{"id":4940,"date":"2016-09-12T09:36:08","date_gmt":"2016-09-12T02:36:08","guid":{"rendered":"http:\/\/news.appota.com\/?p=4940"},"modified":"2021-04-13T17:18:39","modified_gmt":"2021-04-13T10:18:39","slug":"cong-cu-marketing-truyen-thong-lieu-da-loi-thoi","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/","title":{"rendered":"C\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi?"},"content":{"rendered":"

Marketing c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u0169ng \u0111\u00e3 bi\u1ebfn chuy\u1ec3n kh\u00e1 nhi\u1ec1u. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 tivi, b\u00e1o \u0111\u00e0i\u00a0c\u1ef1c k\u00ec ph\u1ed5 bi\u1ebfn th\u00ec nay c\u00f3 th\u00eam nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o nh\u01b0 Facebook, Twitter, Youtube,… Li\u1ec7u c\u00f2n ‘\u0111\u1ea5t di\u1ec5n’ cho c\u00e1c c\u00f4ng c\u1ee5 Marketing truy\u1ec1n th\u1ed1ng???<\/p>\n

L\u1ee3i th\u1ebf c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i<\/h2>\n

L\u1ee3i th\u1ebf c\u1ee7a nh\u1eefng c\u00f4ng c\u1ee5 marketing n\u00e0y, so v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng nh\u01b0 tivi, radio, b\u00e1o ch\u00ed,\u2026 l\u00e0 chi ph\u00ed th\u1ea5p h\u01a1n, nhanh ch\u00f3ng h\u01a1n v\u00e0 chi ti\u1ebft h\u01a1n. Gi\u1ea3 d\u1ee5, n\u1ebfu \u0111\u0103ng t\u1ea3i m\u1ed9t TVC (video, phim qu\u1ea3ng c\u00e1o n\u00f3i v\u1ec1 doanh nghi\u1ec7p) l\u00ean tivi, trong m\u1ed9t khung gi\u1edd nh\u1ea5t \u0111\u1ecbnh, doanh nghi\u1ec7p th\u00f4ng th\u01b0\u1eddng s\u1ebd ph\u1ea3i chi t\u1ed1i thi\u1ec3u l\u00e0 v\u00e0i tr\u0103m tri\u1ec7u \u0111\u1ed3ng cho m\u1ed9t chi\u1ebfn d\u1ecbch, trong khi \u0111\u0103ng t\u1ea3i TVC n\u00e0y l\u00ean YouTube, Facebook, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p s\u1ebd ch\u1ec9 m\u1ea5t v\u00e0i tri\u1ec7u \u0111\u1ed3ng, b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y th\u01b0\u1eddng kh\u00f4ng t\u00ednh ph\u00ed \u0111\u0103ng t\u1ea3i.<\/p>\n

\"cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1\"<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 marketing tr\u1ef1c tuy\u1ebfn, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 khoanh v\u00f9ng nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u1ed9 tu\u1ed5i bao nhi\u00eau \u0111\u1ebfn bao nhi\u00eau, c\u00f3 s\u1edf th\u00edch, th\u00f3i quen g\u00ec, c\u00f3 tr\u00ecnh \u0111\u1ed9, c\u00f3 nh\u00e2n kh\u1ea9u h\u1ecdc ra sao\u2026 \u0111\u1ec3 xem TVC \u0111\u00f3. Doanh nghi\u1ec7p s\u1ebd \u0111o \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng (d\u1ef1a v\u00e0o l\u01b0\u1ee3t like, share, comment), \u0111o \u0111\u01b0\u1ee3c th\u1eddi l\u01b0\u1ee3ng xem, \u0111o \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng tr\u1ef1c ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi TVC, \u0111i\u1ec1u m\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u1ed1ng kh\u00f3 l\u00f2ng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

Th\u1ebf nh\u01b0ng, m\u1ecdi v\u1ea5n \u0111\u1ec1 \u0111\u1ec1u c\u00f3 t\u00ednh hai m\u1eb7t. M\u1eb7t tr\u00e1i c\u1ee7a c\u00f4ng c\u1ee5 marketing tr\u1ef1c tuy\u1ebfn ch\u00ednh l\u00e0 ch\u00fang kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1t nh\u01b0 c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng.<\/p>\n

Trong m\u1ed9t kh\u1ea3o s\u00e1t nh\u1eb1m th\u0103m d\u00f2 \u00fd ki\u1ebfn v\u1ec1 qu\u1ea3ng c\u00e1o do Nielsen to\u00e0n c\u1ea7u c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 2015, v\u1edbi 30.000 ng\u01b0\u1eddi tham gia, th\u00f4ng qua h\u00ecnh th\u1ee9c tr\u1ea3 l\u1eddi tr\u1ef1c tuy\u1ebfn t\u1ea1i 60 qu\u1ed1c gia \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi 19 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec7n c\u00f3, th\u00ec \u1edf Vi\u1ec7t Nam, ba h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ea1t \u0111\u01b0\u1ee3c ni\u1ec1m tin l\u1edbn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n mi\u1ec7ng, website c\u1ee7a doanh nghi\u1ec7p v\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. C\u1ee5 th\u1ec3, qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, t\u1ea1p ch\u00ed v\u00e0 b\u00e1o l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u00e1ng tin c\u1eady nh\u1ea5t c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u1edf n\u01b0\u1edbc ta.<\/p>\n

Kh\u1ea3o s\u00e1t ch\u1ec9 ra r\u1eb1ng, g\u1ea7n 7 trong 10 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t c\u00f3 ni\u1ec1m tin v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh \u2013 cao h\u01a1n m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u (63%). Con s\u1ed1 \u201cni\u1ec1m tin\u201d n\u00e0y v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed, b\u00e1o v\u00e0 radio l\u1ea7n l\u01b0\u1ee3t l\u00e0 65% v\u00e0 60%. B\u00e1o c\u00e1o c\u1ee7a Nielsen c\u0169ng cho th\u1ea5y r\u1eb1ng \u1edf Vi\u1ec7t Nam, 82% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t s\u1ebd c\u00f3 xu h\u01b0\u1edbng l\u00e0m theo nh\u1eefng khuy\u1ebfn ngh\u1ecb \u0111\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, radio.<\/p>\n

T\u1ea1i sao ng\u01b0\u1eddi Vi\u1ec7t thi\u1ebfu tin t\u01b0\u1edfng v\u00e0o\u00a0c\u00e1c c\u00f4ng c\u1ee5 marketing tr\u1ef1c tuy\u1ebfn?<\/h2>\n

L\u00fd do l\u1edbn nh\u1ea5t \u1edf \u0111\u00e2y, ch\u00ednh l\u00e0 doanh nghi\u1ec7p \u0111\u00e3 th\u1ef1c hi\u1ec7n sai c\u00e1ch. B\u1edfi s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 chi ph\u00ed th\u1ea5p c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c h\u1ecd c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 t\u1ea1o ra ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng.<\/p>\n

\"cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-2\"<\/p>\n

V\u00ed d\u1ee5 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p khi th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0 Facebook, ban \u0111\u1ea7u h\u1ecd ch\u1ec9 c\u1ea7n l\u00e0m m\u1ed9t \u0111\u1ed9ng t\u00e1c duy nh\u1ea5t l\u00e0 t\u1ea1o m\u1ed9t trang fanpage (trang doanh nghi\u1ec7p) \u2013 v\u00e0 \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n\u2026 mi\u1ec5n ph\u00ed. Sau \u0111\u00f3, tr\u00ean trang fanpage n\u00e0y, doanh nghi\u1ec7p li\u00ean t\u1ee5c \u0111\u0103ng t\u1ea3i nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, video, gi\u1ea3m gi\u00e1\u2026 r\u1ed3i s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook \u0111\u1ec3 t\u0103ng like trang, t\u0103ng share trang, t\u0103ng like b\u00e0i vi\u1ebft\u2026 trong m\u1ed9t hai tu\u1ea7n r\u1ed3i d\u1eebng l\u1ea1i. V\u00e0 k\u1ebft c\u1ee5c l\u00e0 h\u1ecd kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. R\u00f5 r\u00e0ng, ch\u00fang ta s\u1ebd kh\u00f4ng d\u00e1m tin t\u01b0\u1edfng v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh ch\u1ec9 \u201cv\u00f4 t\u00ecnh\u201d nh\u00ecn th\u1ea5y tr\u00ean Facebook m\u1ed9t v\u00e0i l\u1ea7n, \u0111i\u1ec1u th\u1ea7n k\u1ef3 ch\u1ec9 x\u1ea3y ra v\u1edbi c\u00e1ch l\u00e0m n\u00e0y khi kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u c\u1ea5p thi\u1ebft v\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o c\u1ea1nh tranh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u \u201cd\u00e2n\u201d marketing, sau m\u1ed9t v\u00e0i l\u1edbp h\u1ecdc digital marketing kh\u00f4ng chuy\u00ean, c\u0169ng \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c l\u00e0m suy gi\u1ea3m ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c k\u00eanh marketing tr\u1ef1c tuy\u1ebfn. Kh\u00f4ng c\u00f3 t\u01b0 duy marketing, t\u01b0 duy l\u00e0m vi\u1ec7c khoa h\u1ecdc v\u00e0 b\u00e0i b\u1ea3n, nh\u1eefng marketer kh\u00f4ng chuy\u00ean n\u00e0y \u0111\u00e3 bi\u1ebfn nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 email marketing, SMS marketing th\u00e0nh nh\u1eefng \u201cb\u00e3i r\u00e1c\u201d, n\u01a1i ch\u1ee9a to\u00e0n nh\u1eefng tin nh\u1eafn r\u00e1c, email spam, qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n b\u00e1n h\u00e0ng l\u1eeba \u0111\u1ea3o, l\u00e0m phi\u1ec1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi\u1ebfn h\u1ecd tr\u1edf n\u00ean \u0111\u1ec1 ph\u00f2ng v\u00e0 th\u1eadn tr\u1ecdng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marekting t\u01b0\u01a1ng t\u1ef1.<\/p>\n

V\u00e0 sai l\u1ea7m c\u1ee7a nh\u1eefng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng n\u00ean tr\u00e1nh<\/h2>\n

Theo David Ogilvy, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c xem l\u00e0 \u201ccha \u0111\u1ebb\u201d c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o, th\u00ec sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eafc ph\u1ea3i, \u0111\u00f3 l\u00e0 ch\u1ec9 lo huy\u00ean thuy\u00ean n\u00f3i v\u1ec1 nh\u1eefng \u0111i\u1ec1u m\u00ecnh th\u00edch, m\u00ecnh cho l\u00e0 th\u00fa v\u1ecb. Khi \u0111\u0103ng t\u1ea3i m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean b\u00e1o, n\u1ebfu b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e2u \u0111\u1ea7u ti\u00ean cho \u0111\u1ebfn c\u00e2u cu\u1ed1i c\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, v\u1ec1 nh\u1eefng th\u00e0nh t\u1ef1u, \u0111\u1ecbnh h\u01b0\u1edbng, nh\u1eefng c\u00e2u chuy\u1ec7n, ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n, kinh nghi\u1ec7m\u2026 c\u1ee7a m\u00ecnh, th\u00ec khi g\u1ea5p l\u1ea1i trang b\u00e1o, kh\u00e1ch h\u00e0ng s\u1ebd ch\u1eb3ng nh\u1edb g\u00ec.<\/p>\n

Do \u0111\u00f3, h\u00e3y t\u1eadp trung gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00eau ra t\u00e1c d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec1u khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u0103n tr\u1edf b\u1ea5y l\u00e2u nay. \u0110\u00f3 m\u1edbi l\u00e0 c\u00e1ch \u0111\u00fang \u0111\u1ec3 m\u1ed9t qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng ph\u00e1t huy t\u1ed1i \u0111a nh\u1ea5t gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 th\u1ef1c s\u1ef1 ch\u1ee9a \u0111\u1ef1ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u0169ng \u0111\u00e3 bi\u1ebfn chuy\u1ec3n kh\u00e1 nhi\u1ec1u. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 tivi, b\u00e1o \u0111\u00e0i\u00a0c\u1ef1c k\u00ec ph\u1ed5 bi\u1ebfn th\u00ec nay c\u00f3 th\u00eam nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o nh\u01b0 Facebook, Twitter, Youtube,… Li\u1ec7u c\u00f2n ‘\u0111\u1ea5t di\u1ec5n’ cho c\u00e1c c\u00f4ng c\u1ee5 Marketing truy\u1ec1n th\u1ed1ng???<\/p>\n","protected":false},"author":9,"featured_media":4942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[742,651],"yoast_head":"\nC\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi? - News Appota<\/title>\n<meta name=\"description\" content=\"Tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn... Li\u1ec7u c\u00f2n '\u0111\u1ea5t di\u1ec5n' cho c\u00e1c c\u00f4ng c\u1ee5 Marketing truy\u1ec1n th\u1ed1ng???\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi? - News Appota\" \/>\n<meta property=\"og:description\" content=\"Tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn... Li\u1ec7u c\u00f2n '\u0111\u1ea5t di\u1ec5n' cho c\u00e1c c\u00f4ng c\u1ee5 Marketing truy\u1ec1n th\u1ed1ng???\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-12T02:36:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T10:18:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/09\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/\",\"url\":\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/\",\"name\":\"C\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi? - News Appota\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/09\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1.jpg\",\"datePublished\":\"2016-09-12T02:36:08+00:00\",\"dateModified\":\"2021-04-13T10:18:39+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\"},\"description\":\"Tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn... Li\u1ec7u c\u00f2n '\u0111\u1ea5t di\u1ec5n' cho c\u00e1c c\u00f4ng c\u1ee5 Marketing truy\u1ec1n th\u1ed1ng???\",\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/09\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1.jpg\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/09\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1.jpg\",\"width\":600,\"height\":392,\"caption\":\"cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\",\"name\":\"Ng\u00f4 Cay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"caption\":\"Ng\u00f4 Cay\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi? - News Appota","description":"Tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn... Li\u1ec7u c\u00f2n '\u0111\u1ea5t di\u1ec5n' cho c\u00e1c c\u00f4ng c\u1ee5 Marketing truy\u1ec1n th\u1ed1ng???","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/","og_locale":"en_US","og_type":"article","og_title":"C\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi? - News Appota","og_description":"Tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn... Li\u1ec7u c\u00f2n '\u0111\u1ea5t di\u1ec5n' cho c\u00e1c c\u00f4ng c\u1ee5 Marketing truy\u1ec1n th\u1ed1ng???","og_url":"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/","og_site_name":"Appota News","article_published_time":"2016-09-12T02:36:08+00:00","article_modified_time":"2021-04-13T10:18:39+00:00","og_image":[{"width":600,"height":392,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/09\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1.jpg","type":"image\/jpeg"}],"author":"Ng\u00f4 Cay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ng\u00f4 Cay","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/","url":"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/","name":"C\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi? - News Appota","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/09\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1.jpg","datePublished":"2016-09-12T02:36:08+00:00","dateModified":"2021-04-13T10:18:39+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d"},"description":"Tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn... Li\u1ec7u c\u00f2n '\u0111\u1ea5t di\u1ec5n' cho c\u00e1c c\u00f4ng c\u1ee5 Marketing truy\u1ec1n th\u1ed1ng???","breadcrumb":{"@id":"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/09\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1.jpg","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/09\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1.jpg","width":600,"height":392,"caption":"cong-cu-marketing-truyen-thong-lieu-da-loi-thoi-1"},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/vi\/cong-cu-marketing-truyen-thong-lieu-da-loi-thoi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"C\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi?"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d","name":"Ng\u00f4 Cay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","caption":"Ng\u00f4 Cay"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/4940"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=4940"}],"version-history":[{"count":3,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/4940\/revisions"}],"predecessor-version":[{"id":4946,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/4940\/revisions\/4946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media\/4942"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=4940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=4940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=4940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}