{"id":7609,"date":"2020-03-05T12:00:46","date_gmt":"2020-03-05T05:00:46","guid":{"rendered":"https:\/\/news.appota.com\/?p=7609"},"modified":"2021-04-20T08:40:26","modified_gmt":"2021-04-20T01:40:26","slug":"chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/news.appota.com\/vi\/tag\/chien-luoc-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a> \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o m\u1edbi \u0111\u00fang? B\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t sau \u0111\u00e2y ch\u01b0a?<\/p>\n<p><!--more--><\/p>\n<h2>Kh\u00e1i ni\u1ec7m chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 g\u00ec?<\/h2>\n<p style=\"text-align: justify;\"><strong>Marketing l\u00e0 g\u00ec?<\/strong><\/p>\n<p style=\"text-align: justify;\">Theo Philip Kotler \u2013 \u201ccha \u0111\u1ebb\u201d c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i \u0111\u1ecbnh ngh\u0129a: \u201cMarketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111em l\u1ea1i l\u1ee3i \u00edch cho t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra\u201d.<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7610 size-full\" title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 1\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-1.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 1\" width=\"599\" height=\"424\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-1.jpg 599w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-1-300x212.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong kinh doanh, h\u01b0\u1edbng t\u1edbi vi\u1ec7c th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng qua qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i v\u1eefng ch\u1eafc gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a <a href=\"https:\/\/news.appota.com\/vi\/tag\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 g\u00ec?<\/strong><\/p>\n<p style=\"text-align: justify;\">Nh\u1eefng mong mu\u1ed1n th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng, chi\u1ebfn th\u1eafng trong c\u1ea1nh tranh v\u00e0 thu v\u1ec1 l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ee5c ti\u00eau Marketing. Th\u1ebf th\u00ec, chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing.<\/p>\n<p style=\"text-align: justify;\"><strong>T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing?<\/strong><\/p>\n<p style=\"text-align: justify;\">Kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 b\u00e0n c\u00e3i v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing trong kinh doanh. B\u1edfi nh\u1edd n\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7611 size-full\" title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 2\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-2.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 2\" width=\"599\" height=\"374\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-2.jpg 599w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-2-300x187.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Kh\u00f4ng ch\u1ec9 v\u1eady, vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ee3p l\u00fd s\u1ebd gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i b\u00ean trong l\u1eabn b\u00ean ngo\u00e0i sau c\u00e1c c\u01a1n ch\u1ea5n \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf, ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng, n\u00e2ng cao v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2 style=\"text-align: justify;\">6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00fang v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/h2>\n<p style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>M\u1ee5c ti\u00eau<\/em><\/p>\n<p style=\"text-align: justify;\">C\u00e1c chuy\u00ean gia marketing h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam cho r\u1eb1ng, m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh b\u1edfi \u0111\u00f3 s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, t\u1eadp trung m\u1ecdi n\u1ed7 l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 th\u1ed1ng nh\u1ea5t cao.<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-3.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7612 size-full\" title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 3\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-3.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 3\" width=\"599\" height=\"327\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-3.jpg 599w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-3-300x164.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng hay tr\u1ea1ng th\u00e1i mong mu\u1ed1n trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. C\u00f3 th\u1ec3 chia th\u00e0nh hai lo\u1ea1i: m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u00e0 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n. M\u1ee5c ti\u00eau c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn, t\u0103ng tr\u01b0\u1edfng ho\u1eb7c v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y \u1ea3nh h\u01b0\u1edfng l\u1edbn v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. V\u00ec th\u1ebf, m\u1ee5c ti\u00eau c\u00f3 vai tr\u00f2 quan tr\u1ecdng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c, n\u00f3 g\u1eafn li\u1ec1n v\u00e0 l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, chi ph\u1ed1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng trong qu\u1ea3n l\u00fd doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\"><em>Ngu\u1ed3n l\u1ef1c<\/em><\/p>\n<p style=\"text-align: justify;\">Theo ngh\u0129a r\u1ed9ng, ngu\u1ed3n l\u1ef1c bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh, nh\u00e2n s\u1ef1, n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd,\u2026.c\u1ee7a doanh nghi\u1ec7p. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh hai lo\u1ea1i: ngu\u1ed3n l\u1ef1c h\u1eefu h\u00ecnh v\u00e0 ngu\u1ed3n l\u1ef1c v\u00f4 h\u00ecnh.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c doanh nghi\u1ec7p n\u1ed7 l\u1ef1c ho\u00e0n thi\u1ec7n c\u00f4ng t\u00e1c ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c \u0111\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t kinh doanh:<\/p>\n<p style=\"text-align: justify;\">+ Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh: l\u00e0 y\u1ebfu t\u1ed1 ph\u1ea3n \u00e1nh s\u1ee9c m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p qua s\u1ed1 v\u1ed1n doanh nghi\u1ec7p huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c.<\/p>\n<p style=\"text-align: justify;\">+ Ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi: \u1edf b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p n\u00e0o, con ng\u01b0\u1eddi lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: justify;\">+ Danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p: l\u00e0 m\u1ed9t ngu\u1ed3n l\u1ef1c v\u00f4 h\u00ecnh quan tr\u1ecdng t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh, \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">+ Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ngu\u1ed3n cung c\u1ea5p h\u00e0ng h\u00f3a: li\u00ean quan \u0111\u1ebfn \u0111\u1ea7u v\u00e0o c\u1ee7a doanh nghi\u1ec7p, t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u0169ng nh\u01b0 giai \u0111o\u1ea1n ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, c\u00f2n c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c c\u1ea5u th\u00e0nh ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, tu\u1ef3 v\u00e0o m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee7a m\u1ed7i doanh nghi\u1ec7p m\u00e0 ph\u00e2n lo\u1ea1i ngu\u1ed3n l\u1ef1c ch\u00ednh v\u00e0 th\u1ee9 y\u1ebfu. Hi\u1ec3u r\u00f5 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p s\u1ebd n\u1eafm b\u1eaft c\u01a1 h\u1ed9i kinh doanh t\u1ed1t h\u01a1n, ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n<p style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 2: Hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111\u1ea3m b\u1ea3o cho n\u0103ng su\u1ea5t ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Ch\u1ec9 khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, bi\u1ebft r\u00f5 mong mu\u1ed1n v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u mua s\u1eafm c\u1ee7a h\u1ecd, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3.<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-4.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7613 size-full\" title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 4\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-4.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 4\" width=\"599\" height=\"443\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-4.jpg 599w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-4-300x222.jpg 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-4-80x60.jpg 80w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n \u0111\u1eb7t ra m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi nh\u01b0 sau:<\/p>\n<p style=\"text-align: justify;\">\u2013 Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai?<\/p>\n<p style=\"text-align: justify;\">\u2013 Nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n<p style=\"text-align: justify;\">\u2013 \u0110i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a h\u1ecd?<\/p>\n<p style=\"text-align: justify;\">\u2013 C\u00e1ch th\u1ee9c mua s\u1eafm \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng l\u00e0 g\u00ec? (mua tr\u1ef1c ti\u1ebfp \u1edf c\u1eeda h\u00e0ng hay mua h\u00e0ng online)<\/p>\n<p style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 3: Ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p nh\u1ea5t<\/strong><\/p>\n<p style=\"text-align: justify;\">N\u1ebfu n\u00f3i r\u1eb1ng kh\u00e1ch h\u00e0ng l\u00e0 \u201ct\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi\u201d th\u00ec s\u1ebd kh\u00f4ng ai l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3. V\u1edbi s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng th\u00e0nh c\u00f4ng h\u01a1n n\u1ebfu b\u1eaft \u0111\u1ea7u \u1edf c\u00e1i ao nh\u1ecf thay v\u00ec b\u01a1i ra bi\u1ec3n l\u1edbn.<\/p>\n<p style=\"text-align: justify;\">H\u00e3y ch\u1ecdn m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, ti\u1ec1m n\u0103ng nh\u1ea5t v\u1edbi b\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o \u0111\u00f3. Kh\u00f4ng c\u00f3 g\u00ec t\u1ed3i t\u1ec7 h\u01a1n vi\u1ec7c l\u1ef1a ch\u1ecdn sai th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau khi\u1ebfn b\u1ea1n kinh doanh kh\u00f4ng hi\u1ec7u qu\u1ea3, t\u1ed1n k\u00e9m h\u00e0ng n\u00fai ti\u1ec1n \u0111\u1ec3 ti\u1ebfp c\u1eadn.<\/p>\n<p style=\"text-align: justify;\">Sau khi \u0111\u00e3 c\u00f3 v\u1ecb th\u1ebf v\u1eefng ch\u1eafc, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng, khai th\u00e1c c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n<p style=\"text-align: justify;\">L\u1ed7i l\u1edbn m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p m\u1eafc ph\u1ea3i \u0111\u00f3 l\u00e0 lao v\u00e0o khi v\u1eabn c\u00f2n thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 ph\u00e2n kh\u00fac \u0111\u00f3. M\u1ed9t th\u1ecb tr\u01b0\u1eddng sinh l\u1eddi l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c nhu c\u1ea7u, c\u00e0ng \u0111\u00e1nh tr\u00fang v\u00e0o s\u1ef1 thi\u1ebfu h\u1ee5t \u0111\u00f3 th\u00ec b\u1ea1n s\u1ebd c\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 4: N\u1eafm r\u00f5 th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Thu th\u1eadp t\u1ea5t c\u1ea3 th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd gi\u00fap b\u1ea1n c\u00f3 v\u1ecb tr\u00ed v\u1eefng ch\u1eafc tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng. V\u1edbi vi\u1ec7c bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng doanh nghi\u1ec7p kh\u00e1c \u0111ang l\u00e0m g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng gi\u00e1 c\u1ea3 b\u1ea1n \u0111\u01b0a ra l\u00e0 h\u1ee3p l\u00fd, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u1ecfa m\u00e3n h\u1ecd.<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-5.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7614 size-full\" title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 5\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-5.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 5\" width=\"598\" height=\"274\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-5.jpg 598w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-5-300x137.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n ph\u1ea3i n\u1ed5i b\u1eadt h\u01a1n \u0111\u1ed1i th\u1ee7. Mu\u1ed1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa h\u1ecd v\u00e0 b\u1ea1n l\u00e0 vi\u1ec7c l\u00e0m v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. S\u1eed d\u1ee5ng c\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ph\u00e1t tri\u1ec3n ch\u00ednh s\u00e1ch kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch \u0111i\u1ec3m y\u1ebfu, \u0111i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0m c\u01a1 s\u1edf x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng v\u00e0 ph\u00f2ng ng\u1ef1, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 5: \u0110\u1eb7t ra m\u1ee5c ti\u00eau marketing c\u1ee5 th\u1ec3<\/strong><\/p>\n<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau marketing l\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 v\u1ec1:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Doanh thu v\u00e0 l\u1ee3i nhu\u1eadn<\/li>\n<li style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n<\/li>\n<li style=\"text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">N\u00f3i c\u00e1ch kh\u00e1c, m\u1ee5c ti\u00eau marketing g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Ph\u00e1t tri\u1ec3n kinh doanh<\/li>\n<li style=\"text-align: justify;\">T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li style=\"text-align: justify;\">T\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn<\/li>\n<li style=\"text-align: justify;\">Duy tr\u00ec v\u00e0 c\u1ea3i thi\u1ec7n quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/li>\n<li style=\"text-align: justify;\">Khi x\u00e2y d\u1ef1ng c\u00e1c m\u1ee5c ti\u00eau marketing, h\u00e3y s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c SMART, \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: H\u1ee3p l\u00fd (Sensible), C\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 (Measurable), C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ( Achievable), Th\u1ef1c t\u1ebf (Realistic), v\u00e0 C\u1ee5 th\u1ec3 v\u1ec1 th\u1eddi gian (Time specific).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch cho Marketing<\/strong><\/p>\n<p style=\"text-align: justify;\">Tu\u1ef3 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau \u0111\u1ec1 ra m\u00e0 c\u00f3 nh\u1eefng c\u00e1ch th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n. T\u1ed1t h\u01a1n h\u1ebft l\u00e0 d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf, b\u1ea1n b\u1eaft \u0111\u1ea7u nh\u1eefng t\u00ednh to\u00e1n \u01b0\u1edbc ch\u1eebng v\u00e0 sau \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 d\u1ea7n d\u1ea7n.<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-6.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7615 size-full\" title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 6\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-6.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 6\" width=\"599\" height=\"498\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-6.jpg 599w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-6-300x249.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ea7u ti\u00ean, n\u1ebfu doanh nghi\u1ec7p \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ed9t n\u0103m, b\u1ea1n chia chi ph\u00ed marketing n\u0103m c\u0169 cho doanh s\u1ed1 b\u00e1n h\u00e0ng th\u01b0\u1eddng ni\u00ean. \u0110\u00f3 ch\u00ednh l\u00e0 chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi, hay chi ph\u00ed \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p style=\"text-align: justify;\">Ti\u1ebfp theo, l\u1ea5y con s\u1ed1 v\u1eeba r\u1ed3i nh\u00e2n v\u1edbi l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra mong mu\u1ed1n ho\u1eb7c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. K\u1ebft qu\u1ea3 c\u1ee7a ph\u00e9p t\u00ednh \u0111\u01a1n gi\u1ea3n n\u00e0y l\u00e0 \u01b0\u1edbc t\u00ednh s\u01a1 b\u1ed9 v\u1ec1 chi ph\u00ed \u0111\u1ea7u t\u01b0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng n\u0103m t\u1edbi.<\/p>\n<p style=\"text-align: justify;\"><strong>S\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/strong><\/p>\n<p style=\"text-align: justify;\">Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng marketing ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng qua vi\u1ec7c truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u00e0 chi ph\u00ed, b\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng marketing.<\/p>\n<p style=\"text-align: justify;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<p style=\"text-align: justify;\">Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<br \/>\nQu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO v\u00e0 Google Ads)<br \/>\nEmail marketing<br \/>\nSMS marketing<br \/>\nWebsite<br \/>\nForum Seeding<br \/>\n\u2026..<\/p>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-7.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7616 size-full\" title=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 7\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-7.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t 7\" width=\"598\" height=\"359\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-7.jpg 598w, https:\/\/news.appota.com\/wp-content\/uploads\/2020\/03\/chien-luoc-marketing-va-6-buoc-xay-dung-chien-luoc-hieu-qua-nhat-7-300x180.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc v\u00e0ng AIDA<\/strong><\/p>\n<p style=\"text-align: justify;\">S\u1ebd th\u1eadt thi\u1ebfu s\u00f3t n\u1ebfu b\u1ea1n qu\u00ean nguy\u00ean t\u1eafc v\u00e0ng AIDA n\u00e0y. \u0110\u00e2y l\u00e0 t\u1ed5 h\u1ee3p 4 y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 trong m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng, \u0111\u00f3 l\u00e0: t\u1ea1o s\u1ef1 ch\u00fa \u00fd (Attention), t\u1ea1o h\u1ee9ng th\u00fa (Interest), t\u1ea1o s\u1ef1 ham mu\u1ed1n (Desire) v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng (lead to Action).<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u1eb1ng quy tr\u00ecnh \u0111i t\u1eeb s\u1ef1 ch\u00fa \u00fd, sau \u0111\u00f3 l\u00e0 c\u1ea3m gi\u00e1c th\u00edch th\u00fa, r\u1ed3i \u0111\u1ebfn mong mu\u1ed1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c. Hy v\u1ecdng s\u1ebd c\u00f3 \u00edch nhi\u1ec1u cho b\u1ea1n \u0111\u1ecdc.<\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: primal.com.vn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o m\u1edbi \u0111\u00fang? B\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t sau \u0111\u00e2y ch\u01b0a?<\/p>\n","protected":false},"author":10,"featured_media":7610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[962,103],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o m\u1edbi \u0111\u00fang? 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