{"id":5870,"date":"2017-06-19T09:44:09","date_gmt":"2017-06-19T02:44:09","guid":{"rendered":"https:\/\/news.appota.com\/?p=5870"},"modified":"2021-04-13T16:44:02","modified_gmt":"2021-04-13T09:44:02","slug":"tiep-thi-dao-duc-cac-doanh-nghiep-hien-nay-co-can-khong","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/tiep-thi-dao-duc-cac-doanh-nghiep-hien-nay-co-can-khong\/","title":{"rendered":"Ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c: C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay c\u00f3 c\u1ea7n kh\u00f4ng?"},"content":{"rendered":"

L\u1ef1a ch\u1ecdn\u00a0c\u00e1ch ti\u1ebfp th\u1ecb minh b\u1ea1ch, th\u1eb3ng th\u1eafn, c\u00f4ng b\u1eb1ng v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c l\u00e0m tr\u00e1i ng\u01b0\u1ee3c l\u1ea1i. \u0110\u00f3 ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c Ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea1o \u0111\u1ee9c ho\u1eb7c kh\u00f4ng c\u00f3 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay.<\/p>\n

<\/p>\n

N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c th\u00ec s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb nghi ng\u1edd v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. T\u1eeb \u0111\u00f3 c\u00f4ng ch\u00fang “l\u01a1” \u0111i ho\u1eb7c m\u1ea5t t\u00edn nhi\u1ec7m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. N\u1ebfu mu\u1ed1n kh\u00f4i ph\u1ee5c l\u1ea1i ni\u1ec1m tin \u1ea5y s\u1ebd ph\u1ea3i t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian, nh\u00e2n l\u1ef1c v\u00e0 v\u1eadt l\u1ef1c.<\/p>\n

V\u1eady cho n\u00ean\u00a0ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/p>\n

Kh\u00e1i ni\u1ec7m: Ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c l\u00e0 g\u00ec?<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u nh\u01b0 th\u1ebf n\u00e0y: Ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c<\/strong> l\u00e0 \u00e1p d\u1ee5ng \u0111\u1ea1o \u0111\u1ee9c v\u00e0o qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb, nh\u1eb1m xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 v\u00ec ch\u00fang li\u00ean quan \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c. C\u00e1c doanh nghi\u1ec7p \u1ee7ng h\u1ed9 v\u00e0 th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea1o \u0111\u1ee9c th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i v\u00e0 nh\u1ea1y c\u1ea3m v\u1ec1 v\u0103n h\u00f3a kinh doanh.<\/p>\n

Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i c\u00f4ng b\u1eb1ng ng\u00e0y c\u00e0ng t\u0103ng ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c. Trong m\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra v\u1ec1 ch\u1ec9 s\u1ed1 gi\u00e1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u0103m 2009, bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ea1o \u0111\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 th\u01b0\u01a1ng m\u1ea1i c\u00f4ng b\u1eb1ng. Th\u01b0\u01a1ng m\u1ea1i c\u00f4ng b\u1eb1ng l\u00e0 vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3 m\u1ed9t m\u1ee9c gi\u00e1 b\u1ea3o \u0111\u1ea3m cho m\u1ed9t nh\u00f3m c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, \u0111\u1ed5i l\u1ea1i, h\u1ecd \u0111\u1ed3ng \u00fd tr\u1ea3 l\u01b0\u01a1ng cho c\u00f4ng nh\u00e2n th\u1eadt c\u00f4ng b\u1eb1ng v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

\"tiep-thi-dao-duc-cac-doanh-nghiep-hien-nay-co-can-khong<\/a><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng \u0111\u1ea1o \u0111\u1ee9c nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 xu\u1ea5t hi\u1ec7n c\u00f3 tr\u00e1ch nhi\u1ec7m h\u01a1n qua vi\u1ec7c khu\u1ea5y \u0111\u1ed9ng c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng. Ng\u01b0\u1ee3c l\u1ea1i, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u m\u1ea5t ni\u1ec1m tin v\u00e0o c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, v\u00e0 ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u b\u1ecb t\u1ea9y chay.<\/p>\n

Trong khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ed1 g\u1eafng \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, th\u00ec theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Chris Arnold trong Ethical Marketing & The New Consumer (T\u1ea1m d\u1ecbch: Ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1edbi), c\u00f3 \u0111\u1ebfn 2\/3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c y\u00eau c\u1ea7u v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c li\u00ean quan \u0111\u1ebfn con ng\u01b0\u1eddi h\u01a1n l\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

H\u00ecnh th\u1ee9c Ti\u1ebfp th\u1ecb phi \u0111\u1ea1o \u0111\u1ee9c l\u00e0 g\u00ec?<\/h2>\n

B\u1ea5t k\u1ec3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh v\u00e0 thay \u0111\u1ed5i c\u1ee7a ti\u1ebfp th\u1ecb phi \u0111\u1ea1o \u0111\u1ee9c<\/strong> ra sao, c\u00f3 6 lo\u1ea1i ch\u00ednh nh\u01b0 sau:<\/p>\n

Th\u1ebf th\u00e2n<\/strong>: \u1ede m\u1ed9t s\u1ed1 n\u01a1i, do c\u00f3 quy \u0111\u1ecbnh v\u1ec1 c\u1ea5m qu\u1ea3ng c\u00e1o thu\u1ed1c v\u00e0 r\u01b0\u1ee3u, ng\u01b0\u1eddi ta s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng, m\u1ed9t c\u00e1ch kh\u00f4ng tr\u1ef1c ti\u1ebfp, v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a h\u00e3ng.
\nPh\u00f3ng \u0111\u1ea1i:<\/strong> L\u00e0 c\u00e1ch tuy\u00ean b\u1ed1 sai v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ef1 ph\u1ed5 bi\u1ebfn. M\u1ed9t kh\u1ea9u hi\u1ec7u nh\u01b0 “ph\u1ee7 s\u00f3ng kh\u1eafp n\u01a1i” qu\u1ea3ng c\u00e1o cho t\u00ednh n\u0103ng h\u1ea7u nh\u01b0 l\u00e0 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n.
\nT\u00e2ng b\u1ed1c:<\/strong> Ch\u1ec9 t\u00e2ng b\u1ed1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty trong khi kh\u00f4ng th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c, ki\u1ec3u nh\u01b0 “h\u01b0\u01a1ng v\u1ecb tuy\u1ec7t nh\u1ea5t”.
\nTuy\u00ean b\u1ed1 kh\u00f4ng th\u1ec3 ki\u1ec3m ch\u1ee9ng<\/strong>: S\u1ea3n ph\u1ea9m h\u1ee9a h\u1eb9n \u0111em l\u1ea1i k\u1ebft qu\u1ea3 m\u00e0 kh\u00f4ng c\u00f3 ch\u1ee9ng c\u1ee9 khoa h\u1ecdc r\u01a1i v\u00e0o nh\u00f3m n\u00e0y, v\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o v\u1ec1 m\u00e1i t\u00f3c b\u00f3ng kh\u1ecfe, su\u00f4n m\u01b0\u1ee3t m\u00e0 kh\u00f4ng th\u1ec3 gi\u1ea3i th\u00edch l\u00fd do.
\nKhu\u00f4n m\u1eabu v\u1ec1 ph\u1ee5 n\u1eef:<\/strong> ph\u1ee5 n\u1eef th\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng t\u00ecnh d\u1ee5c trong qu\u1ea3ng c\u00e1o. Lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y d\u1ef1ng l\u00ean m\u1ed9t khu\u00f4n m\u1eabu ti\u00eau c\u1ef1c v\u1ec1 ph\u1ee5 n\u1eef v\u00e0 c\u00e1c \u0111\u1ecbnh ki\u1ebfn gi\u1edbi t\u00ednh.
\nSo s\u00e1nh sai<\/strong>: khi doanh nghi\u1ec7p \u0111\u01b0a ra tuy\u00ean b\u1ed1 sai l\u1ec7ch ho\u1eb7c g\u00e2y hi\u1ec3u nh\u1ea7m v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

X\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c\u00a0b\u1eb1ng c\u00e1ch n\u00e0o?<\/h2>\n

Ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c cung c\u1ea5p cho doanh nghi\u1ec7p c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3: t\u0103ng l\u1ee3i nhu\u1eadn hay \u0111\u00e1nh b\u00f3ng h\u00ecnh \u1ea3nh. Khi \u0111\u00e3 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh, c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i, v\u00e0 \u0111\u00f4i khi c\u1ea7n thay \u0111\u1ed5i m\u1ed9t ch\u00fat.<\/p>\n

\"tiep-thi-dao-duc-cac-doanh-nghiep-hien-nay-co-can-khong<\/a><\/p>\n

B\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c ch\u00ednh l\u00e0 ph\u00e2n t\u00edch doanh nghi\u1ec7p bao g\u1ed3m kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. Khi theo \u0111u\u1ed5i ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c, doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o mu\u1ed1n s\u1eed d\u1ee5ng. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o sau \u0111\u00f3 c\u1ea7n truy\u1ec1n t\u1ea3i v\u00e0 c\u00e2n b\u1eb1ng gi\u1eefa duy tr\u00ec s\u1ef1 th\u1eadt v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft doanh nghi\u1ec7p, l\u00e0m \u0111\u00fang l\u00e0 ch\u01b0a \u0111\u1ee7. Ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ef1a ch\u1ecdn c\u1ee7a c\u00f4ng ty nh\u1eb1m n\u00e2ng cao danh ti\u1ebfng tr\u01b0\u1edbc c\u00f4ng ch\u00fang, c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, n\u1ebfu th\u1ef1c hi\u1ec7n sai c\u00f3 v\u1ebb s\u1ebd gi\u1ed1ng nh\u01b0 “th\u1ed5i k\u00e8n khen l\u1ea5y”.<\/p>\n

Ch\u1ec9 s\u1ed1 \u0111\u1ecbnh v\u1ecb \u0111\u1ea1o \u0111\u1ee9c (EPI) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. H\u00f2a tr\u1ed9n nh\u1eadn di\u1ec7n, h\u00ecnh \u1ea3nh, c\u00e1 t\u00ednh, nh\u1eadn th\u1ee9c v\u00e0 truy\u1ec1n th\u00f4ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ea1o \u0111\u1ee9c, ni\u1ec1m tin, gi\u00e1 tr\u1ecb, t\u1eadp qu\u00e1n c\u1ee7a c\u00f4ng ty, ch\u1ec9 s\u1ed1 EPI gi\u00fap \u0111\u1ecbnh v\u1ecb \u0111\u1ea1o \u0111\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00e1c b\u01b0\u1edbc l\u00ean k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c d\u00e0nh cho doanh nghi\u1ec7p<\/h3>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc l\u00ean k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c cho doanh nghi\u1ec7p. M\u1ed7i b\u01b0\u1edbc ch\u1ee9a m\u1ed9t lo\u1ea1t ch\u1ee7 \u0111\u1ec1 v\u00e0 c\u00e2u h\u1ecfi th\u1ea3o lu\u1eadn c\u1ea7n d\u00f9ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u1ed3 s\u01a1 ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

L\u00e0m r\u00f5:<\/strong> \u0111i\u1ec1u g\u00ec c\u1ea7n quy\u1ebft \u0111\u1ecbnh; l\u00ean ph\u01b0\u01a1ng \u00e1n thay th\u1ebf; lo\u1ea1i b\u1ecf c\u00e1c l\u1ef1a ch\u1ecdn phi ph\u00e1p v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p; c\u00f3 \u00edt nh\u1ea5t ba l\u1ef1a ch\u1ecdn \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ki\u1ec3m tra t\u1eebng l\u1ef1a ch\u1ecdn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb li\u00ean quan.
\n\u0110\u00e1nh gi\u00e1<\/strong>: t\u00ecm hi\u1ec3u xem c\u00f3 ph\u1ea3i hy sinh c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c cho c\u00e1c l\u1ef1a ch\u1ecdn tr\u00ean kh\u00f4ng; sau \u0111\u00f3 t\u00e1ch th\u1ef1c t\u1ebf kh\u1ecfi ni\u1ec1m tin v\u00e0 l\u00fd thuy\u1ebft; xem x\u00e9t \u0111\u1ed9 tin c\u1eady c\u1ee7a ngu\u1ed3n v\u00e0 c\u00e2n nh\u1eafc c\u00e1c ph\u01b0\u01a1ng \u00e1n thay th\u1ebf, hay r\u1ee7i ro so v\u1edbi l\u1ee3i \u00edch.
\nQuy\u1ebft \u0111\u1ecbnh<\/strong>: x\u00e1c \u0111\u1ecbnh l\u1ef1a ch\u1ecdn kh\u00f4ng ph\u00f9 h\u1ee3p; \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn kh\u1ea3 thi; \u01b0u ti\u00ean gi\u00e1 tr\u1ecb; x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ecbu t\u00e1c \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i l\u1edbn nh\u1ea5t; x\u00e1c \u0111\u1ecbnh k\u1ecbch b\u1ea3n x\u1ea5u nh\u1ea5t.
\nTh\u1ef1c hi\u1ec7n<\/strong>: ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n; t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch trong khi gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 chi ph\u00ed.
\nGi\u00e1m s\u00e1t\/\u0111i\u1ec1u ch\u1ec9nh:<\/strong> gi\u00e1m s\u00e1t hi\u1ec7u qu\u1ea3 c\u1ee7a quy\u1ebft \u0111\u1ecbnh; s\u1eb5n s\u00e0ng s\u1eeda \u0111\u1ed5i ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch, h\u01b0\u1edbng \u0111i; \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c vi\u1ec5n c\u1ea3nh t\u01b0\u01a1ng lai khi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n

Ti\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c<\/strong> r\u1ea5t c\u1ea7n thi\u1ebft trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay. C\u00e1c doanh nghi\u1ec7p h\u00e3y ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng v\u00e0 l\u1ee3i th\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c nh\u01b0 th\u1ebf m\u1edbi duy tr\u00ec ni\u1ec1m tin l\u00e2u d\u00e0i trong l\u00f2ng kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u1ef1a ch\u1ecdn\u00a0c\u00e1ch ti\u1ebfp th\u1ecb minh b\u1ea1ch, th\u1eb3ng th\u1eafn, c\u00f4ng b\u1eb1ng v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c l\u00e0m tr\u00e1i ng\u01b0\u1ee3c l\u1ea1i. \u0110\u00f3 ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c Ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea1o \u0111\u1ee9c ho\u1eb7c kh\u00f4ng c\u00f3 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay.<\/p>\n","protected":false},"author":10,"featured_media":5874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nTi\u1ebfp th\u1ecb \u0111\u1ea1o \u0111\u1ee9c: C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay c\u00f3 c\u1ea7n kh\u00f4ng?<\/title>\n<meta name=\"description\" content=\"L\u1ef1a ch\u1ecdn c\u00e1ch ti\u1ebfp th\u1ecb minh b\u1ea1ch, th\u1eb3ng th\u1eafn ho\u1eb7c tr\u00e1i ng\u01b0\u1ee3c l\u1ea1i. \u0110\u00f3 ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c Ti\u1ebfp th\u1ecb c\u00f3 \u0111\u1ea1o \u0111\u1ee9c ho\u1eb7c l\u00e0 kh\u00f4ng. 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