{"id":5568,"date":"2017-03-13T10:12:21","date_gmt":"2017-03-13T03:12:21","guid":{"rendered":"https:\/\/news.appota.com\/?p=5568"},"modified":"2021-04-13T16:59:39","modified_gmt":"2021-04-13T09:59:39","slug":"tim-hieu-nguyen-tac-vang-co-qua-co-lai-trong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/tim-hieu-nguyen-tac-vang-co-qua-co-lai-trong-kinh-doanh\/","title":{"rendered":"T\u00ecm hi\u1ec3u nguy\u00ean t\u1eafc v\u00e0ng ” C\u00f3 qua c\u00f3 l\u1ea1i ” trong kinh doanh"},"content":{"rendered":"

” \u00d4ng m\u1ea5t ch\u00e2n gi\u00f2, b\u00e0 th\u00f2 chai r\u01b0\u1ee3u ” c\u0169ng l\u00e0 m\u1ed9t c\u00e2u c\u00f3 ngh\u0129a t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi\u00a0” C\u00f3 qua c\u00f3 l\u1ea1i ” m\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc v\u00e0ng trong kinh doanh \u1edf b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n

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Nh\u1eefng c\u00e2u chuy\u1ec7n li\u00ean quan \u0111\u1ebfn\u00a0” c\u00f3 qua c\u00f3 l\u1ea1i ” r\u1ea5t ph\u1ed5 bi\u1ebfn t\u1eeb trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y cho \u0111\u1ebfn vi\u1ec7c kinh doanh, bu\u00f4n b\u00e1n th\u1eadm ch\u00ed l\u00e0 ch\u00ednh tr\u1ecb, ngo\u1ea1i giao.<\/p>\n

Nguy\u00ean t\u1eafc n\u00e0y\u00a0\u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn trong nghi\u00ean c\u1ee9u v\u1ec1 t\u00e2m l\u00fd quan h\u1ec7 nh\u01b0 l\u00e0 m\u1ed9t nhu c\u1ea7u, ngh\u0129a v\u1ee5 (khuynh h\u01b0\u1edbng) c\u1ee7a con ng\u01b0\u1eddi mu\u1ed1n tr\u1ea3 l\u1ea1i m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 khi nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb ai. Trong kinh doanh, nguy\u00ean t\u1eafc ” c\u00f3 qua c\u00f3 l\u1ea1i ” l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t m\u1ea1nh \u0111\u1ec3 gi\u00e0nh kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, g\u1eafn b\u00f3 h\u01a1n.<\/p>\n

Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed \u0111\u1eb7c bi\u1ec7t\u00a0s\u1ebd c\u00f3 bi\u1ec3u hi\u1ec7n t\u00edch c\u1ef1c<\/h2>\n

Minh h\u1ecda r\u1ea5t r\u00f5 cho nguy\u00ean t\u1eafc n\u00e0y l\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a nh\u1eefng chi\u1ebfc k\u1eb9o b\u1ea1c h\u00e0.<\/p>\n

\"tim-hieu-nguyen-tac-vang-co-qua-co-lai-trong-kinh-doanh<\/a>
\nTrong quy\u1ec3n Influence: The Psychology of Persuasion c\u1ee7a t\u00e1c gi\u1ea3 \u2013 ti\u1ebfn s\u0129 Robert Cialdini, \u201cc\u00f3 qua c\u00f3 l\u1ea1i\u201d l\u00e0 nguy\u00ean t\u1eafc \u0111\u1ea7u ti\u00ean trong s\u00e1u nguy\u00ean t\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi. \u00d4ng \u0111\u00e3 chia s\u1ebb m\u1ed9t k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t r\u1ea5t th\u00fa v\u1ecb r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 qu\u00e1n \u0103n nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n \u201ctip\u201d t\u0103ng kho\u1ea3ng 3% khi t\u1eb7ng cho kh\u00e1ch m\u1ed9t vi\u00ean k\u1eb9o b\u1ea1c h\u00e0, v\u00e0 t\u0103ng 14% khi t\u1eb7ng hai vi\u00ean. C\u00f2n khi ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 \u0111\u1ec3 m\u1ed9t vi\u00ean k\u1eb9o v\u1edbi h\u00f3a \u0111\u01a1n tr\u00ean b\u00e0n nh\u01b0ng sau \u0111\u00f3 nhanh ch\u00f3ng tr\u1edf l\u1ea1i t\u1eb7ng th\u00eam m\u1ed9t vi\u00ean k\u1eb9o th\u00ec ti\u1ec1n tip c\u1ee7a h\u1ecd t\u0103ng \u0111\u1ebfn h\u01a1n 20%.<\/p>\n

C\u00f3 qua c\u00f3 l\u1ea1i \u2013 Trao \u0111\u1ed5i t\u00edch c\u1ef1c v\u00e0 ti\u1ebfp th\u1ecb \u1ea3nh h\u01b0\u1edfng<\/h2>\n

Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00ec b\u1ea1n ph\u1ea3i t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh, c\u1edfi m\u1edf, t\u00ecm ra \u0111i\u1ec1u c\u00f3 l\u1ee3i cho c\u1ea3 hai b\u00ean. S\u1ef1 ch\u00e2n th\u1eadt c\u1ea7n ph\u1ea3i \u0111i c\u00f9ng nguy\u00ean t\u1eafc \u201cc\u00f3 qua c\u00f3 l\u1ea1i\u201d th\u00ec m\u1edbi c\u00f3 th\u1ec3 mang l\u1ea1i s\u1ef1 h\u1ed3i \u0111\u00e1p, trao \u0111\u1ed5i t\u00edch c\u1ef1c.<\/p>\n

\"tim-hieu-nguyen-tac-vang-co-qua-co-lai-trong-kinh-doanh<\/a><\/p>\n

Ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb c\u1ea7n bi\u1ebft v\u00e0 hi\u1ec3u l\u00e0 khuynh h\u01b0\u1edbng mu\u1ed1n h\u1ed3i \u0111\u00e1p c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd c\u00e0ng m\u1ea1nh khi h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00e2n th\u00e0nh t\u1eeb c\u00e1ch\u00a0ph\u1ee5c v\u1ee5, \u0111\u01b0\u1ee3c c\u1ea3m \u01a1n\u00a0th\u00ec m\u1ed9t c\u1eed ch\u1ec9 \u0111\u00e1p tr\u1ea3 t\u00edch c\u1ef1c s\u1ebd kh\u00f4ng l\u00e0 ngo\u1ea1i l\u1ec7. N\u1ebfu nh\u01b0 v\u1eadn d\u1ee5ng, tri\u1ec3n khai t\u1ed1t \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng n\u00e0y n\u00f3 s\u1ebd t\u1ea1o hi\u1ec7u qu\u1ea3 kh\u00f4ng h\u1ec1 nh\u1ecf l\u00e0m gia t\u0103ng c\u01a1 h\u1ed9i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng kh\u00eda c\u1ea1nh n\u00e0y c\u1ee7a\u00a0nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ee7a Amway. H\u1ecd \u0111\u00e3\u00a0t\u1eb7ng cho kh\u00e1ch h\u00e0ng tri\u1ec3n v\u1ecdng m\u1ed9t b\u1ed9 s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed mang t\u00ean BUG bao g\u1ed3m: n\u01b0\u1edbc t\u1ea9y r\u1eeda, kh\u1eed m\u00f9i, di\u1ec7t c\u00f4n tr\u00f9ng v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa trong ba ng\u00e0y m\u00e0 kh\u00f4ng t\u00ednh chi ph\u00ed n\u00e0o c\u1ea3. H\u1ecd mu\u1ed1n nh\u1eefng ng\u01b0\u1eddi n\u00e0y d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, nh\u01b0 th\u1ebf l\u00e0 \u0111\u1ee7. Sau \u0111\u00f3 Amway \u0111\u00e3 quay l\u1ea1i v\u00e0 h\u1ecfi kh\u00e1ch h\u00e0ng c\u00f3 mua s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng? Ngay l\u1eadp t\u1ee9c c\u1ea3m\u00a0i\u00e1c c\u1ea7n ph\u1ea3i \u201cc\u00f3 qua c\u00f3 l\u1ea1i\u201d c\u0169ng t\u0103ng l\u00ean v\u00e0 nhi\u1ec1u gia \u0111\u00ecnh \u0111\u00e3 \u0111\u1eb7t h\u00e0ng ngay.<\/p>\n

\u201cCho tr\u01b0\u1edbc khi nh\u1eadn\u201d l\u00e0 s\u1ef1 kh\u00f4n ngoan<\/h2>\n

Trong b\u1ea5t c\u1ee9 t\u00ecnh hu\u1ed1ng n\u00e0o, m\u00f3n qu\u00e0 \u0111i tr\u01b0\u1edbc l\u00e0 m\u00f3n qu\u00e0 kh\u00f4n. Nh\u1eefng ng\u01b0\u1eddi cho tr\u01b0\u1edbc s\u1ebd l\u00e0 ng\u01b0\u1eddi ki\u1ec3m so\u00e1t, khi b\u1ea1n cho ai \u0111\u00f3 c\u00e1i g\u00ec th\u00ec ng\u01b0\u1eddi \u0111\u00f3 s\u1ebd c\u1ea3m th\u1ea5y c\u00f3\u00a0ngh\u0129a v\u1ee5 ph\u1ea3i ho\u00e0n tr\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 t\u1eb7ng g\u00ec b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec ph\u00f9 h\u1ee3p: m\u1eabu th\u1eed, th\u00f4ng tin \u0111\u1ed9c quy\u1ec1n, tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, qu\u00e0 t\u1eb7ng hay gi\u1ea3m gi\u00e1.<\/p>\n

\u201cCho tr\u01b0\u1edbc khi nh\u1eadn\u201d l\u00e0 c\u00e1ch m\u00e0 nguy\u00ean t\u1eafc \u201cc\u00f3 qua c\u00f3 l\u1ea1i\u201d \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u1ed1i v\u1edbi lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Tr\u01b0\u1edbc khi y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, h\u00e3y t\u1ef1 h\u1ecfi r\u1eb1ng trang c\u1ee7a b\u1ea1n \u0111\u00e3 cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng d\u00e0nh th\u1eddi gian h\u1ed3i \u0111\u00e1p v\u00e0 ch\u1ea5p nh\u1eadn y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n hay ch\u01b0a. N\u1ebfu l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng tr\u1ef1c tuy\u1ebfn th\u00ec kh\u00f4ng n\u00ean \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i cung c\u1ea5p qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u m\u00e0 ch\u1ec9 n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng thao t\u00e1c \u0111\u01a1n gi\u1ea3n.<\/p>\n

Kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t v\u00e0\u00a0l\u00e0 duy nh\u1ea5t<\/h2>\n

B\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft r\u1eb1ng: m\u00f3n qu\u00e0 c\u1ee7a c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty d\u00e0nh cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 l\u1ea1i \u0111\u1ea1i tr\u00e0, th\u00f4ng d\u1ee5ng nh\u01b0ng b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebfn n\u00f3 tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t, khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c n\u00f3 ch\u1ec9 d\u00e0nh ri\u00eang cho m\u00ecnh m\u00e0 th\u00f4i.<\/p>\n

M\u00f3n qu\u00e0 c\u1ee7a doanh nghi\u1ec7p \u2013 th\u1eadm ch\u00ed l\u00e0 m\u1ed9t m\u00f3n qu\u00e0 \u0111\u1ea1i tr\u00e0 \u2013 c\u0169ng n\u00ean t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c r\u1eb1ng n\u00f3 \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang cho h\u1ecd. C\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y khi qu\u00e0 t\u1eb7ng c\u00f3 l\u1ee3i \u00edch ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t g\u1ee3i \u00fd kh\u00e1c l\u00e0 cho kh\u00e1ch h\u00e0ng ch\u1ecdn m\u1ed9t trong nh\u1eefng \u0111\u1ec1 ngh\u1ecb ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd.<\/p>\n

D\u00e0nh cho cho h\u1ecd m\u00f3n qu\u00e0 gi\u00e1 tr\u1ecb v\u1edbi cu\u1ed9c s\u1ed1ng<\/h2>\n

\u0110i\u1ec1u kh\u00e1c bi\u1ec7t th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n d\u00e0nh cho\u00a0kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 h\u00e3y d\u00e0nh cho h\u1ecd\u00a0m\u00f3n qu\u00e0 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi cu\u1ed9c s\u1ed1ng cnh\u01b0ng kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u1ec7p hay c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n

Gi\u1eef cho\u00a0v\u00f2ng tr\u00f2n m\u1ed1i quan h\u1ec7 lu\u00f4n\u00a0ti\u1ebfp t\u1ee5c<\/h2>\n

\"tim-hieu-nguyen-tac-vang-co-qua-co-lai-trong-kinh-doanh<\/a><\/p>\n

Khi kh\u00e1ch h\u00e0ng h\u1ed3i \u0111\u00e1p v\u1edbi m\u1ed9t \u0111\u1ec1 ngh\u1ecb, m\u00f3n qu\u00e0, h\u00e3y ti\u1ebfp t\u1ee5c m\u1ed1i quan h\u1ec7 b\u1eb1ng m\u1ed9t m\u00f3n qu\u00e0, th\u00f4ng tin \u0111\u00e1ng gi\u00e1 kh\u00e1c. Song song v\u1edbi \u0111\u00f3, doanh nghi\u1ec7p h\u00e3y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u00f3 c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n\u00a0v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n hi\u1ec3u bi\u1ebft v\u00e0 n\u1eafm r\u00f5 h\u01a1n v\u1ec1 nguy\u00ean t\u1eafc “C\u00f3 tr\u01b0\u1edbc c\u00f3 sau” trong kinh doanh. \u0110\u1eebng bao gi\u1edd ngh\u0129 b\u1ea1n b\u1ecf ra c\u00e1i n\u00e0y s\u1ebd thi\u1ec7t th\u00f2i v\u00e0 kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng g\u00ec c\u1ea3. Ph\u1ea3i \u0111\u1ee9ng tr\u00ean l\u1ee3i \u00edch, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 cho th\u1ee9 h\u1ecd mu\u1ed1n m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c th\u00ec m\u1edbi mong h\u1ecd \u0111\u00e1p l\u1ea1i\u00a0nhi\u1ec7t t\u00ecnh.<\/p>\n

Tham kh\u1ea3o:\u00a0Doanh nh\u00e2n Cu\u1ed1i Tu\u1ea7n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

” \u00d4ng m\u1ea5t ch\u00e2n gi\u00f2, b\u00e0 th\u00f2 chai r\u01b0\u1ee3u ” c\u0169ng l\u00e0 m\u1ed9t c\u00e2u c\u00f3 ngh\u0129a t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi\u00a0” C\u00f3 qua c\u00f3 l\u1ea1i ” m\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc v\u00e0ng trong kinh doanh \u1edf b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n","protected":false},"author":10,"featured_media":5573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nT\u00ecm hi\u1ec3u nguy\u00ean t\u1eafc v\u00e0ng " C\u00f3 qua c\u00f3 l\u1ea1i " trong kinh doanh<\/title>\n<meta name=\"description\" content=\"Nguy\u00ean t\u1eafc " C\u00f3 qua c\u00f3 l\u1ea1i " trong kinh doanh l\u00e0 g\u00ec? Li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 cho \u0111i v\u00e0 nh\u1eadn l\u1ea1i m\u1ed9t c\u00e1ch g\u01b0\u1ee3ng \u00e9p v\u00e0 kh\u00f4ng c\u00f4ng b\u1eb1ng ? 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