ef1 ch\u1ee7 trong c\u00f4ng vi\u1ec7c \u0111\u1ec3 l\u00e0m t\u1ed1t h\u01a1n nh\u1eefng g\u00ec m\u1ed7i ng\u01b0\u1eddi mu\u1ed1n l\u00e0m v\u00e0 t\u00ecm m\u1ee5c \u0111\u00edch l\u1edbn h\u01a1n trong cu\u1ed9c s\u1ed1ng.<\/p>\n

The Innovator\u2019s Dilemma (Th\u00e1ch Th\u1ee9c S\u00e1ng T\u1ea1o)<\/h2>\n

T\u00e1c gi\u1ea3: Clayton Christensen<\/em><\/p>\n

Trong cu\u1ed1n s\u00e1ch n\u00e0y, \u0111\u1ed9c gi\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 nguy\u00ean nh\u00e2n t\u1ea1i sao m\u1ed9t s\u1ed1 c\u00f4ng ty h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi lu\u00f4n ch\u00fa t\u00e2m v\u00e0o cu\u1ed9c c\u1ea1nh tranh, l\u1eafng nghe kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea7u t\u01b0 quy\u1ebft li\u1ec7t cho c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi m\u00e0 v\u1eabn b\u1ecb \u0111\u00e1nh m\u1ea5t v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c thay \u0111\u1ed5i mang t\u00ednh \u0111\u1ed9t ph\u00e1 trong c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

V\u00e0 quan tr\u1ecdng h\u01a1n th\u1ebf, t\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch c\u0169ng \u0111\u01b0a ra c\u00e1ch th\u1ee9c l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c\/ doanh nghi\u1ec7p tr\u00e1nh n\u00e9 \u0111\u01b0\u1ee3c \u0111\u1ecbnh m\u1ec7nh n\u00e0y.<\/p>\n

C\u00e1c nguy\u00ean t\u1eafc n\u00e0y s\u1ebd gi\u00fap nh\u00e0 l\u00e3nh \u0111\u1ea1o quy\u1ebft \u0111\u1ecbnh khi n\u00e0o kh\u00f4ng n\u00ean l\u1eafng nghe kh\u00e1ch h\u00e0ng, khi n\u00e0o n\u00ean theo \u0111u\u1ed5i c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u01a1n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng d\u01b0\u1eddng nh\u01b0 r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 sinh l\u1ee3i nhi\u1ec1u h\u01a1n.<\/p>\n

The Game Changer (K\u1ebb L\u00e0m Thay \u0110\u1ed5i Cu\u1ed9c Ch\u01a1i)<\/h2>\n

T\u00e1c gi\u1ea3: Alan George Lafley & Ram Charan<\/em><\/p>\n

Trong b\u1ea3y n\u0103m qua, Procter & Gamble \u0111\u00e3 t\u0103ng g\u1ea5p ba l\u1ea7n l\u1ee3i nhu\u1eadn; c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 vi\u1ec7c t\u0103ng tr\u01b0\u1edfng doanh thu h\u1eefu c\u01a1, d\u00f2ng ti\u1ec1n v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng; v\u00e0 thu nh\u1eadp trung b\u00ecnh tr\u00ean m\u1ed7i c\u1ed5 phi\u1ebfu t\u0103ng tr\u01b0\u1edfng 12%.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

Th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 P & G v\u00e0 c\u00e1c c\u00f4ng ty nh\u01b0 Honeywell, Nokia, LEGO, GE, HP v\u00e0 DuPont, c\u00e1c t\u00e1c gi\u1ea3 A. G. Lafley v\u00e0 Ram Charan cho th\u1ea5y \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00e1c c\u00f4ng ty n\u00e0y \u0111\u00e3 t\u00edch h\u1ee3p \u0111\u1ed5i m\u1edbi v\u00e0o m\u1ecdi th\u1ee9 v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi, tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 \u0111\u1ecdc cu\u1ed1n s\u00e1ch v\u00e0 h\u1ecdc theo nh\u1eefng \u0111i\u1ec1u \u0111\u01b0\u1ee3c t\u00e1c gi\u1ea3 chia s\u1ebb, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 v\u1edbi t\u1ed5 ch\u1ee9c\/ doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

Competing for the future (Vi\u1ebft L\u1ea1i Lu\u1eadt Ch\u01a1i)<\/h2>\n

T\u00e1c gi\u1ea3: Gary Hamel & C.K.Prahalad<\/em><\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

L\u00fd thuy\u1ebft n\u00e0o c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch cho c\u00e1ch th\u1ee9c ma\u0300 Canon s\u01b0\u0309 du\u0323ng \u0111\u00ea\u0309 chi\u1ebfm \u0111\u01b0\u01a1\u0323c mi\u1ebfng ba\u0301nh l\u1edbn \u0111\u00ea\u0301n v\u00e2\u0323y trong th\u1ecb ph\u1ea7n c\u1ee7a Xerox? B\u1eb1ng c\u00e1ch n\u00e0o Honda, v\u1edbi r\u00e2\u0301t nhi\u00ea\u0300u ca\u0301ch th\u01b0\u0301c, c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1ea1i nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 Detroit? Nh\u1eefng kh\u00e1t v\u1ecdng v\u01b0\u01a1n xa t\u1edbi t\u01b0\u01a1ng lai xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u00e2u? L\u00e0m sao ch\u00fang c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua “b\u00e0i ki\u1ec3m tra ti\u0301nh th\u1ef1c t\u1ebf” t\u01b0\u0300ng lo\u1ea1i bo\u0309 tham v\u1ecdng c\u1ee7a bi\u1ebft bao nhi\u00eau doanh nghi\u1ec7p? V\u00e0 l\u00e0m sao nh\u1eefng m\u1ee5c ti\u00eau t\u01b0\u1edfng nh\u01b0 kh\u00f3 tin \u0111\u1ebfn v\u1eady c\u00f3 th\u1ec3 tr\u1edf n\u00ean h\u1eefu h\u00ecnh v\u00e0 ch\u00e2n th\u00e2\u0323t v\u1edbi nh\u00e2n vi\u00ean \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9? \u0110i\u1ec1u g\u00ec khi\u1ebfn m\u1ed9t s\u1ed1 doanh nghi\u00ea\u0323p, ch\u01b0\u0301 kh\u00f4ng pha\u0309i nh\u1eefng doanh nghi\u00ea\u0323p kh\u00e1c, kh\u00f4ng ng\u01b0\u0300ng t\u00ecm ki\u1ebfm l\u1ee3i th\u1ebf m\u1edbi? Th\u01b0\u0301 \u0111\u1ed9ng l\u1ef1c \u0111ang v\u00e2\u0323n ha\u0300nh \u1edf \u0111\u00e2y l\u00e0 g\u00ec? V\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t t\u1edbi t\u01b0\u01a1ng lai s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1ecfa \u0111\u00e1ng trong cu\u1ed1n s\u00e1ch n\u00e0y.<\/p>\n

The innovation secrets of Steve Jobs (Steve Jobs V\u00e0 Nh\u1eefng B\u00ed Quy\u1ebft \u0110\u1ed5i M\u1edbiS\u00e1ng T\u1ea1o)<\/h2>\n

T\u00e1c gi\u1ea3: Carmine Gallo<\/em><\/p>\n

T\u01b0 duy s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ebfn \u0111i\u00ean r\u1ed3 ch\u00ednh l\u00e0 nh\u1eefng \u0111i\u1ec1u l\u00e0m cho Steve Jobs tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng CEO v\u0129 \u0111\u1ea1i nh\u1ea5t th\u1ebf h\u1ec7 m\u00ecnh. \u00d4ng \u0111\u00e3 g\u00f3p ph\u1ea7n \u0111\u01b0a Apple tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u1ea1nh to\u00e0n c\u1ea7u, c\u00f3 gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t nh\u00ec n\u01b0\u1edbc M\u1ef9, v\u1edbi nh\u1eefng nguy\u00ean t\u1eafc \u0111\u1ed5i m\u1edbi tuy gi\u1ea3n \u0111\u01a1n nh\u01b0ng l\u1ea1i mang t\u00ednh c\u00e1ch m\u1ea1ng v\u00e0 t\u1ea1o n\u00ean nh\u1eefng th\u00e0nh c\u00f4ng \u0111\u1ed9t ph\u00e1.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

Trong cu\u1ed1n s\u00e1ch n\u00e0y, b\u1eb1ng vi\u1ec7c theo s\u00e1t nh\u1eefng v\u00ed d\u1ee5 mang t\u00ednh t\u1ea7m nh\u00ecn c\u1ee7a Steve Jobs, \u0111\u1ed9c gi\u1ea3 s\u1ebd kh\u00e1m ph\u00e1 ra nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi m\u1ebb th\u00fa v\u1ecb \u0111\u1ec3 m\u1edf kh\u00f3a ti\u1ec1m n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea3n th\u00e2n c\u0169ng nh\u01b0 bi\u1ebft c\u00e1ch b\u1ed3i \u0111\u1eafp m\u1ed9t m\u00f4i tr\u01b0\u1eddng khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u1ed5i ti\u1ebfng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 kh\u01a1i ngu\u1ed3n cho s\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 c\u1ea3i c\u00e1ch th\u1ef1c s\u1ef1 trong b\u1ea5t c\u1ee9 m\u00f4i tr\u01b0\u1eddng c\u00f4ng vi\u1ec7c n\u00e0o.<\/p>\n

Creatings innovators (Khai Sinh Nh\u00e0 \u0110\u1ed5i M\u1edbi)<\/h2>\n

T\u00e1c gi\u1ea3: Tony Wagner<\/em><\/p>\n

Trong cu\u1ed1n s\u00e1ch n\u00e0y, \u0111\u1ed9c gi\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 c\u00e1ch th\u1ee9c ph\u00e1t tri\u1ec3n nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o ti\u00eau bi\u1ec3u c\u1ee7a h\u00e0ng ngh\u00ecn cha m\u1eb9, gi\u00e1o vi\u00ean v\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng\u2026 t\u1ea1i c\u00e1c tr\u01b0\u1eddng h\u1ecdc, cao \u0111\u1eb3ng v\u00e0 n\u01a1i l\u00e0m vi\u1ec7c ti\u00ean ti\u1ebfn nh\u1ea5t n\u01b0\u1edbc M\u1ef9. V\u00e0 b\u1ea1n ho\u00e0n to\u00e0n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng quy tr\u00ecnh hi\u1ec7u qu\u1ea3 n\u00e0y v\u00e0o t\u1ed5 ch\u1ee9c\/ doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 h\u00ecnh th\u00e0nh n\u00ean nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra thay \u0111\u1ed5i v\u00e0o ng\u00e0y mai cho t\u1ed5 ch\u1ee9c.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

S\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng ty xu\u1ea5t b\u1ea3n t\u1ea1i Vi\u1ec7t Nam mua b\u1ea3n quy\u1ec1n v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean th\u1ecb tr\u01b0\u1eddng trong th\u00e1ng 6 n\u0103m 2020 n\u00e0y.<\/p>\n

The Innovator’s Toolkit (B\u1ed9 C\u00f4ng C\u1ee5 D\u00e0nh Cho Nh\u00e0 \u0110\u1ed5i M\u1edbi)<\/h2>\n

T\u00e1c gi\u1ea3: David Silverstein & Phillip Samuel & Neil DeCarlo<\/em><\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c m\u1ed9t nh\u00e0 ph\u00e1t minh, cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn h\u1eefu \u00edch m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua. Cu\u1ed1n s\u00e1ch s\u1ebd gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ed5i m\u1edbi; c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p\/ chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ho\u1eb7c t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn m\u1ed9t k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 duy tr\u00ec s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c trong t\u1ed5 ch\u1ee9c\/ doanh nghi\u1ec7p \u0111\u1ec3 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng trong kinh doanh.<\/p>\n

\"Nh\u1eefng<\/a><\/p>\n

S\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng ty xu\u1ea5t b\u1ea3n t\u1ea1i Vi\u1ec7t Nam mua b\u1ea3n quy\u1ec1n v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean th\u1ecb tr\u01b0\u1eddng trong th\u00e1ng 6 n\u0103m 2020 n\u00e0y.<\/p>\n

Mong r\u1eb1ng v\u1edbi 11 cu\u1ed1n s\u00e1ch hay v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o tr\u00ean \u0111\u00e2y s\u1ebd h\u1eefu \u00edch cho Nh\u00e0 l\u00e3nh \u0111\u1ea1o Doanh nghi\u1ec7p.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o t\u1eeb: cafebiz.vn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng cu\u1ed1n s\u00e1ch n\u1eb1m trong “Top c\u00e1c cu\u1ed1n s\u00e1ch hay v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o” s\u1ebd gi\u00fap cho Nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. M\u1eddi b\u1ea1n \u0111\u1ecdc c\u00f9ng tham kh\u1ea3o nh\u00e9.<\/p>\n","protected":false},"author":10,"featured_media":7843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[722],"yoast_head":"\nNh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o cho Nh\u00e0 l\u00e3nh \u0111\u1ea1o<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng cu\u1ed1n s\u00e1ch gi\u00fap cho Nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o trong doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh. 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