{"id":5664,"date":"2017-04-17T10:04:18","date_gmt":"2017-04-17T03:04:18","guid":{"rendered":"https:\/\/news.appota.com\/?p=5664"},"modified":"2021-04-13T16:45:51","modified_gmt":"2021-04-13T09:45:51","slug":"chu-y-5-chi-so-ve-niem-tin-trong-influencer-marketing","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/chu-y-5-chi-so-ve-niem-tin-trong-influencer-marketing\/","title":{"rendered":"Ch\u00fa \u00fd: 5 ch\u1ec9 s\u1ed1 v\u1ec1 ni\u1ec1m tin trong Influencer Marketing"},"content":{"rendered":"

Influencer Marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb d\u00f9ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 theo \u00fd \u0111\u1ecbnh c\u1ee7a b\u1ea1n. Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ni\u1ec1m tin, c\u00e1c Marketer ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng sau.<\/p>\n

<\/p>\n

Influencer Marketing c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o ni\u1ec1m tin\u00a0v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 (fan\/ followers) \u0111\u1ec3 lan truy\u1ec1n c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh. V\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u,\u00a0nh\u00e3n h\u00e0n, agency ph\u1ea3i t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c ni\u1ec1m tin \u0111\u00f3.
\nTrong b\u1ed1i c\u1ea3nh hi\u1ec7n nay khi m\u00e0 ng\u01b0\u1eddi d\u00f9ng b\u1ecb\u00a0\u0111\u1ea9y v\u00e0o nh\u1eefng cu\u1ed9c tranh gi\u00e0nh s\u1ef1 quan t\u00e2m t\u1eeb h\u1ecd tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, v\u00e0 ni\u1ec1m tin m\u00e0 h\u1ecd d\u00e0nh cho nh\u00e3n h\u00e0ng d\u1ea7n gi\u1ea3m s\u00fat. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho vi\u1ec7c t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi xem tr\u1edf n\u00ean kh\u00f3 kh\u0103n nh\u01b0ng quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

\"chu-y-5-chi-so-ve-niem-tin-trong-influencer-marketing<\/a><\/p>\n

\u0110\u1ec3 \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi cu\u1ed9c chi\u1ebfn chi\u1ebfm l\u1ea5y\u00a0ni\u1ec1m tin, nh\u1eefng marketer kh\u00f4n kh\u00e9o \u0111ang xoay chuy\u1ec3n influencer marketing \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf t\u1eeb nh\u1eefng l\u1eddi khuy\u00ean n\u00e0y v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn. V\u00e0 \u0111\u00e2y l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 v\u1ec1 ni\u1ec1m tin trong Influencer Marketing r\u1ea5t quan tr\u1ecdng m\u00e0 b\u1ea1n ph\u1ea3i bi\u1ebft.<\/p>\n

\u201cCh\u1ec9 22% th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng\u201d – Havas Media<\/h2>\n

\u0110\u00f3 l\u00e0 m\u1ed9t con s\u1ed1 kinh kh\u1ee7ng v\u1edbi b\u1ea5t k\u1ef3 m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing n\u00e0o. N\u1ebfu kh\u00f4ng thi\u1ebft l\u1eadp ni\u1ec1m tin gi\u1eefa nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00ec g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 n\u00e0o qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c. V\u00ec v\u1eady c\u00e1c marketer ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3 l\u00e0 l\u00e0m sao t\u1ea1o ra v\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n

\u201c61% ph\u1ee5 n\u1eef cho r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng \u0111\u1ec3 t\u00e2m \u0111\u1ebfn n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng n\u1ebfu c\u1ea3m th\u1ea5y n\u00f3 kh\u00f4ng th\u1eadt.\u201d – Bloglovin<\/h2>\n

Ni\u1ec1m tin v\u00e0 t\u00ednh x\u00e1c th\u1ef1c quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng n\u00e0o. Kh\u00f4ng c\u00f3 ni\u1ec1m tin th\u00ec n\u1ed9i dung m\u00e0 b\u1ea1n k\u1ef3 v\u1ecdng t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft s\u1ebd kh\u00f4ng c\u00f3 c\u1ea3m gi\u00e1c kh\u00f4ng th\u1eadt v\u00e0 kh\u00f4ng c\u1ed9ng h\u01b0\u1edfng \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mong mu\u1ed1n ti\u1ebfp c\u1eadn.<\/p>\n

\"chu-y-5-chi-so-ve-niem-tin-trong-influencer-marketing<\/a><\/p>\n

Ni\u1ec1m tin th\u1ea5p \u0111\u1ed3ng ngh\u0129a v\u1edbi g\u1eafn k\u1ebft th\u1ea5p, v\u00e0 c\u1ee9 nh\u01b0 th\u1ebf ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 gi\u1ea3m d\u1ea7n theo th\u1eddi gian. D\u00f9 b\u00e1o c\u00e1o n\u00e0y ch\u1ec9 t\u1eadp trung v\u00e0o ph\u1ee5 n\u1eef, nh\u01b0ng nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho influencer marketing n\u00f3i chung.<\/p>\n

\u201c43% ng\u01b0\u1eddi tr\u1ebb \u0111\u00e1nh gi\u00e1 t\u00ednh x\u00e1c th\u1ef1c qua n\u1ed9i dung khi h\u1ecd xem tin t\u1ee9c.\u201d – Forbes<\/h2>\n

Theo m\u1ed9t kh\u1ea3o s\u00e1t kho\u1ea3ng 1.300 ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 millennial th\u1ef1c hi\u1ec7n b\u1edfi Forbes, gi\u1edbi tr\u1ebb c\u00f3 xu h\u01b0\u1edbng tin v\u00e0o m\u1ed9t c\u00f4ng ty ho\u1eb7c m\u1ed9t trang tin t\u1ee9c n\u00e0o \u0111\u00f3 tr\u01b0\u1edbc khi h\u1ecd th\u1ea5y n\u1ed9i dung m\u00e0 n\u00f3 t\u1ea1o ra. Theo Forbes, \u201cMillennial k\u1ebft n\u1ed1i t\u1ed1t nh\u1ea5t v\u1edbi con ng\u01b0\u1eddi qua bi\u1ec3u tr\u01b0ng.\u201d<\/p>\n

\"chu-y-5-chi-so-ve-niem-tin-trong-influencer-marketing<\/a><\/p>\n

N\u1ebfu ni\u1ec1m tin kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, gi\u1edbi tr\u1ebb c\u00f3 th\u1ec3 th\u1eadm ch\u00ed kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n. M\u1ed9t ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u quan t\u00e2m, nh\u01b0ng ch\u1ec9 c\u00f3 s\u1ef1 quan t\u00e2m li\u00ean quan \u0111\u1ebfn nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n m\u1edbi l\u00e0 t\u01b0\u01a1ng t\u00e1c x\u00e1c th\u1ef1c \u0111\u1ec3 t\u1ea1o n\u00ean ni\u1ec1m tin gi\u1eefa b\u1ea1n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

\u201c92% kh\u00e1ch h\u00e0ng tin v\u00e0o l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb b\u1ea1n b\u00e8\u201d – Nielsen<\/h2>\n

Kh\u00e1ch h\u00e0ng th\u00edch th\u00fa nh\u1eadn l\u1eddi khuy\u00ean t\u1eeb b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd h\u01a1n l\u00e0 \u201cl\u1eddi gi\u1edbi thi\u1ec7u\u201d h\u1ecd th\u1ea5y trong qu\u1ea3ng c\u00e1o. H\u1ecd tin v\u00e0o \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n b\u00e8 v\u00ec bi\u1ebft r\u1eb1ng h\u1ecd \u0111\u1ec1u kh\u00f4ng thi\u00ean v\u1ecb v\u00e0 \u0111\u01b0a ra nh\u1eefng \u00fd ki\u1ebfn c\u00e1 nh\u00e2n. Nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng th\u1eadt s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u n\u00e0y.<\/p>\n

Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng t\u1ed1t nh\u1ea5t th\u01b0\u1eddng t\u1eeb ch\u1ed1i nh\u1eefng th\u1ecfa thu\u1eadn kh\u00f4ng th\u1eadt s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng tin c\u1ee7a h\u1ecd v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng l\u1eddi m\u1eddi t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng h\u1ec1 thi\u00ean v\u1ecb. C\u00f3 th\u1ec3 h\u1ecd \u0111\u00e3 y\u00eau th\u00edch m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 vui v\u1ebb c\u00f4ng nh\u1eadn n\u00f3 ho\u1eb7c h\u1ecd \u0111\u1ed3ng \u00fd th\u1eed s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a ra m\u1ed9t \u0111\u00e1nh gi\u00e1 hay x\u00e1c nh\u1eadn trung th\u1ef1c.<\/p>\n

\"chu-y-5-chi-so-ve-niem-tin-trong-influencer-marketing<\/a><\/p>\n

N\u1ebfu b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c \u0111\u00fang nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, nh\u1eafm \u0111\u1ebfn v\u00f9ng quan t\u00e2m c\u1ee7a b\u1ea1n, th\u00ec nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u h\u1ecd chia s\u1ebb s\u1ebd mang t\u00ednh c\u00e1 nh\u00e2n h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

\u201c54% kh\u00e1ch h\u00e0ng tin l\u00e0 nh\u00f3m c\u00f4ng ch\u00fang c\u00e0ng nh\u1ecf th\u00ec \u1ea3nh h\u01b0\u1edfng c\u00e0ng l\u1edbn.\u201d – Technorati<\/h2>\n

M\u1eb7c d\u00f9 Influencer marketing c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n, tuy nhi\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 n\u1ebfu kh\u00f4ng \u0111\u00fang m\u1ee5c ti\u00eau. Gi\u1edbi thi\u1ec7u nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn 30 ngh\u00ecn ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n so v\u1edbi vi\u1ec7c gi\u1edbi thi\u1ec7u n\u00f3 \u0111\u1ebfn v\u1edbi 200 ngh\u00ecn ng\u01b0\u1eddi xem kh\u00f4ng quan t\u00e2m.<\/p>\n

Vi\u1ec7c t\u00ecm ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 n\u1ed9i dung v\u00e0 phong c\u00e1ch ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, kh\u00f4ng quan tr\u1ecdng m\u1ee9c \u0111\u1ed9 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd, l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 t\u00ecm nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3. Nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i nh\u1ecf h\u01a1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan, t\u01b0\u01a1ng t\u00e1c v\u00e0 tin t\u01b0\u1edfng cao h\u01a1n b\u1edfi v\u00ec h\u1ecd v\u1eabn ch\u01b0a \u201cb\u00f9ng n\u1ed5\u201d.<\/p>\n

\u0110\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n kh\u00f4ng c\u1ea7n phung ph\u00ed th\u1eddi gian. Nh\u01b0ng b\u1ea1n c\u1ea7n nu\u00f4i d\u01b0\u1ee1ng ni\u1ec1m tin gi\u1eefa nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u2013 tin t\u01b0\u1edfng h\u1ecd trong vi\u1ec7c t\u1ea1o n\u1ed9i dung g\u1eafn v\u1edbi gi\u00e1 v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi theo d\u00f5i \u00a0h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

Trong Influencer Marketing, ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng v\u00e0 ch\u00ednh c\u00e1c Marketer s\u1ebd l\u00e0 ng\u01b0\u1eddi l\u00e1i thuy\u1ec1n chi\u1ebfm l\u1ea5y l\u00f2ng tin \u0111\u00f3.<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o:\u00a0brandsvietnam.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Influencer Marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb d\u00f9ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 theo \u00fd \u0111\u1ecbnh c\u1ee7a b\u1ea1n. Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ni\u1ec1m tin, c\u00e1c Marketer ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng sau.<\/p>\n","protected":false},"author":10,"featured_media":5670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[789],"yoast_head":"\nCh\u00fa \u00fd: 5 ch\u1ec9 s\u1ed1 v\u1ec1 ni\u1ec1m tin trong Influencer Marketing<\/title>\n<meta name=\"description\" content=\"Influencer Marketing l\u00e0 d\u00f9ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. 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