{"id":5527,"date":"2017-03-06T10:23:08","date_gmt":"2017-03-06T03:23:08","guid":{"rendered":"https:\/\/news.appota.com\/?p=5527"},"modified":"2021-04-22T15:11:48","modified_gmt":"2021-04-22T08:11:48","slug":"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p1","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p1\/","title":{"rendered":"10 xu h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c tr\u00f4ng ch\u1edd trong n\u0103m 2017 – P1"},"content":{"rendered":"

K\u00eanh Digital v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c \u201cl\u00e0m m\u01b0a l\u00e0m gi\u00f3\u201d,\u00a0chi ph\u00ed cho qu\u1ea3ng c\u00e1o online ch\u1eafc ch\u1eafn s\u1ebd v\u01b0\u1ee3t m\u1eb7t qu\u1ea3ng c\u00e1o TV…. \u0110\u00e2y l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u ph\u1ea7n n\u00e0o cho th\u1ea5y xu h\u01b0\u1edbng c\u1ee7a\u00a0Marketing trong n\u0103m 2017.<\/p>\n

<\/p>\n

1. D\u01b0 \u00e2m sau cu\u1ed9c b\u1ea7u c\u1eed t\u1ed5ng th\u1ed1ng M\u1ef9<\/h2>\n

C\u00e1c\u00a0marketer \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng h\u1ec7 qu\u1ea3 c\u1ee7a cu\u1ed9c b\u1ea7u c\u1eed t\u1ed5ng th\u1ed1ng M\u1ef9, Anh r\u00fat kh\u1ecfi Li\u00ean Minh Ch\u00e2u \u00c2u khi m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u00fd th\u1ee9c ng\u00e0y c\u00e0ng cao v\u1ec1\u00a0giai c\u1ea5p ch\u00ednh tr\u1ecb h\u01a1n.<\/p>\n

\"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p1<\/a><\/p>\n

\u201cCh\u00fang ta \u0111ang \u1edf t\u1ea1i th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00f3 th\u1ec3 n\u00f3i n\u00f4m na nh\u01b0 \u201cb\u00f9ng n\u1ed5 l\u00e0n s\u00f3ng c\u00e1ch m\u1ea1ng gi\u00e0nh l\u1ea1i quy\u1ec1n d\u00e2n ch\u1ee7 \u1edf c\u00e1c qu\u1ed1c gia \u1ea2 R\u1eadp\u201d, n\u01a1i ch\u00fang t\u00f4i \u0111\u00e3 l\u1eadt \u0111\u1ed5 nhi\u1ec1u h\u1ec7 th\u1ed1ng n\u1eafm quy\u1ec1n nh\u01b0ng kh\u00f4ng thay m\u1edbi ho\u00e0n to\u00e0n\u201d \u2013 Jason Tanz, Bi\u00ean t\u1eadp t\u1ea1p ch\u00ed WIRED chia s\u1ebb.<\/p>\n

Theo nh\u01b0 Chris Sandersoon, \u0110\u1ed3ng s\u00e1ng l\u1eadp The Future Laboratory b\u00e0y t\u1ecf quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh th\u00ec c\u00f4ng ch\u00fang s\u1ebd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn hi\u1ec7n t\u01b0\u1ee3ng m\u1ea5t b\u00ecnh \u0111\u1eb3ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i theo \u201cch\u1ee7 ngh\u0129a duy t\u00e2m\u201d, h\u1ecd s\u1ebd c\u00e2n nh\u1eafc v\u00e0 \u0111\u00e1nh gi\u00e1 theo ti\u00eau chu\u1ea9n v\u1ec1\u00a0l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\u2026<\/p>\n

2. \u0110\u01b0a th\u00f4ng tin \u0111\u00fang s\u1ef1 th\u1eadt v\u00e0 t\u00edch c\u1ef1c l\u1ea5y ni\u1ec1m tin<\/h2>\n

Nh\u1eefng s\u1ef1 vi\u1ec7c ti\u00eau c\u1ef1c trong n\u0103m 2016 n\u1ed5i b\u1eadt \u0111\u00e3 t\u00e1c \u0111\u1ed9ng kh\u00f4ng nh\u1ecf \u0111\u1ebfn Marketing trong n\u0103m nay. C\u1ee5 th\u1ec3 nhi\u1ec7m v\u1ee5 c\u1ee7a Marketer l\u00e0 ph\u1ea3i l\u00e0m sao \u0111\u01b0a th\u00f4ng tin \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, \u0111\u00fang s\u1ef1 th\u1eadt t\u1eeb \u0111\u00f3 chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a h\u1ecd.<\/p>\n

\"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p1<\/a><\/p>\n

Ng\u01b0\u1eddi l\u00e0m Marketers c\u1ea7n ph\u1ea3i \u0111\u1eb7t s\u1ef1 minh b\u1ea1ch v\u00e0 r\u00f5 r\u00e0ng trong t\u1eebng t\u01b0\u01a1ng t\u00e1c nh\u1ecf nh\u1ea5t v\u00e0 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n \u2013 Putney c\u0169ng b\u1ed5 sung th\u00eam v\u1edbi CMO.com. \u201cC\u1ea7n giao ti\u1ebfp v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n. C\u1ee5 th\u1ec3 l\u00e0 t\u1ea1o n\u00ean nh\u1eefng t\u01b0\u01a1ng t\u00e1c trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi t\u1eebng c\u00e1 nh\u00e2n \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 cao h\u01a1n. V\u1eady n\u00ean marketer c\u1ea7n c\u00f3 c\u00e1ch l\u00e0m vi\u1ec7c th\u00f4ng minh, nh\u1ea1y b\u00e9n h\u01a1n n\u1eefa\u201d \u2013 b\u00e0 cho hay.<\/p>\n

3. Rao b\u00e1n b\u1edfi ch\u00ednh nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 s\u1edf h\u1eefu<\/h2>\n

Nh\u1eefng v\u1ee5 mua b\u00e1n s\u00e1p nh\u1eadp nh\u01b0 giao d\u1ecbch mua Verizon c\u1ee7a Yahoo hay vi\u1ec7c s\u00e1p nh\u1eadp LinkedIn v\u00e0o Microsoft ch\u1ec9 l\u00e0 nh\u1eefng m\u1ea9u chuy\u1ec7n nh\u1ecf trong v\u00f4 v\u00e0n th\u01b0\u01a1ng v\u1ee5 mua b\u00e1n s\u00e1p nh\u1eadp \u0111ang di\u1ec5n ra trong th\u1ebf gi\u1edbi Marketing. Nh\u1eefng ng\u01b0\u1eddi quan s\u00e1t t\u00ecnh h\u00ecnh l\u01b0u \u00fd r\u1eb1ng y\u00eau c\u1ea7u cho s\u1ef1 c\u00e2n b\u1eb1ng v\u00e0 c\u1ea3 t\u0103ng nhu c\u1ea7u cho lo\u1ea1i h\u00ecnh Omni channel \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n v\u1ec1 kh\u1ea3 n\u0103ng h\u1ee3p nh\u1ea5t c\u1ee7a marketer.<\/p>\n

\"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p1<\/a><\/p>\n

\u201cMarketers \u0111ang g\u1eb7p \u00e1p l\u1ef1c v\u00e0 m\u1ec7t m\u1ecfi t\u1eeb nhi\u1ec1u ph\u00eda \u0111\u1ed1i t\u00e1c\u201d – Terry Kawaja, CEO c\u1ee7a Luma Partners b\u00e0y t\u1ecf. \u201cCMOs ng\u00e0y c\u00e0ng c\u1ea3m th\u1ea5y c\u0103ng th\u1eb3ng \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c, c\u00e1c b\u00ean s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp kh\u00e1c nhau nh\u1eb1m l\u00e0m cho c\u00f4ng vi\u1ec7c d\u1ec5 qu\u1ea3n l\u00fd, gi\u00fap cho c\u00e1c m\u1ed1i quan h\u1ec7 di\u1ec5n ra tr\u01a1n tru\u201d.<\/p>\n

Nh\u01b0ng Kawaja c\u0169ng cho bi\u1ebft \u0111\u00e2y l\u00e0 tin t\u1ed1t d\u00e0nh cho c\u00e1c agencies hay c\u00e1c b\u00ean publisher. M\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00f4ng ty \u1edf Trung Qu\u1ed1c \u0111\u00e3 \u0111\u1ea7u t\u01b0 h\u01a1n 16 t\u1ef7 \u0111\u00f4 la \u0111\u1ec3 gi\u00e0nh l\u1ea5y c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o v\u00e0 c\u00f4ng ngh\u1ec7 t\u1ea1i M\u1ef9 b\u1edfi m\u1ee9c gi\u00e1 n\u00e0y \u201cd\u1ec5 ch\u1ecbu\u201d h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c mang l\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n c\u1ee7a Trung Qu\u1ed1c, v\u00e0 s\u1ef1 c\u1ea1nh tranh c\u0169ng \u0111a d\u1ea1ng h\u01a1n l\u00e0 th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o mang t\u00ednh \u201ct\u1eadp trung\u201d c\u1ee7a Trung Qu\u1ed1c.<\/p>\n

4. Thi\u1ebft b\u1ecb\u00a0mobile chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng<\/h2>\n

C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, Google \u0111ang c\u00f3 s\u1ef1 \u01b0u \u00e1i kh\u00f4ng h\u1ec1 nh\u1ecf cho c\u00e1c thi\u1ebft b\u1ecb mobile khi:
\n– \u0110\u01b0a ra thu\u1eadt to\u00e1n c\u1ee7a Google \u0111\u1ec3 x\u1ebfp h\u1ea1ng website tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (Mobile – friendly)<\/p>\n

– C\u00e1ch hi\u1ec3n th\u1ecb n\u1ed9i dung m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean di \u0111\u1ed9ng (Mobile \u2013 first).<\/p>\n

\"10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p1<\/a><\/p>\n

Ch\u00ednh nh\u1eefng t\u00e1c \u0111\u1ed9ng n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 l\u00e0m marketers c\u00e2n nh\u1eafc lo\u1ea1i b\u1ecf nh\u1eefng thi\u1ebft b\u1ecb desktop l\u1ed7i th\u1eddi v\u00e0 thay th\u1ebf b\u1eb1ng c\u00e1c k\u00eanh digital hi\u1ec7n \u0111\u1ea1i hay kh\u00f4ng? (Zenith \u01b0\u1edbc l\u01b0\u1ee3ng c\u00f3 \u0111\u1ebfn 75% ng\u01b0\u1eddi truy c\u1eadp Internet s\u1ebd l\u01b0\u1edbt web b\u1eb1ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng).<\/p>\n

H\u1ec7 th\u1ed1ng tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng tr\u00ean Facebook \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 minh ch\u1ee9ng cho xu h\u01b0\u1edbng s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a Forrester cho n\u0103m 2017 th\u00ec c\u00f3 h\u01a1n 50,000 h\u1ec7 th\u1ed1ng tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean Facebook Messenger v\u00e0 \u1ee9ng d\u1ee5ng Kik k\u1ec3 t\u1eeb n\u0103m 2016, v\u00e0 c\u00f3 \u0111\u1ebfn 45% nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 tr\u1ee3 l\u00fd \u1ea3o n\u1ed5i ti\u1ebfng nh\u01b0 Siri, Google Assistant, Cortana hay Alexa, t\u1ea5t c\u1ea3 ch\u1ec9 c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. C\u0169ng theo Forrester, nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y s\u1ebd ph\u00e1t tri\u1ec3n h\u01a1n v\u00e0o n\u0103m 2017. \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ch\u00ednh th\u1ee9c n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t.<\/p>\n

N\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng, nh\u1ea1y b\u00e9n v\u1edbi c\u00e1i m\u1edbi, s\u1ef1 thay \u0111\u1ed5i k\u1ecbp th\u1eddi…. l\u00e0 m\u1ed9t trong s\u1ed1 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi xu h\u01b0\u1edbng v\u1eadn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng hi\u1ec7n nay. \u0110\u00f3n \u0111\u1ecdc c\u00e1c xu h\u01b0\u1edbng ti\u1ebfp theo trong b\u00e0i vi\u1ebft sau c\u1ee7a ch\u00fang t\u00f4i nh\u00e9.<\/p>\n

Tham kh\u1ea3o:\u00a0brandsvietnam.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

…<\/p>\n","protected":false},"author":10,"featured_media":9508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[103],"yoast_head":"\n10 xu h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c tr\u00f4ng ch\u1edd trong n\u0103m 2017 - P1<\/title>\n<meta name=\"description\" content=\"K\u00eanh Digital chi\u1ebfm l\u0129nh, qu\u1ea3ng c\u00e1o online v\u01b0\u1ee3t m\u1eb7t qu\u1ea3ng c\u00e1o TV.... \u0110\u00e2y l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u ph\u1ea7n n\u00e0o cho th\u1ea5y xu h\u01b0\u1edbng c\u1ee7a Marketing trong n\u0103m 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/10-xu-huong-marketing-duoc-trong-cho-trong-nam-2017-p1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 xu h\u01b0\u1edbng Marketing \u0111\u01b0\u1ee3c tr\u00f4ng ch\u1edd trong n\u0103m 2017 - 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