{"id":5558,"date":"2017-03-10T10:26:29","date_gmt":"2017-03-10T03:26:29","guid":{"rendered":"https:\/\/news.appota.com\/?p=5558"},"modified":"2021-04-22T14:56:01","modified_gmt":"2021-04-22T07:56:01","slug":"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p2","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p2\/","title":{"rendered":"10 xu h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c tr\u00f4ng ch\u1edd trong n\u0103m 2017 – P2"},"content":{"rendered":"

Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc, ch\u00fang ta \u0111\u00e3 bi\u1ebft m\u1ed9t s\u1ed1\u00a0xu h\u01b0\u1edbng Marketing trong n\u0103m nay, li\u1ec7u r\u1eb1ng c\u00f3 nh\u1eefng \u0111i\u1ec1u g\u00ec m\u1edbi m\u1ebb \u0111ang ch\u1edd \u0111\u00f3n\u00a0nh\u1eefng Marketer?<\/p>\n

<\/p>\n

5. C\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f2n \u1edf v\u1ecb tr\u00ed \u0111\u1ed9c t\u00f4n?<\/h2>\n

Hi\u1ec7n nay khi m\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed1 bi\u1ebfn trong x\u00e3 h\u1ed9i th\u00ec \u0111\u1ebfn l\u00fac n\u00e0o \u0111\u00f3 s\u1ebd chuy\u1ec3n sang m\u1ed9t giai \u0111o\u1ea1n cao c\u1ea5p h\u01a1n. Theo c\u00e1c chuy\u00ean gia, \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n c\u00f3 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u1eadt n\u1ed5i b\u1eadt \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng mobile v\u00e0 n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn, m\u1ed9t m\u1ea5t m\u1ed9t c\u00f2n<\/p>\n

\"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p2<\/a><\/p>\n

Theo kh\u1ea3o s\u00e1t h\u00e0ng n\u0103m c\u1ee7a CNTT eMarketer, th\u1eddi gian s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1eabn t\u0103ng nh\u01b0 c\u0169, kh\u00f4ng \u0111\u1ed9t ph\u00e1 nhi\u1ec1u. \u201cHi\u1ec7n \u0111ang c\u00f3 14 t\u1ef7 thi\u1ebft b\u1ecb k\u1ebft n\u1ed1i \u0111\u1ec3 s\u1eed d\u1ee5ng Internet, trung b\u00ecnh 1 ng\u01b0\u1eddi s\u1ebd c\u00f3 trong tay 2 thi\u1ebft b\u1ecb. \u01af\u1edbc l\u01b0\u1ee3ng \u0111\u1ebfn 2020 th\u00ec con s\u1ed1 n\u00e0y s\u1ebd l\u00e0 35 t\u1ef7.\u00a0M\u1ed9t khi c\u00e1c ph\u00e1t minh c\u00f4ng ngh\u1ec7 \u0111a ph\u01b0\u01a1ng ti\u1ec7n tr\u00e0n ng\u1eadp v\u00e0 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i th\u00ec s\u1ef1 t\u1eadp trung c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb ph\u00e2n t\u00e1n n\u1eefa, m\u00e0 s\u1ebd k\u1ebft n\u1ed1i l\u1ea1i th\u00e0nh 1 kh\u1ed1i\u201d \u2013 \u00f4ng l\u01b0u \u00fd.<\/p>\n

6. Giao d\u1ecbch ph\u00e1t sinh t\u1eeb BlockChain khu\u1ea5y \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng Qu\u1ea3ng C\u00e1o<\/h2>\n

C\u00f4ng ngh\u1ec7\u00a0blockchain c\u00f3 nh\u1eefng \u0111i\u1ec3m g\u1ea7n gi\u1ed1ng v\u1edbi\u00a0s\u1edf d\u1eef li\u1ec7u, tuy nhi\u00ean n\u00f3 ch\u1ec9 chuy\u1ec3n d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng cho ph\u00e9p sao ch\u00e9p \u2013 \u0111\u1ea3m b\u1ea3o t\u00ednh an to\u00e0n b\u1ea3o m\u1eadt c\u1ee7a thanh to\u00e1n \u0111i\u1ec7n t\u1eed. T\u00ednh ch\u1ea5t \u00a0\u0111\u1eb7c bi\u1ec7t n\u00e0y r\u1ea5t h\u1eefu \u00edch v\u1edbi c\u00e1c giao d\u1ecbch, \u0111\u1eb7c bi\u1ec7t khi c\u1ea7n t\u00edch h\u1ee3p t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n

\"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p2<\/a><\/p>\n

Ohad Zeira \u2013 Gi\u00e1m \u0111\u1ed1c m\u1ea3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a Verizon n\u00f3i r\u1eb1ng: \u201cH\u00e3y h\u00ecnh dung trong t\u01b0\u01a1ng lai, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u00e1m c\u1ecf d\u1ea1i sau v\u01b0\u1eddn b\u1eb1ng m\u1ed9t m\u00e1y c\u1eaft t\u1ec9a t\u1ef1 \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 thanh to\u00e1n qua h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng blockchain v\u00e0 kho\u1ea3n chi ph\u00ed gi\u1ea3m thi\u1ec3u t\u1eeb h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 b\u00f9 qua cho ti\u1ec1n gas, \u0111i\u1ec7n, s\u1eeda ch\u1eefa hay c\u00e1c nhu c\u1ea7u kh\u00e1c.\u201d<\/p>\n

Michael Terpin \u2013 CEO c\u00f4ng ty t\u01b0 v\u1ea5n Transform Group nh\u1eadn \u0111\u1ecbnh r\u1eb1ng: Blockchain s\u1ebd khu\u1ea5y \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 m\u1ea1ng Internet tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

Blockchain\u00a0kh\u00f4ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng cookie (cookie \u2013 based) m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 m\u00e3 h\u00f3a (cryptography-based) n\u00ean n\u00f3 an to\u00e0n h\u01a1n vi\u1ec7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin th\u1ebb t\u00edn d\u1ee5ng tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y, ch\u1ec9 c\u1ea7n m\u1ed9t l\u1ed7 h\u1ed5ng nh\u1ecf l\u00e0 t\u1ea5t c\u1ea3 th\u00f4ng tin c\u00f3 th\u1ec3 b\u1ecb r\u00f2 r\u1ec9 h\u1ebft. H\u01a1n n\u1eefa, chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i\u00a0n\u00e0o c\u00f3 k\u1ebft n\u1ed1i Internet c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng blockchain \u0111\u1ec3 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y c\u00e1c giao d\u1ecbch \u1edf nh\u1eefng n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0ng l\u1ea1i h\u1ea1n ch\u1ebf truy c\u1eadp qua ng\u00e2n h\u00e0ng.<\/p>\n

7. Ph\u00e1i \u0111\u1eb9p c\u00f3 vai tr\u00f2 quan tr\u1ecdng hay kh\u00f4ng?<\/h2>\n

C\u1ea3 ng\u00e0nh Marketing trong n\u0103m qua \u0111\u00e3 ch\u1ee9ng ki\u1ebfn vi\u1ec7c\u00a0CEOs c\u1ee7a 2 agency l\u1edbn \u0111\u00e3 b\u1ecb sa th\u1ea3i v\u00ec \u0111\u00e3 c\u00f3 th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh \u0111\u1ed9ng thi\u1ebfu t\u00f4n tr\u1ecdng ph\u1ee5 n\u1eef. M\u1ed9t b\u1eefa ti\u1ec7c l\u1edbn \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi ti\u00eau ch\u00ed:\u00a0ch\u1ec9 d\u00e0nh ri\u00eang cho qu\u00fd c\u00f4, qu\u00fd b\u00e0 xinh \u0111\u1eb9p\u201d t\u1ea1i Cannes Lions \u0111\u00e3 l\u00e0m d\u01b0 lu\u1eadn d\u1eady s\u00f3ng v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c ph\u00e1i n\u1eef.<\/p>\n

\"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p2<\/a><\/p>\n

\u0110i k\u00e8m v\u1edbi \u0111\u00f3 l\u00e0 nh\u1eefng\u00a0m\u00e2u thu\u1eabn ch\u1ee7ng t\u1ed9c, ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh gay g\u1eaft gi\u1eefa c\u00e1c nh\u00f3m c\u1eed tri M\u1ef9, l\u00e0n s\u00f3ng ch\u1ed1ng d\u00e2n nh\u1eadp c\u01b0 t\u1eeb Ch\u00e2u \u00c2u t\u1ea1o th\u00e0nh r\u00e0o c\u1ea3n r\u1ea5t l\u1edbn khi\u1ebfn c\u00e1c agencies, ph\u00f2ng Marketing ph\u1ea3i \u0111au \u0111\u1ea7u suy ngh\u0129.<\/p>\n

S\u1ef1 hi\u1ec3u bi\u1ebft, \u0111a d\u1ea1ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 r\u1ea5t c\u1ea7n thi\u1ebft khi b\u1ea1n chu\u1ea9n b\u1ecb ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m d\u00e0nh cho ph\u00e1i \u0111\u1eb9p. N\u1ebfu nh\u01b0 kh\u00f4ng hi\u1ec3u g\u00ec v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u1ee7a h\u1ecd, kh\u00f4ng c\u00f3 th\u00e0nh vi\u00ean n\u1eef n\u00e0o th\u00ec l\u1ea5y g\u00ec \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd th\u00e0nh c\u00f4ng? T\u00ecm ki\u1ebfm th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n

8. Marketing t\u1ef1 ch\u1ee7 s\u1ebd v\u01b0\u1ee3t tr\u1ed9i<\/h2>\n

Marketing t\u1ef1 ch\u1ee7 t\u1ee9c l\u00e0 t\u1ea1o c\u00e1ch l\u00e0m m\u1edbi ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. Theo\u00a0Dave O\u2019Flanagan, CEO c\u1ee7a Boxever: Khi b\u1ed5 sung th\u00eam nh\u1eefng s\u00e1ng ki\u1ebfn v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u00e0o\u00a0marketing s\u1ebd h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c k\u1ebft h\u1ee3p s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u1eb1m gi\u00fap qu\u1ea3ng c\u00e1o c\u00f3 m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. N\u00f3 s\u1ebd h\u1ed7 tr\u1ee3 v\u00e0 cho\u00a0ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong n\u0103m 2017\u201d.<\/p>\n

\n

H\u00e3y \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m, ti\u1ebfp c\u1eadn v\u00e0 t\u1eadn d\u1ee5ng m\u1ecdi ngu\u1ed3n l\u1ef1c v\u00e0o ph\u00e2n kh\u00fac \u0111\u00f3 nh\u1ea5t \u0111\u1ecbnh s\u1ebd th\u00e0nh c\u00f4ng.<\/p>\n

9.\u00a0T\u00ednh minh b\u1ea1ch trong truy\u1ec1n th\u00f4ng<\/h2>\n

Minh b\u1ea1ch \u1edf \u0111\u00e2y g\u1eafn li\u1ec1n v\u1edbi lu\u1eadt ph\u00e1p, l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd tin t\u01b0\u1edfng v\u00e0o th\u00f4ng tin, c\u00e1i g\u00ec \u0111\u00f3 ch\u00ednh x\u00e1c, ch\u00e2n th\u1ef1c.<\/p>\n

\"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p2<\/a><\/p>\n

Qua \u0111\u00e2y, c\u00e1c Marketer ph\u1ea3i\u00a0v\u00e0 agencies c\u1ea7n xem k\u1ef9 c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng\u201d Greg Paull, Nh\u00e0 s\u00e1ng l\u1eadp \u0111\u1ed3ng th\u1eddi ch\u1ee7 t\u1ecbch t\u1eadp \u0111o\u00e0n R3 cho bi\u1ebft. \u00d4ng c\u0169ng b\u1ed5 sung th\u00eam l\u00e0 m\u1ed9t n\u1eeda c\u00e1c marketers hi\u1ec7n nay kh\u00f4ng h\u1ec1 k\u00ed k\u1ebft \u0111i\u1ec1u kho\u1ea3n cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u1ed5ng th\u1ec3 c\u00f3 th\u1ec3 cho h\u1ecd 100% quy\u1ec1n ki\u1ec3m so\u00e1t c\u00e1c kho\u1ea3n rebates m\u00e0 h\u1ecd c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5. \u0110i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i v\u00e0o n\u0103m 2017.<\/p>\n

Vai tr\u00f2 c\u1ee7a c\u00e1c\u00a0lu\u1eadt s\u01b0 \u0111\u1ea1i di\u1ec7n r\u1ea5t quan tr\u1ecdng v\u00e0 h\u1ecd c\u0169ng s\u1ebd ph\u1ea3i n\u1ed7 l\u1ef1c nhi\u1ec1u..<\/p>\n

10. Th\u1eddi k\u1ef3 \u0111\u1ea7u c\u1ee7a Digital \u0111\u00e3 k\u1ebft th\u00fac<\/h2>\n

Trong n\u0103m 2017,\u00a0Digital s\u1ebd ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb th\u1ebf quan tr\u1ecdng v\u00e0 d\u1eabn \u0111\u1ea7u theo l\u1eddi c\u1ee7a\u00a0Kurt Hawks, Ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao c\u1ee7a Conversant.<\/p>\n

\"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p2<\/a><\/p>\n

C\u00e1c Marketers n\u0103m 2017 s\u1ebd ph\u1ea3i t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c thay v\u00ec chi\u1ebfn thu\u1eadt nh\u01b0 c\u00e1ch h\u1ecd \u0111\u00e3 l\u00e0m trong th\u1eddi gian qua sau khi \u0111\u00e3 xem nh\u1eefng review v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Digital to\u00e0n c\u1ea7u c\u1ee7a Unilever, Samsung. Ph\u1ea3i th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c s\u1ef1 thay v\u00ec \u00a0s\u1ef1 gian l\u1eadn.<\/p>\n

Nh\u1eefng xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang th\u1ec3 hi\u1ec7n r\u00f5 trong ng\u00e0nh Marketing, n\u00f3 \u0111\u00f2i h\u1ecfi ch\u00fang ta ph\u1ea3i thay \u0111\u1ed5i, l\u00ean k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng th\u00ec m\u1edbi c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. V\u00e0 Appota c\u0169ng \u0111ang b\u1eaft k\u1ecbp theo nh\u1eefng xu h\u01b0\u1edbng \u0111\u00f3.<\/p>\n

Tham kh\u1ea3o:\u00a0brandsvietnam.com<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":10,"featured_media":9501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[103],"yoast_head":"\n10 xu h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c tr\u00f4ng ch\u1edd trong n\u0103m 2017 - P2<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng xu h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c tr\u00f4ng ch\u1edd trong n\u0103m 2017 n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng nh\u01b0 n\u00e0o \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o... hay kh\u00f4ng?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 xu h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c tr\u00f4ng ch\u1edd trong n\u0103m 2017 - 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