{"id":4246,"date":"2016-04-28T10:52:20","date_gmt":"2016-04-28T03:52:20","guid":{"rendered":"http:\/\/news.appota.com\/?p=4246"},"modified":"2021-04-13T17:02:06","modified_gmt":"2021-04-13T10:02:06","slug":"cach-do-luong-cac-chien-dich-offline-qua-cac-kenh-online","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/cach-do-luong-cac-chien-dich-offline-qua-cac-kenh-online\/","title":{"rendered":"C\u00e1ch \u0111o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch Offline qua c\u00e1c k\u00eanh Online"},"content":{"rendered":"

B\u1ea5t c\u1ee9 c\u00e1c chi\u1ebfn d\u1ecbch Offline n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 t\u00e1c \u0111\u1ed9ng c\u1ee7a k\u00eanh Online v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. V\u1eady l\u00e0m sao \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Offline b\u1eb1ng c\u00e1c k\u00eanh Online, b\u1ea1n \u0111\u1ecdc c\u00f9ng Appota News t\u00ecm hi\u1ec3u qua n\u1ed9i dung b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/p>\n

#1 S\u1eed d\u1ee5ng Redirect (Chuy\u1ec3n h\u01b0\u1edbng \u2013 \u0110\u01b0\u1eddng d\u1eabn \u1ea3o)<\/h2>\n

V\u00ed d\u1ee5 s\u1ed1 1:<\/strong><\/p>\n

C\u00f3 m\u1ed9t v\u00ed d\u1ee5 nh\u1ecf nh\u01b0 sau, c\u00f3 m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 Call-To-Action gh\u00e9 th\u0103m website www.usequickbooks.com<\/a> v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u\u00a0h\u01b0\u1edbng \u0111\u1ebfn trang\u00a0www.quickbooks.intuit.com\/tracking_code=newsweek_dec_200<\/a><\/p>\n

Ph\u1ea7n c\u00f2n l\u1ea1i l\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang\u00a0www.quickbooks.intuit.com\/tracking_code=newsweek_dec_200<\/a><\/p>\n

M\u1ed9t d\u00e3y s\u1ed1 c\u1ee7a chuy\u00ean vi\u00ean IT m\u00e3 ho\u00e1 s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng, t\u1ea5t c\u1ea3 nh\u1eefng Redirect kia \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi m\u00e3 code theo d\u00f5i t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

\"cach-do-luong-cac-chien-dich-offline-qua-cac-kenh-online-2\"<\/p>\n

Ho\u1eb7c th\u1eadm ch\u00ed, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 n\u00e0y, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng m\u1ed9t trang web m\u00e0 c\u1ea3 Marketer Online v\u00e0 Marketer Offline \u0111\u1ec1u theo d\u00f5i, g\u1eafn m\u00e3 theo d\u00f5i v\u1edbi m\u1ecdi url, l\u01b0u l\u1ea1i v\u00e0 \u2026 ti\u1ebfp t\u1ee5c theo d\u00f5i.<\/p>\n

V\u00ed d\u1ee5 s\u1ed1 2 th\u00ec sao?<\/strong><\/p>\n

Trang www.dell.com\/tv<\/a> s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng t\u1edbi\u00a0http:\/\/www.dell.com\/content\/topics\/segtopic.aspx\/tv?c=us&cs=19&l=en&s=dhs&keycode=6Vc94&DGVCode=TV&dgc=TV&cid=11510&lid=985367<\/a><\/p>\n

M\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c m\u00e3 theo d\u00f5i \u0111\u00e3 \u0111\u01b0\u1ee3c Dell g\u1eafn v\u00e0o trang Redirect n\u00e0y.<\/p>\n

C\u00f2n v\u00ed d\u1ee5 s\u1ed1 3:<\/strong><\/p>\n

M\u1ed9t case study kh\u00e1c v\u1ec1 HP (doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ed5 m\u1ed9t \u0111\u1ed1ng ti\u1ec1n v\u00e0o vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean TV) v\u00e0 h\u1ecd ch\u1ec9 \u0111\u1ec3 \u0111\u01b0\u1eddng d\u1eabn tr\u00ean website (kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 m\u1ed9t m\u00e3 theo d\u00f5i n\u00e0o)\u00a0www.hp.com\/tv<\/a><\/p>\n

http:\/\/www.shopping.hp.com\/webapp\/shopping\/home.do<\/a><\/p>\n

V\u1eady l\u00e0 HP \u0111\u00e3 t\u1ef1 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c ngu\u1ed3n kh\u00e1ch h\u00e0ng.<\/p>\n

T\u00f3m l\u1ea1i:<\/strong><\/p>\n

S\u1ebd c\u1ef1c k\u00ec\u00a0l\u00e3ng ph\u00ed n\u1ebfu m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c t\u1ea1p ch\u00ed, catalog, qu\u1ea3ng c\u00e1o TV, radio, tr\u00ean xe bus c\u1ee7a b\u1ea1n:<\/p>\n

1) Kh\u00f4ng \u0111\u00ednh k\u00e8m m\u00e3 theo d\u00f5i tr\u00ean m\u1ed7i url tr\u00ean \u0111\u00f3.<\/p>\n

2) Ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t url chuy\u1ec3n h\u01b0\u1edbng.<\/p>\n

3) \u0110\u01b0\u1ee3c g\u1eafn m\u00e3 code theo d\u00f5i theo t\u1eebng k\u00eanh, t\u1eebng chi\u1ebfn d\u1ecbch,\u2026 (version bao nhi\u00eau c\u1ee7a Qu\u1ea3ng c\u00e1o, t\u00ean t\u1ea1p ch\u00ed, \u0111\u1ecba \u0111i\u1ec3m Billboard\u2026)<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng qu\u00e1 kh\u00f3 v\u1edbi b\u1ea1n ph\u1ea3i kh\u00f4ng? V\u1eady, b\u1ea1n v\u1eabn \u0111\u00e3 \u0111i \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch offline l\u00ean c\u00e1c k\u00eanh online.<\/p>\n

#2 D\u00f9ng Coupons ho\u1eb7c M\u00e3 Code khuy\u1ebfn m\u1ea1i<\/h2>\n

\"cach-do-luong-cac-chien-dich-offline-qua-cac-kenh-online-4\"<\/p>\n

M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch offline (trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 chi\u1ebfn d\u1ecbch offline tr\u00ean c\u00e1c t\u1ea1p ch\u00ed) c\u00f3 k\u00e8m theo N\u1ed9i dung khuy\u1ebfn m\u00e3i (c\u00f3 m\u00e3 offer ho\u1eb7c config \u0111\u1ec3 nh\u1eadp v\u00e0o Bi\u1ec3u m\u1eabu tr\u00ean website).<\/p>\n

Ch\u1eafc ch\u1eafn, b\u1ea1n c\u00f3 th\u1ec3 l\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ND khuy\u1ebfn m\u00e3i \u0111\u00f3, v\u00e0 ph\u00e2n lo\u1ea1i h\u1ecd v\u00e0o nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u201cb\u1ecb y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i t\u00e1c \u0111\u1ed9ng\u201d<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u201cm\u00e3 khuy\u1ebfn m\u1ea1i\u201d n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c TV, t\u1ea1p ch\u00ed, Radio, catalogs, v\u00e0 m\u1ed9t v\u00e0i k\u00eanh offline kh\u00e1c, b\u1edfi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1edb c\u00e1c m\u00e3 khuy\u1ebfn m\u1ea1i tr\u00ean c\u00e1c k\u00eanh tr\u00ean.<\/p>\n

www.qvc.com<\/a> v\u00e0 www.hsn.com<\/a>\u00a0\u0111\u00e2y l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 gi\u00fap theo d\u00f5i ngh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng tr\u00ean website c\u1ee7a b\u1ea1n khi\u00a0h\u1ecd xem \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o qua ngu\u1ed3n tivi.<\/p>\n

Catalogs c\u0169ng l\u00e0 m\u1ed9t k\u00eanh t\u01b0\u01a1ng \u0111\u1ed1i hi\u1ec7u qu\u1ea3 cho c\u1ea3 c\u00f4ng ty c\u1ee1 l\u1edbn v\u00e0 v\u1eeba, b\u1edfi h\u1ecd c\u00f3 th\u1ec3 theo d\u00f5i kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c m\u00e3 coupon ho\u1eb7c m\u00e3 khuy\u1ebfn m\u1ea1i \u0111\u1eb7c bi\u1ec7t ch\u1ec9 d\u00e0nh cho catalog.<\/p>\n

Bonus Tips<\/strong><\/p>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1eed d\u1ee5ng c\u00e1c m\u00e3 coupon gi\u1ed1ng nhau tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau. V\u00ed d\u1ee5, b\u1ea1n \u0111ang khuy\u1ebfn m\u1ea1i gi\u1ea3m 65$ cho s\u1ea3n ph\u1ea9m Apple Ipod Touch. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p tr\u00ean Qu\u1ea3ng c\u00e1o, Catalogs ho\u1eb7c tr\u00ean TV l\u00e0 \u201cG\u1ecdi Hot-line 1800 NGAY ho\u1eb7c gh\u00e9 th\u0103m trang abcxyzt NGAY, s\u1eed d\u1ee5ng m\u00e3 code ipod65\u201d<\/p>\n

\"cach-do-luong-cac-chien-dich-offline-qua-cac-kenh-online-3\"<\/p>\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 b\u1ea1n \u0111ang cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh theo \u00fd th\u00edch c\u1ee7a h\u1ecd (g\u1ecdi \u0111i\u1ec7n ho\u1eb7c v\u00e0o website), v\u00e0 k\u1ec3 c\u1ea3 m\u00e3 code gi\u1ed1ng nhau, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng sau \u0111\u00f3 (s\u1ed1 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u00f3 th\u00f4ng \u0111i\u1ec7p tr\u00ean, s\u1ed1 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y QC v\u00e0 s\u1eed d\u1ee5ng c\u00e1ch G\u1ecdi \u0111i\u1ec7n, s\u1ed1 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y QC v\u00e0 s\u1eed d\u1ee5ng c\u00e1ch v\u00e0o Website\u2026) D\u1ef1a v\u00e0o tips n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng theo t\u1eebng nh\u00f3m ri\u00eang bi\u1ec7t (nh\u01b0 TV, catalog, radio) th\u1eadm ch\u00ed, theo d\u00f2ng s\u1ea3n ph\u1ea9m (\u0111\u1ed3 \u0111i\u1ec7n, th\u1ee9c \u0103n, thu\u1ed1c\u2026) ho\u1eb7c theo v\u00f9ng \u0111\u1ecba l\u00fd.<\/p>\n

#3 D\u00f9ng kh\u1ea3o s\u00e1t online ho\u1eb7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n

V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi cho kh\u00e1ch h\u00e0ng d\u1ea1ng nh\u01b0:<\/p>\n

“B\u1ea1n bi\u1ebft t\u1edbi Website c\u1ee7a ch\u00fang t\u00f4i t\u1eeb ngu\u1ed3n th\u00f4ng tin n\u00e0o?” (C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 nh\u1eefng k\u00eanh m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o, nh\u01b0 t\u00ecm ki\u1ebfm Google, TV Ads, b\u1ea3n tin Radio, Catalog\u2026)<\/p>\n

“\u0110\u00e2u l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng sau khi gh\u00e9 th\u0103m website c\u1ee7a ch\u00fang t\u00f4i?”; …<\/p>\n

Ch\u1ec9 v\u1edbi 2 c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n v\u1edbi m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn \u0111\u01a1n gi\u1ea3n, s\u1ebd gi\u00fap ph\u00e2n lu\u1ed3ng th\u00f4ng tin c\u1ee7a nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m website (t\u1ea1i sao b\u1ea1n l\u1ea1i c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi gh\u00e9 th\u0103m website nh\u01b0 v\u1eady) v\u00e0 c\u0169ng l\u00e0 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng \u01b0a chu\u1ed9ng c\u00e1c k\u00eanh online c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng.<\/p>\n

#4: K\u1ebft n\u1ed1i d\u1eef li\u1ec7u v\u1ec1 l\u01b0\u1ee3ng truy c\u1eadp v\u1edbi d\u1eef li\u1ec7u offline<\/h2>\n

Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y y\u00eau c\u1ea7u s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh h\u00e0m h\u1ed3i quy v\u00e0 kinh t\u1ebf l\u01b0\u1ee3ng. N\u1ebfu ch\u01b0a hi\u1ec3u v\u1ec1 nh\u1eefng ki\u1ebfn th\u1ee9c tr\u00ean th\u00ec b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua c\u00e1ch 4.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch chuy\u00ean m\u00f4n h\u01a1n (kinh t\u1ebf l\u01b0\u1ee3ng) th\u00ec b\u1ea1n s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Kinh t\u1ebf l\u01b0\u1ee3ng, d\u1eef li\u1ec7u gi\u1eefa bi\u1ebfn S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi gh\u00e9 th\u0103m Website, v\u1edbi c\u00e1c bi\u1ebfn kh\u00e1c, nh\u01b0 T\u1ec9 l\u1ec7 mua h\u00e0ng, t\u1ec9 l\u1ec7 g\u1ecdi \u0111i\u1ec7n, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem k\u00eanh Abc v\u00e0o th\u1eddi \u0111i\u1ec3m Xyz\u2026 \u0111\u1ec3 t\u00ecm ra m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c bi\u1ebfn.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t ng\u00e0y n\u1ecd, khi t\u00f4i \u0111ang xem qu\u1ea3ng c\u00e1o tr\u00ean k\u00eanh Shopping TV, th\u00ec b\u1ed7ng nhi\u00ean t\u00f4i nh\u00ecn th\u1ea5y H\u1ed3 Ng\u1ecdc H\u00e0 \u0111ang qu\u1ea3ng c\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m B\u1ed9 dao trong nh\u00e0 b\u1ebfp, phi\u00ean b\u1ea3n c\u1ef1c k\u1ef3 \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u1eb7c bi\u1ec7t \u201cPhi\u00ean b\u1ea3n \u0111\u1eb7c bi\u1ec7t v\u1edbi 5 lo\u1ea1i dao ph\u1ee7 b\u1eb1ng th\u00e9p kh\u00f4ng r\u1ec9, c\u1ea7n c\u00f3 trong nh\u00e0 b\u1ebfp, ch\u1ec9 v\u1edbi 400,000 VN\u0110 kh\u00f4ng bao g\u1ed3m gi\u00e1 ship h\u00e0ng\u201d<\/p>\n

Ngay sau \u0111\u00f3, v\u1ee3 t\u00f4i v\u00e0o website \u0111\u00f3 (thay v\u00ec g\u1ecdi \u0111i\u1ec7n \u0111\u1ebfn Hotline) v\u00e0 kho\u1ea3ng 2 ph\u00fat sau \u0111\u00f3, ch\u00fang t\u00f4i nghi\u1ec5m nhi\u00ean tr\u1edf th\u00e0nh ch\u1ee7 nh\u00e2n c\u1ee7a \u201cB\u1ed9 dao b\u1eb1ng th\u00e9p kh\u00f4ng r\u1ec9 phi\u00ean b\u1ea3n H\u1ed3 Ng\u1ecdc H\u00e0\u201d v\u1edbi b\u1ed9 v\u1ecf dao si\u00eau \u0111\u1eb7c bi\u1ec7t.<\/p>\n

T\u1eeb v\u00ed d\u1ee5 tr\u00ean, c\u00f3 th\u1ec3 k\u1ebft lu\u1eadn r\u1eb1ng, \u0111\u00e2y l\u00e0 h\u00e0nh \u0111\u1ed9ng \u201chi\u1ebfm g\u1eb7p\u201d. C\u00e1c nh\u00e2n t\u1ed1 \u201ck\u00edch th\u00edch\u201d (ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng) \u1edf tr\u00ean c\u00e1c k\u00eanh offline khi\u1ebfn ch\u00fang ta (nh\u1eefng con r\u1ed1i trong \u201ctr\u00f2 ch\u01a1i\u201d c\u1ee7a h\u1ecd) ch\u1ea1y nh\u01b0 \u0111i\u00ean \u0111\u1ebfn c\u00e1c website v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c.<\/p>\n

Khi b\u1ea1n \u0111\u00e3 c\u00f3 k\u1ebf ho\u1ea1ch Marketing tr\u00ean c\u00e1c t\u1ea1p ch\u00ed, TV, catalog, email, radio\u2026 th\u00ec h\u00e3y th\u1eed t\u00ecm m\u1ed1i t\u01b0\u01a1ng quan (b\u1eb1ng m\u00f4 h\u00ecnh h\u00e0m h\u1ed3i quy) gi\u1eefa s\u1ed1 ng\u01b0\u1eddi gh\u00e9 th\u0103m website v\u1edbi ch\u1ec9 s\u1ed1 tr\u00ean t\u1eebng k\u00eanh, v\u00e0 xem k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c l\u00e0 g\u00ec.<\/p>\n

Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y\u00a0h\u01a1i h\u1ecdc thu\u1eadt m\u1ed9t ch\u00fat, v\u00e0 \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00ec ch\u00fang \u0111\u00f2i h\u1ecfi s\u1ed1 l\u01b0\u1ee3ng d\u1eef li\u1ec7u c\u1ef1c l\u1edbn trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i. Nh\u01b0ng n\u1ebfu c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1ch n\u00e0y, ch\u1eafc ch\u1eafn b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n t\u00edch t\u01b0\u01a1ng \u0111\u1ed1i c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

C\u00e1c b\u01b0\u1edbc nh\u01b0 sau. \u0110\u1ea7u ti\u00ean, b\u1ea1n h\u00e3y t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u T\u1ea5t c\u1ea3 l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a website. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda m\u1ed9t ch\u00fat d\u1eef li\u1ec7u ho\u1eb7c kh\u00f4ng. Sau \u0111\u00f3, h\u00e3y ch\u1ea1y m\u00f4 h\u00ecnh \u0111\u1ec3 xem m\u1ed1i t\u01b0\u01a1ng quan c\u1ee7a ch\u00fang v\u1edbi L\u01b0\u1ee3ng Truy c\u1eadp tr\u1ef1c ti\u1ebfp (nh\u1eefng ng\u01b0\u1eddi v\u00e0o website b\u1eb1ng c\u00e1ch g\u00f5 \u0111\u1ecba ch\u1ec9) Nh\u00ecn h\u00ecnh \u1edf d\u01b0\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t l\u01b0\u1ee3ng truy c\u1eadp \u201ccao b\u1ea5t th\u01b0\u1eddng\u201d trong kho\u1ea3ng 26\/1 \u2013 2\/2.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 m\u00f4 h\u00ecnh h\u00e0m h\u1ed3i quy c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch m\u00e0 c\u00f4ng ty t\u00f4i \u0111\u00e3 t\u1eebng ch\u1ea1y (Xem k\u1ebft qu\u1ea3 t\u01b0\u01a1ng quan c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Website t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau, nh\u01b0 tr\u1ef1c ti\u1ebfp gh\u00e9 th\u0103m website, t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u, \u2026)<\/p>\n

\"cach-do-luong-cac-chien-dich-offline-qua-cac-kenh-online-5\"<\/p>\n

T\u1ea5t nhi\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa k\u1ebft qu\u1ea3 v\u1edbi c\u00e1c bi\u1ebfn (b\u1edfi h\u00e0m h\u1ed3i quy kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ch\u00ednh x\u00e1c, b\u1ea1n c\u00f2n ph\u1ea3i ki\u1ec3m tra ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng quan v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, \u0111\u1ec3 xem bi\u1ebfn v\u1edbi k\u1ebft qu\u1ea3 c\u00f3 th\u1ef1c s\u1ef1 t\u01b0\u01a1ng quan v\u1edbi nhau kh\u00f4ng) M\u1ed9t s\u1ed1 l\u1ed7i trong h\u00e0m h\u1ed3i quy, c\u00f3 l\u1ebd t\u00f4i s\u1ebd gi\u1ea3i th\u00edch \u1edf m\u1ed9t b\u00e0i vi\u1ebft kh\u00e1c.<\/p>\n

Hy v\u1ecdng v\u1edbi 4 ph\u01b0\u01a1ng th\u1ee9c \u0111o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch Offline qua c\u00e1c k\u00eanh online tr\u00ean \u0111\u00e2y h\u1eefu \u00edch cho b\u1ea1n \u0111\u1ecdc.<\/p>\n

Tham kh\u1ea3o:\u00a0Kaushik<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea5t c\u1ee9 c\u00e1c chi\u1ebfn d\u1ecbch Offline n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 t\u00e1c \u0111\u1ed9ng c\u1ee7a k\u00eanh Online v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. V\u1eady l\u00e0m sao \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Offline b\u1eb1ng c\u00e1c k\u00eanh Online, b\u1ea1n \u0111\u1ecdc c\u00f9ng Appota News t\u00ecm hi\u1ec3u qua n\u1ed9i dung b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/p>\n","protected":false},"author":9,"featured_media":4254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[696,695],"yoast_head":"\nC\u00e1ch \u0111o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch Offline qua c\u00e1c k\u00eanh Online<\/title>\n<meta name=\"description\" content=\"L\u00e0m sao \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Offline b\u1eb1ng c\u00e1c k\u00eanh Online, b\u1ea1n \u0111\u1ecdc c\u00f9ng Appota News t\u00ecm hi\u1ec3u qua n\u1ed9i dung b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:\" \/>\n<meta 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