{"id":5266,"date":"2016-12-12T10:04:41","date_gmt":"2016-12-12T03:04:41","guid":{"rendered":"https:\/\/news.appota.com\/?p=5266"},"modified":"2021-04-22T15:12:13","modified_gmt":"2021-04-22T08:12:13","slug":"5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017\/","title":{"rendered":"5 xu h\u01b0\u1edbng marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a n\u0103m 2017"},"content":{"rendered":"<p style=\"text-align: justify;\">Ti\u1ebfp t\u1ee5c v\u01b0\u1ee3t xa k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n bao gi\u1edd h\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 trong s\u1ed1 nh\u1eefng l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 SEO trong n\u0103m 2017.<!--more--><\/p>\n<h2 style=\"text-align: justify;\">1. Snap m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi.<\/h2>\n<p style=\"text-align: justify;\">Snapchat (hay c\u00f2n g\u1ecdi l\u00e0 Snap) \u0111\u00e3 bi\u1ebfn \u0111\u1ed5i k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng ch\u00ednh trong ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i, \u0111em l\u1ea1i c\u00e1i nh\u00ecn t\u1eadp trung v\u00e0o kho\u1ea3nh kh\u1eafc nhi\u1ec1u h\u01a1n, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1eadp trung h\u01a1n v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u01b0a &#8220;video d\u1ecdc&#8221; th\u00e0nh xu h\u01b0\u1edbng m\u1edbi.<\/p>\n<p style=\"text-align: justify;\">\u0110a ph\u1ea7n ng\u01b0\u1eddi d\u00f9ng \u00edt khi xoay \u0111i\u1ec7n tho\u1ea1i khi quay video. Snapchat ch\u00ednh l\u00e0 \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ea7u ti\u00ean cung c\u1ea5p t\u00ednh n\u0103ng quay v\u00e0 xem video theo chi\u1ec1u d\u1ecdc.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5268 size-full\" title=\"5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-1\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/12\/5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-1.jpg\" alt=\"5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-1\" width=\"600\" height=\"348\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/12\/5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-1.jpg 600w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/12\/5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-1-300x174.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">Snap v\u1eeba gi\u1edbi thi\u1ec7u k\u00ednh th\u1ef1c t\u1ebf \u1ea3o, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m nh\u1eefng th\u00f4ng tin tr\u1ef1c quan t\u1eeb g\u00f3c nh\u00ecn th\u1ee9 nh\u1ea5t v\u00e0 \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb kh\u1ed5ng l\u1ed3 trong n\u0103m 2017.<\/p>\n<h2 style=\"text-align: justify;\">2. &#8220;Lan t\u1ecfa&#8221; &#8211; mong mu\u1ed1n m\u1edbi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/h2>\n<p style=\"text-align: justify;\">Ng\u01b0\u1eddi d\u00f9ng d\u1ea7n y\u00eau c\u1ea7u c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u1ea3i \u0111\u00f3ng vai tr\u00f2 d\u1eabn d\u1eaft nh\u1eefng tr\u1ea3i nghi\u1ec7m mang t\u00ednh lan t\u1ecfa h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">Gi\u1edd \u0111\u00e2y, vi\u1ec7c ch\u1ec9 \u0111\u0103ng c\u00e1c tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o \u0111\u00f3 l\u00e0 ch\u01b0a \u0111\u1ee7, b\u1ea1n c\u1ea7n cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y s\u1ef1 ki\u1ec7n \u0111\u00f3 th\u1ef1c s\u1ef1 di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 video tr\u1ef1c ti\u1ebfp, h\u00ecnh \u1ea3nh v\u00e0 video 360 \u0111\u1ed9, th\u1eadm ch\u00ed l\u00e0 nh\u1eefng b\u00e0i \u0111\u0103ng th\u1eddi gian th\u1ef1c.<\/p>\n<h2 style=\"text-align: justify;\">3. Xu\u1ea5t hi\u1ec7n l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng m\u1edbi.<\/h2>\n<p style=\"text-align: justify;\">Tr\u01b0\u1edbc \u0111\u00e2y, truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 c\u00e1c c\u00e1 nh\u00e2n giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn. Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n, n\u00f3 c\u0169ng tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i \u0111\u1ec3 giao ti\u1ebfp v\u00e0 qu\u1ea3ng c\u00e1o t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch m\u1edbi m\u1ebb. M\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u0103ng t\u1ea7m quan tr\u1ecdng v\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c trong vi\u1ec7c trao \u0111\u1ed5i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h2 style=\"text-align: justify;\">4. Qu\u1ea3ng c\u00e1o s\u1ebd tr\u1edf l\u1ea1i th\u1eddi k\u1ef3 &#8220;Ph\u1ee5c H\u01b0ng&#8221;.<\/h2>\n<p style=\"text-align: justify;\">M\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean ng\u00e0y c\u00e0ng suy gi\u1ea3m, nh\u01b0ng v\u1eabn c\u00f3 t\u00e1c d\u1ee5ng khi\u1ebfn c\u00e1c doanh nghi\u1ec7p ph\u1ea3i mua qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5269 size-full\" title=\"5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-2\" src=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/12\/5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-2.jpg\" alt=\"5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-2\" width=\"600\" height=\"351\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/12\/5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-2.jpg 600w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/12\/5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017-2-300x176.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">C\u1ea1nh tranh v\u00e0 \u00e1p l\u1ef1c thu h\u00fat ho\u1eb7c duy tr\u00ec l\u1ee3i \u00edch c\u0169ng bu\u1ed9c c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ea3i l\u1ef1a ch\u1ecdn c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e9o l\u00e9o v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n. Khi nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y k\u1ebft h\u1ee3p, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd h\u1ed3i sinh v\u00e0o n\u0103m 2017.<\/p>\n<h2 style=\"text-align: justify;\">5. C\u1ea3m h\u1ee9ng v\u00e0 s\u00e1ng t\u1ea1o s\u1ebd tr\u1edf th\u00e0nh xu th\u1ebf.<\/h2>\n<p style=\"text-align: justify;\">C\u00e1c b\u00e0i vi\u1ebft th\u1ef1c t\u1ebf r\u1ea5t \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd, nh\u01b0ng nh\u1eefng b\u00e0i gi\u00e0u c\u1ea3m x\u00fac v\u1eabn \u0111\u01b0\u1ee3c lan t\u1ecfa nhi\u1ec1u h\u01a1n. Tuy nhi\u00ean, nh\u1eefng b\u00e0i vi\u1ebft truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 s\u00e1ng t\u1ea1o m\u1edbi l\u00e0 \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00fd, h\u1ee9a h\u1eb9n th\u00e0nh c\u00f4ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y th\u00fac \u0111\u1ea9y vi\u1ec7c s\u00e0ng l\u1ecdc, lo\u1ea1i b\u1ecf nh\u1eefng qu\u1ea3ng c\u00e1o kh\u00f4ng m\u1ea5y \u1ea5n t\u01b0\u1ee3ng, \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;<\/p>\n","protected":false},"author":9,"featured_media":9509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[229,103],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 xu h\u01b0\u1edbng marketing 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v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n bao gi\u1edd h\u1ebft\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/5-xu-huong-marketing-tren-mang-xa-hoi-cua-nam-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-12T03:04:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-22T08:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2017\/03\/Social-Media-Marketing-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"265\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" 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