{"id":7804,"date":"2020-05-08T11:41:30","date_gmt":"2020-05-08T04:41:30","guid":{"rendered":"https:\/\/news.appota.com\/?p=7804"},"modified":"2021-04-19T17:18:00","modified_gmt":"2021-04-19T10:18:00","slug":"doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/","title":{"rendered":"\u0110\u1ecdc ngay 4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0"},"content":{"rendered":"

4 cu\u1ed1n s\u00e1ch<\/a> v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0 v\u00e0 t\u01b0 duy \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 r\u1ea5t c\u1ea7n thi\u1ebft m\u00e0 c\u00e1c th\u01b0\u01a1ng nh\u00e2n, Doanh nghi\u1ec7p n\u00ean \u0111\u1ecdc ngay.<\/p>\n

<\/p>\n

Cu\u1ed9c c\u00e1ch m\u1ea1ng n\u1ec1n t\u1ea3ng (Platform Revolution)<\/h2>\n

Trong cu\u1ed1n s\u00e1ch hay n\u00ean \u0111\u1ecdc<\/a> n\u00e0y, \u0111\u1ed9c gi\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u v\u1ec1 cu\u1ed9c c\u00e1ch m\u1ea1ng n\u1ec1n t\u1ea3ng \u0111\u00e3 thay \u0111\u1ed5i n\u1ec1n t\u1ea3ng kh\u1edfi nghi\u1ec7p\/ kinh doanh trong m\u1ecdi l\u0129nh v\u1ef1c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u1edbi v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng c\u00f4ng ty \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t tr\u1ed9i \u0111i\u1ec3n h\u00ecnh nh\u01b0: Uber, Grab, YouTube, Amazon, Facebook, Twitter, Airbnb\u2026<\/p>\n

Trong m\u00f4 h\u00ecnh n\u00e0y, nh\u1eefng t\u01b0\u01a1ng t\u00e1c sinh gi\u00e1 tr\u1ecb gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c di\u1ec5n ra tr\u00ean n\u1ec1n t\u1ea3ng do m\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p v\u1edbi c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng m\u1edf cho ph\u00e9p b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 tham gia n\u1ebfu tu\u00e2n theo c\u00e1c quy t\u1eafc c\u1ee7a nh\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a n\u1ec1n t\u1ea3ng l\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng h\u1ee3p gi\u1eefa nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng, gi\u00fap c\u00e1c giao d\u1ecbch h\u00e0ng h\u00f3a\/ d\u1ecbch v\u1ee5 di\u1ec5n ra, t\u1eeb \u0111\u00f3 t\u1ea1o gi\u00e1 tr\u1ecb cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham gia.<\/p>\n

\"\u0110\u1ecdc<\/a>
\nM\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng l\u00e0 m\u1ed9t ma tr\u1eadn li\u00ean k\u1ebft n\u0103ng \u0111\u1ed9ng, gi\u00fap c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 “th\u00e1ch th\u1ee9c” c\u1ea3 nh\u1eefng doanh nghi\u1ec7p l\u1edbn c\u00f3 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i nh\u01b0ng ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh \u0111\u01b0\u1eddng \u1ed1ng (pipeline) truy\u1ec1n th\u1ed1ng, t\u1ee9c l\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111i qua t\u1eebng b\u01b0\u1edbc m\u1ed9t \u0111\u1ec3 thu \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5: thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t h\u00e0ng ho\u00e1 hay d\u1ecbch v\u1ee5 – \u0111\u01b0a v\u00e0o k\u00eanh ph\u00e2n ph\u1ed1i, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u1ec3 cu\u1ed1i c\u00f9ng m\u1edbi \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn\/ t\u00ecm mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3 l\u1ea1i gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p.<\/p>\n

\u0110\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu th\u1ebf v\u00e0 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u kinh nghi\u1ec7m h\u1eefu \u00edch t\u1eeb nh\u1eefng doanh nghi\u1ec7p n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng c\u0169ng nh\u01b0 th\u1ea5t b\u1ea1i tr\u00ean th\u1ebf gi\u1edbi; c\u00e1ch th\u1ee9c v\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 doanh nghi\u1ec7p tr\u01b0\u1edbc n\u1ea1n tr\u1ed9m c\u01b0\u1edbp, l\u1eeba g\u1ea1t, g\u00e2y t\u1ed5n h\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u\u2026 khi kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n

Platform \u1ee8ng D\u1ee5ng (Platform Get noticed in a noisy world)<\/h2>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1ed7i c\u00e1 nh\u00e2n hay t\u1ed5 ch\u1ee9c ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c hai t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c: s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn v\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd. Trong cu\u1ed1n s\u00e1ch n\u00e0y, t\u00e1c gi\u1ea3 Michael Hyatt, blogger kinh doanh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, s\u1ebd cung c\u1ea5p cho c\u00e1c c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c nh\u1eefng h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u00f3ng g\u00f3i, chu\u1ea9n b\u1ecb ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn, \u0111\u1eb7c bi\u1ec7t l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 m\u1edf r\u1ed9ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 truy\u1ec1n th\u00f4ng, maketing, kinh doanh s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

T\u00e1c gi\u1ea3 s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec c\u00e1c t\u00e1c gi\u1ea3, di\u1ec5n gi\u1ea3, doanh nh\u00e2n, nh\u1ea1c s\u0129 v\u00e0 c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o b\u00e1n ch\u1ea1y nh\u1ea5t \u0111ang l\u00e0m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i, theo d\u00f5i \u0111\u00f4ng \u0111\u1ea3o v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac ng\u00e0y nay.<\/p>\n

\"\u0110\u1ecdc<\/a>
\nC\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i m\u1ecdi th\u1ee9. L\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng n\u1ed5i ti\u1ebfng v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng \u1ed3n \u00e0o, n\u1ebfu bi\u1ebft c\u00e1ch. V\u00e0 cu\u1ed1n s\u00e1ch n\u00e0y ch\u00ednh l\u00e0 cu\u1ed1n c\u1ea9m nang \u0111\u1eaft gi\u00e1 d\u00e0nh cho b\u1ea1n hay t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y.<\/p>\n

D\u1eef li\u1ec7u l\u1edbn (Big data)<\/h2>\n

R\u1ea5t nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c hi\u1ec7n nay \u0111\u1ec1u \u0111ang theo d\u00f5i v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u v\u1ec1 m\u1ecdi th\u1ee9. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u1ed1i d\u1eef li\u1ec7u l\u1edbn c\u0169ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng. Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 xoay quanh c\u00e1c kh\u1ed1i d\u1eef li\u1ec7u l\u1edbn n\u00e0y. V\u00e0 c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 big data \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap \u00edch cho doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c l\u00e0 b\u0103n kho\u0103n c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n

\"\u0110\u1ecdc<\/a><\/p>\n

Cu\u1ed1n s\u00e1ch Big Data \u2013 D\u1eef li\u1ec7u l\u1edbn s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u c\u1eb7n k\u1ebd v\u1ec1 c\u00e1c kh\u1ed1i d\u1eef li\u1ec7u l\u1edbn, bi\u1ebft c\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u00e0 t\u1eebng b\u01b0\u1edbc ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u l\u1edbn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00f4ng qua m\u00f4 h\u00ecnh SMART. V\u1edbi cu\u1ed1n s\u00e1ch b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch: x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u1ea7n bi\u1ebft; c\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan v\u00e0 vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00e1c s\u1ed1 li\u1ec7u nh\u1eb1m c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi kinh doanh quan tr\u1ecdng nh\u1ea5t; Gi\u1ea3i th\u00edch, truy\u1ec1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00fang, sau \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng quy\u1ebft \u0111\u1ecbnh t\u1ed1t nh\u1ea5t\u2026<\/p>\n

V\u1edbi nhi\u1ec1u nghi\u00ean c\u1ee9u t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng, cu\u1ed1n s\u00e1ch s\u1ebd gi\u00fap b\u1ea1n v\u00e0 doanh nghi\u1ec7p\/ t\u1ed5 ch\u1ee9c bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh v\u1eefng ch\u1eafc.<\/p>\n

M\u00e1y M\u00f3c – N\u1ec1n T\u1ea3ng – C\u1ed9ng \u0110\u1ed3ng (Machine- Platform- Crowd)<\/h2>\n

\u0110\u00e3 c\u00f3 nh\u1eefng l\u00fac nh\u00e2n lo\u1ea1i d\u01b0\u1eddng nh\u01b0 kh\u00f4ng th\u1ec3 gi\u1ea5u \u0111\u01b0\u1ee3c ni\u1ec1m h\u00e2n hoan tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7; nh\u01b0ng \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 c\u00f3 kh\u00f4ng \u00edt ng\u01b0\u1eddi b\u1ed7ng tr\u1edf n\u00ean s\u1ee3 h\u00e3i tr\u01b0\u1edbc nguy c\u01a1 m\u00e1y m\u00f3c v\u00e0 n\u1ec1n t\u1ea3ng s\u1ebd l\u00e0m ch\u1ee7 cu\u1ed9c s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi tr\u00ean h\u00e0nh tinh n\u00e0y. Trong cu\u1ed1n s\u00e1ch l\u1edbn, d\u1eef d\u1ed9i nh\u01b0ng c\u0169ng \u0111\u1ea7y th\u00fa v\u1ecb M\u00e1y m\u00f3c – N\u1ec1n t\u1ea3ng – C\u1ed9ng \u0111\u1ed3ng, c\u00e1c t\u00e1c gi\u1ea3 Andrew McAfee v\u00e0 Erik Brynjolfsson \u0111\u00e3 h\u01b0\u1edbng d\u1eabn nh\u1eefng \u0111i\u1ec1u m\u00e0 m\u1ed7i c\u00e1 nh\u00e2n\/ t\u1ed5 ch\u1ee9c c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 l\u00e0m ch\u1ee7 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 trong t\u01b0\u01a1ng lai c\u1ee7a nh\u00e2n lo\u1ea1i.<\/p>\n

\"\u0110\u1ecdc<\/a><\/p>\n

Theo c\u00e1c t\u00e1c gi\u1ea3, th\u1ebf gi\u1edbi \u0111ang ti\u1ebfn s\u00e2u v\u00e0o th\u1eddi \u0111\u1ea1i m\u00e1y m\u00f3c l\u1ea7n th\u1ee9 hai, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi m\u00e1y m\u00f3c, n\u1ec1n t\u1ea3ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng m\u1edbi v\u1edbi s\u1ef1 li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. \u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c c\u1ea7n \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u1ec1 khoa h\u1ecdc m\u00e1y m\u00f3c (machine learning), tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), n\u1ec1n t\u1ea3ng kinh doanh m\u1edbi (platform) v\u00e0 c\u1ea3 c\u1ed9ng \u0111\u1ed3ng (crowd) \u0111\u1ec3 hi\u1ec3u h\u01a1n c\u00e1ch th\u1ebf gi\u1edbi \u0111ang v\u1eadn h\u00e0nh v\u00e0 c\u00e1ch c\u00e1 nh\u00e2n\/ t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eb1m th\u00edch \u1ee9ng v\u1edbi n\u00f3.<\/p>\n

Ch\u1eafc ch\u1eafn nh\u1eefng tri th\u1ee9c c\u00f3 trong 4 cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0 t\u1eeb \u0111\u00f3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o t\u1eeb: Cafebiz<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0 v\u00e0 t\u01b0 duy \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 r\u1ea5t c\u1ea7n thi\u1ebft m\u00e0 c\u00e1c th\u01b0\u01a1ng nh\u00e2n, Doanh nghi\u1ec7p n\u00ean \u0111\u1ecdc ngay.<\/p>\n","protected":false},"author":10,"featured_media":7809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[985,986,984,745,722],"yoast_head":"\n\u0110\u1ecdc ngay 4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0<\/title>\n<meta name=\"description\" content=\"4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0 v\u00e0 t\u01b0 duy \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 r\u1ea5t c\u1ea7n thi\u1ebft m\u00e0 c\u00e1c th\u01b0\u01a1ng nh\u00e2n, Doanh nghi\u1ec7p n\u00ean \u0111\u1ecdc ngay.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1ecdc ngay 4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0\" \/>\n<meta property=\"og:description\" content=\"4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0 v\u00e0 t\u01b0 duy \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 r\u1ea5t c\u1ea7n thi\u1ebft m\u00e0 c\u00e1c th\u01b0\u01a1ng nh\u00e2n, Doanh nghi\u1ec7p n\u00ean \u0111\u1ecdc ngay.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-08T04:41:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-19T10:18:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/05\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"598\" \/>\n\t<meta property=\"og:image:height\" content=\"313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dungdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dungdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/\",\"url\":\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/\",\"name\":\"\u0110\u1ecdc ngay 4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/05\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0.jpg\",\"datePublished\":\"2020-05-08T04:41:30+00:00\",\"dateModified\":\"2021-04-19T10:18:00+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\"},\"description\":\"4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0 v\u00e0 t\u01b0 duy \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 r\u1ea5t c\u1ea7n thi\u1ebft m\u00e0 c\u00e1c th\u01b0\u01a1ng nh\u00e2n, Doanh nghi\u1ec7p n\u00ean \u0111\u1ecdc ngay.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/05\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0.jpg\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/05\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0.jpg\",\"width\":598,\"height\":313},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0110\u1ecdc ngay 4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\",\"name\":\"dungdt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g\",\"caption\":\"dungdt\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0110\u1ecdc ngay 4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0","description":"4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0 v\u00e0 t\u01b0 duy \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 r\u1ea5t c\u1ea7n thi\u1ebft m\u00e0 c\u00e1c th\u01b0\u01a1ng nh\u00e2n, Doanh nghi\u1ec7p n\u00ean \u0111\u1ecdc ngay.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/","og_locale":"en_US","og_type":"article","og_title":"\u0110\u1ecdc ngay 4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0","og_description":"4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0 v\u00e0 t\u01b0 duy \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 r\u1ea5t c\u1ea7n thi\u1ebft m\u00e0 c\u00e1c th\u01b0\u01a1ng nh\u00e2n, Doanh nghi\u1ec7p n\u00ean \u0111\u1ecdc ngay.\u00a0","og_url":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/","og_site_name":"Appota News","article_published_time":"2020-05-08T04:41:30+00:00","article_modified_time":"2021-04-19T10:18:00+00:00","og_image":[{"width":598,"height":313,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/05\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0.jpg","type":"image\/jpeg"}],"author":"dungdt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"dungdt","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/","url":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/","name":"\u0110\u1ecdc ngay 4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/05\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0.jpg","datePublished":"2020-05-08T04:41:30+00:00","dateModified":"2021-04-19T10:18:00+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a"},"description":"4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0 v\u00e0 t\u01b0 duy \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 r\u1ea5t c\u1ea7n thi\u1ebft m\u00e0 c\u00e1c th\u01b0\u01a1ng nh\u00e2n, Doanh nghi\u1ec7p n\u00ean \u0111\u1ecdc ngay.\u00a0","breadcrumb":{"@id":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/05\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0.jpg","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/05\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0.jpg","width":598,"height":313},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/en_US\/doc-ngay-4-cuon-sach-ve-xay-dung-mo-hinh-kinh-doanh-moi-thoi-4-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"\u0110\u1ecdc ngay 4 cu\u1ed1n s\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh m\u1edbi th\u1eddi 4.0"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a","name":"dungdt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dde1c8f272c47198f2aa38adceae860f?s=96&d=mm&r=g","caption":"dungdt"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/7804"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=7804"}],"version-history":[{"count":4,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/7804\/revisions"}],"predecessor-version":[{"id":9300,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/7804\/revisions\/9300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media\/7809"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=7804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=7804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=7804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}