{"id":6917,"date":"2019-09-09T14:24:00","date_gmt":"2019-09-09T07:24:00","guid":{"rendered":"https:\/\/news.appota.com\/?p=6917"},"modified":"2021-04-20T09:00:28","modified_gmt":"2021-04-20T02:00:28","slug":"kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-thoi-dai-4-0","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-thoi-dai-4-0\/","title":{"rendered":"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &#8220;Th\u1ebf h\u1ec7 Z&#8221; th\u1eddi \u0111\u1ea1i 4.0"},"content":{"rendered":"<p style=\"text-align: justify;\">B\u1ea1n \u0111\u00e3 nghe nhi\u1ec1u \u0111\u1ebfn c\u1ee5m t\u1eeb &#8220;<a href=\"https:\/\/news.appota.com\/vi\/tag\/the-he-z\/\" target=\"_blank\" rel=\"noopener noreferrer\">Th\u1ebf h\u1ec7 Z<\/a>&#8221; th\u1eddi \u0111\u1ea1i 4.0 v\u00e0\u00a0l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1eafm trong tay t\u01b0\u01a1ng lai c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.\u00a0Nh\u01b0ng b\u1ea1n\u00a0c\u00f3\u00a0n\u1eafm r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd hay kh\u00f4ng?<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">M\u1eddi b\u1ea1n \u0111\u1ecdc h\u00e3y c\u00f9ng Blog News Appota t\u00ecm hi\u1ec3u xem Gen Z c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi nh\u01b0 th\u1ebf n\u00e0o nh\u00e9.<\/p>\n<h2 style=\"text-align: justify;\">&#8220;Th\u1ebf h\u1ec7 Z&#8221; v\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m d\u1ec5 nh\u1eadn bi\u1ebft<\/h2>\n<p style=\"text-align: justify;\">Kh\u00e1i ni\u1ec7m Gen Z hay th\u1ebf h\u1ec7 Z l\u00e0 nh\u1eefng b\u1ea1n tr\u1ebb sinh sau n\u0103m 1996, g\u1ea7n v\u1edbi th\u1eddi \u0111i\u1ec3m Internet ch\u00ednh th\u1ee9c du nh\u1eadp v\u00e0o n\u01b0\u1edbc ta.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6919 size-full\" title=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0 1\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-1.jpg\" alt=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0 1\" width=\"600\" height=\"450\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-1.jpg 600w, https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-1-300x225.jpg 300w, https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-1-80x60.jpg 80w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u1ede Vi\u1ec7t Nam, Gen Z \u0111\u01b0\u1ee3c chia th\u00e0nh 2 nh\u00f3m ch\u00ednh: Nh\u00f3m b\u1eaft \u0111\u1ea7u \u0111i l\u00e0m v\u00e0 nh\u00f3m v\u1eabn ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o b\u1ed1m\u1eb9. D\u00f9 Gen Z ch\u1ec9 chi\u1ebfm kho\u1ea3ng 20% d\u00e2n s\u1ed1 (nh\u00f3m sinh t\u1eeb 1996 \u0111\u1ebfn 2006 kho\u1ea3ng 13%) nh\u01b0ng Gen Z \u0111ang c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i hi\u1ec7n nay v\u00e0 \u0111\u01b0\u1ee3c xem l\u00e0\u00a0h\u1ec7 c\u1ee7a th\u1eddi \u0111\u1ea1i s\u1ed1.<\/p>\n<p style=\"text-align: justify;\"><em>C\u00f3 th\u1ec3 b\u00e0i vi\u1ebft n\u00e0y h\u1eefu \u00edch cho b\u1ea1n:<\/em><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"BnUVaDdbXf\"><p><a href=\"https:\/\/news.appota.com\/vi\/gen-z-dang-dinh-nghia-lai-cach-can-bang-cong-viec-va-cuoc-song\/\">Gen Z \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1ch c\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Gen Z \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1ch c\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng&#8221; &#8212; Appota News\" src=\"https:\/\/news.appota.com\/vi\/gen-z-dang-dinh-nghia-lai-cach-can-bang-cong-viec-va-cuoc-song\/embed\/#?secret=BnUVaDdbXf\" data-secret=\"BnUVaDdbXf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><em><strong>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Th\u1ebf h\u1ec7 Z:<\/strong><\/em><\/p>\n<h3 style=\"text-align: justify;\">iGen<\/h3>\n<p style=\"text-align: justify;\">Theo CMO Appota, Gen Z \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1ebf h\u1ec7 iGen (vi\u1ebft t\u1eaft iGeneration)\u00a0v\u00ec nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y sinh t\u1eeb 1996 tr\u1edf \u0111i, th\u00ec \u0111\u1ebfn 1997 Internet \u0111\u00e3 v\u00e0o Vi\u1ec7t Nam. V\u00e0 sau \u0111\u00f3 l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Facbook (2004), Youtube (2005), hay iPhone (2007) n\u00ean t\u1eeb khi sinh ra cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd\u00a0\u0111\u00e3 c\u00f3 li\u00ean quan t\u1edbi Internet.<\/p>\n<p style=\"text-align: justify;\">V\u00ec th\u1ebf m\u00e0 M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu\u00a0trong cu\u1ed9c s\u1ed1ng c\u1ee7a iGen.<\/p>\n<h3 style=\"text-align: justify;\">T\u1ea1o xu h\u01b0\u1edbng m\u1edbi<\/h3>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6920 size-full\" title=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0 2\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-2.jpg\" alt=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0 2\" width=\"598\" height=\"301\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-2.jpg 598w, https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-2-300x151.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Gen Z t\u00e1c \u0111\u1ed9ng \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u h\u01a1n so v\u1edbi Gen X v\u00e0 Gen Y<\/em><\/p>\n<p style=\"text-align: justify;\">D\u00f9 ch\u1ec9 chi\u1ebfm 20% d\u00e2n s\u1ed1, \u00edt h\u01a1n th\u1ebf h\u1ec7 millenial, nh\u01b0ng l\u1ea1i g\u00e2y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp b\u1edfi ph\u1ea7n l\u1edbn xu h\u01b0\u1edbng &#8211; Trend c\u1ee7a gi\u1edbi tr\u1ebb hi\u1ec7n nay \u0111\u1ec1u t\u1eeb nh\u00f3m n\u00e0y m\u00e0 ra.<\/p>\n<h3 style=\"text-align: justify;\">\u1ea2nh h\u01b0\u1edfng\u00a0l\u1edbn \u0111\u1ebfn ti\u00eau d\u00f9ng<\/h3>\n<p style=\"text-align: justify;\">Tuy chi\u1ebfm s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng nhi\u1ec1u v\u00e0 m\u1edbi c\u00f3 s\u1ed1 \u00edt ng\u01b0\u1eddi l\u00e0m ra ti\u1ec1n nh\u01b0ng th\u1ebf h\u1ec7 Z \u0111ang c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn m\u1ea3ng ti\u00eau d\u1ee5ng hi\u1ec7n nay. H\u1ecd c\u00f3\u00a0th\u1ec3 s\u1ebd l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh ho\u1eb7c \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn gia \u0111\u00ecnh s\u1ebd\u00a0n\u00ean mua g\u00ec\u00a0s\u1eed d\u1ee5ng trong\u00a0nh\u00e0&#8230;.<\/p>\n<h3 style=\"text-align: justify;\">Y\u00eau th\u00edch \u0111i\u1ec7n tho\u1ea1i \u0111i \u0111\u1ed9ng<\/h3>\n<p style=\"text-align: justify;\">S\u1ed1 li\u1ec7u t\u1eeb Appota cho th\u1ea5y c\u00f3 t\u1edbi 39% Gen Z \u01b0u ti\u00ean s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn phi\u00ean b\u1ea3n web tr\u1ef1c tuy\u1ebfn.<\/p>\n<h3 style=\"text-align: justify;\">Th\u00edch c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c<\/h3>\n<p style=\"text-align: justify;\">N\u1ebfu th\u1ebf h\u1ec7 tr\u01b0\u1edbc th\u00edch \u0111\u1ecdc b\u00e1o, xem truy\u1ec1n h\u00ecnh th\u00ec m\u1ed9t b\u1ed9 ph\u1eadn Gen Z chuy\u1ec3n sang th\u00edch xem b\u00f3ng \u0111\u00e1 ki\u1ec3u livestream tr\u00ean Facebook \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00f9ng b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb c\u1ea3m x\u00fac. Ho\u1eb7c mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m game nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i (MOBA), tham gia c\u00e1c gi\u1ea3i \u0111\u1ea5u th\u1ec3 thao \u0111i\u1ec7n t\u1eed l\u1edbn, \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c streamer b\u00ecnh lu\u1eadn game y\u00eau th\u00edch&#8230;.<\/p>\n<h3 style=\"text-align: justify;\">Kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc\u00a0v\u00e0 s\u00e1ng t\u1ea1o Content t\u1ed1t<\/h3>\n<p><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-3.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6921 size-full\" title=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0 3\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-3.jpg\" alt=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0 3\" width=\"600\" height=\"300\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-3.jpg 600w, https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-3-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Gen Z l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfng Anh\u00a0h\u01a1n h\u1eb3n\u00a0so v\u1edbi\u00a0Gen Y hay Gen X. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o trong m\u00f4i tr\u01b0\u1eddng\u00a0n\u0103ng \u0111\u1ed9ng, nhi\u1ec1u c\u00e1i m\u1edbi\u00a0l\u1ea1i th\u00eam kh\u1ea3 n\u0103ng t\u1ef1c h\u1ecdc cao, k\u1ebft h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng t\u01b0 duy s\u00e1ng t\u1ea1o n\u00ean c\u00f3 th\u1ec3 l\u00e0m ra n\u1ed9i dung t\u1ed1t, \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p style=\"text-align: justify;\"><em><strong>M\u1eddi b\u1ea1n\u00a0\u0111\u1ecdc xem th\u00eam:<\/strong><\/em><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"q8bBcoSz2J\"><p><a href=\"https:\/\/news.appota.com\/vi\/the-he-z-va-6-diem-ma-cac-nha-tuyen-dung-nhat-dinh-phai-chu-y\/\">Th\u1ebf h\u1ec7 Z v\u00e0 6 \u0111i\u1ec3m m\u00e0 c\u00e1c Nh\u00e0 tuy\u1ec3n d\u1ee5ng nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i ch\u00fa \u00fd<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Th\u1ebf h\u1ec7 Z v\u00e0 6 \u0111i\u1ec3m m\u00e0 c\u00e1c Nh\u00e0 tuy\u1ec3n d\u1ee5ng nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i ch\u00fa \u00fd&#8221; &#8212; Appota News\" src=\"https:\/\/news.appota.com\/vi\/the-he-z-va-6-diem-ma-cac-nha-tuyen-dung-nhat-dinh-phai-chu-y\/embed\/#?secret=q8bBcoSz2J\" data-secret=\"q8bBcoSz2J\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 style=\"text-align: justify;\">Kh\u00e1m ph\u00e1 nh\u1eefng h\u00e0nh vi c\u00f3 \u1edf Gen\u00a0Z<\/h2>\n<p style=\"text-align: justify;\">Sau khi t\u00ecm hi\u1ec3u \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ebf h\u1ec7 Z r\u1ed3i, h\u00e3y xem h\u1ecd c\u00f3 nh\u1eefng h\u00e0nh vi nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<h3 style=\"text-align: justify;\">H\u00e0nh vi ti\u00eau th\u1ee5 n\u1ed9i dung s\u1ed1<\/h3>\n<p style=\"text-align: justify;\">Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, khi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng th\u00ec Gen Z s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0 k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh (93%), c\u1eadp nh\u1eadt\u00a0th\u1ebf gi\u1edbi\u00a0xung quanh (73%). \u0110\u1eb7c bi\u1ec7t h\u1ecd d\u00f9ng n\u00f3\u00a0 nh\u01b0 \u0111\u1ec3 b\u00e0y t\u1ecf quan \u0111i\u1ec3m c\u00e1 nh\u00e2n (55%) v\u00e0 th\u1ec3 hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng m\u1ed7i ng\u00e0y (42%).<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-5.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6923 size-full\" title=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0 4\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-5.jpg\" alt=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0\u00ec 4\" width=\"598\" height=\"394\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-5.jpg 598w, https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-5-300x198.jpg 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean, c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed bao g\u1ed3m \u0111i u\u1ed1ng tr\u00e0 s\u1eefa ho\u1eb7c g\u1eb7p b\u1ea1n b\u00e8 t\u1ea1i c\u00e1c qu\u00e1n c\u00e0 ph\u00ea, \u0111i xem phim, \u0111i si\u00eau th\u1ecb, t\u1ee5 t\u1eadp t\u1ea1i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i ho\u1eb7c gh\u00e9 th\u0103m nh\u00e0 b\u1ea1n b\u00e8 c\u0169ng l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u00eau bi\u1ec3u m\u00e0 h\u1ecd y\u00eau th\u00edch.<\/p>\n<h3 style=\"text-align: justify;\">Gen Z d\u00e0nh th\u1eddi gian xem livestream nhi\u1ec1u h\u01a1n<\/h3>\n<p style=\"text-align: justify;\">N\u1ebfu so v\u1edbi th\u1ebf h\u1ec7 Millennial th\u00ec th\u1ebf h\u1ec7 Z c\u00f3 h\u00e0nh vi xem c\u00e1c n\u1ed9i dung tr\u1ef1c ti\u1ebfp tr\u00ean \u0111i\u1ec7n tho\u1ea1i cao h\u01a1n. Theo b\u00e1o c\u00e1o c\u00f3 t\u1edbi 64% game th\u1ee7 th\u1ebf h\u1ec7 Z th\u00edch xem livestream tr\u00ean \u0111i\u1ec7n tho\u1ea1i, trong khi th\u1ebf h\u1ec7 Millennial ch\u1ec9 c\u00f3 55%.<\/p>\n<p style=\"text-align: justify;\">N\u1ebfu th\u1ebf h\u1ec7 tr\u01b0\u1edbc th\u00edch xem truy\u1ec1n h\u00ecnh, \u0111\u1ecdc b\u00e1o th\u00ec gen Z l\u1ea1i th\u00edch xem nh\u1eefng n\u1ed9i dung c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao h\u01a1n nh\u01b0 livestream b\u00f3ng \u0111\u00e1 ho\u1eb7c livestream game \u0111\u1ec3 c\u00f9ng b\u00ecnh lu\u1eadn, chia s\u1ebb c\u1ea3m x\u00fac v\u1edbi nhau. Theo b\u00e1o c\u00e1o, th\u1eddi gian gen Z d\u00e0nh \u0111\u1ec3 xem livestream cao nh\u1ea5t t\u1eeb 6 gi\u1edd t\u1ed1i v\u00e0 gi\u1eef nguy\u00ean t\u1ea7n su\u1ea5t \u0111\u1ebfn 2 gi\u1edd s\u00e1ng, \u0111\u00e2y c\u0169ng l\u00e0 th\u1eddi gian v\u00e0ng cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u1ebfu bi\u1ebft k\u1ebft h\u1ee3p gi\u1eefa vi\u1ec7c \u0111\u01b0a qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua h\u00ecnh th\u1ee9c livestream.<\/p>\n<h3 style=\"text-align: justify;\">L\u00e0m\u00a0nh\u1eefng h\u00e0nh vi &#8220;\u0111a nhi\u1ec7m&#8221;<\/h3>\n<p style=\"text-align: justify;\">V\u00ec ph\u1ea7n l\u1edbn Th\u1ebf h\u1ec7 Z ch\u01b0a b\u01b0\u1edbc ch\u00e2n v\u00e0o m\u00f4i tr\u01b0\u1eddng lao \u0111\u1ed9ng n\u00ean\u00a0r\u1ea5t\u00a0quan t\u00e2m \u0111\u1ebfn gi\u00e1\u00a0c\u1ea3, c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 , coupon nh\u01b0ng h\u1ecd l\u1ea1i l\u00e0m theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh kh\u00f4ng gi\u1ed1ng th\u1ebf h\u1ec7 Y.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5: H\u1ecd c\u00f3 th\u1ec3 v\u1eeba t\u1ea1o m\u1ed9t v\u0103n b\u1ea3n tr\u00ean m\u00e1y laptop, v\u1eeba nghi\u00ean c\u1ee9u th\u00f4ng tin tr\u00ean m\u00e1y t\u00ednh b\u1ea3ng, v\u1eeba ghi ch\u00fa v\u00e0o m\u1ed9t \u1ee9ng d\u1ee5ng. Th\u1eadm ch\u00ed, h\u1ecd c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng vi\u1ec7c n\u00e0y trong khi ng\u1ed3i tr\u01b0\u1edbc m\u00e0n h\u00ecnh TV v\u00e0 v\u1eabn \u0111ang n\u00f3i chuy\u1ec7n FaceTime v\u1edbi b\u1ea1n b\u00e8.<\/p>\n<p style=\"text-align: justify;\">H\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c t\u00ecm c\u00e1ch ki\u1ebfm ti\u1ec1n t\u1eeb s\u1edbm, ch\u1ee7 y\u1ebfu b\u1eb1ng nh\u1eefng c\u00e1ch c\u0169ng li\u00ean quan \u0111\u1ebfn Internet nh\u01b0 kinh doanh online, l\u1eadp tr\u00ecnh game, review s\u1ea3n ph\u1ea9m b\u1eb1ng video\u2026<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"eE07sRu1ZG\"><p><a href=\"https:\/\/news.appota.com\/vi\/5-chien-luoc-marketing-chinh-phuc-gen-z-viet-nam-thoi-dai-4-0\/\">5 Chi\u1ebfn l\u01b0\u1ee3c Marketing chinh ph\u1ee5c Gen Z Vi\u1ec7t Nam th\u1eddi \u0111\u1ea1i 4.0<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;5 Chi\u1ebfn l\u01b0\u1ee3c Marketing chinh ph\u1ee5c Gen Z Vi\u1ec7t Nam th\u1eddi \u0111\u1ea1i 4.0&#8221; &#8212; Appota News\" src=\"https:\/\/news.appota.com\/vi\/5-chien-luoc-marketing-chinh-phuc-gen-z-viet-nam-thoi-dai-4-0\/embed\/#?secret=eE07sRu1ZG\" data-secret=\"eE07sRu1ZG\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3 style=\"text-align: justify;\">T\u1ef1 do l\u00e0m \u0111i\u1ec1u m\u00ecnh th\u00edch<\/h3>\n<p style=\"text-align: justify;\">\u0110\u01b0\u1ee3c nu\u00f4i d\u1ea1y kh\u00e1c h\u1eb3n v\u1edbi Th\u1ebf h\u1ec7 Y, l\u1ea1i n\u1eafm trong tay c\u00f4ng c\u1ee5 ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o r\u1ea5t hi\u1ec7u qu\u1ea3 l\u00e0 chi\u1ebfc smartphone, l\u1ea1i s\u1ed1ng trong c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, cho n\u00ean, th\u1ebf h\u1ec7 Z \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd c\u00f3 nh\u1eefng th\u00e0nh c\u00f4ng r\u1ea5t l\u1edbn trong kinh doanh v\u00e0 s\u00e1ng t\u1ea1o, ph\u00e1t minh. H\u1ecd bu\u1ed9c th\u1ebf gi\u1edbi ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn h\u1ecd, ph\u1ea3i quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec h\u1ecd th\u00edch, th\u1eadm ch\u00ed l\u00e0 nh\u1eefng g\u00ec li\u00ean quan \u0111\u1ebfn h\u1ecd th\u00ec ph\u1ea3i trung th\u00e0nh v\u1edbi h\u1ecd, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ecd ch\u1ea1y theo b\u1ea5t k\u1ef3 ai.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-4.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6922 size-full\" title=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0 5\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-4.jpg\" alt=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0 5\" width=\"599\" height=\"377\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-4.jpg 599w, https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi-4-300x189.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u00e0 \u0111an k\u1ebft c\u00f4ng ngh\u1ec7 v\u00e0o cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y nh\u01b0 Th\u1ebf h\u1ec7 Z, th\u00ec kh\u00f4ng c\u00f3 g\u00ec g\u1ecdi l\u00e0 ranh gi\u1edbi. H\u1ecd m\u1eb7c nh\u1eefng g\u00ec h\u1ecd th\u00edch, \u0111\u1ec3 ki\u1ec3u t\u00f3c m\u00e0 h\u1ecd th\u00edch, kh\u00f4ng c\u1ea7n theo b\u1ea5t k\u1ef3 quy chu\u1ea9n n\u00e0o.<\/p>\n<p style=\"text-align: justify;\">Th\u1ebf h\u1ec7 Z &#8211; Gen Z c\u1ee7a th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb n\u1eafm trong tay t\u01b0\u01a1ng lai c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc. H\u1ecd t\u00e1c \u0111\u1ed9ng l\u1edbn v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u1ec1n kinh t\u1ebf, th\u00f3i quen ti\u00eau d\u00f9ng, t\u1ea1o xu h\u01b0\u1edbng m\u1edbi&#8230; n\u00ean \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c Doanh nghi\u1ec7p t\u1eadn d\u1ee5ng \u0111\u00fang c\u00e1ch.<\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n b\u00e0i: T\u1ed5ng h\u1ee3p t\u1eeb Appota,\u00a0Cafebiz, Kenh14.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 nghe nhi\u1ec1u \u0111\u1ebfn c\u1ee5m t\u1eeb &#8220;Th\u1ebf h\u1ec7 Z&#8221;\u00a0&#8211; n\u1eafm trong tay t\u01b0\u01a1ng lai c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc, nh\u01b0ng b\u1ea1n c\u00f3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd hay kh\u00f4ng?<\/p>\n","protected":false},"author":10,"featured_media":6924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[897,896],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0<\/title>\n<meta name=\"description\" content=\"B\u1ea1n nghe \u0111\u1ebfn c\u1ee5m t\u1eeb &quot;Th\u1ebf h\u1ec7 Z - Gen Z&quot; th\u1eddi \u0111\u1ea1i 4.0 s\u1ebd l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc. Nh\u01b0ng b\u1ea1n c\u00f3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-thoi-dai-4-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a &quot;Th\u1ebf h\u1ec7 Z&quot; th\u1eddi \u0111\u1ea1i 4.0\" \/>\n<meta property=\"og:description\" content=\"B\u1ea1n nghe \u0111\u1ebfn c\u1ee5m t\u1eeb &quot;Th\u1ebf h\u1ec7 Z - Gen Z&quot; th\u1eddi \u0111\u1ea1i 4.0 s\u1ebd l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc. Nh\u01b0ng b\u1ea1n c\u00f3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-thoi-dai-4-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-09T07:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-20T02:00:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"598\" \/>\n\t<meta property=\"og:image:height\" content=\"303\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dungdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dungdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-thoi-dai-4-0\/\",\"url\":\"https:\/\/news.appota.com\/vi\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-thoi-dai-4-0\/\",\"name\":\"Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a \\\"Th\u1ebf h\u1ec7 Z\\\" th\u1eddi \u0111\u1ea1i 4.0\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-thoi-dai-4-0\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-thoi-dai-4-0\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2019\/09\/kham-pha-dac-diem-va-hanh-vi-cua-the-he-z-hien-nay-la-gi.jpg\",\"datePublished\":\"2019-09-09T07:24:00+00:00\",\"dateModified\":\"2021-04-20T02:00:28+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/5a123b6b45b7d4a032d066ed904e041a\"},\"description\":\"B\u1ea1n nghe \u0111\u1ebfn c\u1ee5m t\u1eeb \\\"Th\u1ebf h\u1ec7 Z - Gen Z\\\" th\u1eddi \u0111\u1ea1i 4.0 s\u1ebd l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc. 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