{"id":7735,"date":"2020-04-15T17:50:09","date_gmt":"2020-04-15T10:50:09","guid":{"rendered":"https:\/\/news.appota.com\/?p=7735"},"modified":"2020-04-15T17:51:46","modified_gmt":"2020-04-15T10:51:46","slug":"fb-nen-thay-doi-chien-luoc-marketing-vuot-qua-di%cc%a3ch-covid-19","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/fb-nen-thay-doi-chien-luoc-marketing-vuot-qua-di%cc%a3ch-covid-19\/","title":{"rendered":"F&B n\u00ean thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing v\u01b0\u1ee3t qua di\u0323ch Covid-19"},"content":{"rendered":"

C\u00e1c Doanh nghi\u1ec7p F&B thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a> th\u1eadt hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ea1i di\u0323ch Covid-19 nhanh ch\u00f3ng. V\u1eady chi\u1ebfn l\u01b0\u1ee3c n\u00ean l\u00e0m theo \u1edf \u0111\u00e2y l\u00e0 g\u00ec?<\/p>\n

<\/p>\n

F&B l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng Anh Food and Beverage Service, ngh\u0129a l\u00e0 d\u1ecbch v\u1ee5 nh\u00e0 h\u00e0ng v\u00e0 qu\u1ea7y u\u1ed1ng. Trong kh\u00e1ch s\u1ea1n, F&B ch\u00ednh l\u00e0 b\u1ed9 ph\u1eadn cung c\u1ea5p th\u1ee9c \u0103n v\u00e0 \u0111\u1ed3 u\u1ed1ng cho th\u1ef1c kh\u00e1ch. \u1ede c\u00e1c kh\u00e1ch s\u1ea1n l\u1edbn, b\u1ed9 ph\u1eadn F&B c\u00f2n \u0111\u1ea3m nh\u1eadn c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m nh\u01b0: t\u1ed5 ch\u1ee9c ti\u1ec7c c\u01b0\u1edbi, sinh nh\u1eadt, li\u00ean hoan\u2026 theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"F&B<\/a><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c nga\u0300nh d\u1ecbch v\u1ee5 \u0111\u1ec1u \u0111ang ph\u1ea3i h\u1ee9ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 do \u0111a\u0323i di\u0323ch Covid-19 g\u00e2y n\u00ean, trong \u0111\u00f3 ng\u00e0nh F&B c\u0169ng ngo\u1ea1i l\u1ec7.<\/p>\n

Kh\u00f3 kh\u0103n cho F&B do t\u00e1c \u0111\u1ed9ng c\u1ee7a Covid-19<\/h2>\n

Ha\u0300ng loa\u0323t ca\u0301c v\u00e2\u0301n \u0111\u00ea\u0300 na\u0309y sinh, nhu c\u00e2\u0300u s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 t\u1ea1i h\u1ea7u h\u1ebft nh\u00e0 h\u00e0ng, qu\u00e1n cafe c\u1ee7a kha\u0301ch ha\u0300ng \u0111\u1ec1u b\u1ecb gi\u1ea3m b\u1edbt do lo nga\u0323i pha\u0309i \u0111\u00ea\u0301n va\u0300 t\u00e2\u0323p trung \u01a1\u0309 nh\u01b0\u0303ng ch\u00f4\u0303 \u0111\u00f4ng ng\u01b0\u01a1\u0300i. Doanh thu gia\u0309m su\u0301t ke\u0301o theo nhi\u00ea\u0300u a\u0301p l\u01b0\u0323c v\u00ea\u0300 ta\u0300i chi\u0301nh, con ng\u01b0\u01a1\u0300i. Chi\u0301nh trong hoa\u0300n ca\u0309nh na\u0300y doanh nghi\u00ea\u0323p F&B c\u00e2\u0300n pha\u0309i co\u0301 m\u00f4\u0323t chi\u00ea\u0301n l\u01b0\u01a1\u0323c marketing t\u00f4\u0301t va\u0300 hi\u00ea\u0323u qua\u0309 \u0111\u00ea\u0309 la\u0300m gia\u0309m thi\u00ea\u0309u nh\u01b0\u0303ng n\u00f4\u0303i lo cu\u0303ng nh\u01b0 v\u01b0\u01a1\u0323t qua c\u01a1n kh\u1ee7ng ho\u1ea3ng d\u1ecbch b\u1ec7nh n\u00e0y.<\/p>\n

\"F&B<\/a>
\nDoanh thu cu\u0309a ca\u0301c nha\u0300 ha\u0300ng \u0111a\u0303 gia\u0309m 50%, kho\u0301 kh\u0103n chi phi\u0301 v\u00e2\u0323n ha\u0300nh: ti\u00ea\u0300n thu\u00ea m\u0103\u0323t b\u0103\u0300ng, l\u01b0\u01a1ng nh\u00e2n vi\u00ean, chi phi\u0301 nguy\u00ean v\u00e2\u0323t li\u00ea\u0323u\u2026.ha\u0300ng loa\u0323t ca\u0301c qua\u0301n \u0111a\u0303 pha\u0309i tra\u0309 m\u0103\u0323t b\u0103\u0300ng do kh\u00f4ng tru\u0323 \u0111\u01b0\u01a1\u0323c. Nhu c\u00e2\u0300u cu\u0309a kha\u0301ch ha\u0300ng kh\u00f4ng co\u0300n \u0111\u01b0\u01a1\u0323c nh\u01b0 x\u01b0a, h\u00e2\u0300u h\u00ea\u0301t kha\u0301ch ha\u0300ng mu\u00f4\u0301n da\u0300nh th\u01a1\u0300i gian \u01a1\u0309 nha\u0300 vi\u0300 \u0111a\u0309m ba\u0309o an toa\u0300n va\u0300 pho\u0300ng ng\u01b0\u0300a l\u00e2y nhi\u00ea\u0303m di\u0323ch b\u00ea\u0323nh n\u01a1i \u0111\u00f4ng ng\u01b0\u01a1\u0300i.<\/p>\n

Thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing nh\u01b0 th\u1ebfn\u00e0o cho hi\u1ec7u qu\u1ea3?<\/h2>\n

S\u1eed d\u1ee5ng chi ph\u00ed h\u1ee3p l\u00fd<\/strong><\/p>\n

\"F&B<\/a><\/p>\n

N\u00ean ha\u0323n ch\u00ea\u0301 ca\u0301c chi phi\u0301 b\u0103\u0300ng ca\u0301ch t\u00f4\u0301i \u01b0u ngu\u00f4\u0300n nh\u00e2n l\u01b0\u0323c, cho nh\u00e2n vi\u00ean la\u0300m vi\u00ea\u0323c ta\u0323i nha\u0300, ca\u0301c vi\u0323 chi\u0301 chuy\u00ean m\u00f4n bu\u00f4\u0323c c\u0103\u0301t gia\u0309m, \u01b0u ti\u00ean nh\u00e2n s\u01b0\u0323 \u0111a nhi\u00ea\u0323m. Ca\u0301c chi nha\u0301nh nho\u0309 le\u0309 n\u00ean c\u0103\u0301t gia\u0309m \u0111\u00ea\u0309 gia\u0309m thi\u00ea\u0309u chi phi\u0301 thua l\u00f4\u0303 \u01a1\u0309 m\u01b0\u0301c t\u00f4\u0301i \u0111a. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 chuy\u1ec3n d\u1ecbch kinh doanh online c\u0169ng nh\u01b0 \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n

Li\u00ean k\u00ea\u0301t v\u01a1\u0301i ca\u0301c \u0111\u00f4\u0301i ta\u0301c kinh doanh ph\u00f9 h\u1ee3p<\/strong><\/p>\n

\"F&B<\/a><\/p>\n

Vi\u00ea\u0323c li\u00ean k\u00ea\u0301t va\u0300 tr\u01a1\u0309 tha\u0300nh \u0111\u00f4\u0301i ta\u0301c v\u01a1\u0301i ca\u0301c \u0111\u00f4\u0301i ta\u0301c li\u00ean quan se\u0303 giu\u0301p cho ba\u0323n ba\u0301n \u0111\u01b0\u01a1\u0323c nhi\u00ea\u0300u sa\u0309n ph\u00e2\u0309m h\u01a1n, kha\u0301ch ha\u0300ng d\u00ea\u0303 ti\u00ea\u0301p c\u00e2\u0323n h\u01a1n va\u0300 \u0111\u01b0a th\u01b0\u01a1ng hi\u00ea\u0323u cu\u0309a ba\u0323n \u0111\u00ea\u0301n g\u00e2\u0300n h\u01a1n v\u01a1\u0301i kha\u0301ch ha\u0300ng mu\u0323c ti\u00eau. \u0110\u0103\u0323c bi\u00ea\u0323t trong th\u01a1\u0300i \u0111i\u00ea\u0309m di\u0323ch b\u00ea\u0323nh nh\u01b0 hi\u00ea\u0323n nay vi\u00ea\u0323c ba\u0301n ha\u0300ng tr\u01b0\u0323c tuy\u00ea\u0301n la\u0300 m\u00f4\u0323t gia\u0309i pha\u0301p h\u01b0\u0303u hi\u00ea\u0323u nh\u00e2\u0301t giu\u0301p doanh nghi\u00ea\u0323p gia\u0309m thua l\u00f4\u0303 va\u0300 t\u0103ng doanh thu. N\u00ean chuy\u00ea\u0309n \u0111\u00f4\u0309i m\u00f4 hi\u0300nh kinh doanh t\u01b0\u0300 offline sang phu\u0323c vu\u0323 online b\u0103\u0300ng ca\u0301ch li\u00ean k\u00ea\u0301t v\u01a1\u0301i ca\u0301c \u0111\u00f4\u0301i ta\u0301c \u0111\u0103\u0323t \u0111\u00f4\u0300 \u0103n tr\u01b0\u0323c tuy\u00ea\u0301n nh\u01b0 now, grab food, go food\u2026<\/p>\n

\u00a0X\u00e2y d\u1ef1ng l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1<\/strong><\/p>\n

\"F&B<\/a><\/p>\n

\u0110\u00ea\u0309 thu hu\u0301t ng\u01b0\u01a1\u0300i du\u0300ng \u0111\u0103\u0323t ha\u0300ng qua ca\u0301c k\u00eanh online, doanh nghi\u00ea\u0323p c\u00e2\u0300n pha\u0309i co\u0301 chi\u00ea\u0301n l\u01b0\u01a1\u0323c v\u00ea\u0300 gia\u0301 b\u0103\u0300ng ca\u0301ch \u0111\u01b0a ra nh\u01b0\u0303ng khuy\u00ea\u0301n ma\u0303i gia\u0309m gia\u0301 sa\u0309n ph\u00e2\u0309m ho\u0103\u0323c voucher gia\u0309m gia\u0301 ho\u0103\u0323c menu\/combo t\u0103\u0323ng ke\u0300m kh\u00e2\u0309u trang, n\u01b0\u01a1\u0301c r\u01b0\u0309a tay pho\u0300ng di\u0323ch ho\u0103\u0323c t\u0103\u0323ng n\u01b0\u01a1\u0301c e\u0301p \u0111\u00ea\u0309 t\u0103ng s\u01b0\u0301c \u0111\u00ea\u0300 kha\u0301ng mu\u0300a di\u0323ch covi19…<\/p>\n

S\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng online<\/strong><\/p>\n

Kh\u00f4ng th\u00ea\u0309 phu\u0309 nh\u00e2\u0323n \u0111\u01b0\u01a1\u0323c s\u01b0\u0301c a\u0309nh h\u01b0\u01a1\u0309ng cu\u0309a ma\u0323ng xa\u0303 h\u00f4\u0323i hi\u00ea\u0323n nay trong marketing nga\u0300nh F&B b\u01a1\u0309i s\u1ed1 l\u01b0\u01a1\u0323ng ng\u01b0\u01a1\u0300i du\u0300ng kh\u00f4\u0309ng l\u00f4\u0300 k\u00ea\u0301t h\u01a1\u0323p v\u01a1\u0301i tho\u0301i quen s\u01b0\u0309 du\u0323ng internet ha\u0300ng nga\u0300y. Instagram, Facebook lu\u00f4n la\u0300 nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng online h\u01b0\u0303u hi\u00ea\u0323u giu\u0301p qu\u1ea3ng b\u00e1 hi\u0300nh a\u0309nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi v\u00f4 v\u00e0n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. X\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap n\u00e2ng t\u1ea7ng th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p lan t\u1ecfa \u0111\u1ebfn m\u1ecdi kh\u00e1ch h\u00e0ng.<\/p>\n

\"F&B<\/a><\/p>\n

H\u1ea7u h\u1ebft kha\u0301ch ha\u0300ng hi\u1ec7n nay \u0111\u1ec1u co\u0301 xu h\u01b0\u01a1\u0301ng ti\u0300m hi\u00ea\u0309u, l\u01b0\u0323a cho\u0323n va\u0300 so sa\u0301nh gi\u01b0\u0303a ca\u0301c \u0111\u01a1n vi\u0323 cung c\u00e2\u0301p di\u0323ch vu\u0323 tr\u01b0\u01a1\u0301c khi \u0111\u01b0a ra quy\u00ea\u0301t \u0111i\u0323nh s\u1eed d\u1ee5ng. V\u00ec v\u1eady c\u00f3 th\u1ec3 n\u00f3i kinh doanh online c\u00f3 s\u1ef1 c\u1ea1nh tranh v\u00f4 c\u00f9ng kh\u1ed1c li\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a d\u1ecbch covid-19 nh\u01b0 hi\u1ec7n nay. B\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 h\u01a1n v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, c\u00e1ch \u0111\u00f3ng g\u00f3i bao b\u00ec s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Hy v\u1ecdng c\u00e1c \u0111\u01a1n v\u1ecb F&B t\u00edch c\u1ef1c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing v\u01b0\u1ee3t qua \u0111\u1ea1i di\u0323ch Covid-19 trong n\u0103m nay!<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o t\u1eeb: printgo.vn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c Doanh nghi\u1ec7p F&B thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing th\u1eadt hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ea1i di\u0323ch Covid-19 nhanh ch\u00f3ng. V\u1eady chi\u1ebfn l\u01b0\u1ee3c n\u00ean l\u00e0m theo \u1edf \u0111\u00e2y l\u00e0 g\u00ec?<\/p>\n

<\/p>\n

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