{"id":3933,"date":"2016-03-21T14:07:06","date_gmt":"2016-03-21T07:07:06","guid":{"rendered":"http:\/\/news.appota.com\/?p=3933"},"modified":"2016-03-21T10:10:22","modified_gmt":"2016-03-21T03:10:22","slug":"hoc-duoc-gi-tu-di-san-cua-steve-jobs","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/hoc-duoc-gi-tu-di-san-cua-steve-jobs\/","title":{"rendered":"H\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb \u201cdi s\u1ea3n\u201d c\u1ee7a Steve Jobs"},"content":{"rendered":"

Nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb di s\u1ea3n c\u1ee7a Steve Jobs<\/a> \u0111\u01b0\u1ee3c tr\u00edch t\u1eeb cu\u1ed1n ti\u1ec3u s\u1eed c\u1ee7a \u00f4ng cho ch\u00fang ta h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec? B\u1ea1n \u0111\u1ecdc c\u00f9ng Appota News<\/a> t\u00ecm hi\u1ec3u qua n\u1ed9i dung b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/p>\n

M\u1ee5c ti\u00eau l\u00e0 s\u1ea3n ph\u1ea9m<\/h2>\n

\u0110am m\u00ea c\u1ee7a Jobs l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty b\u1ec1n v\u1eefng, n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi. T\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 c\u00f2n l\u1ea1i \u0111\u1ec1u l\u00e0 th\u1ee9 y\u1ebfu. Ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 ph\u1ea3i \u0111\u1ee7 tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn, b\u1edfi l\u1ee3i nhu\u1eadn ch\u00ednh l\u00e0 th\u1ee9 cho ph\u00e9p b\u1ea1n t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi.<\/p>\n

Nh\u01b0ng s\u1ea3n ph\u1ea9m, kh\u00f4ng ph\u1ea3i l\u1ee3i nhu\u1eadn, m\u1edbi ch\u00ednh l\u00e0 ngu\u1ed3n \u0111\u1ed9ng l\u1ef1c. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao John Sculley (c\u1ef1u CEO c\u1ee7a Apple giai \u0111o\u1ea1n 1983-1993) th\u1ea5t b\u1ea1i v\u00ec \u00f4ng \u1ea5y cho r\u1eb1ng m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u1eabn ch\u1ec9 l\u00e0 doanh thu, l\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 h\u1ebft s\u1ee9c\u00a0tinh t\u1ebf. M\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o s\u1ebd th\u1ec3 hi\u1ec7n trong t\u1ea5t c\u1ea3 m\u1ecdi l\u0129nh v\u1ef1c. Nh\u01b0:\u00a0nh\u1eefng ng\u01b0\u1eddi b\u1ea1n tuy\u1ec3n d\u1ee5ng, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u0111\u1ec1 b\u1ea1t v\u00e0 nh\u1eefng g\u00ec b\u1ea1n th\u1ea3o lu\u1eadn trong c\u00e1c cu\u1ed9c h\u1ecdp.<\/p>\n

\"hoc-duoc-gi-tu-di-san-cua-steve-jobs-1\"<\/p>\n

Kh\u00f4ng c\u00f3 th\u1ecb tr\u01b0\u1eddng cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi<\/h2>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u01b0\u1eddng n\u00f3i: \u201cH\u00e3y mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n\u201d, tuy nhi\u00ean \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u1ecdi ng\u01b0\u1eddi bi\u1ebft v\u1ec1\u00a0Steve Jobs. C\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o \u1edf Apple l\u00e0 ch\u1ec9 ra \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng s\u1ebd mong mu\u1ed1n tr\u01b0\u1edbc khi h\u1ecd nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c.<\/p>\n

C\u00f3 l\u1ea7n, Henry Ford (cha \u0111\u1ebb ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4) t\u1eebng n\u00f3i r\u1eb1ng, \u201cN\u1ebfu t\u00f4i h\u1ecfi kh\u00e1ch h\u00e0ng xem h\u1ecd mu\u1ed1n g\u00ec, h\u1ecd s\u1ebd n\u00f3i v\u1edbi t\u00f4i l\u00e0 h\u1ecd mu\u1ed1n m\u1ed9t con ng\u1ef1a v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng bi\u1ebft m\u00ecnh mu\u1ed1n g\u00ec cho \u0111\u1ebfn khi b\u1ea1n ch\u1ec9 ra \u0111i\u1ec1u \u0111\u00f3 cho h\u1ecd.\u201d<\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao, Apple th\u1eddi Steve Jobs kh\u00f4ng bao gi\u1edd d\u1ef1a v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi t\u1ea1o ra m\u1ed9t thi\u1ebft b\u1ecb hay s\u1ea3n ph\u1ea9m m\u1edbi. Nhi\u1ec7m v\u1ee5 c\u1ee7a Jobs l\u00e0 \u0111\u1ecdc nh\u1eefng \u0111i\u1ec1u ch\u01b0a h\u1ec1 c\u00f3 tr\u00ean m\u1eb7t gi\u1ea5y.<\/p>\n

T\u00ednh ngh\u1ec7 s\u0129 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p cho m\u1ed7i s\u1ea3n ph\u1ea9m<\/h2>\n

Apple c\u00f3 \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn nh\u01b0 ng\u00e0y h\u00f4m nay c\u00f3 l\u1ebd b\u1edfi ch\u00ednh t\u00ednh nh\u00e2n v\u0103n s\u00e2u s\u1eafc trong t\u1eebng chi ti\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00f3 l\u1ebd b\u1ea1n ch\u01b0a bi\u1ebft, nguy\u00ean b\u1ea3n r\u1ea5t nh\u1ec1u ng\u01b0\u1eddi nghi\u00ean c\u1ee9u m\u00e1y t\u00ednh Mac l\u00e0 nh\u1eefng nh\u00e0 th\u01a1, nh\u1ea1c s\u0129. Nh\u1eefng ngh\u1ec7 s\u0129 v\u0129 \u0111\u1ea1i nh\u01b0 Leonardo da Vinci v\u00e0 Michelangelo \u0111\u1ec1u r\u1ea5t xu\u1ea5t s\u1eafc trong l\u0129nh v\u1ef1c khoa h\u1ecdc, trong \u0111\u00f3 Michelangelo hi\u1ec3u r\u1ea5t r\u00f5 c\u00e1ch khai th\u00e1c \u0111\u00e1, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t nh\u00e0 \u0111i\u00eau kh\u1eafc thu\u1ea7n t\u00fay.<\/p>\n

Trong nh\u1eefng n\u0103m 1970, m\u00e1y t\u00ednh l\u00e0 c\u00f4ng c\u1ee5 v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 con ng\u01b0\u1eddi th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o b\u1ea3n th\u00e2n. B\u00e2y gi\u1edd, ch\u00e2n l\u00fd n\u00e0y v\u1eabn kh\u00f4ng thay \u0111\u1ed5i.<\/p>\n

B\u00e0i h\u1ecdc t\u1eeb s\u1ef1 suy t\u00e0n c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 xanh – IBM<\/h2>\n

Steve Jobs c\u00f3 quan \u0111i\u1ec3m ri\u00eang v\u1ec1 nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i c\u1ee7a IBM. C\u00f4ng ty t\u1eebng l\u00e0 m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3 xanh trong qu\u00e1 kh\u1ee9. N\u01a1i \u0111\u00e2y t\u1ed3n t\u1ea1i nh\u1eefng con ng\u01b0\u1eddi tuy\u1ec7t v\u1eddi, nh\u1eefng s\u1ef1 c\u1ea3i ti\u1ebfn v\u00e0 s\u1ef1\u00a0\u0111\u1ed9c quy\u1ec1n kh\u00f3 c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua.<\/p>\n

Tuy nhi\u00ean, g\u00e3 kh\u1ed5ng l\u1ed3 xanh IBM s\u1ee5p \u0111\u1ed5 khi c\u00f4ng ty b\u1eaft \u0111\u1ea7u coi tr\u1ecdng nh\u1eefng ng\u01b0\u1eddi\u00a0b\u00e1n h\u00e0ng gi\u1ecfi, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c k\u1ef9 s\u01b0 hay nh\u00e0 thi\u1ebft k\u1ebf.<\/p>\n

John Akers c\u1ee7a IBM l\u00e0 m\u1ed9t nh\u00e0 kinh doanh gi\u1ecfi, c\u00f3 kh\u1ea3 n\u0103ng h\u00f9ng bi\u1ec7n v\u00e0 r\u1ea5t th\u00f4ng minh, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 Akers kh\u00f4ng hi\u1ec3u g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra v\u1edbi c\u00f4ng ty Xerox.<\/p>\n

Khi nh\u1eefng g\u00e3 b\u00e1n h\u00e0ng \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7, nh\u1eefng anh ch\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n \u00fd ngh\u0129a g\u00ec nhi\u1ec1u, kh\u00f4ng \u0111\u01b0\u1ee3c xem tr\u1ecdng v\u00e0 ph\u1ea7n l\u1edbn h\u1ecd \u0111\u1ec1u b\u1ecb sa th\u1ea3i. \u0110i\u1ec1u n\u00e0y l\u00fd gi\u1ea3i nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i c\u1ee7a Sculley trong vai tr\u00f2 CEO c\u1ee7a Apple.<\/p>\n

\"hoc-duoc-gi-tu-di-san-cua-steve-jobs-3\"<\/p>\n

V\u0103n h\u00f3a t\u1ea1i Apple<\/h2>\n

Trong tr\u01b0\u1eddng h\u1ee3p\u00a0c\u00f3 \u0111i\u1ec1u g\u00ec kh\u00f4ng \u0111\u00fang x\u1ea3y ra, Jobs s\u1ebd tr\u1ef1c ti\u1ebfp trao \u0111\u1ed5i th\u1eb3ng th\u1eafn\u00a0v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh thay v\u00ec n\u00f3i gi\u1ea3m, n\u00f3i tr\u00e1nh. T\u1ea1i Apple, nh\u00e2n vi\u00ean tr\u00ean d\u01b0\u1edbi ho\u00e0n to\u00e0n trung th\u1ef1c v\u1edbi nhau v\u00e0 b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 n\u00f3i v\u1edbi v\u1ecb CEO c\u1ee7a m\u00ecnh r\u1eb1ng h\u1ecd th\u1ea5y Jobs ho\u00e0n to\u00e0n n\u00f3ng n\u1ea3y, \u0111\u1ec3u gi\u1ea3 v\u00e0 Jobs c\u0169ng s\u1ebd th\u1eb3ng th\u1eafng v\u1edbi nh\u00e2n vi\u00ean nh\u01b0 v\u1eady.<\/p>\n

Jobs ho\u00e0n to\u00e0n tho\u1ea3i m\u00e1i n\u00f3i v\u1edbi gi\u00e1m \u0111\u1ed1c k\u1ef9 thu\u1eadt c\u1ee7a m\u00ecnh r\u1eb1ng c\u00e1i c\u1eeda h\u00e0ng \u0111\u00f3 tr\u00f4ng nh\u01b0 r\u00e1c r\u01b0\u1edfi. V\u00ec th\u1ebf, \u0111\u00e3 c\u00f3 nhi\u1ec1u cu\u1ed9c tranh lu\u1eadn n\u1ed5 l\u1eeda, g\u1ea7n nh\u01b0 qu\u00e1t th\u00e1o v\u00e0o m\u1eb7t nhau, nh\u01b0ng \u0111\u00f3 l\u00e0 kho\u1ea3ng th\u1eddi gian tuy\u1ec7t v\u1eddi m\u00e0 Jobs \u0111\u00e3 t\u1eebng c\u00f3. \u0110\u00f3 l\u00e0 n\u1ec1n v\u0103n h\u00f3a t\u1ea1i Apple m\u00e0 Jobs \u0111\u00e3 c\u1ed1 g\u1eafng t\u1ea1o ra: S\u1ef1 trung th\u1ef1c t\u00e0n b\u1ea1o<\/strong>.<\/p>\n

\u0110i\u1ec1u m\u00e0 Jobs mu\u1ed1n Apple tr\u1edf th\u00e0nh<\/h2>\n

Jobs ch\u01b0a bao gi\u1edd\u00a0th\u00edch m\u1ecdi ng\u01b0\u1eddi t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 nh\u00e0 startup trong\u00a0khi m\u00e0 nh\u1eefng \u0111i\u1ec1u h\u1ecd c\u1ed1 g\u1eafng l\u00e0m l\u00e0 khai tr\u01b0\u01a1ng m\u1ed9t doanh nghi\u1ec7p m\u1edbi, sau \u0111\u00f3 b\u00e1n \u0111i \u0111\u1ec3 c\u00f3 ti\u1ec1n v\u00e0 ti\u1ebfp t\u1ee5c c\u00f4ng vi\u1ec7c \u0111\u00f3. H\u1ecd kh\u00f4ng s\u1eb5n l\u00f2ng l\u00e0m nh\u1eefng vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty th\u1eadt s\u1ef1 – c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n nh\u1ea5t trong th\u1ebf gi\u1edbi kinh doanh.<\/p>\n

Apple hay Disney, Hewlett-Parkard v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 x\u00e2y d\u1ef1ng Intel, h\u1ecd \u0111\u00e3 v\u00e0 \u0111ang t\u1ea1o ra c\u00f4ng ty v\u1edbi m\u1ee5c ti\u00eau tr\u01b0\u1eddng t\u1ed3n, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 ki\u1ebfm ti\u1ec1n. Ch\u00fang ta n\u1ed7 l\u1ef1c s\u1eed d\u1ee5ng t\u00e0i n\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 ng\u01b0\u1ee1ng m\u1ed9 v\u1edbi nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c th\u1ebf h\u1ec7 \u0111i tr\u01b0\u1edbc v\u00e0 b\u1ed5 sung th\u00eam m\u1ed9t v\u00e0i \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u00e0o d\u00f2ng ch\u1ea3y chung \u1ea5y. \u0110\u00f3 c\u0169ng l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 Jobs ph\u1ea5n \u0111\u1ea5u \u1edf Apple.<\/p>\n

Tham kh\u1ea3o Tr\u00ed th\u1ee9c tr\u1ebb<\/a>\/Cafebiz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb di s\u1ea3n c\u1ee7a Steve Jobs \u0111\u01b0\u1ee3c tr\u00edch t\u1eeb cu\u1ed1n ti\u1ec3u s\u1eed c\u1ee7a \u00f4ng cho ch\u00fang ta h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec? B\u1ea1n \u0111\u1ecdc c\u00f9ng Appota News t\u00ecm hi\u1ec3u qua n\u1ed9i dung b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/p>\n","protected":false},"author":9,"featured_media":3958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[17],"yoast_head":"\nH\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb \u201cdi s\u1ea3n\u201d c\u1ee7a Steve Jobs - Appota News<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb di s\u1ea3n c\u1ee7a Steve Jobs \u0111\u01b0\u1ee3c tr\u00edch t\u1eeb cu\u1ed1n ti\u1ec3u s\u1eed c\u1ee7a \u00f4ng. 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