{"id":4370,"date":"2016-05-26T09:59:17","date_gmt":"2016-05-26T02:59:17","guid":{"rendered":"http:\/\/news.appota.com\/?p=4370"},"modified":"2021-04-13T17:20:31","modified_gmt":"2021-04-13T10:20:31","slug":"marketing-truyen-mieng-tai-sao-khong","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/marketing-truyen-mieng-tai-sao-khong\/","title":{"rendered":"Marketing truy\u1ec1n mi\u1ec7ng – T\u1ea1i sao kh\u00f4ng?"},"content":{"rendered":"

\u0110\u01b0\u1ee3c cho l\u00e0 lo\u1ea1i h\u00ecnh marketing \u0111\u1ea7u ti\u00ean, \u0111\u00f3 l\u00e0 nh\u1eefng l\u1eddi n\u00f3i d\u1ee5 d\u1ed7 c\u1ee7a con r\u1eafn v\u1edbi Eva, c\u1ee7a Eva v\u1edbi Adam v\u00e0 h\u1ec7 qu\u1ea3 l\u00e0 Adam h\u00e1i tr\u00e1i c\u1ea5m trong c\u00e2u truy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c lo\u00e0i ng\u01b0\u1eddi (theo Kinh Th\u00e1nh)<\/p>\n

Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec?<\/h2>\n

Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng \u201cl\u1eddi \u0111\u1ed3n\u201d, nh\u1eefng s\u1ef1 ki\u1ec7n, nh\u1eefng tin t\u1ee9c \u0111\u1eb7c bi\u1ec7t, th\u00f4ng qua nhi\u1ec1u \u201cc\u00e2u chuy\u1ec7n\u201d, nhi\u1ec1u l\u1eddi k\u1ec3 kh\u00e1c nhau t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c, g\u00f3p ph\u1ea7n lan t\u1ecfa h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p, s\u1ea3n ph\u1ea9m\u2026 t\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"marketing-truyen-mieng-tai-sao-khong-2\"<\/p>\n

V\u1edbi\u00a0m\u1ed9t ngu\u1ed3n kinh ph\u00ed d\u00e0nh cho b\u00e1n h\u00e0ng, cho marketing, cho qu\u1ea3ng c\u00e1o lu\u00f4n eo h\u1eb9p th\u00ec b\u00e0i to\u00e1n d\u00e0nh cho doanh nghi\u1ec7p b\u1ea1n (v\u00e0 c\u1ea3\u00a0nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf hi\u1ec7n\u00a0nay) l\u00e0 l\u00e0m c\u00e1ch n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c th\u1eadt nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi. Martketing truy\u1ec1n mi\u1ec7ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y s\u1ebd l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u h\u1ee9a h\u1eb9n ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 k\u1ebft qu\u1ea3 mang l\u1ea1i s\u1ebd “c\u1ef1c k\u00ec kh\u1ee7ng khi\u1ebfp”.<\/p>\n

T\u1eeb l\u00fd thuy\u1ebft \u0111\u1ebfn th\u1ef1c t\u1ebf<\/h2>\n

CEO c\u1ee7a Constant Contact (c\u00f4ng ty x\u1ebfp h\u1ea1ng th\u1ee9 179 trong danh s\u00e1ch Technology Fast 500 c\u1ee7a Deloitte n\u0103m 2011 v\u00e0 nh\u1eadn gi\u1ea3i th\u01b0\u1edfng Best Overall Company c\u1ee7a M\u1ef9 v\u00e0o c\u00e1c n\u0103m 2009, 2010 v\u00e0 2011) \u2013 b\u00e0 Gail F. Goodman trong quy\u1ec3n Marketing t\u01b0\u01a1ng t\u00e1c \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf tr\u00ean kh\u1eafp n\u01b0\u1edbc M\u1ef9, sau \u0111\u00f3 b\u00e0 \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t nh\u1eadn \u0111\u1ecbnh r\u1eb1ng: 83% doanh nghi\u1ec7p c\u00f3 \u201cm\u1ed1i\u201d l\u00e0m \u0103n ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb nh\u1eefng \u201cl\u1eddi gi\u1edbi thi\u1ec7u\u201d.<\/p>\n

Trong 83% nh\u1eefng ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u \u1ea5y, h\u1eb3n nhi\u00ean kh\u00f4ng th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u00e0n to\u00e0n xa l\u1ea1, nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd nghe \u0111\u1ebfn doanh nghi\u1ec7p b\u1ea1n v\u00e0 ch\u01b0a t\u1eebng th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. H\u1ecd ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ho\u1eb7c \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ea3m th\u1ea5y \u201cc\u1ef1c k\u1ef3 tho\u1ea3i m\u00e1i v\u00e0 \u1ea5n t\u01b0\u1ee3ng\u201d v\u1edbi tr\u1ea3i nghi\u1ec7m nh\u1eadn \u0111\u01b0\u1ee3c, ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u201cnh\u1edb nh\u01b0 in\u201d c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n, \u0111\u1ebfn m\u1ee9c c\u00e1i t\u00ean c\u1ee7a c\u00f4ng ty b\u1ea1n in s\u00e2u v\u00e0o t\u00e2m tr\u00ed c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y, sau \u0111\u00f3 khi\u1ebfn h\u1ecd b\u1eadt ra trong v\u00f4 th\u1ee9c v\u00e0o nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u1eb1ng ng\u00e0y hay nh\u1eefng l\u1eddi khuy\u00ean mua s\u1eafm c\u1ee7a h\u1ecd d\u00e0nh cho b\u1ea1n b\u00e8.<\/p>\n

M\u1ed9t th\u1ef1c t\u1ebf l\u00e0 ch\u1ec9 m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb ng\u01b0\u1eddi quen lu\u00f4n c\u00f3 s\u1ee9c m\u1ea1nh l\u1edbn h\u01a1n nhi\u1ec1u l\u1ea7n so v\u1edbi c\u00e1c c\u00e2u t\u1eeb trau chu\u1ed1t \u0111\u01b0\u1ee3c ph\u00e1t ra h\u00e0ng ng\u00e0y tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

C\u00f9ng v\u1edbi vi\u1ec7c b\u00f9ng n\u1ed5 m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 hi\u1ec7n nay, v\u1edbi vi\u1ec7c m\u1ed7i ch\u00fang ta \u0111\u1ec1u c\u00f3 th\u1ec3 \u201ck\u1ebft n\u1ed1i\u201d h\u1eb1ng ng\u00e0y v\u1edbi \u00edt nh\u1ea5t v\u00e0i tr\u0103m ng\u01b0\u1eddi b\u1ea1n, th\u00ec s\u1ee9c lan t\u1ecfa v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng th\u1eadm ch\u00ed c\u00f2n \u201cd\u1eef d\u1ed9i\u201d h\u01a1n x\u01b0a r\u1ea5t nhi\u1ec1u. Ch\u1ec9 v\u1edbi m\u1ed9t d\u00f2ng status (tr\u1ea1ng th\u00e1i) tr\u00ean m\u1ed9t t\u00e0i kho\u1ea3n Facebook c\u00e1 nh\u00e2n, m\u1ed9t d\u00f2ng tweet (t\u01b0\u01a1ng t\u1ef1 status) tr\u00ean m\u1ed9t t\u00e0i kho\u1ea3n Twitter hay m\u1ed9t video quay \u0111\u01a1n s\u01a1 b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i c\u1ea7m tay \u0111\u0103ng l\u00ean YouTube\u2026, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn h\u00e0ng tr\u0103m ng\u00e0n ng\u01b0\u1eddi, th\u00f4ng qua b\u1ea1n c\u1ee7a b\u1ea1n, c\u1ee7a b\u1ea1n b\u1ea1n\u2026 \u0111\u1ec3 t\u1ea1o ra c\u1ea3 m\u1ed9t tr\u00e0o l\u01b0u ch\u1ec9 trong v\u00f2ng m\u1ed9t \u0111\u00eam v\u1edbi chi ph\u00ed th\u1eadm ch\u00ed l\u00e0 0 \u0111\u1ed3ng.<\/p>\n

\"marketing-truyen-mieng-tai-sao-khong-3\"<\/p>\n

N\u0103m 2007, sau khi Michelle Phan n\u1ed9p \u0111\u01a1n xin vi\u1ec7c t\u1ea1i h\u00e3ng m\u1ef9 ph\u1ea9m Lanc\u00f4me v\u00e0 b\u1ecb h\u00e3ng n\u00e0y t\u1eeb ch\u1ed1i v\u1edbi l\u00fd do c\u00f4 kh\u00f4ng bi\u1ebft c\u00e1ch b\u00e1n h\u00e0ng, c\u00f4 \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh t\u1ef1 quay nh\u1eefng video h\u01b0\u1edbng d\u1eabn trang \u0111i\u1ec3m v\u00e0 \u0111\u0103ng t\u1ea3i ch\u00fang l\u00ean k\u00eanh chia s\u1ebb video tr\u1ef1c tuy\u1ebfn YouTube. Nh\u1eefng video n\u00e0y c\u1ee7a c\u00f4 sau \u0111\u00f3 b\u1ea5t ng\u1edd tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng, gi\u1edbi tr\u1ebb \u1edf nhi\u1ec1u qu\u1ed1c gia b\u1eaft \u0111\u1ea7u chia s\u1ebb cho nhau, b\u00ecnh lu\u1eadn, b\u1eaft ch\u01b0\u1edbc v\u00e0 cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh \u201cfan\u201d h\u00e2m m\u1ed9 c\u1ee7a c\u00f4 g\u00e1i tr\u1ebb g\u1ed1c Vi\u1ec7t. Sau \u0111\u00f3, ch\u00ednh h\u00e3ng m\u1ef9 ph\u1ea9m Lanc\u00f4me, trong m\u1ed9t l\u1ea7n t\u00ecm c\u00e1ch qu\u1ea3ng b\u00e1 cho nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh, \u0111\u00e3 xem \u0111\u01b0\u1ee3c nh\u1eefng video n\u00e0y c\u1ee7a Michelle v\u00e0 nhanh ch\u00f3ng m\u1eddi c\u00f4 tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho h\u1ecd. \u0110\u1ebfn nay, nh\u1eefng video c\u1ee7a Michelle Phan \u0111\u00e3 \u0111\u1ea1t h\u01a1n 1 t\u1ec9 l\u01b0\u1ee3t xem, h\u01a1n 7,6 tri\u1ec7u ng\u01b0\u1eddi nh\u1ea5n n\u00fat Subcribe (\u0111\u0103ng k\u00fd theo d\u00f5i c\u00f4 tr\u00ean YouTube) v\u00e0 th\u01b0\u01a1ng hi\u1ec7u Ipsy do c\u00f4 s\u00e1ng l\u1eadp hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u00ean t\u1edbi h\u01a1n 84 tri\u1ec7u USD.<\/p>\n

Chi ph\u00ed th\u1ea5p \u0111i k\u00e8m r\u1ee7i ro cao<\/h2>\n

Tuy nhi\u00ean, gi\u1ed1ng nh\u01b0 hai m\u1eb7t c\u1ee7a m\u1ed9t v\u1ea5n \u0111\u1ec1, s\u1ef1 hi\u1ec7u qu\u1ea3 c\u00f9ng v\u1edbi chi ph\u00ed th\u1ea5p m\u00e0 marketing truy\u1ec1n mi\u1ec7ng mang l\u1ea1i lu\u00f4n \u0111i c\u00f9ng v\u1edbi n\u00f3 l\u00e0 nh\u1eefng r\u1ee7i ro r\u1ea5t l\u1edbn, b\u1edfi \u0111\u00e1m \u0111\u00f4ng lu\u00f4n r\u1ea5t kh\u00f3 \u0111i\u1ec1u khi\u1ec3n v\u00e0 h\u1ecd c\u0169ng th\u01b0\u1eddng nh\u1edb l\u00e2u v\u00e0 th\u00edch n\u00f3i v\u1ec1 nh\u1eefng \u0111i\u1ec1u ti\u00eau c\u1ef1c nh\u01b0 nh\u1eefng scandal c\u1ee7a H\u1ed3 Ng\u1ecdc H\u00e0, Minh B\u00e9o\u2026 h\u01a1n l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n t\u00edch c\u1ef1c c\u1ee7a Michelle Phan.<\/p>\n

Cu\u1ed1i c\u00f9ng, theo l\u1eddi khuy\u00ean c\u1ee7a Gail F. Goodman, n\u1ebfu b\u1ea1n ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 \u0111\u00e1m \u0111\u00f4ng v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1m \u0111\u00f4ng \u201ctruy\u1ec1n mi\u1ec7ng\u201d, h\u00e3y b\u1eaft \u0111\u1ea7u \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi \u201ck\u1ec3 chuy\u1ec7n\u201d ti\u1ec1m n\u0103ng, cung c\u1ea5p cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u1ec1 d\u1ecbch v\u1ee5, v\u1ec1 s\u1ea3n ph\u1ea9m th\u1eadt t\u1ed1t, th\u1eadt \u1ea5n t\u01b0\u1ee3ng, l\u00f4i k\u00e9o h\u1ecd gi\u1eef li\u00ean l\u1ea1c th\u01b0\u1eddng xuy\u00ean sau \u0111\u00f3 s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 email, tin nh\u1eafn, cu\u1ed9c g\u1ecdi\u2026, nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter\u2026 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd nh\u1edb, tr\u01b0\u1edbc khi mong h\u1ecd n\u00f3i t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

C\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng kh\u00e1c, Marketing truy\u1ec1n mi\u1ec7ng c\u0169ng c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n v\u00e0 lo\u1ea1i h\u00ecnh c\u00f4ng ty. Appota News hy v\u1ecdng r\u1eb1ng b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u01b0\u1ee3c cho l\u00e0 lo\u1ea1i h\u00ecnh marketing \u0111\u1ea7u ti\u00ean, \u0111\u00f3 l\u00e0 nh\u1eefng l\u1eddi n\u00f3i d\u1ee5 d\u1ed7 c\u1ee7a con r\u1eafn v\u1edbi Eva, c\u1ee7a Eva v\u1edbi Adam v\u00e0 h\u1ec7 qu\u1ea3 l\u00e0 Adam h\u00e1i tr\u00e1i c\u1ea5m trong c\u00e2u truy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c lo\u00e0i ng\u01b0\u1eddi (theo Kinh Th\u00e1nh)<\/p>\n","protected":false},"author":9,"featured_media":4373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[708],"yoast_head":"\nMarketing truy\u1ec1n mi\u1ec7ng - T\u1ea1i sao kh\u00f4ng? | Appota News<\/title>\n<meta name=\"description\" content=\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng \u201cl\u1eddi \u0111\u1ed3n\u201d, nh\u1eefng s\u1ef1 ki\u1ec7n, nh\u1eefng tin t\u1ee9c \u0111\u1eb7c bi\u1ec7t, th\u00f4ng qua nhi\u1ec1u \u201cc\u00e2u chuy\u1ec7n\u201d, nhi\u1ec1u l\u1eddi k\u1ec3 kh\u00e1c nhau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing truy\u1ec1n mi\u1ec7ng - T\u1ea1i sao kh\u00f4ng? | Appota News\" \/>\n<meta property=\"og:description\" content=\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng \u201cl\u1eddi \u0111\u1ed3n\u201d, nh\u1eefng s\u1ef1 ki\u1ec7n, nh\u1eefng tin t\u1ee9c \u0111\u1eb7c bi\u1ec7t, th\u00f4ng qua nhi\u1ec1u \u201cc\u00e2u chuy\u1ec7n\u201d, nhi\u1ec1u l\u1eddi k\u1ec3 kh\u00e1c nhau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-26T02:59:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T10:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/05\/marketing-truyen-mieng-tai-sao-khong-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/\",\"url\":\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/\",\"name\":\"Marketing truy\u1ec1n mi\u1ec7ng - T\u1ea1i sao kh\u00f4ng? | Appota News\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/05\/marketing-truyen-mieng-tai-sao-khong-1.jpg\",\"datePublished\":\"2016-05-26T02:59:17+00:00\",\"dateModified\":\"2021-04-13T10:20:31+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\"},\"description\":\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng \u201cl\u1eddi \u0111\u1ed3n\u201d, nh\u1eefng s\u1ef1 ki\u1ec7n, nh\u1eefng tin t\u1ee9c \u0111\u1eb7c bi\u1ec7t, th\u00f4ng qua nhi\u1ec1u \u201cc\u00e2u chuy\u1ec7n\u201d, nhi\u1ec1u l\u1eddi k\u1ec3 kh\u00e1c nhau.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#primaryimage\",\"url\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/05\/marketing-truyen-mieng-tai-sao-khong-1.jpg\",\"contentUrl\":\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/05\/marketing-truyen-mieng-tai-sao-khong-1.jpg\",\"width\":600,\"height\":334,\"caption\":\"marketing-truyen-mieng-tai-sao-khong-1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing truy\u1ec1n mi\u1ec7ng – T\u1ea1i sao kh\u00f4ng?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\",\"name\":\"Ng\u00f4 Cay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"caption\":\"Ng\u00f4 Cay\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing truy\u1ec1n mi\u1ec7ng - T\u1ea1i sao kh\u00f4ng? | Appota News","description":"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng \u201cl\u1eddi \u0111\u1ed3n\u201d, nh\u1eefng s\u1ef1 ki\u1ec7n, nh\u1eefng tin t\u1ee9c \u0111\u1eb7c bi\u1ec7t, th\u00f4ng qua nhi\u1ec1u \u201cc\u00e2u chuy\u1ec7n\u201d, nhi\u1ec1u l\u1eddi k\u1ec3 kh\u00e1c nhau.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/","og_locale":"en_US","og_type":"article","og_title":"Marketing truy\u1ec1n mi\u1ec7ng - T\u1ea1i sao kh\u00f4ng? | Appota News","og_description":"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng \u201cl\u1eddi \u0111\u1ed3n\u201d, nh\u1eefng s\u1ef1 ki\u1ec7n, nh\u1eefng tin t\u1ee9c \u0111\u1eb7c bi\u1ec7t, th\u00f4ng qua nhi\u1ec1u \u201cc\u00e2u chuy\u1ec7n\u201d, nhi\u1ec1u l\u1eddi k\u1ec3 kh\u00e1c nhau.","og_url":"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/","og_site_name":"Appota News","article_published_time":"2016-05-26T02:59:17+00:00","article_modified_time":"2021-04-13T10:20:31+00:00","og_image":[{"width":600,"height":334,"url":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/05\/marketing-truyen-mieng-tai-sao-khong-1.jpg","type":"image\/jpeg"}],"author":"Ng\u00f4 Cay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ng\u00f4 Cay","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/","url":"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/","name":"Marketing truy\u1ec1n mi\u1ec7ng - T\u1ea1i sao kh\u00f4ng? | Appota News","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#primaryimage"},"thumbnailUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/05\/marketing-truyen-mieng-tai-sao-khong-1.jpg","datePublished":"2016-05-26T02:59:17+00:00","dateModified":"2021-04-13T10:20:31+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d"},"description":"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng \u201cl\u1eddi \u0111\u1ed3n\u201d, nh\u1eefng s\u1ef1 ki\u1ec7n, nh\u1eefng tin t\u1ee9c \u0111\u1eb7c bi\u1ec7t, th\u00f4ng qua nhi\u1ec1u \u201cc\u00e2u chuy\u1ec7n\u201d, nhi\u1ec1u l\u1eddi k\u1ec3 kh\u00e1c nhau.","breadcrumb":{"@id":"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#primaryimage","url":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/05\/marketing-truyen-mieng-tai-sao-khong-1.jpg","contentUrl":"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/05\/marketing-truyen-mieng-tai-sao-khong-1.jpg","width":600,"height":334,"caption":"marketing-truyen-mieng-tai-sao-khong-1"},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/vi\/marketing-truyen-mieng-tai-sao-khong\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"Marketing truy\u1ec1n mi\u1ec7ng – T\u1ea1i sao kh\u00f4ng?"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d","name":"Ng\u00f4 Cay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","caption":"Ng\u00f4 Cay"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/4370"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=4370"}],"version-history":[{"count":2,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/4370\/revisions"}],"predecessor-version":[{"id":4376,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/4370\/revisions\/4376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media\/4373"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=4370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=4370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=4370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}