{"id":4531,"date":"2016-06-27T09:49:08","date_gmt":"2016-06-27T02:49:08","guid":{"rendered":"http:\/\/news.appota.com\/?p=4531"},"modified":"2016-06-27T10:17:26","modified_gmt":"2016-06-27T03:17:26","slug":"marketing-danh-cho-startup-nhung-dieu-nen-va-khong-nen","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/marketing-danh-cho-startup-nhung-dieu-nen-va-khong-nen\/","title":{"rendered":"Marketing d\u00e0nh cho startup – Nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean"},"content":{"rendered":"

Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u00fang c\u00e1ch ho\u1eb7c nh\u1eefng sai l\u1ea7m trong marketing c\u00f3 th\u1ec3 s\u1ebd l\u00e0 nh\u1eefng l\u00fd do ki\u1ebfn doanh nghi\u1ec7p startup\u00a0s\u1edbm g\u1eb7p th\u1ea5t b\u1ea1i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u00e1c startup n\u00ean v\u00e0 kh\u00f4ng n\u00ean l\u00e0m trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00f4ng ty<\/p>\n

1. N\u00ean ch\u00fa tr\u1ecdng hi\u1ec7u qu\u1ea3 marketing<\/h2>\n

C\u00f3 m\u1ed9t nguy\u00ean t\u1eafc \u0111\u01a1n gi\u1ea3n trong kinh doanh: \u0110\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n, b\u1ea1n bu\u1ed9c ph\u1ea3i chi ti\u1ec1n. Kh\u00f4ng may thay, nhi\u1ec1u startup l\u1ea1i d\u1ec5 d\u00e0ng vung ti\u1ec1n cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 kh\u00f4ng th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00fang – th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua ch\u1ec9 s\u1ed1 ROI v\u00e0 m\u1ee9c t\u0103ng doanh thu d\u1ef1 ki\u1ebfn.<\/p>\n

ROI (Return of Investment) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quan tr\u1ecdng trong marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 SEO, th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi m\u1ee9c chi ph\u00ed \u0111\u1ea7u t\u01b0. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 nh\u1eefng g\u00ec b\u1ea1n thu v\u1ec1 so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n b\u1ecf ra th\u00f4ng qua ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n

2. Kh\u00f4ng n\u00ean b\u1ea5t \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n

Trong marketing b\u00e1n h\u00e0ng, b\u1ea1n n\u00ean kh\u00e9o l\u00e9o d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng thay v\u00ec \u00e1p \u0111\u1eb7t quan \u0111i\u1ec3m l\u00ean h\u1ecd. C\u00e2u n\u00f3i “Kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u00fang” kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u v\u00f4 c\u0103n c\u1ee9 khi \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf.<\/p>\n

N\u1ebfu c\u00f3 b\u1ea5t \u0111\u1ed3ng x\u1ea3y, b\u1ea1n n\u00ean t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ed1t nh\u1ea5t n\u00ean gi\u1ea3i quy\u1ebft theo h\u01b0\u1edbng c\u00f3 l\u1ee3i cho h\u1ecd.<\/p>\n

3. N\u00ean s\u1edbm th\u1eeba nh\u1eadn th\u1ea5t b\u1ea1i<\/h2>\n

M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn nhi\u1ec1u startup g\u1eb7p th\u1ea5t b\u1ea1i l\u00e0 do qu\u00e1 trung th\u00e0nh v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng hi\u1ec7u qu\u1ea3. Th\u1ef1c t\u1ebf, nh\u1eefng startup th\u00e0nh c\u00f4ng c\u0169ng g\u1eb7p th\u1ea5t b\u1ea1i nh\u01b0 bao ng\u01b0\u1eddi, ch\u1ec9 kh\u00e1c l\u00e0 h\u1ecd ch\u1ecdn c\u00e1ch th\u1ea5t b\u1ea1i nhanh ch\u00f3ng.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a khi s\u1edbm nh\u00ecn th\u1ea5y m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u00e9m hi\u1ec7u qu\u1ea3, m\u1ed9t startup th\u00e0nh c\u00f4ng s\u1ebd ngay l\u1eadp t\u1ee9c ch\u1ea5m d\u1ee9t n\u00f3 v\u00e0 kh\u00f4ng c\u1ed1 g\u1eafng n\u00edu k\u00e9o trong khi startup kh\u00e1c l\u1ea1i ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c d\u00f9 b\u1ea3n th\u00e2n h\u1ecd c\u0169ng nh\u1eadn ra kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng l\u00e0 r\u1ea5t th\u1ea5p.<\/p>\n

\u0110\u1ed3ng th\u1eddi, vi\u1ec7c s\u1edbm t\u1eeb b\u1ecf nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing k\u00e9m hi\u1ec7u qu\u1ea3 c\u00f2n gi\u00fap startup ti\u1ebft ki\u1ec7m th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 d\u1ed3n ngu\u1ed3n l\u1ef1c cho chi\u1ebfn l\u01b0\u1ee3c m\u1edbi.<\/p>\n

\"marketing-danh-cho-startup-nhung-dieu-nen-va-khong-nen-2\"<\/p>\n

4. Kh\u00f4ng n\u00ean \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u00ecnh th\u1ee9c marketing mi\u1ec5n ph\u00ed<\/h2>\n

Tr\u00ean th\u1ef1c t\u1ebf, “free” (mi\u1ec5n ph\u00ed) l\u1ea1i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 trong marketing\u00a0b\u1edfi\u00a0\u0111\u1eb7c t\u00ednh d\u1ec5 lan t\u1ecfa trong c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ed1i thi\u1ec3u h\u00f3a chi ph\u00ed qu\u1ea3ng b\u00e1.<\/p>\n

Hi\u1ec7n nay, nh\u1eefng lo\u1ea1i h\u00ecnh marketing mi\u1ec5n ph\u00ed hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn g\u1ed3m: marketing truy\u1ec1n mi\u1ec7ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, vi\u1ebft blog, l\u00e0m video, t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y tr\u00ean Google,…<\/p>\n

D\u00f9 v\u1eady, nhi\u1ec1u startup l\u1ea1i \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u00ecnh th\u1ee9c marketing n\u00e0y b\u1edfi h\u1ecd cho r\u1eb1ng nh\u1eefng th\u1ee9 mi\u1ec5n ph\u00ed s\u1ebd kh\u00f4ng \u0111em l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/p>\n

5. N\u00ean t\u00ecm nh\u1eefng d\u00f2ng doanh thu m\u1edbi<\/h2>\n

S\u1ebd t\u1ed1t h\u01a1n n\u1ebfu b\u1ea1n m\u1edf r\u1ed9ng ngu\u1ed3n thu c\u1ee7a c\u00f4ng ty t\u1eeb nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh ch\u00ednh. Ng\u00e0y nay, startup n\u00ean ch\u00fa tr\u1ecdng t\u1edbi xu h\u01b0\u1edbng \u0111a d\u1ea1ng h\u00f3a c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi n\u1eb1m trong ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u00e0ng d\u1ec5 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n

V\u00e0 nh\u1eefng d\u00f2ng doanh thu m\u1edbi n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. B\u1ea1n ch\u1ec9 c\u1ea7n ngh\u0129 \u0111\u01a1n gi\u1ea3n, ch\u00fang l\u00e0 m\u1ed9t trong nhi\u1ec1u c\u00f4ng c\u1ee5 “v\u1ec7 tinh” h\u1ed7 tr\u1ee3 cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u00ednh c\u1ee7a c\u00f4ng ty.<\/p>\n

6. Kh\u00f4ng n\u00ean s\u1edbm th\u1ecfa m\u00e3n<\/h2>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u b\u1ea1n tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng n\u00ean l\u00e0m l\u00e0 s\u1edbm th\u1ecfa m\u00e3n v\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng ban \u0111\u1ea7u. C\u00e1c startup th\u01b0\u1eddng hay t\u1ef1 m\u00e3n khi \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nho nh\u1ecf ban \u0111\u1ea7u, d\u1ec5 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi b\u1ea3n th\u00e2n k\u00e9o theo c\u01b0\u1eddng \u0111\u1ed9 l\u00e0m vi\u1ec7c b\u1ecb gi\u1ea3m xu\u1ed1ng.<\/p>\n

Trong khi \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nh\u00e2n, th\u00e0nh c\u00f4ng lu\u00f4n \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t l\u00fd do \u0111\u1ec3 h\u1ecd \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 l\u00e0m vi\u1ec7c (c\u1ee5 th\u1ec3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing) trong c\u00f4ng ty. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t trong kinh doanh gi\u00fap startup ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3 c\u1ea7n b\u1ed5 sung th\u00eam ngu\u1ed3n l\u1ef1c h\u1ed7 tr\u1ee3 marketing thay v\u00ec d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0103n m\u1eebng.<\/p>\n

\"marketing-danh-cho-startup-nhung-dieu-nen-va-khong-nen-3\"<\/p>\n

7. N\u00ean d\u00f9ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing<\/h2>\n

C\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1eeb l\u00e2u trong th\u1ebf gi\u1edbi marketing. Ch\u00fang v\u1eeba gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c v\u1eeba t\u0103ng m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho c\u00f4ng ty.<\/p>\n

Ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 marketing ti\u1ec7n l\u1ee3i ph\u1ee5c v\u1ee5 cho qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, nh\u01b0: Maptive, CrazyEgg, Nimble, Startup Threads,…<\/p>\n

8. Kh\u00f4ng n\u00ean “t\u1ea5n c\u00f4ng” kh\u00e1ch h\u00e0ng b\u1eb1ng th\u01b0 qu\u1ea3ng c\u00e1o<\/h2>\n

Tr\u01b0\u1edbc khi g\u1eedi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, b\u1ea1n n\u00ean ki\u1ec3m tra k\u1ef9 xem tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 t\u1eebng g\u1eedi ch\u00fang cho kh\u00e1ch h\u00e0ng hay ch\u01b0a, tr\u00e1nh vi\u1ec7c v\u00f4 t\u00ecnh “t\u1ea5n c\u00f4ng” li\u00ean t\u1ee5c v\u00e0o h\u1ed9p mail hay \u0111i\u1ec7n tho\u1ea1i g\u00e2y kh\u00f3 ch\u1ecbu cho h\u1ecd. Ch\u01b0a k\u1ec3, h\u00e0nh \u0111\u1ed9ng n\u00e0y d\u1ec5 b\u1ecb Google hay c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c coi l\u00e0 spam (g\u1eedi th\u01b0 r\u00e1c) v\u00e0 c\u1ea3nh b\u00e1o sai ph\u1ea1m.<\/p>\n

C\u00e1c c\u00f4ng ty nh\u01b0 Google<\/a> hay Amazon kh\u00f4ng bao gi\u1edd g\u1eedi qu\u00e1 m\u1ed9t tin nh\u1eafn \u0111\u1ebfn kh\u00e1ch h\u00e0ng trong m\u1ed7i l\u1ea7n th\u00f4ng b\u00e1o b\u1edfi h\u1ecd mu\u1ed1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 trong marketing. C\u00e1ch l\u00e0m n\u00e0y v\u1eeba gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n v\u1eeba gi\u00fap c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 t\u00ednh chuy\u00ean nghi\u1ec7p.<\/p>\n

Theo Inc<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u00fang c\u00e1ch ho\u1eb7c nh\u1eefng sai l\u1ea7m trong marketing c\u00f3 th\u1ec3 s\u1ebd l\u00e0 nh\u1eefng l\u00fd do ki\u1ebfn doanh nghi\u1ec7p startup\u00a0s\u1edbm g\u1eb7p th\u1ea5t b\u1ea1i.<\/p>\n","protected":false},"author":9,"featured_media":4532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[103,96],"yoast_head":"\nMarketing d\u00e0nh cho startup - Nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u00fang c\u00e1ch ho\u1eb7c nh\u1eefng sai l\u1ea7m trong marketing c\u00f3 th\u1ec3 s\u1ebd l\u00e0 nh\u1eefng l\u00fd do ki\u1ebfn doanh nghi\u1ec7p startup s\u1edbm g\u1eb7p th\u1ea5t b\u1ea1i.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/marketing-danh-cho-startup-nhung-dieu-nen-va-khong-nen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing d\u00e0nh cho startup - 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