{"id":7765,"date":"2020-04-28T11:57:28","date_gmt":"2020-04-28T04:57:28","guid":{"rendered":"https:\/\/news.appota.com\/?p=7765"},"modified":"2021-04-20T08:38:35","modified_gmt":"2021-04-20T01:38:35","slug":"5-chien-luoc-marketing-chinh-phuc-gen-z-viet-nam-thoi-dai-4-0","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/5-chien-luoc-marketing-chinh-phuc-gen-z-viet-nam-thoi-dai-4-0\/","title":{"rendered":"5 Chi\u1ebfn l\u01b0\u1ee3c Marketing chinh ph\u1ee5c Gen Z Vi\u1ec7t Nam th\u1eddi \u0111\u1ea1i 4.0"},"content":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chinh ph\u1ee5c Gen Z Vi\u1ec7t Nam<\/a> trong th\u1eddi \u0111\u1ea1i 4.0? V\u1eady th\u00ec c\u00e1c Marketers h\u00e3y tham kh\u1ea3o qua 5 chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 b\u00ean d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

<\/p>\n

Gen Z<\/a> t\u1eadp trung ch\u1ee7 y\u1ebfu \u1edf 2 th\u00e0nh ph\u1ed1 trung t\u00e2m c\u1ee7a Vi\u1ec7t Nam, H\u00e0 N\u1ed9i v\u00e0 H\u1ed3 Ch\u00ed Minh. M\u1eb7c d\u00f9 t\u1eadp trung \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, song Gen Z l\u1ea1i kh\u00f4ng gi\u1ed1ng nh\u1eefng ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m c\u1ee7a h\u1ecd (Millennial). H\u1ecd c\u00f3 xu h\u01b0\u1edbng th\u00edch \u1edf nh\u00e0 v\u00e0 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i, t\u01b0\u01a1ng t\u00e1c online thay v\u00ec d\u1ea1o quanh ph\u1ed1 ph\u01b0\u1eddng. V\u00ec v\u1eady, \u0111\u1ec3 chinh ph\u1ee5c Gen Z Vi\u1ec7t Nam, c\u00e1c marketers ph\u1ea3i thay \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o.<\/p>\n

T\u1ea1o ra c\u00e1c Video content ch\u1ea5t l\u01b0\u1ee3ng cho Gen Z<\/h2>\n

Video content l\u00e0 c\u00e1ch th\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a Th\u1ebf h\u1ec7 Z<\/a> hi\u1ec7u qu\u1ea3 nh\u1ea5t. Kh\u1ea3o s\u00e1t c\u1ee7a Decision Lab \u0111\u00e3 ti\u1ebft l\u1ed9 r\u1eb1ng YouTube l\u00e0 n\u1ec1n t\u1ea3ng web Gen Z truy c\u1eadp \u0111\u1ea7u ti\u00ean khi mu\u1ed1n t\u00ecm ki\u1ebfm s\u1ef1 gi\u1ea3i tr\u00ed hay vui v\u1ebb.<\/p>\n

Nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd do duy nh\u1ea5t h\u1ecd s\u1eed d\u1ee5ng YouTube. V\u1edbi 52% thanh thi\u1ebfu ni\u00ean t\u00edch c\u1ef1c xem Youtube, 80% trong s\u1ed1 \u0111\u00f3 xem v\u00ec m\u1ee5c \u0111\u00edch m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c v\u00e0 68% mong mu\u1ed1n c\u1ea3i thi\u1ec7n ho\u1eb7c h\u1ecdc th\u00eam k\u1ef9 n\u0103ng m\u1edbi. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c cho bi\u1ebft h\u1ecd xem Youtube \u0111\u1ec3 gi\u1ea3i t\u1ecfa nh\u1eefng c\u0103ng th\u1eb3ng trong cu\u1ed9c s\u1ed1ng.<\/p>\n

\"5<\/a><\/p>\n

Tuy nhi\u00ean, Youtube c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i duy nh\u1ea5t ch\u1ee9a \u0111\u1ef1ng video content. Instagram c\u0169ng l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ec1m n\u0103ng, v\u1edbi Instagram Stories. V\u00e0 kh\u00f4ng th\u1ec3 kh\u00f4ng k\u1ec3 \u0111\u1ebfn c\u00e1i t\u00ean n\u1ed5i nh\u1ea5t th\u1eddi gian g\u1ea7n \u0111\u00e2y \u2013 TikTok. L\u00e0m marketing tr\u00ean TikTok l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd n\u1ebfu mu\u1ed1n nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 Gen Z.<\/p>\n

\u0110i\u1ec3n h\u00ecnh cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a video content ch\u00ednh l\u00e0 1977Vlog, FAP Tv (gi\u1ea3i tr\u00ed); Grab, B\u1ed9t gi\u1eb7t Aba (qu\u1ea3ng c\u00e1o).<\/p>\n

Mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb r\u1ed3i m\u1edbi b\u00e1n s\u1ea3n ph\u1ea9m<\/h2>\n

Sinh ra v\u00e0 l\u1edbn l\u00ean c\u00f9ng Internet, Gen Z d\u01b0\u1eddng nh\u01b0 mi\u1ec5n nhi\u1ec5m v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch marketing. R\u00f5 r\u00e0ng, nh\u1eefng b\u1ea1n tr\u1ebb n\u00e0y kh\u00f4ng th\u00edch nh\u1eefng n\u1ed9i dung b\u00e1n h\u00e0ng \u201cl\u1ed9 li\u1ec5u\u201d. H\u1ecd kh\u00f4ng mu\u1ed1n nghe v\u1ec1 l\u00fd do t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi \u0111\u1ebfn v\u1eady, h\u1ecd mu\u1ed1n bi\u1ebft l\u00e0m th\u1ebf n\u00e0o n\u00f3 s\u1ebd c\u00f3 l\u1ee3i cho h\u1ecd. C\u1ee5 th\u1ec3 h\u01a1n, s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb n\u00e0o kh\u00f4ng?<\/p>\n

\"5<\/a><\/p>\n

Theo Mention, 25% nh\u1eefng g\u00ec b\u1ea1n b\u00e1n l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. 75% b\u1ed5 sung l\u00e0 c\u1ea3m gi\u00e1c v\u00f4 h\u00ecnh \u0111i k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m n\u00f3i tr\u00ean.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111\u1eb7c tr\u01b0ng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Durex. M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a Durex l\u00e0 g\u00ec, nh\u01b0ng v\u1eabn lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng b\u00e0i \u0111\u0103ng v\u00e0 tin t\u1ee9c m\u1edbi nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. H\u1ecd lu\u00f4n tin r\u1eb1ng, Durex s\u1ebd mang l\u1ea1i nh\u1eefng li\u00ean k\u1ebft s\u00e1ng t\u1ea1o n\u00f3i v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong cu\u1ed9c s\u1ed1ng. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 gi\u00fap Durex h\u1eb1n s\u00e2u v\u00e0o tr\u00ed nh\u1edb c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 Gen Z.<\/p>\n

Influencer marketing c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft?<\/h2>\n

Influencer marketing kh\u00f4ng c\u00f2n l\u00e0 xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c nh\u1eefng ca s\u1ef9, ngh\u1ec7 s\u1ef9, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ee9ng ra qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m hay th\u1eadm ch\u00ed l\u00e0m \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t nh\u00e3n h\u00e0ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, hay Youtube ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn.<\/p>\n

\"5<\/a><\/p>\n

Tuy nhi\u00ean, c\u00e1c chuy\u00ean gia marketer nh\u1eadn th\u1ea5y r\u1eb1ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c influencer kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u1ec9 l\u1ec7 thu\u1eadn v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. \u0110i\u1ec1u n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 th\u1eadt: Con ng\u01b0\u1eddi s\u1ebd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u00e0 d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi cho h\u1ecd c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i, th\u00e2n thu\u1ed9c v\u1edbi m\u00ecnh h\u01a1n.<\/p>\n

Ch\u00ednh v\u00ec th\u1ebf, kh\u00e1i ni\u1ec7m micro-influencer (nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng si\u00eau nh\u1ecf) ra \u0111\u1eddi. Micro-influencer l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 l\u01b0\u1ee3ng fan nh\u1ecf, d\u01b0\u1edbi 30,000 l\u01b0\u1ee3t theo d\u00f5i. M\u1eb7c d\u00f9 c\u00f3 l\u01b0\u1ee3ng fan nh\u1ecf, tuy nhi\u00ean ch\u00ednh s\u1ef1 g\u1ea7n g\u0169i v\u00e0 th\u00e2n thi\u1ebft gi\u1eefa c\u00e1c micro-influencer v\u00e0 fan l\u00e0 ch\u00eca kh\u00f3a \u0111em l\u1ea1i s\u1ef1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a c\u00e1c fan c\u1ee7a h\u1ecd.micro-influencer<\/p>\n

K\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi Th\u1ebf h\u1ec7 Z<\/h2>\n

C\u00e1c marketers \u0111\u1ec1u hi\u1ec3u nh\u1eefng \u0111\u00e1nh gi\u00e1 l\u00e0 quan tr\u1ecdng trong x\u00e2y d\u1ef1ng l\u00f2ng tin th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng \u0111i\u1ec1u n\u00e0y l\u1ea1i c\u00e0ng quan tr\u1ecdng n\u1ebfu th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 Gen Z.<\/p>\n

\"5<\/a><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, 76% c\u00e1c th\u00e0nh Gen Z n\u00f3i r\u1eb1ng h\u1ecd mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3n h\u1ed3i l\u1ea1i b\u00ecnh lu\u1eadn v\u00e0 xem kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i n\u00e0y l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. 41% th\u1ebf h\u1ec7 n\u00e0y \u0111\u00e3 \u0111\u1ecdc \u00edt nh\u1ea5t n\u0103m \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng v\u00e0 h\u1ecd chia s\u1ebb g\u1ea5p \u0111\u00f4i s\u1ed1 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c so v\u1edbi ti\u00eau c\u1ef1c.<\/p>\n

Quan t\u00e2m \u0111\u1ebf n s\u1ef1 “ri\u00eang t\u01b0” c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch tinh t\u1ebf<\/h2>\n

Nghi\u00ean c\u1ee9u t\u1eeb NGen cho th\u1ea5y 88% th\u1ebf h\u1ec7 Gen Z \u0111\u1ed3ng \u00fd v\u1edbi tuy\u00ean b\u1ed1: B\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a t\u00f4i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u00f4i.<\/p>\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a IBM th\u1ed1ng k\u00ea r\u1eb1ng \u00edt h\u01a1n m\u1ed9t ph\u1ea7n ba thanh thi\u1ebfu ni\u00ean tho\u1ea3i m\u00e1i chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn, ngo\u00e0i th\u00f4ng tin li\u00ean h\u1ec7 v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng. Tuy nhi\u00ean, nghi\u00ean c\u1ee9u t\u01b0\u01a1ng t\u1ef1 cho th\u1ea5y 61% cho bi\u1ebft h\u1ecd c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n khi chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n, n\u1ebfu h\u1ecd tin t\u01b0\u1edfng r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd b\u1ea3o v\u1ec7 n\u00f3 m\u1ed9t c\u00e1ch an to\u00e0n.<\/p>\n

\"5<\/a><\/p>\n

V\u00ec v\u1eady, n\u1ebfu \u0111ang nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng Gen Z, h\u00e3y l\u01b0u \u00fd \u0111i\u1ec1u n\u00e0y. Khi thu th\u1eadp th\u00f4ng tin, h\u00e3y th\u1ec3 hi\u1ec7n t\u00ednh minh b\u1ea1ch v\u00e0 c\u00f4ng khai n\u00eau b\u1eadt cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u c\u1ee7a Gen Z v\u1eabn an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt.<\/p>\n

Hy v\u1ecdng b\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 ra insight kh\u00e1ch h\u00e0nh, v\u1eadn d\u1ee5ng l\u00fd thuy\u1ebft truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch linh ho\u1ea1t, \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ec3 chinh ph\u1ee5c Gen Z m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o t\u1eeb: aimacademy.vn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chinh ph\u1ee5c Gen Z Vi\u1ec7t Nam trong th\u1eddi \u0111\u1ea1i 4.0? V\u1eady th\u00ec c\u00e1c Marketers h\u00e3y tham kh\u1ea3o qua 5 chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 b\u00ean d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n","protected":false},"author":10,"featured_media":7769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[897,982,981,896],"yoast_head":"\n5 Chi\u1ebfn l\u01b0\u1ee3c Marketing chinh ph\u1ee5c Gen Z Vi\u1ec7t Nam th\u1eddi \u0111\u1ea1i 4.0<\/title>\n<meta name=\"description\" content=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chinh ph\u1ee5c Gen Z Vi\u1ec7t Nam trong th\u1eddi \u0111\u1ea1i 4.0? 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