{"id":4303,"date":"2016-05-13T10:06:08","date_gmt":"2016-05-13T03:06:08","guid":{"rendered":"http:\/\/news.appota.com\/?p=4303"},"modified":"2021-04-13T17:01:50","modified_gmt":"2021-04-13T10:01:50","slug":"live-stream-la-xu-huong-truyen-thong-thuong-hieu-moi","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/live-stream-la-xu-huong-truyen-thong-thuong-hieu-moi\/","title":{"rendered":"Live- stream l\u00e0 xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi?"},"content":{"rendered":"

Facebook\u00a0ch\u00ednh th\u1ee9c cho ph\u00e9p th\u1ef1c hi\u1ec7n live-stream\u00a0(truy\u1ec1n h\u00ecnh tr\u1ef1c ti\u1ebfp tr\u00ean internet) thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c tr\u00ean k\u00eanh n\u00e0y ng\u00e0y m\u1ed9t t\u0103ng r\u00f5 r\u1ec7t. Li\u1ec7u n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/a> t\u1ea1i Vi\u1ec7t Nam?<\/p>\n

<\/p>\n

\u1ee8ng d\u1ee5ng live-stream truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi<\/h2>\n

Xu h\u01b0\u1edbng video \u0111\u1eb7t ra nhi\u1ec1u th\u00e1ch th\u1ee9c cho c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng (truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, radio…)\u00a0v\u00e0\u00a0\u0111em \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u1edbi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Trong \u0111\u00f3, live-stream (truy\u1ec1n h\u00ecnh tr\u1ef1c ti\u1ebfp tr\u00ean internet) \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, thu h\u00fat s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"live-stream-la-xu-huong-truyen-thong-thuong-hieu-moi<\/a><\/p>\n

T\u1ea1i c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c t\u01b0\u01a1ng t\u00e1c real-time v\u1edbi s\u1ef1 ki\u00ean th\u00f4ng qua live-stream. T\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u v\u1ec1 c\u00f4ng ngh\u1ec7 (SamSung, Google, Apple…) cho \u0111\u1ebfn c\u00e1c h\u00e3ng F&B (Redbull, Heineken…) \u0111\u1ec1u \u1ee9ng d\u1ee5ng live-stream trong c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p nh\u01b0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi\u2026<\/p>\n

Live-stream- c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng \u0111\u1eafc l\u1ef1c t\u1ea1i Vi\u1ec7t Nam<\/h2>\n

Ri\u00eang t\u1ea1i Vi\u1ec7t Nam, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a live-stream tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng s\u1ef1 ki\u1ec7n \u0111\u1eafc l\u1ef1c d\u00e0nh cho nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

C\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a live-stream v\u1edbi s\u1ef1 ki\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

L\u00e0m ch\u1ee7\u00a0n\u1ed9i dung:<\/strong>\u00a0n\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e0 \u0111\u00e0i \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp, th\u00ec gi\u1edd \u0111\u00e2y v\u1edbi c\u00f4ng ngh\u1ec7 live-stream h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 cu\u1ed9c ch\u01a1i: t\u1eeb th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m, n\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ea1y theo b\u1ea5t k\u1ef3 y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t n\u00e0o.<\/p>\n

\"live-stream-la-xu-huong-truyen-thong-thuong-hieu-moi<\/a><\/p>\n

Ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed:<\/strong> S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 live-stream \u0111\u00e3 \u0111em ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi xem ch\u1ec9 v\u1edbi c\u00e1c y\u00eau c\u1ea7u v\u1ec1 thi\u1ebft b\u1ecb t\u1ed1i thi\u1ec3u nh\u1ea5t (smart-phone v\u00e0 k\u1ebft n\u1ed1i internet), vi\u1ec7c kh\u00f4ng l\u1ec7 thu\u1ed9c v\u00e0o nh\u00e0 \u0111\u00e0i gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n

Gia t\u0103ng hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c:<\/strong> trong th\u1eddi \u0111\u1ea1i Social Media b\u00f9ng n\u1ed5, t\u01b0\u01a1ng t\u00e1c tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng t\u1ea5t y\u1ebfu v\u1edbi m\u1ecdi n\u1ed9i dung truy\u1ec1n th\u00f4ng, vi\u1ec7c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp b\u1eb1ng live-stream v\u1eeba gi\u00fap t\u0103ng nh\u1eadn bi\u1ebft v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh, \u0111\u1ed3ng th\u1eddi c\u0169ng ch\u00ednh l\u00e0 t\u1ea1o ra k\u00eanh t\u01b0\u01a1ng t\u00e1c: k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u & th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n

Khai th\u00e1c tri\u1ec7t \u0111\u1ec3 n\u1ed9i dung<\/strong>: C\u00f9ng m\u1ed9t n\u1ed9i dung, live-stream h\u1ed7 tr\u1ee3 \u0111a d\u1ea1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u: k\u1ebft n\u1ed1i v\u1edbi fan th\u00f4ng qua KOLs (ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng\/\u1ea3nh h\u01b0\u1edfng), m\u1edf r\u1ed9ng h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp (hashtag, comment, tag…) c\u0169ng nh\u01b0 l\u01b0u tr\u1eef v\u00e0 chia s\u1ebb d\u1ec5 d\u00e0ng k\u1ec3 c\u1ea3 sau khi ch\u01b0\u01a1ng tr\u00ecnh k\u1ebft th\u00fac.<\/p>\n

Live-stream t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng tr\u00ean Social Media, trong \u0111\u00f3 2 ho\u1ea1t \u0111\u1ed9ng n\u1ed5i b\u1eadt l\u00e0 d\u00f9ng KOLs v\u00e0 hashtag.<\/p>\n

\"live-stream-la-xu-huong-truyen-thong-thuong-hieu-moi<\/a><\/p>\n

Tr\u01b0\u1edbc th\u1eddi gian Live-stream, Heineken c\u00f3 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn t\u1ed1t nh\u1ea5t do hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 di\u1ec5n ra (Nha Trang). Vinaphone v\u1edbi s\u1ef1 c\u1ed9ng t\u00e1c nhi\u1ec7t t\u00ecnh t\u1eeb Kols (Chi Pu & Gil L\u00ea) c\u0169ng s\u1edf h\u1eefu m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn \u1ed5n \u0111\u1ecbnh t\u1eeb c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 ch\u1edd \u0111\u00f3n.<\/p>\n

Vi\u1ec7c t\u1eadn d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c Kols t\u1eeb ca s\u0129 \u0111\u1ebfn blogger (Chi Pu, Robbey, Kelvin Kh\u00e1nh, Ph\u1edf, Ng\u1ecdc Th\u1ea3o, Gino T\u1ed1ng…) \u0111\u1ec3 chia s\u1ebb video live-stream c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh th\u00f4ng qua facebook, H-artistry \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn \u1ea5n t\u01b0\u1ee3ng trong ng\u00e0y live-stream (s\u1ed1 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn t\u0103ng g\u1ea5p 33 l\u1ea7n so v\u1edbi th\u1ea3o lu\u1eadn c\u1ee7a c\u1ea3 1 tu\u1ea7n tr\u01b0\u1edbc ch\u01b0\u01a1ng tr\u00ecnh) d\u1eabn \u0111\u1ea7u trong c\u1ea3 5 s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c live-stream.<\/p>\n

Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c v\u1edbi fans th\u00f4ng qua hashtag (#) c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh. Trong \u0111\u00f3 Heineken Green Room \u00e1p \u0111\u1ea3o c\u00e1c \u0111\u1ed1i th\u1ee7, tr\u1edf th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh s\u1eed d\u1ee5ng hashtag hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

\"live-stream-la-xu-huong-truyen-thong-thuong-hieu-moi<\/a>
\nVi\u1ec7c tr\u1ef1c ti\u1ebfp ch\u01b0\u01a1ng tr\u00ecnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, k\u00edch th\u00edch t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i c\u00f9ng ng\u01b0\u1eddi d\u00f9ng trong su\u1ed1t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 mang l\u1ea1i l\u1ee3i th\u1ebf to l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan: t\u1ef7 l\u1ec7 th\u1ea3o lu\u1eadn nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp\/t\u1ed5ng th\u1ea3o lu\u1eadn v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1t cao nh\u1ea5t \u0111\u1ebfn 42% (Vinaphone).<\/p>\n

So s\u00e1nh tr\u1ef1c ti\u1ebfp v\u1edbi hi\u1ec7u qu\u1ea3 th\u00f4ng qua t\u00e0i tr\u1ee3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh\/tv show n\u1ed5i b\u1eadt hi\u1ec7n nay, r\u00f5 r\u00e0ng v\u1edbi c\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1edf c\u1ee7a live-stream \u0111\u00e3 mang ng\u01b0\u1eddi xem \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n g\u0169i h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

T\u00ednh n\u0103ng live-stream kh\u1eb3ng \u0111\u1ecbnh xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay. N\u00f3 \u0111\u1eb7t ra c\u00e2u h\u1ecfi cho c\u00e1c nh\u00e0 l\u00e0m Truy\u1ec1n th\u00f4ng v\u00e0 Marketing l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy\u1ec1n b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, r\u00f5 r\u00e0ng v\u00e0 ch\u00e2n th\u1ef1c nh\u1ea5t?<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook\u00a0ch\u00ednh th\u1ee9c cho ph\u00e9p th\u1ef1c hi\u1ec7n live-stream\u00a0(truy\u1ec1n h\u00ecnh tr\u1ef1c ti\u1ebfp tr\u00ean internet) thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c tr\u00ean k\u00eanh n\u00e0y ng\u00e0y m\u1ed9t t\u0103ng r\u00f5 r\u1ec7t. Li\u1ec7u n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi t\u1ea1i Vi\u1ec7t Nam?<\/p>\n","protected":false},"author":10,"featured_media":4309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[23,702],"yoast_head":"\nLive- stream l\u00e0 xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi?<\/title>\n<meta name=\"description\" content=\"T\u00ednh n\u0103ng Live- stream c\u1ee7a Facebook c\u00f3 S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c ng\u00e0y c\u00e0ng nhi\u1ec1u. 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