{"id":7643,"date":"2020-03-16T16:59:19","date_gmt":"2020-03-16T09:59:19","guid":{"rendered":"https:\/\/news.appota.com\/?p=7643"},"modified":"2021-04-20T08:40:04","modified_gmt":"2021-04-20T01:40:04","slug":"2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing\/","title":{"rendered":"2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &#8220;Social Media Marketing&#8221;"},"content":{"rendered":"<p style=\"text-align: justify;\">\u0110\u1ebfn t\u1eadn n\u0103m 2020, nh\u1eefng <a href=\"https:\/\/news.appota.com\/vi\/tag\/thuat-ngu-social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">thu\u1eadt ng\u1eef v\u1ec1 Social Media Marketing<\/a> r\u1ea5t c\u1ea7n cho nh\u1eefng ai \u0111ang l\u00e0m trong l\u0129nh v\u1ef1c Marketing th\u1eadm ch\u00ed h\u1ecd ph\u1ea3i &#8220;n\u1eb1m l\u00f2ng&#8221;.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Social media \u2013 Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c xem l\u00e0 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t trong l\u1ecbch s\u1eed, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng m\u1ed9t l\u00fac, m\u1ed9t th\u1eddi \u0111i\u1ec3m.<\/p>\n<p style=\"text-align: justify;\">L\u00e0 m\u1ed9t nh\u00e1nh c\u1ee7a Digital <a href=\"https:\/\/news.appota.com\/vi\/tag\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a>, <a href=\"https:\/\/news.appota.com\/vi\/tag\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Marketing<\/a> (vi\u1ebft t\u1eaft SMM) \u2013 Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Messenger, YouTube, Twitter, Instagram\u2026 \u0111\u1ec3 ti\u1ebfp th\u1ecb tr\u01b0\u1eddng cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. M\u1ed9t khi d\u1ea5n th\u00e2n v\u00e0o con \u0111\u01b0\u1eddng n\u00e0y, marketer c\u1ea7n trang b\u1ecb cho m\u00ecnh m\u1ed9t n\u1ec1n t\u1ea3ng chuy\u00ean ng\u00e0nh v\u1eefng ch\u1eafc c\u0169ng nh\u01b0 \u201cb\u1ed9 s\u01b0u t\u1eadp\u201d thu\u1eadt ng\u1eef sau \u0111\u00e2y:<\/p>\n<h2 style=\"text-align: justify;\">Thu\u1eadt ng\u1eef &#8220;Social Media Marketing&#8221; b\u1eaft \u0111\u1ea7u b\u1eb1ng ch\u1eef A<\/h2>\n<p style=\"text-align: justify;\"><strong>Asset<\/strong>: S\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng<\/p>\n<p style=\"text-align: justify;\"><strong>Attention span<\/strong> \u2013 Kho\u1ea3ng ch\u00fa \u00fd: Kho\u1ea3ng th\u1eddi gian m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o m\u1ed9t b\u00e0i vi\u1ebft, video m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e1n t\u01b0 t\u01b0\u1edfng.<\/p>\n<p style=\"text-align: justify;\"><strong>Audience Demographic<\/strong> \u2013 Nh\u00e2n kh\u1ea9u h\u1ecdc: L\u00e0 s\u1ed1 li\u1ec7u ph\u00e2n chia c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi nh\u01b0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, h\u00e0nh vi\u2026 nh\u1eb1m x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ra \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cho m\u00ecnh.<\/p>\n<p style=\"text-align: justify;\"><strong>Audience scale<\/strong>: S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 tham gia th\u1ea3o lu\u1eadn tr\u00ean social media.<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7645 size-full\" title=\"2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &quot;Social Media Marketing&quot; 1\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-2.jpg\" alt=\"2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &quot;Social Media Marketing&quot; 1\" width=\"600\" height=\"315\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-2.jpg 600w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-2-300x158.jpg 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-2-570x300.jpg 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\">Thu\u1eadt ng\u1eef &#8220;Social Media Marketing&#8221; b\u1eaft \u0111\u1ea7u b\u1eb1ng ch\u1eef B<\/h2>\n<p style=\"text-align: justify;\"><strong>Brand Associations<\/strong> \u2013 S\u1ef1 li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u: L\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft, c\u1ea3m gi\u00e1c hay ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\"><strong>Brand Attributes<\/strong> \u2013 Thu\u1ed9c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u: L\u00e0 c\u00e1c \u0111\u1eb7c t\u00ednh, thu\u1ed9c t\u00ednh g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Volvo l\u00e0 An to\u00e0n; Mercedes l\u00e0 Sang tr\u1ecdng.<\/p>\n<p style=\"text-align: justify;\"><strong>Brand Identity<\/strong> \u2013 Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: L\u00e0 h\u00ecnh th\u1ee9c b\u00ean ngo\u00e0i m\u00e0 kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, slogan, c\u00e1c \u1ee9ng d\u1ee5ng\u2026<\/p>\n<p style=\"text-align: justify;\"><strong>Bumper ad<\/strong>: qu\u1ea3ng c\u00e1o d\u00e0i t\u1ed1i \u0111a 6s, kh\u00f4ng c\u00f3 n\u00fat B\u1ecf qua qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify;\"><strong>Buzz volume<\/strong>: T\u1ed5ng l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn<\/p>\n<h2 style=\"text-align: justify;\">Thu\u1eadt ng\u1eef &#8220;Social Media Marketing&#8221; b\u1eaft \u0111\u1ea7u b\u1eb1ng ch\u1eef C<\/h2>\n<p style=\"text-align: justify;\"><strong>Call to action (CTA)<\/strong> \u2013 L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng: L\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0: mua h\u00e0ng, chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean social media, vi\u1ebft nh\u1eadn x\u00e9t,\u2026<\/p>\n<p style=\"text-align: justify;\"><strong>Click through rate (CTR)<\/strong>: T\u1ea7n su\u1ea5t nh\u1eefng ng\u01b0\u1eddi th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3.<\/p>\n<p style=\"text-align: justify;\"><strong>Conversion \u2013 Chuy\u1ec3n \u0111\u1ed5i<\/strong>: L\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng mang l\u1ea1i gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p nh\u01b0: mua h\u00e0ng, \u0111\u0103ng k\u00fd email, g\u1ecdi \u0111i\u1ec7n ho\u1eb7c chat v\u1edbi nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n\u2026<\/p>\n<p style=\"text-align: justify;\"><strong>Conversion rate \u2013 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>: \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng s\u1ed1 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i chia cho t\u1ed5ng s\u1ed1 l\u1ea7n t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c cho m\u1ed9t l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i trong c\u00f9ng kho\u1ea3ng th\u1eddi gian.<\/p>\n<h2 style=\"text-align: justify;\">Thu\u1eadt ng\u1eef &#8220;Social Media Marketing&#8221; b\u1eaft \u0111\u1ea7u b\u1eb1ng ch\u1eef D<\/h2>\n<p style=\"text-align: justify;\"><strong>Digital firs<\/strong>t: L\u00e0 vi\u1ec7c chuy\u1ec3n t\u1eeb \u01b0u ti\u00ean k\u00eanh truy\u1ec1n th\u1ed1ng sang c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 l\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n<p style=\"text-align: justify;\"><strong>Digital natives<\/strong> \u2013 D\u00e2n b\u1ea3n \u0111\u1ecba th\u1eddi \u0111\u1ea1i s\u1ed1 l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh ra trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 quen thu\u1ed9c v\u00e0 r\u1ea5t tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y.<\/p>\n<h2 style=\"text-align: justify;\">Thu\u1eadt ng\u1eef &#8220;Social Media Marketing&#8221; b\u1eaft \u0111\u1ea7u b\u1eb1ng ch\u1eef E<\/h2>\n<p style=\"text-align: justify;\"><strong>Engagement<\/strong> \u2013 T\u01b0\u01a1ng t\u00e1c: S\u1ed1 ng\u01b0\u1eddi like, share, click, b\u00ecnh lu\u1eadn trong b\u00e0i \u0111\u0103ng.<\/p>\n<p style=\"text-align: justify;\"><strong>Ephemeral content<\/strong> \u2013 N\u1ed9i dung ng\u1eafn h\u1ea1n c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng, video, story Instagram t\u1ed3n t\u1ea1i l\u00e2u nh\u1ea5t l\u00e0 24h v\u00e0 sau \u0111\u00f3 s\u1ebd bi\u1ebfn m\u1ea5t tr\u00ean m\u1ea1ng internet. Gi\u1edbi h\u1ea1n th\u1eddi gian khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1ea5p v\u00e0o xem ngay l\u1eadp t\u1ee9c \u0111\u1ec3 tr\u00e1nh b\u1ecb b\u1ecf l\u1ee1 tin t\u1ee9c th\u00fa v\u1ecb.<\/p>\n<h2 style=\"text-align: justify;\">Thu\u1eadt ng\u1eef b\u1eaft \u0111\u1ea7u b\u1eb1ng ch\u1eef F, I, K<\/h2>\n<p><strong>F<\/strong><\/p>\n<p style=\"text-align: justify;\">Fear of missing out (FOMO): T\u00e2m l\u00fd s\u1ee3 b\u1ecf l\u1ee1 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y m\u1ed9t c\u00e1ch linh ho\u1ea1t nh\u01b0 m\u1ed9t th\u1ee7 thu\u1eadt \u0111\u1ec3 t\u1ea1o s\u1ef1 khan hi\u1ebfm, c\u1ea5p b\u00e1ch hay t\u1ea1o t\u00ednh \u0111\u1ed9c quy\u1ec1n cho cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\"><strong>I<\/strong><br \/>\nImpression \u2013 S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb: S\u1ed1 l\u1ea7n b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y tr\u00ean social media.<\/p>\n<p style=\"text-align: justify;\">In-Stream Ad: qu\u1ea3ng c\u00e1o trong lu\u1ed3ng, xu\u1ea5t hi\u1ec7n \u1edf 5 gi\u00e2y \u0111\u1ea7u ti\u00ean c\u1ee7a video v\u00e0 c\u00f3 n\u00fat b\u1ea5m B\u1ecf qua qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify;\">Interaction: T\u1ed5ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c<\/p>\n<p style=\"text-align: justify;\"><strong>K<\/strong><br \/>\nKey Opinion Leaders (KOLs): L\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng, bao g\u1ed3m: di\u1ec5n vi\u00ean, ca s\u0129, ng\u01b0\u1eddi m\u1eabu, ngh\u1ec7 s\u0129 h\u00e0i \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn tr\u00ean di\u1ec7n r\u1ed9ng. Bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Celebrities \u2013 Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1ea1t \u0111\u1ed9ng trong gi\u1edbi gi\u1ea3i tr\u00ed, c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 s\u1edf h\u1eefu l\u01b0\u1ee3ng fan kh\u1ee7ng t\u1eeb 1 tri\u1ec7u tr\u1edf l\u00ean.<\/li>\n<li style=\"text-align: justify;\">Influencers \u2013 Ng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng:<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Macro-Influencers \u2013 Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u1edbn l\u00e0 m\u1ed9t chuy\u00ean gia trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3, th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra xu h\u01b0\u1edbng m\u1edbi v\u00e0 s\u1edf h\u1eefu t\u1eeb 250.000 \u2013 1 tri\u1ec7u fan.<br \/>\nMicro-influencers \u2013 Ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ecf, c\u00f3 th\u00f3i quen \u0111\u0103ng nh\u1eefng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch hay chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng. L\u01b0\u1ee3ng fan c\u1ee7a nh\u00f3m n\u00e0y kh\u00f4ng qu\u00e1 cao (t\u1eeb 1.000 \u2013 10.000) nh\u01b0ng c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1 t\u00edch c\u1ef1c.<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-3.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7646 size-full\" title=\"2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &quot;Social Media Marketing&quot; 2\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-3.jpg\" alt=\"2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &quot;Social Media Marketing&quot; 2\" width=\"599\" height=\"335\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-3.jpg 599w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-3-300x168.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\">Thu\u1eadt ng\u1eef &#8220;Social Media Marketing&#8221; b\u1eaft \u0111\u1ea7u b\u1eb1ng ch\u1eef M<\/h2>\n<p style=\"text-align: justify;\">Media Coverage \u2013 Ph\u1ee7 s\u00f3ng truy\u1ec1n th\u00f4ng: th\u00f4ng qua 3 k\u00eanh ch\u00ednh:<\/p>\n<p style=\"text-align: justify;\">&#8211; Owned media (Truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu): l\u00e0 nh\u1eefng k\u00eanh qu\u1ea3ng b\u00e1 thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m fanpage tr\u00ean Facebook, Youtube\u2026<br \/>\n&#8211; Paid media (Truy\u1ec1n th\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n): nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng b\u00e1, bao g\u1ed3m c\u00e1c b\u00e0i vi\u1ebft PR, b\u00e0i \u0111\u0103ng c\u1ee7a Influencers,\u2026<br \/>\n&#8211; Earned media (Truy\u1ec1n th\u00f4ng lan truy\u1ec1n): c\u00e1c th\u1ea3o lu\u1eadn t\u1ef1 nhi\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh k\u00eanh qu\u1ea3ng b\u00e1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Earned media c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 k\u1ebft qu\u1ea3 t\u1eeb Paid media v\u00e0 Owned media.<br \/>\n&#8211; Micro moment: Nh\u1eefng nhu c\u1ea7u n\u1ea3y sinh trong m\u1ed9t kho\u1ea3nh kh\u1eafc ng\u1eafn ng\u1ee7i<\/p>\n<p style=\"text-align: justify;\">&#8211; Mid-roll Ad: Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n gi\u1eefa ph\u1ea7n n\u1ed9i dung video<\/p>\n<p>&#8211; Mobile-first: \u01afu ti\u00ean h\u00e0ng \u0111\u1ea7u cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/p>\n<h2 style=\"text-align: justify;\">Thu\u1eadt ng\u1eef b\u1eaft \u0111\u1ea7u b\u1eb1ng ch\u1eef N, O, P, R, S v\u00e0 U<\/h2>\n<p style=\"text-align: justify;\"><strong>N<\/strong><br \/>\nNative Ads: L\u00e0 h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tr\u1ed9n chung v\u1edbi c\u00e1c n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 nh\u1eadn ra \u0111\u00f3 l\u00e0 m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify;\"><strong>O<\/strong><br \/>\nObject mention: L\u00e0 s\u1ed1 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn \u0111\u1ec1 c\u1eadp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c c\u1ee5m t\u1eeb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m\/chi\u1ebfn d\u1ecbch.<\/p>\n<p style=\"text-align: justify;\">Organic reach \u2013 Ti\u1ebfp c\u1eadn h\u1eefu c\u01a1: s\u1ed1 ng\u01b0\u1eddi (k\u1ec3 c\u1ea3 fans v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 fans, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00edch trang v\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a th\u00edch trang) th\u1ea5y b\u00e0i post c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\"><strong>P<\/strong><br \/>\nPre-roll Ad: Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc khi ph\u00e1t video<\/p>\n<p style=\"text-align: justify;\">People Taking Action: S\u1ed1 ng\u01b0\u1eddi duy nh\u1ea5t \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00edch Trang ho\u1eb7c c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng nh\u01b0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu c\u00f9ng m\u1ed9t ng\u01b0\u1eddi th\u00edch v\u00e0 b\u00ecnh lu\u1eadn tr\u00ean m\u1ed9t b\u00e0i vi\u1ebft, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 1 ng\u01b0\u1eddi duy nh\u1ea5t.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-4.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7647 size-full\" title=\"2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &quot;Social Media Marketing&quot; 3\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-4.jpg\" alt=\"2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &quot;Social Media Marketing&quot; 3\" width=\"598\" height=\"338\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-4.jpg 598w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-4-300x170.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><br \/>\n<strong>R<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Reach \u2013 \u0110\u1ed9 ph\u1ee7<\/strong>: L\u01b0\u1ee3ng ng\u01b0\u1eddi xem c\u1ee7a m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh\/k\u00eanh \u00edt nh\u1ea5t 1 ph\u00fat kh\u00f4ng t\u00ednh l\u1eb7p.<\/p>\n<p style=\"text-align: justify;\"><strong>Real-time:<\/strong> Th\u1eddi gian th\u1ef1c x\u1ea3y ra c\u00e1c s\u1ef1 ki\u1ec7n, v\u1ea5n \u0111\u1ec1 n\u00f3ng h\u1ed5i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\"><strong>Relevance Score<\/strong> \u2013 \u0110i\u1ec3m li\u00ean quan\/\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng: Thang \u0111i\u1ec3m t\u1eeb 1-&gt;10 do Facebook \u0111\u01b0a ra nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 li\u00ean quan gi\u1eefa m\u1eabu qu\u1ea3ng c\u00e1o m\u00e0 h\u1ecd t\u1ea1o ra \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\"><strong>S<\/strong><br \/>\n<strong>Seeding<\/strong>: L\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 nh\u01b0 t\u1ea1o d\u1ef1ng 1 topic 1 c\u00e2u chuy\u1ec7n r\u1ed3i \u0111\u00f3ng nhi\u1ec1u vai \u0111\u1ec3 \u0111\u01b0a topic \u0111\u00f3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ec1 t\u00e0i s\u00f4i n\u1ed5i tr\u00ean c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng.<\/p>\n<p style=\"text-align: justify;\"><strong>Sentiment score<\/strong> \u2013 Ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac: L\u00e0 k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac c\u1ee7a c\u00e1c th\u1ea3o lu\u1eadn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c th\u1ea3o lu\u1eadn T\u00edch c\u1ef1c v\u00e0 Ti\u00eau c\u1ef1c. Ch\u1ec9 s\u1ed1 c\u1ea3m x\u00fac c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb -1 \u0111\u1ebfn 1, gi\u00e1 tr\u1ecb c\u00e0ng cao th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 \u0111\u01b0\u1ee3c y\u00eau th\u00edch c\u00e0ng cao.<\/p>\n<p style=\"text-align: justify;\"><strong>Share of Voice (SOV)<\/strong> \u2013 Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn: T\u1ef7 l\u1ec7 % bao nhi\u00eau l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong ng\u00e0nh \u2013 v\u00e0 bao nhi\u00eau % r\u01a1i v\u00e0o tay nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/p>\n<p style=\"text-align: justify;\"><strong>Social Media Optimization (SMO<\/strong>) \u2013 T\u1ed1i \u01b0u ho\u00e1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i: L\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00f4ng ch\u00fang nh\u1eb1m n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 ki\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: justify;\"><strong>Social traffic<\/strong>: T\u1ed5ng l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn website th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-5.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7648 size-full\" title=\"2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &quot;Social Media Marketing&quot; 5\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-5.jpg\" alt=\"2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &quot;Social Media Marketing&quot; 5\" width=\"598\" height=\"333\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-5.jpg 598w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/2020-van-phai-nam-long-cac-thuat-ngu-ve-social-media-marketing-5-300x167.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>U<\/strong><br \/>\n<strong>User Generated Content (UGC)<\/strong> \u2013 N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra: L\u00e0 nh\u1eefng nh\u1eefng b\u00ecnh lu\u1eadn, \u0111\u00e1nh gi\u00e1, check-in \u0111\u1ecba \u0111i\u1ec3m ho\u1eb7c b\u00e0i \u0111\u0103ng do ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. UGC gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng khi\u1ebfn h\u1ecd ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng t\u1ea1o ra c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\"><strong>User Experience (UX)<\/strong> \u2013 Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng: l\u00e0 c\u1ea3m x\u00fac v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. Nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng quay tr\u1edf l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\"><strong>User Interface (UI)<\/strong> \u2013 Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng bao g\u1ed3m: m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh, \u0111\u1ed3 ho\u1ea1, b\u1ed1 c\u1ee5c thi\u1ebft k\u1ebf, font ch\u1eef\u2026 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u00ean \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh. UI t\u1ed1t s\u1ebd cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u201cth\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng\u201d, cho ph\u00e9p h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 tr\u1ef1c quan.<\/p>\n<p style=\"text-align: justify;\">Hy v\u1ecdng nh\u1eefng thu\u1eadt ng\u1eef v\u1ec1 &#8220;Social Media Marketing&#8221; tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap cho b\u1ea1n \u0111\u1ecdc hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng v\u00e0o c\u00f4ng vi\u1ec7c m\u00ecnh \u0111ang l\u00e0m \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: Advertising Vietnam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">\u0110\u1ebfn t\u1eadn n\u0103m 2020, nh\u1eefng thu\u1eadt ng\u1eef v\u1ec1 Social Media Marketing r\u1ea5t c\u1ea7n cho nh\u1eefng ai \u0111ang l\u00e0m trong l\u0129nh v\u1ef1c Marketing th\u1eadm ch\u00ed h\u1ecd ph\u1ea3i &#8220;n\u1eb1m l\u00f2ng&#8221;.<\/p>\n","protected":false},"author":10,"featured_media":7644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[103,966,967],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020 v\u1eabn ph\u1ea3i n\u1eb1m l\u00f2ng c\u00e1c thu\u1eadt ng\u1eef v\u1ec1 &quot;Social Media Marketing&quot;<\/title>\n<meta name=\"description\" content=\"N\u0103m 2020, nh\u1eefng thu\u1eadt ng\u1eef v\u1ec1 Social Media Marketing r\u1ea5t c\u1ea7n cho nh\u1eefng ai \u0111ang l\u00e0m trong l\u0129nh v\u1ef1c Marketing th\u1eadm ch\u00ed h\u1ecd ph\u1ea3i &quot;n\u1eb1m l\u00f2ng&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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