{"id":5263,"date":"2016-12-05T10:28:51","date_gmt":"2016-12-05T03:28:51","guid":{"rendered":"https:\/\/news.appota.com\/?p=5263"},"modified":"2021-04-13T17:17:13","modified_gmt":"2021-04-13T10:17:13","slug":"5-buoc-de-xay-dung-nhan-dien-thuong-hieu-nhat-quan","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/5-buoc-de-xay-dung-nhan-dien-thuong-hieu-nhat-quan\/","title":{"rendered":"5 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n"},"content":{"rendered":"

\u0110\u00f4i khi\u00a0vi\u1ec7c t\u1ea1o ra qu\u00e1 nhi\u1ec1u th\u00e0nh t\u1ed1 g\u1eafn v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c gi\u1eef th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n. V\u1eady l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, b\u1ea1n \u0111\u1ecdc c\u00f9ng News Appota t\u00ecm hi\u1ec3u nh\u00e9:<\/p>\n

C\u1ea3 c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn v\u00e0 doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec1u d\u1ec5 d\u00e0ng ra kh\u1ecfi \u201c\u0111\u01b0\u1eddng ray\u201d, c\u00f3 khi th\u1eadm ch\u00ed kh\u00f4ng th\u1ec3 nh\u1eadn ra \u0111i\u1ec1u n\u00e0y.<\/p>\n

Vi\u1ec7c kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc ri\u00eang hay kh\u00f4ng th\u1ec3 g\u1eafn v\u1edbi m\u1ed9t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n cu\u1ed1i c\u00f9ng s\u1ebd d\u1eabn \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 s\u1ebd tr\u1edf n\u00ean r\u1eddi r\u1ea1c, kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u00e0 manh m\u00fan \u0111\u1ebfn m\u1ee9c g\u00e2y b\u1ed1i r\u1ed1i cho kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 th\u1eadm ch\u00ed l\u00e0 \u0111\u1ed9i ng\u0169 \u0111i\u1ec1u h\u00e0nh. N\u1ebfu c\u1ea3m th\u1ea5y nguy c\u01a1 n\u00e0y, doanh nghi\u1ec7p h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 tr\u1edf l\u1ea1i \u201c\u0111\u00fang \u0111\u01b0\u1eddng\u201d:<\/p>\n

1. Hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/h2>\n

Th\u1eadt kh\u00f3 \u0111\u1ec3 tri\u1ec3n khai h\u00e0nh \u0111\u1ed9ng b\u1ea5t c\u1ee9 k\u1ebf ho\u1ea1ch n\u00e0o n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng hi\u1ec3u l\u00fd do v\u00ec sao m\u00ecnh l\u00e0m nh\u01b0 th\u1ebf. \u0110\u1ea7u ti\u00ean, c\u1ea7n x\u00e1c \u0111\u1ecbnh l\u00fd do v\u00ec sao m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady. C\u0169ng c\u1ea7n hu\u1ea5n luy\u1ec7n \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.<\/p>\n

\"5-buoc-de-xay-dung-nhan-dien-thuong-hieu-nhat-quan-1\"<\/p>\n

V\u00ec sao m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng\u00a0\u0111\u1ebfn nh\u01b0 v\u1eady?<\/p>\n

– Th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p.<\/p>\n

– T\u1ea1o d\u1ef1ng t\u00ednh x\u00e1c th\u1ef1c, \u0111\u00e1ng tin c\u1eady. Khi trung th\u00e0nh v\u1edbi m\u1ed9t nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i, doanh nghi\u1ec7p \u0111\u00e3 ch\u1ee9ng t\u1ecf r\u1eb1ng b\u1ea3n s\u1eafc n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u00f3 th\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u201ctrang ph\u1ee5c\u201d t\u1ea1m t\u1ea1o n\u00ean v\u00ec m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb hay qu\u1ea3ng c\u00e1o th\u1eddi v\u1ee5.<\/p>\n

– Mang l\u1ea1i s\u1ef1 r\u00f5 r\u00e0ng, th\u00f4ng su\u1ed1t. M\u1ed9t \u0111\u1ecbnh v\u1ecb nh\u1ea5t qu\u00e1n s\u1ebd x\u00f3a b\u1ecf b\u1ea5t c\u1ee9 s\u1ef1 l\u00fang t\u00fang n\u00e0o t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ea1i di\u1ec7n hay nh\u1eefng th\u1eafc m\u1eafc nh\u01b0 \u201cdoanh nghi\u1ec7p n\u00e0y l\u00e0 ai, \u0111\u1ea1i di\u1ec7n cho c\u00e1i g\u00ec\u201d.<\/p>\n

– X\u00e2y d\u1ef1ng ni\u1ec1m tin. Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1eb7t ni\u1ec1m tin v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n m\u1ed9t h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng, x\u00e1c th\u1ef1c v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

– Gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng trong n\u1ed9i b\u1ed9. M\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng gi\u00fap nh\u00e2n vi\u00ean v\u00e0 ban \u0111i\u1ec1u h\u00e0nh \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

– Mang l\u1ea1i s\u1ef1 \u0111\u01a1n gi\u1ea3n. Khi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a r\u00f5 r\u00e0ng th\u00ec c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfn h\u00e0nh h\u01a1n \u0111\u00e3 c\u00f3 s\u1eb5n \u201ckhung \u0111\u1ecbnh h\u01b0\u1edbng\u201d.<\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 h\u00ecnh th\u1ee9c c\u1ee7a logo. N\u00f3 n\u00f3i l\u00ean \u201cb\u1ea1n l\u00e0 ai\u201d v\u00e0 t\u1ea1i sao \u201cb\u1ea1n c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng\u201d. V\u00ec v\u1eady, h\u00e3y b\u1ea3o \u0111\u1ea3m r\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n v\u00e0 h\u01b0\u1edbng d\u1eabn m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3.<\/p>\n

2. X\u00e2y d\u1ef1ng b\u1ed9 h\u01b0\u1edbng d\u1eabn v\u1ec1 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Guide)<\/h2>\n

M\u1ed9t khi hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, doanh nghi\u1ec7p s\u1ebd th\u1ea5y t\u1ea1i sao m\u1ed9t \u201cbrand guide\u201d l\u1ea1i l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng. M\u1ecdi doanh nghi\u1ec7p, l\u1edbn nh\u1ecf \u0111\u1ec1u c\u1ea7n c\u00f3 m\u1ed9t b\u1ed9 h\u01b0\u1edbng d\u1eabn v\u1ec1 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh v\u1edbi nh\u1eefng ph\u1ea7n li\u00ean quan: S\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u; \u0111\u1ecbnh ngh\u0129a v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec1u l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t; tinh th\u1ea7n chung, \u0111\u1eb7c \u0111i\u1ec3m chung; c\u00e1ch s\u1eed d\u1ee5ng logo; m\u00f4 t\u1ea3 b\u1eb1ng h\u00ecnh t\u01b0\u1ee3ng; m\u00e0u s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u; ki\u1ec3u ch\u1eef v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y ch\u1eef; c\u00e1c quy c\u00e1ch v\u1ec1 b\u1ea3ng hi\u1ec7u; \u0111\u1ecbnh d\u1ea1ng truy\u1ec1n th\u00f4ng; ngh\u1ec7 thu\u1eadt h\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch \u0111\u1ed3 h\u1ecda.<\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u1ed9 \u201cbrand guide\u201d kh\u00e1c \u0111\u1ec3 l\u1ea5y \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng m\u1ed9t t\u00e0i li\u1ec7u ho\u00e0n ch\u1ec9nh v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n

3. Ban h\u00e0nh b\u1ed9 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng<\/h2>\n

B\u1ed9 \u201cbrand guide\u201d kh\u00f4ng ch\u1ec9 gi\u1ea3i th\u00edch v\u1ec1 h\u00ecnh th\u1ee9c (c\u00e1ch m\u00e0 c\u00f4ng ty bi\u1ec3u hi\u1ec7n) m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, n\u00ean c\u1ea7n \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn \u0111\u1ebfn t\u1ea5t c\u1ea3 ph\u00f2ng ban:<\/p>\n

\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng: \u0111\u1ec3 h\u1ecd bi\u1ebft c\u00e1ch gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1ed9 ph\u1eadn s\u1ea3n xu\u1ea5t: \u0111\u1ec3 h\u1ecd bi\u1ebft c\u00e1ch thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 bao b\u00ec ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00e1c nh\u00e0 t\u01b0 v\u1ea5n v\u00e0 c\u1ed9ng t\u00e1c vi\u00ean (b\u00ean th\u1ee9 ba): \u0111\u1ec3 h\u1ecd nhanh ch\u00f3ng h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch c\u1ea5t l\u00ean ti\u1ebfng n\u00f3i v\u00e0 phong c\u00e1ch kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng: \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc khi h\u00ecnh th\u00e0nh quan h\u1ec7 h\u1ee3p t\u00e1c.<\/p>\n

4. Ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u thu\u1ed9c v\u1ec1 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

M\u1ed9t khi \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ed9 h\u01b0\u1edbng d\u1eabn nh\u1ea5t qu\u00e1n v\u00e0 r\u00f5 r\u00e0ng, h\u00e3y \u0111\u1ec3 cho b\u1ed9 h\u01b0\u1edbng d\u1eabn n\u00e0y ho\u1ea1t \u0111\u1ed9ng. Ki\u1ec3m so\u00e1t v\u00e0 c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u hi\u1ec7n h\u00e0nh li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m l\u00e0 ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi b\u1ed9 h\u01b0\u1edbng d\u1eabn m\u1edbi.<\/p>\n

C\u1eadp nh\u1eadt nh\u1eefng t\u00e0i li\u1ec7u marketing nh\u01b0: trang web, m\u1ea1ng x\u00e3 h\u1ed9i, brochure, danh thi\u1ebfp, signage, thi\u1ebft k\u1ebf trang thuy\u1ebft tr\u00ecnh, video.<\/p>\n

V\u00e0 \u0111\u1eebng qu\u00ean nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng, bao b\u00ec v\u00e0 nh\u00e3n h\u00e0ng, \u0111\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean hay nh\u1ea1c n\u1ec1n c\u0169ng \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u1ec7n \u0111\u1eb7t logo \u0111\u00fang ch\u1ed7 m\u00e0 l\u00e0 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n \u1edf b\u1ea5t c\u1ee9 \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u00e0o v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

5. L\u00ean k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai<\/h2>\n

Sau khi th\u1ef1c hi\u1ec7n 4 b\u01b0\u1edbc k\u1ec3 tr\u00ean, c\u00f4ng vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p v\u1eabn ch\u01b0a k\u1ebft th\u00fac. N\u1ebfu kh\u00f4ng theo \u0111\u01b0\u1ee3c b\u01b0\u1edbc cu\u1ed1i c\u00f9ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 nguy c\u01a1 tr\u1edf v\u1ec1 n\u01a1i \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u2013 d\u1ea7n r\u1eddi xa nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i.<\/p>\n

N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch cam k\u1ebft v\u1edbi s\u1ef1 nh\u1ea5t qu\u00e1n trong t\u01b0\u01a1ng lai, doanh nghi\u1ec7p t\u1ef1 \u0111\u1eb7t m\u00ecnh v\u00e0o nguy c\u01a1 tr\u1edf l\u1ea1i c\u00e1ch l\u00e0m c\u0169 v\u00e0 d\u1ea7n m\u1ea5t \u0111i b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch:<\/p>\n

– \u0110\u1eb7t ra l\u1ecbch c\u1eadp nh\u1eadt h\u1eb1ng n\u0103m. Gi\u1eef th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng, nh\u01b0ng v\u1eabn c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u khi doanh nghi\u1ec7p thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

– \u0110\u1eb7t ra l\u1ecbch tr\u00ecnh c\u1eadp nh\u1eadt h\u1eb1ng n\u0103m \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i li\u1ec7u thi\u1ebft k\u1ebf. Phong c\u00e1ch v\u00e0 xu h\u01b0\u1edbng thay \u0111\u1ed5i n\u00ean c\u00e1c th\u00e0nh t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n ph\u00e1t tri\u1ec3n theo.<\/p>\n

– N\u00ean ki\u1ec3m so\u00e1t \u0111\u1ecbnh k\u1ef3 c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u 2 l\u1ea7n m\u1ed7i n\u0103m v\u00e0 b\u1ea3o \u0111\u1ea3m r\u1eb1ng b\u1ed9 ph\u1eadn s\u00e1ng t\u1ea1o v\u00e0 thi\u1ebft k\u1ebf \u0111ang theo \u0111\u00fang b\u1ed9.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u00f4i khi\u00a0vi\u1ec7c t\u1ea1o ra qu\u00e1 nhi\u1ec1u th\u00e0nh t\u1ed1 g\u1eafn v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c gi\u1eef th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n. V\u1eady l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, b\u1ea1n \u0111\u1ecdc c\u00f9ng News Appota t\u00ecm hi\u1ec3u nh\u00e9:<\/p>\n","protected":false},"author":9,"featured_media":5264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[772],"yoast_head":"\n5 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n - Appota News<\/title>\n<meta name=\"description\" content=\"\u0110\u00f4i khi vi\u1ec7c t\u1ea1o ra qu\u00e1 nhi\u1ec1u th\u00e0nh t\u1ed1 g\u1eafn v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c gi\u1eef th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n. | X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/5-buoc-de-xay-dung-nhan-dien-thuong-hieu-nhat-quan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n - 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