{"id":5211,"date":"2016-11-14T08:53:29","date_gmt":"2016-11-14T01:53:29","guid":{"rendered":"https:\/\/news.appota.com\/?p=5211"},"modified":"2021-04-13T16:49:19","modified_gmt":"2021-04-13T09:49:19","slug":"5-quy-tac-tiep-thi-bat-bien-giup-thong-linh-thi-truong","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/5-quy-tac-tiep-thi-bat-bien-giup-thong-linh-thi-truong\/","title":{"rendered":"5 quy t\u1eafc ti\u1ebfp th\u1ecb b\u1ea5t bi\u1ebfn gi\u00fap th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"

Nh\u1eefng quy lu\u1eadt ti\u1ebfp th\u1ecb b\u1ea5t bi\u1ebfn \u0111\u00e3 “\u0103n s\u00e2u” v\u00e0o trong t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f3 \u00fd ngh\u0129a v\u00f4 c\u00f9ng quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea5t c\u1ee9\u00a0nh\u00e3n h\u00e0ng n\u00e0o.<\/p>\n

D\u01b0\u1edbi \u1ea3nh h\u01b0\u1edfng c\u1ee7a l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 (big data), trong th\u1eddi gian\u00a0t\u1edbi, marketing s\u1ebd ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng. M\u1ea1ng l\u01b0\u1edbi v\u1ea1n v\u1eadt k\u1ebft n\u1ed1i internet (The Internet of Everything) v\u00e0 th\u1ef1c t\u1ebf \u1ea3o s\u1ebd g\u00e2y bi\u1ebfn \u0111\u1ed9ng v\u00e0 th\u1eadm ch\u00ed thay \u0111\u1ed5i m\u1ecdi th\u1ee9.<\/p>\n

Nh\u01b0ng cho d\u00f9 \u0111i\u1ec1u g\u00ec x\u1ea3y ra, 5 quy lu\u1eadt ti\u1ebfp th\u1ecb d\u01b0\u1edbi \u0111\u00e2y s\u1ebd kh\u00f4ng bao gi\u1edd b\u1ecb l\u1ed7i m\u1ed1t.<\/p>\n

1. H\u00e3y l\u00e0m ng\u01b0\u1eddi ti\u00ean phong thay v\u00ec c\u1ed1 g\u1eafng l\u00e0m t\u1ed1t h\u01a1n<\/h2>\n

B\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o xu\u1ea5t hi\u1ec7n \u0111\u1ea7u ti\u00ean trong m\u1ed9t l\u0129nh v\u1ef1c m\u1edbi \u0111\u1ec1u t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i qua nhi\u1ec1u th\u1ebf h\u1ec7. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 h\u00e3ng Coke v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a n\u01b0\u1edbc ng\u1ecdt c\u00f3 ga.<\/p>\n

\"5-quy-tac-tiep-thi-bat-bien-giup-thong-linh-thi-truong-1\"<\/p>\n

Coca-Cola \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1892. Sau 124 n\u0103m, v\u00f4 s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u00e0 bi\u1ebfn m\u1ea5t, ch\u1ec9 c\u00f3 Pepsi (th\u00e0nh l\u1eadp n\u0103m 1898, 6 n\u0103m sau Coke) v\u1eabn duy tr\u00ec l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 th\u1ef1c s\u1ef1. Tuy nhi\u00ean, t\u00ednh \u0111\u1ebfn n\u0103m 2015, trong th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ng\u1ecdt Hoa K\u1ef3, th\u1ecb ph\u1ea7n c\u1ee7a Pepsi v\u1eabn nh\u1ecf h\u01a1n Coke (31,1 so v\u1edbi 42,7).<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, s\u1ef1 kh\u00e1c bi\u1ec7t s\u00e1u n\u0103m v\u1edbi vi\u1ec7c l\u00e0 c\u00f4ng ty m\u1edf \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1eabn t\u1ea1o ra l\u1ee3i th\u1ebf \u0111\u1ebfn 11,6 ph\u1ea7n tr\u0103m cho Coke sau 124 n\u0103m, b\u1ea5t ch\u1ea5p th\u1ef1c t\u1ebf r\u1eb1ng Pepsi th\u1ef1c s\u1ef1 \u0111\u00e3 th\u1eafng trong c\u00e1c th\u1eed nghi\u1ec7m v\u1ec1 h\u01b0\u01a1ng v\u1ecb.<\/p>\n

R\u00f5 r\u00e0ng, \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean k\u00e9o d\u00e0i l\u00e2u h\u01a1n b\u1ea1n ngh\u0129.<\/p>\n

2. N\u1ebfu kh\u00f4ng th\u1ec3 \u0111i \u0111\u1ea7u, h\u00e3y t\u1ea1o ra m\u1ed9t l\u0129nh v\u1ef1c m\u1edbi<\/h2>\n

Trong m\u1ed7i m\u1ed9t l\u0129nh v\u1ef1c kinh doanh m\u1edbi, ch\u1ec9 c\u00f3 m\u1ed9t c\u00f4ng ty \u0111i \u0111\u1ea7u, v\u00e0 sau \u0111\u00f3 l\u00e0 v\u00f4 s\u1ed1 nh\u1eefng c\u00f4ng ty m\u00f4 ph\u1ecfng theo. Tuy nhi\u00ean, gi\u1eefa Coke v\u00e0 Pepsi, c\u00e1c cu\u1ed9c c\u1ea1nh tranh k\u00e9o d\u00e0i h\u00e0ng th\u1eadp k\u1ef7 cu\u1ed1i c\u00f9ng c\u0169ng tr\u1edf th\u00e0nh cu\u1ed9c ch\u1ea1y \u0111ua gi\u1eefa hai c\u00f4ng ty.<\/p>\n

\u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra trong ph\u00e2n kh\u00fac m\u00e1y t\u00ednh c\u00e1 nh\u00e2n, v\u1edbi Hewlett-Packard (HP) v\u00e0 Dell (28,1 ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n \u1edf Hoa K\u1ef3 so v\u1edbi 23,9 ph\u1ea7n tr\u0103m). Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4, v\u1edbi GM v\u00e0 Ford (17,4 ph\u1ea7n tr\u0103m so v\u1edbi 15,3 ph\u1ea7n tr\u0103m).<\/p>\n

Nh\u01b0ng li\u1ec7u c\u00f3 ch\u00fat kh\u1ea3 n\u0103ng chi\u1ebfn th\u1eafng n\u00e0o gi\u00e0nh cho c\u00e1c c\u00f4ng ty kh\u00f4ng \u1edf v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u ho\u1eb7c th\u1ee9 hai? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 “C\u00f3”, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t l\u0129nh v\u1ef1c ho\u00e0n to\u00e0n m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 ho\u1eb7c t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c s\u1eb5n c\u00f3 ho\u1eb7c m\u1edf ra m\u1ed9t ph\u00e2n kh\u00fac ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n

L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 Apple, do sinh sau \u0111\u1ebb mu\u1ed9n n\u00ean h\u00e3ng kh\u00f3 c\u00f3 th\u1ec3 th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u00e1y t\u00ednh x\u00e1ch tay to\u00e0n c\u1ea7u khi m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1ea1nh nh\u01b0 HP v\u00e0 Lenovo \u0111ang chi\u1ebfm l\u0129nh (20,7 ph\u1ea7n tr\u0103m v\u00e0 20 ph\u1ea7n tr\u0103m). V\u00ec v\u1eady, v\u00e0o n\u0103m 2012, h\u00e3ng \u0111\u00e3 t\u1ea1o ra m\u1ed9t lo\u1ea1i m\u00e1y t\u00ednh x\u00e1ch tay chuy\u00ean d\u1ee5ng m\u1edbi: m\u00e1y t\u00ednh b\u1ea3ng. Ng\u00e0y nay, Apple d\u1eabn \u0111\u1ea7u tr\u00ean to\u00e0n c\u1ea7u trong ph\u00e2n kh\u00fac m\u00e1y t\u00ednh b\u1ea3ng v\u1edbi 29,6 ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n.<\/p>\n

3. Nh\u1eadn th\u1ee9c quan tr\u1ecdng h\u01a1n s\u1ea3n ph\u1ea9m<\/h2>\n

B\u1ea3n n\u0103ng con ng\u01b0\u1eddi l\u00e0 lu\u00f4n tin r\u1eb1ng ch\u00fang ta c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i t\u1ed1t h\u01a1n. N\u00ean c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty m\u1edbi kh\u1edfi nghi\u1ec7p kho\u00e1c l\u00e1c v\u1ec1 m\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3 gi\u00fap h\u1ecd kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng. Nh\u1eefng c\u00f4ng ty n\u00e0y sau \u0111\u00f3 th\u01b0\u1eddng bi\u1ebfn m\u1ea5t.<\/p>\n

D\u00f9 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 ng\u00e0y c\u00e0ng t\u1ed1t h\u01a1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 l\u1ebd c\u0169ng s\u1ebd kh\u00f4ng \u0111\u1ec3 \u00fd hay b\u1ecb thuy\u1ebft ph\u1ee5c. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Pepsi \u0111\u00e1nh b\u1ea1i Coke trong c\u00e1c th\u1eed nghi\u1ec7m v\u1ec1 h\u01b0\u01a1ng v\u1ecb nh\u01b0ng l\u1ea1i kh\u00f4ng th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n h\u01a1n. Th\u1eb3ng th\u1eafn m\u00e0 n\u00f3i, n\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ti\u00ean phong, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 nhi\u1ec1u d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, khi hi\u1ec3u quy lu\u1eadt c\u1ee7a nh\u1eadn th\u1ee9c, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 sinh l\u1eddi ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u0111i \u0111\u1ea7u.<\/p>\n

Tr\u1edf l\u1ea1i\u00a0v\u00ed d\u1ee5 v\u1ec1 Apple, h\u00e3ng n\u00e0y kh\u00f4ng \u0111i \u0111\u1ea7u ti\u00ean trong m\u1ea3ng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n, m\u00e1y nghe nh\u1ea1c k\u1ef9 thu\u1eadt s\u1ed1 hay th\u1eadm ch\u00ed \u0111i\u1ec7n tho\u1ea1i c\u1ea3m \u1ee9ng th\u00f4ng minh. Nh\u01b0ng r\u00f5 r\u00e0ng ai c\u0169ng th\u1ea5y r\u1eb1ng trong m\u1ed7i m\u1ed9t ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m, h\u00e3ng n\u00e0y \u0111\u1ec1u t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng.<\/p>\n

4. S\u1edf h\u1eefu ng\u00f4n t\u1eeb ch\u00ednh l\u00e0 s\u1edf h\u1eefu c\u1ea3m nh\u1eadn<\/h2>\n

Th\u1eadp ni\u00ean 80 v\u00e0 90, khi nh\u1eefng \u0111o\u1ea1n nh\u1ea1c hi\u1ec7u qu\u1ea3ng c\u00e1o ph\u1ee7 s\u00f3ng TV hay \u0111\u00e0i ph\u00e1t thanh, McDonald l\u00e0 h\u00e3ng c\u00f3 nhi\u1ec1u nh\u1ea1c hi\u1ec7u v\u00e0 kh\u1ea9u hi\u1ec7u nh\u1ea5t. Do \u0111\u00f3, g\u1ea7n nh\u01b0 b\u1ea1n ch\u1eb3ng nh\u1edb \u0111\u01b0\u1ee3c \u0111o\u1ea1n n\u00e0o. Nh\u01b0ng v\u1edbi Folger’s, H\u00e3ng v\u1eabn gi\u1eef nguy\u00ean kh\u1ea9u hi\u1ec7u v\u00e0 nh\u1ea1c hi\u1ec7u qu\u1ea3ng c\u00e1o k\u1ec3 t\u1eeb n\u0103m 1908.<\/p>\n

Khi b\u1ea1n s\u1edf h\u1eefu kh\u1ea9u hi\u1ec7u ho\u1eb7c m\u1ed9t \u0111o\u1ea1n nh\u1ea1c n\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd s\u1edf h\u1eefu c\u1ea3 m\u1ed9t c\u0103n nh\u00e0 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9 v\u00f4 gi\u00e1.<\/p>\n

Kh\u1ea9u hi\u1ec7u “Just do it” c\u1ee7a Nike l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu c\u1ea3m nh\u1eadn. Nike \u0111\u00e3 ch\u1ea1y qu\u1ea3ng c\u00e1o “Just do it” k\u1ec3 t\u1eeb n\u0103m 1988. V\u00e0 ngay c\u1ea3 \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, khi m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, h\u1ecd li\u1ec1n ngh\u0129 \u0111\u1ebfn vi\u1ec7c bu\u1ed9c d\u00e2y gi\u00e0y v\u00e0 nh\u1ea5c ch\u00e2n \u0111i, d\u00f9 l\u00e0 \u0111i ch\u01a1i b\u00f3ng r\u1ed5 hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 mua m\u1ed9t \u0111\u00f4i gi\u00e0y \u0111\u1eaft ti\u1ec1n.<\/p>\n

\"5-quy-tac-tiep-thi-bat-bien-giup-thong-linh-thi-truong-2\"<\/p>\n

C\u00e2u kh\u1ea9u hi\u1ec7u \u201cJust do it\u201d c\u1ee7a Nike ra \u0111\u1eddi t\u1eeb n\u0103m 1988, t\u1ed3n t\u1ea1i v\u00e0 n\u1ed5i ti\u1ebfng \u0111\u1ebfn b\u00e2y gi\u1edd<\/em><\/p>\n

Kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi Nike \u0111\u00e3 v\u01b0\u1ee3t l\u00ean \u0111\u1ed1i th\u1ee7 k\u1ef3 c\u1ef1u \u0111\u00e3 t\u1eebng d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng gi\u00e0y th\u1ec3 thao l\u00e0 Adidas kh\u00f4ng l\u00e2u sau \u0111\u00f3. Ng\u00e0y nay, Nike s\u1edf h\u1eefu 27,2 ph\u1ea7n tr\u0103m th\u1ecb tr\u01b0\u1eddng gi\u00e0y d\u00e9p to\u00e0n c\u1ea7u trong khi Adidas ch\u1ec9 s\u1edf h\u1eefu 8,7 ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n t\u1ea1i Hoa K\u1ef3.<\/p>\n

5. C\u1ea1nh tranh trong m\u1ecdi s\u1ea3n ph\u1ea9m th\u01b0\u1eddng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c ch\u1eb3ng th\u1eafng \u0111\u01b0\u1ee3c g\u00ec<\/h2>\n

B\u1ed1n quy t\u1eafc Marketing b\u1ea5t bi\u1ebfn \u1edf tr\u00ean s\u1ebd gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng. Tuy nhi\u00ean quy t\u1eafc th\u1ee9 n\u0103m s\u1ebd gi\u00fap b\u1ea1n d\u1eabn \u0111\u1ea7u.<\/p>\n

Khi c\u00e1c c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh, c\u00e1c c\u1ed5 \u0111\u00f4ng v\u1eabn mu\u1ed1n ti\u1ebfp t\u1ee5c gia t\u0103ng l\u1ee3i nhu\u1eadn (th\u01b0\u1eddng kh\u00f4ng th\u1ef1c t\u1ebf). Ch\u1eafc ch\u1eafn r\u1eb1ng l\u00fac n\u00e0y, c\u00e1c v\u1ecb gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh s\u1ebd c\u00f9ng \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn: C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng c\u00e1c c\u1ed5 \u0111\u00f4ng l\u00e0 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

C\u00f3 th\u1ec3 trong ng\u1eafn h\u1ea1n n\u00f3 s\u1ebd hi\u1ec7u qu\u1ea3 v\u00e0 gi\u00fap l\u1ee3i nhu\u1eadn t\u0103ng v\u1ecdt, nh\u01b0ng c\u0169ng \u0111\u1ed3ng ngh\u0129a c\u00e1c c\u00f4ng ty g\u1ea7n nh\u01b0 b\u1ecb thu nh\u1ecf l\u1ea1i. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra v\u1edbi IBM khi h\u00e3ng quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u01b0\u1ee3t ra ngo\u00e0i d\u00f2ng m\u00e1y t\u00ednh l\u1edbn. Hay khi GM quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t to\u00e0n b\u1ed9 xe tr\u00f4ng na n\u00e1 nhau, t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Toyota chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c n\u1ea3y sinh \u1edf \u0111\u00e2y: R\u1ea5t nhi\u1ec1u c\u00f4ng ty th\u00e0nh c\u00f4ng v\u1eabn ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng nh\u1edd c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ti\u00ean phong, nh\u01b0ng h\u1ecd l\u1ea1i g\u1eafn c\u00e1c t\u00ean th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nhau l\u00ean t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9.<\/p>\n

Microsoft c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ea7n m\u1ec1m l\u1edbn nh\u01b0ng h\u00e3ng c\u0169ng ch\u1ec9 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ea3n ph\u1ea9m ti\u00ean phong c\u1ee7a m\u00ecnh, \u0111\u00f3 l\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh. V\u1edbi Kraft, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y d\u1eabn \u0111\u1ea7u m\u1ecdi s\u1ea3n ph\u1ea9m h\u00e3ng b\u00e1n, v\u00e0 h\u00e3ng c\u00f3 s\u1ea3n ph\u1ea9m ph\u00f4 mai kem d\u01b0\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n kh\u00e1c: Philadelphia.<\/p>\n

B\u1ea5t c\u1ee9 khi n\u00e0o c\u00f4ng ty \u0111\u1eb7t qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay \u00fd t\u01b0\u1edfng d\u01b0\u1edbi c\u00f9ng m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd b\u1ecb l\u1eabn l\u1ed9n, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t gi\u00e1 tr\u1ecb. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng g\u1eafn t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ea3n ph\u1ea9m, nh\u1eadn th\u1ee9c hay c\u1ea3m gi\u00e1c l\u1ea7n \u0111\u1ea7u ti\u00ean khi n\u00f3 n\u1ed5i ti\u1ebfng. Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n n\u00ean t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi cho m\u1ed7i s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00e1c quy lu\u1eadt tr\u00ean c\u00f3 khi n\u00e0o b\u1ecb ph\u00e1 v\u1ee1? T\u1ea5t nhi\u00ean l\u00e0 c\u00f3 th\u1ec3! Nh\u01b0 trong khoa h\u1ecdc, quy lu\u1eadt ch\u1ec9 \u0111\u00fang cho \u0111\u1ebfn khi ai \u0111\u00f3 t\u00ecm ra ngo\u1ea1i l\u1ec7 \u0111\u00e1ng k\u1ec3. Tuy nhi\u00ean, th\u1ef1c t\u1ebf kinh doanh cho th\u1ea5y sau 100 n\u0103m n\u1eefa, nh\u1eefng quy lu\u1eadt ti\u1ebfp th\u1ecb n\u00e0y v\u1eabn c\u00f2n \u0111\u00fang.<\/p>\n

Theo Entrepreneur<\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng quy lu\u1eadt ti\u1ebfp th\u1ecb b\u1ea5t bi\u1ebfn \u0111\u00e3 “\u0103n s\u00e2u” v\u00e0o trong t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f3 \u00fd ngh\u0129a v\u00f4 c\u00f9ng quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea5t c\u1ee9\u00a0nh\u00e3n h\u00e0ng n\u00e0o.<\/p>\n","protected":false},"author":9,"featured_media":5212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[103,769],"yoast_head":"\n5 quy t\u1eafc ti\u1ebfp th\u1ecb b\u1ea5t bi\u1ebfn gi\u00fap th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng quy lu\u1eadt ti\u1ebfp th\u1ecb b\u1ea5t bi\u1ebfn c\u00f3 \u00fd ngh\u0129a v\u00f4 c\u00f9ng quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea5t c\u1ee9 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