{"id":5579,"date":"2017-03-20T10:27:18","date_gmt":"2017-03-20T03:27:18","guid":{"rendered":"https:\/\/news.appota.com\/?p=5579"},"modified":"2021-04-13T16:46:22","modified_gmt":"2021-04-13T09:46:22","slug":"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay\/","title":{"rendered":"T\u00ecm hi\u1ec3u top 10 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay"},"content":{"rendered":"

B\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111ang \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay kh\u00f4ng? H\u00e3y c\u00f9ng New Appota t\u00ecm hi\u1ec3u v\u1ec1 b\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y nh\u00e9.<\/p>\n

<\/p>\n

Theo Business Insider, b\u1ea3ng x\u1ebfp h\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf to\u00e0n c\u1ea7u.<\/p>\n

1. Lego<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 7,5 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 92,7<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a><\/p>\n

Lego l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay sau th\u1eddi k\u1ef3 ph\u00e1 s\u1ea3n n\u0103m 2000.\u00a0Theo Brand Finance, Lego \u0111\u00e3 \u0111\u1ea1t \u0111i\u1ec3m cao trong c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1edd v\u00e0o “l\u00f2ng trung th\u00e0nh, kh\u1ea3 n\u0103ng c\u1ea3i ti\u1ebfn, \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 uy t\u00edn c\u1ee7a c\u00f4ng ty”. Trong \u0111\u00f3, hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a lo\u1ea1t phim Lego c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea9y m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

2. Google<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 109,4 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 92,1<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a><\/p>\n

V\u01b0\u1ee3t qua Appe, Goolge tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 m\u1ea1nh th\u1ee9 2 th\u1ebf gi\u1edbi\u00a0v\u1edbi doanh thu qu\u1ea3ng c\u00e1o t\u0103ng tr\u01b0\u1edfng 20% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Google c\u0169ng c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn l\u1edbn v\u1ec1 tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o v\u00e0 th\u1ef1c t\u1ebf \u1ea3o v\u1edbi s\u1ef1 ra m\u1eaft c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i Pixel, loa Google Home, v\u00e0 tai nghe th\u1ef1c t\u1ebf \u1ea3o Daydream VR.<\/p>\n

3. Nike<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 31,7 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 92,1<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a><\/p>\n

Tuy g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i ch\u00ednh trong n\u0103m 2016 ( c\u1ed5 phi\u1ebfu c\u1ee7a Nike gi\u1ea3m ch\u1ec9 b\u1eb1ng 19% so v\u1edbi n\u0103m ngo\u00e1i v\u00e0 s\u1ee9c c\u1ea1nh tranh n\u1ed5i l\u00ean t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Under Armour v\u00e0 Adidas) nh\u01b0ng Nike v\u1eabn \u0111\u1ee9ng v\u1eefng trong top c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay.<\/p>\n

4. Ferrari<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 6,1 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 91,9<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a><\/p>\n

\u0110\u1ee9ng th\u1ee9 4 trong b\u1ea3ng x\u1ebfp h\u1ea1ng m\u00e0 Insider th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c \u0111\u00f3 l\u00e0\u00a0Ferrari –\u00a0th\u01b0\u01a1ng hi\u1ec7u xe th\u1ec3 thao c\u00f3 doanh thu l\u1edbn nh\u1ea5t n\u0103m 2016. Th\u00eam v\u00e0o n\u1eefa l\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd t\u0103ng\u00a0th\u00eam\u00a0116 tri\u1ec7u USD n\u0103m 2016 cho t\u1ed5ng s\u1ed1 432 tri\u1ec7u USD l\u1ee3i nhu\u1eadn m\u00e0 h\u00e3ng \u0111ang c\u00f3.<\/p>\n

5. Visa<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 20,6 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 91,5<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a><\/p>\n

L\u00e0 m\u1ed9t c\u00f4ng ty v\u1ec1 d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh,\u00a0Visa \u0111\u00e3 c\u00f3 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc khi t\u0103ng\u00a081% v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0m\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng c\u1ed1t l\u00f5i c\u1ee7a n\u00f3 di chuy\u1ec3n t\u1edbi vi\u1ec7c thanh to\u00e1n kh\u00f4ng d\u00f9ng ti\u1ec1n m\u1eb7t. V\u00e0o th\u00e1ng 6\/2016 Visa c\u0169ng \u0111\u00e3 ho\u00e0n th\u00e0nh s\u00e1p nh\u1eadp v\u1edbi Visa Europe n\u00ean\u00a0quy m\u00f4 c\u00e0ng l\u1edbn\u00a0trong khi l\u1ea1i c\u1eaft gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed. Hi\u1ec7n Visa ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 thanh to\u00e1n tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 Mastercard.<\/p>\n

6. Disney<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 34,4 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 91,3<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a>
\nB\u1ea5t ch\u1ea5p m\u1ed9t n\u0103m t\u00e0i ch\u00ednh m\u1ea1nh t\u1eeb ngu\u1ed3n thu v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i khi Disney m\u1edf c\u1eeda c\u00f4ng vi\u00ean Disneyland l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i v\u00e0 ra t\u1eadp phim Star Wars m\u1edbi nh\u1ea5t, v\u1ecb tr\u00ed c\u1ee7a Disney v\u1eabn t\u1ee5t h\u1ea1ng tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng. Nguy\u00ean nh\u00e2n l\u00e0 do Disney kh\u00f4ng th\u1ec3 thuy\u1ebft ph\u1ee5c Ph\u1ed1 Wall khi k\u00eanh ESPN c\u1ee7a h\u00e3ng ng\u00e0y c\u00e0ng suy gi\u1ea3m l\u1ee3i nhu\u1eadn v\u00e0 nh\u1eefng th\u00f4ng tin kh\u00f4ng ch\u1eafc ch\u1eafn xung quanh s\u1ef1 k\u1ebf th\u1eeba c\u1ee7a CEO Bob Iger.<\/p>\n

7. NBC<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 13,7 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 91,3<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a><\/p>\n

C\u00f4ng ty truy\u1ec1n th\u00f4ng NBC \u0111\u00e3 c\u00f3 m\u1ed9t n\u0103m th\u00e0nh c\u00f4ng khi c\u00f3 \u0111\u1ebfn\u00a026,7 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i Th\u1ebf v\u1eadn h\u1ed9i m\u00f9a h\u00e8 2016\u00a0v\u00e0 thu v\u1ec1 1 t\u1ec9 USD doanh thu qu\u1ea3ng c\u00e1o. Hi\u1ec7n NBC \u0111\u00e3 chi tr\u1ea3 7,8 t\u1ec9 USD \u0111\u1ec3 m\u1edf r\u1ed9ng quy\u1ec1n ph\u00e1t s\u00f3ng c\u1ee7a Olympic cho t\u1edbi t\u1eadn n\u0103m 2032.<\/p>\n

8. PricewaterhouseCoopers<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 18,5 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 90,9<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a>
\nPricewaterhouseCoopers (PwC) c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay. N\u00f3 tr\u1edf th\u00e0nh m\u1ed9t trong b\u1ed1n c\u00f4ng ty t\u01b0 v\u1ea5n ki\u1ec3m to\u00e1n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, c\u00f3 tr\u00ean 64 v\u0103n ph\u00f2ng v\u00e0 21.000 nh\u00e2n vi\u00ean tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Trong n\u0103m 2016, PwC c\u00f2n m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng v\u00e0o ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o v\u00e0 d\u1ecbch v\u1ee5 chu\u1ed7i kh\u1ed1i (blockchain).<\/p>\n

9. Johnson & Johnson<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 9,1 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 90,1<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a><\/p>\n

\u0110\u1ee9ng trong top c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh tr\u00ean to\u00e0n c\u1ea7u n\u0103m 2016,\u00a0Johnson & Johnson – h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m kh\u1ed5ng l\u1ed3 c\u1ee7a M\u1ef9 \u0111\u00e3 v\u01b0\u1ee3t qua nhi\u1ec1u \u0111\u1ed1i th\u1ee7 kh\u00e1c\u00a0khi\u00a0mua l\u1ea1i c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc Actelion c\u1ee7a Th\u1ee5y S\u0129 v\u1edbi gi\u00e1 30 t\u1ec9 USD.<\/p>\n

10. McKinsey & Co<\/h2>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: 4,3 t\u1ec9 USD
\nS\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u: 92,7<\/p>\n

\"tim-hieu-top-10-thuong-hieu-manh-nhat-tren-the-gioi-hien-nay<\/a><\/p>\n

McKinsey l\u00e0 h\u00e3ng t\u01b0 v\u1ea5n doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng nh\u1ea5t, k\u00edn ti\u1ebfng nh\u1ea5t, \u0111\u1eaft, danh gi\u00e1 v\u00e0\u00a0\u0111\u00e1ng tin c\u1eady nh\u1ea5t hi\u1ec7n nay.\u00a0M\u1ea1ng l\u01b0\u1edbi to\u00e0n c\u1ea7u c\u1ee7a McKinsey hi\u1ec7n l\u00e0 n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a 10.000 chuy\u00ean gia t\u01b0 v\u1ea5n, 2.000 nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 1.400 \u0111\u1ed1i t\u00e1c \u0111\u1ebfn t\u1eeb nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. C\u00e1c c\u1ef1u nh\u00e2n vi\u00ean \u0111i ra t\u1eeb McKinsey hi\u1ec7n c\u0169ng \u0111ang \u1edf v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o t\u1ea1i c\u00e1c c\u00f4ng ty v\u1edbi doanh thu l\u00ean \u0111\u1ebfn h\u00e0ng t\u1ec9 USD nh\u01b0 Vodafone, Credit Suisse. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m n\u1ed5i b\u1eadt \u0111\u1ec3 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a\u00a0McKinsey.<\/p>\n

B\u1ea3ng \u0111\u00e1nh gi\u00e1 n\u00e0y d\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf, tuy nhi\u00ean c\u0169ng ch\u1ec9 mang t\u00ednh ch\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ec3 c\u00e1c Startup noi g\u01b0\u01a1ng theo. \u0110\u1ec3\u00a0t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u00ec c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c r\u1ea5t r\u1ea5t nhi\u1ec1u trong m\u1ecdi l\u0129nh v\u1ef1c.<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: brandsvietnam.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111ang \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay kh\u00f4ng? H\u00e3y c\u00f9ng New Appota t\u00ecm hi\u1ec3u v\u1ec1 b\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y nh\u00e9.<\/p>\n","protected":false},"author":10,"featured_media":5591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[786],"yoast_head":"\nT\u00ecm hi\u1ec3u top 10 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay<\/title>\n<meta name=\"description\" content=\"B\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111ang \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay kh\u00f4ng?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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