{"id":7560,"date":"2020-02-18T15:08:56","date_gmt":"2020-02-18T08:08:56","guid":{"rendered":"https:\/\/news.appota.com\/?p=7560"},"modified":"2021-04-20T08:42:26","modified_gmt":"2021-04-20T01:42:26","slug":"2020-nho-that-ky-7-hieu-ung-tam-ly-ap-dung-trong-marketing","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/2020-nho-that-ky-7-hieu-ung-tam-ly-ap-dung-trong-marketing\/","title":{"rendered":"2020: Nh\u1edb th\u1eadt k\u1ef9 7 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u00e1p d\u1ee5ng trong Marketing"},"content":{"rendered":"

B\u01b0\u1edbc sang n\u0103m 2020, \u0111\u1ed9i ng\u0169 nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing<\/a> v\u1eabn c\u1ea7n ph\u1ea3i n\u1eafm g\u1ecdn trong l\u00f2ng b\u00e0n tay v\u1ec1 7 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd b\u00ean d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

<\/p>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang – Halo Effect<\/h2>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang l\u00e0 m\u1ed9t lo\u1ea1i thi\u00ean v\u1ecb nh\u1eadn th\u1ee9c trong \u0111\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 c\u1ee7a ch\u00fang ta v\u1ec1 m\u1ed9t ng\u01b0\u1eddi hay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta c\u1ea3m nh\u1eadn v\u00e0 suy ngh\u0129 v\u1ec1 t\u00ednh c\u00e1ch c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 hay to\u00e0n b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n

\"2020:<\/a><\/p>\n

\u1ee8ng d\u1ee5n<\/strong>g: Khi doanh nghi\u1ec7p l\u00e0m th\u1eadt t\u1ed1t m\u1ed9t s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 \u2013 m\u1ed9t m\u1ea3ng n\u00e0o \u0111\u00f3 trong chu\u1ed7i gi\u00e1 tr\u1ecb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, nh\u1eefng s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 \u2013 m\u1ea3ng c\u00f2n l\u1ea1i trong chu\u1ed7i gi\u00e1 tr\u1ecb s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u201ch\u00e0o quang\u201d theo. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Adidas, Nike\u2026 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c v\u1ec1 s\u1ea3n ph\u1ea9m gi\u00e0y th\u1ec3 thao c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t th\u00ec t\u1ef1 \u0111\u1ed9ng h\u1ecd s\u1ebd tin t\u01b0\u1edfng ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 qu\u1ea7n \u00e1o, bal\u00f4\u2026<\/p>\n

Hi\u1ec7u \u1ee9ng c\u00e1nh b\u01b0\u1edbm – Butterfly effect<\/h2>\n

Hi\u1ec7u \u1ee9ng c\u00e1nh b\u01b0\u1edbm \u0111\u01b0\u1ee3c ph\u00e1t bi\u1ec3u r\u1eb1ng khi m\u1ed9t con b\u01b0\u1edbm v\u1ed7 c\u00e1nh, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y ra m\u1ed9t c\u01a1n b\u00e3o l\u1ed1c \u1edf ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi. N\u00f3 l\u00e0 m\u1ed9t ph\u00e9p \u1ea9n d\u1ee5 n\u00f3i v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a nh\u1eefng kho\u1ea3nh kh\u1eafc d\u01b0\u1eddng nh\u01b0 kh\u00f4ng \u0111\u00e1ng k\u1ec3 nh\u01b0ng l\u1ea1i thay \u0111\u1ed5i \u0111\u01b0\u1ee3c c\u1ea3 l\u1ecbch s\u1eed v\u00e0 h\u00ecnh th\u00e0nh n\u00ean s\u1ed1 ph\u1eadn c\u1ee7a m\u1ed7i ng\u01b0\u1eddi.<\/p>\n

\"2020:<\/a><\/p>\n

Hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh khi v\u00e0o n\u0103m 1969, trong m\u1ed9t bu\u1ed5i n\u00f3i chuy\u1ec7n tr\u01b0\u1edbc Hi\u1ec7p h\u1ed9i Ph\u00e1t tri\u1ec3n khoa h\u1ecdc Hoa K\u1ef3, nh\u00e0 to\u00e1n h\u1ecdc v\u00e0 kh\u00ed t\u01b0\u1ee3ng h\u1ecdc Edward Lorenz \u0111\u00e3 c\u00f3 m\u1ed9t c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng: \u201cCh\u1ec9 c\u1ea7n m\u1ed9t con b\u01b0\u1edbm \u0111\u1eadp c\u00e1nh \u1edf Brazil c\u00f3 th\u1ec3 g\u00e2y ra m\u1ed9t c\u01a1n l\u1ed1c xo\u00e1y \u1edf Texas\u201d. C\u00e2u n\u00f3i n\u00e0y sau \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng c\u00e1nh b\u01b0\u1edbm.<\/p>\n

Hi\u1ec7u \u1ee9ng chim m\u1ed3i – Decoy effect<\/h2>\n

Hi\u1ec7u \u1ee9ng Marketing<\/a> chim m\u1ed3i c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u01b0a ra m\u1ed9t m\u1ed3i nh\u1eed \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang l\u1ef1a ch\u1ecdn m\u00e0 b\u1ea1n mong mu\u1ed1n m\u00e0 kh\u00e1ch v\u1eabn v\u00f4 c\u00f9ng vui v\u1ebb v\u00ec \u0111\u01b0\u1ee3c t\u1ef1 l\u1ef1a ch\u1ecdn, t\u1ef1 quy\u1ebft \u0111\u1ecbnh lo\u1ea1i h\u00e0ng m\u00ecnh mu\u1ed1n. Hi\u1ec7u \u1ee9ng n\u00e0y hay xu\u1ea5t hi\u1ec7n khi thuy\u1ebft ph\u1ee5c c\u00e1c kh\u00e1ch h\u00e0ng mua nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u1eaft nh\u1ea5t.<\/p>\n

\"2020:<\/a><\/p>\n

Gi\u00e1o s\u1ef1 Den Ariely \u2013 t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng v\u1edbi cu\u1ed1n s\u00e1ch \u201cPhi l\u00fd tr\u00ed\u201d \u0111\u00e3 l\u00e0m m\u1ed9t nghi\u00ean c\u1ee9u v\u1edbi 100 sinh vi\u00ean tr\u01b0\u1eddng MIT. \u00d4ng \u0111\u01b0a cho h\u1ecd g\u00f3i \u0111\u0103ng k\u00fd The Economist v\u00e0 h\u1ecfi h\u1ecd mu\u1ed1n mua c\u00e1i n\u00e0o.:<\/p>\n

G\u00f3i tr\u1ef1c tuy\u1ebfn: $59<\/p>\n

G\u00f3i in: $125<\/p>\n

G\u00f3i combo: $125<\/p>\n

Khi c\u00f3 c\u1ea3 ba l\u1ef1a ch\u1ecdn \u1edf \u0111\u00f3, h\u1ecdc sinh \u0111\u00e3 ch\u1ecdn \u0111\u0103ng k\u00fd g\u00f3i combo \u2013 \u0111\u00f3 l\u00e0 h\u1ee3p \u0111\u1ed3ng t\u1ed1t nh\u1ea5t, ph\u1ea3i kh\u00f4ng? Nh\u01b0ng khi anh ta g\u1ee1 b\u1ecf t\u00f9y ch\u1ecdn \u201cv\u00f4 d\u1ee5ng\u201d (g\u00f3i in gi\u00e1 $125), sinh vi\u00ean l\u1ea1i ch\u1ecdn g\u00f3i tr\u1ef1c tuy\u1ebfn r\u1ebb nh\u1ea5t.<\/p>\n

Nh\u01b0 v\u1eady, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh khi c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn th\u1ee9 3 k\u00e9m h\u1ea5p d\u1eabn xu\u1ea5t hi\u1ec7n.Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 ngh\u0129 r\u1eb1ng t\u1ea1i sao ph\u1ea3i b\u1ecf 125usd mua m\u1ed7i \u1ea5n ph\u1ea9m b\u1ea3n in m\u00e0 kh\u00f4ng l\u1ef1a ch\u1ecdn combo c\u1ea3 2 lo\u1ea1i, v\u00e0 khi \u0111\u00f3 l\u1ef1a ch\u1ecdn th\u1ee9 nh\u1ea5t h\u1ea7u nh\u01b0 s\u1ebd b\u1ecb b\u1ecf qua.C\u00f2n khi \u201ccon chim m\u1ed3i\u201d kh\u00f4ng c\u00f2n, kh\u00e1ch h\u00e0ng s\u1ebd t\u1eadp trung suy ngh\u0129 vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa m\u1ed9t trong 2 lo\u1ea1i.<\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo – Anchoring effect<\/h2>\n

Hi\u1ec7u \u1ee9ng m\u1ecf neo \u2013 c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 d\u00f9ng m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 \u201cneo\u201d t\u01b0 duy con ng\u01b0\u1eddi. C\u00e1i \u201cneo\u201d \u1ea5y s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng th\u00f4ng qua nh\u1eefng th\u00f4ng \u0111i\u1ec7p ng\u1ea7m c\u1ee7a ng\u01b0\u1eddi th\u1ea3 neo. Hi\u1ec7u \u1ee9ng m\u1ecf neo \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ea5t nhi\u1ec1u trong cu\u1ed9c s\u1ed1ng, \u0111\u1eb7c bi\u1ec7t trong \u0111\u00e0m ph\u00e1n, trong kinh doanh, trong b\u00e1n h\u00e0ng\u2026<\/p>\n

\"2020:<\/a><\/p>\n

L\u1ee3i d\u1ee5ng vi\u1ec7c quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111\u1ea7u ti\u00ean m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng \u00e1p d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. H\u1ecd s\u1ebd \u0111\u1eb7t ra m\u1ed9t m\u1ee9c gi\u00e1 \u201cth\u1ea3 neo\u201d v\u00e0 cho kh\u00e1ch h\u00e0ng th\u1ea5y gi\u00e1 b\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3m xu\u1ed1ng bao nhi\u00eau. V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n \u0111i xem qu\u1ea7n \u00e1o v\u00e0 th\u1ea5y chi\u1ebfc \u00e1o s\u01a1 mi \u0111\u01b0\u1ee3c g\u1eafn gi\u00e1 500.000 VN\u0110 v\u00e0 gi\u1ea3m gi\u00e1 50% c\u00f2n 250.000 VN\u0110, ngay l\u1eadt t\u1ee9c b\u1ea1n mua lu\u00f4n m\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng th\u01b0\u1eddng b\u1ecf ra m\u1ee9c gi\u00e1 250.000 VN\u0110 \u0111\u1ec3 mua m\u1ed9t chi\u1ebfc s\u01a1 mi.<\/p>\n

Hi\u1ec7u \u1ee9ng ng\u1ee7 qu\u00ean – Sleeper effect<\/h2>\n

Hi\u1ec7u \u1ee9ng ng\u1ee7 qu\u00ean l\u00e0 m\u1ed9t hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd li\u00ean quan \u0111\u1ebfn s\u1ef1 thuy\u1ebft ph\u1ee5c. Khi m\u1ed9t ng\u01b0\u1eddi xem m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed9i dung t\u00edch c\u1ef1c, m\u1ed9t m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi s\u1ea3n ph\u1ea9m \u1ea5y s\u1ebd \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh. Tuy nhi\u00ean, qua m\u1ed9t th\u1eddi gian ng\u1eafn, c\u1ea3m gi\u00e1c \u1ea5y s\u1ebd phai d\u1ea7n v\u00e0 cu\u1ed1i c\u00f9ng th\u00ec m\u1ea5t \u0111i. Nh\u01b0ng, n\u1ebfu th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn k\u00e8m theo m\u1ed9t \u0111i\u1ec3m nh\u1ea5n ho\u1eb7c m\u1ed9t li\u00ean h\u1ec7 tri th\u1ee9c m\u1eadt thi\u1ebft v\u1edbi \u0111\u1eddi s\u1ed1ng ng\u01b0\u1eddi xem th\u00ec s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 s\u1ebd t\u1ed3n t\u1ea1i trong th\u1eddi gian d\u00e0i h\u01a1n.<\/p>\n

\"2020:<\/a><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t cho hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd n\u00e0y l\u00e0 qu\u1ea3ng c\u00e1o M\u00e1y l\u1ecdc n\u01b0\u1edbc c\u1ee7a Kangaroo \u2013 m\u1ed9t qu\u1ea3ng c\u00e1o g\u00e2y ra s\u1ef1 ch\u00fa \u00fd kh\u00f3 ch\u1ecbu \u0111\u1ebfn ng\u01b0\u1eddi xem, nh\u01b0ng v\u1eabn \u0111em l\u1ea1i th\u00e0nh c\u00f4ng b\u1edfi Hi\u1ec7u \u1ee9ng ng\u1ee7 qu\u00ean. Sau 1 kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, s\u1ef1 ph\u1ea3n c\u1ea3m, ho\u00e0i nghi kia d\u1ea7n bi\u1ebfn \u0111i, nh\u01b0\u1eddng ch\u1ed7 cho s\u1ef1 c\u00e2n nh\u1eafc nghi\u00eam t\u00fac b\u1edfi t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00f3ng \u0111inh t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e2u slogan r\u1ed3i. Cu\u1ed1i c\u00f9ng, ch\u1ec9 c\u1ea7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t, kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, d\u1ea7n d\u1ea7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3 nh\u1eefng ng\u01b0\u1eddi v\u00ec t\u00f2 m\u00f2 m\u00e0 \u0111\u1ebfn th\u1eed.<\/p>\n

Hi\u1ec7u \u1ee9ng Priming effect – m\u1ed3i<\/h2>\n

Hi\u1ec7u \u1ee9ng m\u1ed3i (priming effect) l\u00e0 m\u1ed9t hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd di\u1ec5n ra trong n\u00e3o b\u1ed9 con ng\u01b0\u1eddi, khi k\u1ebft qu\u1ea3 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed9t v\u00e0i th\u00f4ng tin ng\u01b0\u1eddi \u0111\u00f3 ti\u1ebfp nh\u1eadn \u0111\u01b0\u1ee3c tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

\"2020:<\/a><\/p>\n

Hi\u1ec7u \u1ee9ng n\u00e0y c\u00f3 li\u00ean quan g\u00ec \u0111\u1ebfn b\u00e1n h\u00e0ng? R\u1ea5t nhi\u1ec1u. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt priming m\u1ed9t c\u00e1ch tinh vi, b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n nh\u1edb nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. Trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Naomi Mandel v\u00e0 Eric J. Johnson, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 thi\u1ebft k\u1ebf background c\u1ee7a m\u1ed9t trang web \u0111\u1ec3 xem n\u00f3 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng. Nh\u1eefng ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u n\u00e0y \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ch\u1ecdn gi\u1eefa hai s\u1ea3n ph\u1ea9m thu\u1ed9c c\u00f9ng m\u1ed9t lo\u1ea1i (nh\u01b0 Toyota v\u00e0 Lexus). Theo Psychology Today, \u201ch\u1ecd ph\u00e1t hi\u1ec7n ra r\u1eb1ng nh\u1eefng kh\u00e1ch truy c\u1eadp \u0111\u00e3 \u0111\u01b0\u1ee3c \u201cm\u1ed3i\u201d v\u1ec1 gi\u00e1 c\u1ea3 (background trang web m\u00e0u xanh l\u00e1 c\u00e2y in h\u00ecnh \u0111\u1ed3ng xu tr\u00ean \u0111\u00f3) nh\u00ecn v\u00e0o th\u00f4ng tin gi\u00e1 c\u1ea3 l\u00e2u h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c \u201cm\u1ed3i\u201d v\u1ec1 b\u1ea3o m\u1eadt. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u201cm\u1ed3i\u201d v\u1ec1 s\u1ef1 tho\u1ea3i m\u00e1i nh\u00ecn v\u00e0o th\u00f4ng tin v\u1ec1 s\u1ef1 tho\u1ea3i m\u00e1i l\u00e2u h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u201cm\u1ed3i\u201d v\u1ec1 gi\u00e1 c\u1ea3.\u201d<\/p>\n

Hi\u1ec7n t\u01b0\u1ee3ng Baader Meinhof<\/h2>\n

Hi\u1ec7n t\u01b0\u1ee3ng Baader-Meinhof (Baader-Meinhof phenomenon) l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf kh\u1eafp m\u1ecdi n\u01a1i khi ch\u1ec9 m\u1edbi nghe v\u1ec1 n\u00f3. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch l\u00fd gi\u1ea3i cho hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y. N\u00f3 s\u1ebd x\u1ea3y ra khi b\u1ea1n b\u1eaft g\u1eb7p hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean. Sau \u0111\u00f3, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y kh\u00f4ng ch\u1ec9 l\u1ea7n \u0111\u00f3 m\u00e0 hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y x\u1ea3y ra \u1edf r\u1ea5t nhi\u1ec1u n\u01a1i. B\u1ea1n s\u1ebd b\u1eaft g\u1eb7p n\u00f3 \u1edf b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o trong cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh? V\u00ed d\u1ee5, b\u1ea1n t\u00ecnh c\u1edd xem \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m tr\u00ean tivi. Sau \u0111\u00f3, b\u1ea1n c\u00f2n g\u1eb7p s\u1ea3n ph\u1ea9m n\u00e0y c\u1ea3 khi \u0111i mua \u0111\u1ed3 \u1edf c\u1eeda h\u00e0ng. T\u1ea5t c\u1ea3 nh\u1eefng n\u01a1i b\u1ea1n \u0111\u1ebfn \u0111\u1ec1u th\u1ea5y xu\u1ea5t hi\u1ec7n n\u00f3.<\/p>\n

\"2020:<\/a><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng, hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao s\u1ef1 l\u1eb7p l\u1ea1i l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. M\u1ed9t khi ai \u0111\u00f3 b\u1eaft \u0111\u1ea7u \u0111\u1ec3 \u00fd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (hay th\u01b0\u1eddng xuy\u00ean truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n), b\u1ea1n s\u1ebd mu\u1ed1n gi\u00fap h\u1ecd nh\u00ecn th\u1ea5y b\u1ea1n \u1edf \u201cm\u1ecdi n\u01a1i\u201d. G\u1eedi cho h\u1ecd c\u00e1c email v\u00e0 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a h\u1ecd v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng convert.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u00e1p d\u1ee5ng trong Marketing b\u00e1n h\u00e0ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh sau \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/p>\n

Ngu\u1ed3n b\u00e0i tham kh\u1ea3o: ieit.vn<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u01b0\u1edbc sang n\u0103m 2020, \u0111\u1ed9i ng\u0169 nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing v\u1eabn c\u1ea7n ph\u1ea3i n\u1eafm g\u1ecdn trong l\u00f2ng b\u00e0n tay v\u1ec1 7 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd b\u00ean d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":10,"featured_media":7563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[953,956,951,952,950,949,103,955,954],"yoast_head":"\n2020: Nh\u1edb th\u1eadt k\u1ef9 7 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd \u00e1p d\u1ee5ng trong Marketing<\/title>\n<meta name=\"description\" content=\"B\u01b0\u1edbc sang n\u0103m 2020, ng\u01b0\u1eddi l\u00e0m Marketing, b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i n\u1eafm g\u1ecdn trong l\u00f2ng b\u00e0n tay v\u1ec1 7 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd c\u1ef1c k\u1ef3 quan tr\u1ecdng sau\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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