{"id":3831,"date":"2016-02-29T10:11:41","date_gmt":"2016-02-29T03:11:41","guid":{"rendered":"http:\/\/news.appota.com\/?p=3831"},"modified":"2016-02-29T10:20:57","modified_gmt":"2016-02-29T03:20:57","slug":"nhung-thuat-ngu-pho-bien-trong-digital-marketing","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/nhung-thuat-ngu-pho-bien-trong-digital-marketing\/","title":{"rendered":"Nh\u1eefng Thu\u1eadt Ng\u1eef Ph\u1ed5 Bi\u1ebfn Trong Digital Marketing"},"content":{"rendered":"<div>\n<p style=\"text-align: justify;\">T\u1ed5ng h\u1ee3p <a href=\"http:\/\/news.appota.com\/nhung-thuat-ngu-pho-bien-trong-digital-marketing\/\" target=\"_blank\">nh\u1eefng thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn trong Digital Marketing<\/a>, b\u1ea1n \u0111\u1ecdc c\u00f9ng <a href=\"http:\/\/news.appota.com\/\" target=\"_blank\">Appota News<\/a>\u00a0\u0111i t\u00ecm hi\u1ec3u xem \u00fd\u00a0kh\u00e1i ni\u1ec7m, \u00fd ngh\u0129a v\u00e0 c\u00e1ch d\u00f9ng c\u1ee7a nh\u1eefng thu\u1eadt ng\u1eef d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/p>\n<\/div>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<div style=\"text-align: justify;\">\n<h2>1) Affiliate Marketing l\u00e0 g\u00ec?<\/h2>\n<p>Affiliate marketing l\u00e0 h\u00ecnh th\u1ee9c Ti\u1ebfp th\u1ecb qua \u0111\u1ea1i l\u00fd, l\u00e0 h\u00ecnh th\u1ee9c m\u1ed9t Website li\u00ean k\u1ebft v\u1edbi c\u00e1c site kh\u00e1c (c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 \u0111\u1ea1i l\u00fd) \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u00e1c Website \u0111\u1ea1i l\u00fd n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng ph\u1ea7n tr\u0103m d\u1ef1a tr\u00ean doanh s\u1ed1 b\u00e1n \u0111\u01b0\u1ee3c ho\u1eb7c s\u1ed1 kh\u00e1ch h\u00e0ng\/user chuy\u1ec3n t\u1edbi cho Website g\u1ed1c. <a href=\"http:\/\/www.amazon.com\/\" target=\"_blank\">Amazon.com<\/a> l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch\u00a0Affiliate Marketing v\u00e0 sau \u0111\u00f3 \u0111\u00e3 c\u00f3 h\u00e0ng tr\u0103m c\u00f4ng ty (<a href=\"https:\/\/www.google.com.vn\/\" target=\"_blank\" rel=\"nofollow\">Google<\/a>, Yahoo, <a href=\"https:\/\/www.paypal.com\/vn\/webapps\/mpp\/home\" target=\"_blank\" rel=\"nofollow\">Paypal<\/a>, Clickbank, Chitika, Infolinks, Godaddy, Hostgator\u2026) \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng online tr\u00ean m\u1ea1ng.<\/p>\n<h2>2) Advertiser:<\/h2>\n<p>Advertiser l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o &#8211; nh\u1eefng \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean internet (Advertiser th\u01b0\u1eddng \u0111i \u0111\u00f4i v\u1edbi Publisher)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3836 size-full\" title=\"nhung-thuat-ngu-pho-bien-trong-digital-marketing-1\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-1.jpg\" alt=\"nhung-thuat-ngu-pho-bien-trong-digital-marketing-1\" width=\"590\" height=\"399\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-1.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-1-300x203.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<h2>3) Ad Network \u2013 Advertising Network:<\/h2>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t m\u1ea1ng qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft nhi\u1ec1u website l\u1ea1i v\u00e0 gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o \u2013 c\u00f3 th\u1ec3 \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u website kh\u00e1c nhau trong c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m. Google, <a href=\"https:\/\/www.chitika.com\/\" target=\"_blank\" rel=\"nofollow\">Chitika<\/a>, Infolinks, Admax\u2026 l\u00e0 nh\u1eefng ad networks l\u1edbn tr\u00ean th\u1ebf gi\u1edbi. T\u1ea1i Vi\u1ec7t Nam hi\u1ec7n c\u00f3 m\u1ed9t s\u1ed1 Ad networks kh\u00e1 n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: Ambient, Innity, Admarket c\u1ee7a Admicro\u2026<\/p>\n<h2>4) Adwords \u2013 Google Adwords l\u00e0 g\u00ec:<\/h2>\n<p>Google Adwords l\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi\u00a0Google cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google ho\u1eb7c c\u00e1c trang thu\u1ed9c h\u1ec7 th\u1ed1ng m\u1ea1ng n\u1ed9i dung c\u1ee7a Google. Google Adwords c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi v\u1edbi m\u1ed9t s\u1ed1 c\u00e1i t\u00ean kh\u00e1ch nh\u01b0 Qu\u1ea3ng c\u00e1o t\u1eeb kho\u00e1, Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm\u2026<\/p>\n<h2>5) Adsense \u2013 Google Adsense l\u00e0 g\u00ec:<\/h2>\n<p>Google Adsense l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o cho ph\u00e9p c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n website (publisher) tham gia v\u00e0o m\u1ea1ng qu\u1ea3ng c\u00e1o Google Adwords, \u0111\u0103ng qu\u1ea3ng c\u00e1o c\u1ee7a Google tr\u00ean website c\u1ee7a m\u00ecnh v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c thu nh\u1eadp khi ng\u01b0\u1eddi d\u00f9ng click\/ho\u1eb7c xem qu\u1ea3ng c\u00e1o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3835 size-full\" title=\"nhung-thuat-ngu-pho-bien-trong-digital-marketing-2\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-2.jpg\" alt=\"nhung-thuat-ngu-pho-bien-trong-digital-marketing-2\" width=\"590\" height=\"285\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-2.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-2-300x145.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<h2>6) Analytics \u2013 Google Analytics:<\/h2>\n<p>L\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Google. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p c\u00e0i \u0111\u1eb7t tr\u00ean website \u0111\u1ec3 theo d\u00f5i c\u00e1c th\u00f4ng s\u1ed1 v\u1ec1 website, v\u1ec1 ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website \u0111\u00f3.7) Banner: (Bi\u1ec3u ng\u1eef) Banner l\u00e0 m\u1ed9t \u1ea3nh \u0111\u1ed3 ho\u1ea1 (c\u00f3 th\u1ec3 l\u00e0 t\u0129nh ho\u1eb7c \u0111\u1ed9ng) \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean c\u00e1c trang web v\u1edbi ch\u1ee9c n\u0103ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o.<\/p>\n<h2>8) Booking:<\/h2>\n<p>Booking l\u00e0\u00a0vi\u1ec7c \u0111\u1eb7t mua ch\u1ed7 \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng\/ho\u1eb7c \u0111\u1eb7t \u0111\u0103ng b\u00e0i PR tr\u00ean b\u00e1o \u0111i\u1ec7n t\u1eed<\/p>\n<h2>9) Content \u2013 content Marketing \u2013 ti\u1ebfp th\u1ecb n\u1ed9i dung:<\/h2>\n<p>N\u1ed9i dung hay th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o, hay truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ra s\u1eb5n.<\/p>\n<h2>10) CTR \u2013 Click through Rate:<\/h2>\n<p>CTR\u00a0t\u1ef7 l\u1ec7 click chia s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o. Trong t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn th\u00ec qu\u1ea3ng c\u00e1o qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm <a href=\"https:\/\/www.google.com\/adwords\/\" target=\"_blank\">Google Adwords<\/a> hi\u1ec7n c\u00f3 CTR cao nh\u1ea5t (trung b\u00ecnh kho\u1ea3ng 5%, cao c\u00f3 th\u1ec3 l\u00ean t\u1edbi 50%), h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o banner c\u00f3 CTR th\u1ea5p, th\u1eadm ch\u00ed ch\u1ec9 \u0111\u1ea1t dc 0.01%.<\/p>\n<h2>11) CPA \u2013 Cost Per Action l\u00e0 g\u00ec:<\/h2>\n<p>CPA L\u00e0 h\u00ecnh th\u1ee9c t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf mua s\u1ea3n ph\u1ea9m\/\u0111i\u1ec1n form \u0111\u0103ng k\u00fd\/g\u1ecdi \u0111i\u1ec7n\/hay g\u1eedi email\u2026 sau khi h\u1ecd th\u1ea5y v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o.<\/p>\n<h2>12) CPC \u2013 Cost Per Click l\u00e0 g\u00ec:<\/h2>\n<p>CPC L\u00e0 h\u00ecnh th\u1ee9c t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ed7i nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o. CPC \u0111ang l\u00e0 m\u00f4 h\u00ecnh t\u00ednh gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n<h2>13) CPM \u2013 Cost Per Mile (Thousand Impressions) l\u00e0 g\u00ec?:<\/h2>\n<p>CPM L\u00e0 h\u00ecnh th\u1ee9c t\u00ednh chi ph\u00ed d\u1ef1a tr\u00ean 1000 l\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n<h2>14) CPD \u2013 Cost Per Duration l\u00e0 g\u00ec:<\/h2>\n<p>CPD L\u00e0 h\u00ecnh th\u1ee9c t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean th\u1eddi gian \u0111\u0103ng qu\u1ea3ng c\u00e1o (1 ng\u00e0y, 1 tu\u1ea7n, 1 th\u00e1ng\u2026). Hi\u1ec7n h\u00ecnh th\u1ee9c n\u00e0y ch\u1ec9 c\u00f2n t\u1ed3n t\u1ea1i \u1edf Vi\u1ec7t Nam, c\u00e1c n\u01b0\u1edbc c\u00f3 ng\u00e0nh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n \u0111\u00e3 b\u1ecf h\u00ecnh th\u1ee9c n\u00e0y t\u1eeb r\u1ea5t l\u00e2u.<\/p>\n<h2>15) Contexual Advertising l\u00e0 g\u00ec:<\/h2>\n<p>Contextual Advertising l\u00e0 h\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a trang web, ho\u1eb7c d\u1ef1a tr\u00ean h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h2>16) Content Networks:<\/h2>\n<p>L\u00e0 thu\u1eadt ng\u1eef n\u00f3i \u0111\u1ebfn h\u1ec7 th\u1ed1ng c\u00e1c trang web tham gia v\u00e0o m\u1ea1ng qu\u1ea3ng c\u00e1o Google Adsense nh\u1eb1m m\u1ee5c ti\u00eau t\u1ea1o thu nh\u1eadp khi \u0111\u1eb7t c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a Google. C\u00e1c Advertiser c\u0169ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n tr\u00ean Content Networks khi s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Adwords.<\/p>\n<h2>17) Click Fraud \u2013 Fraud Click l\u00e0 g\u00ec:<\/h2>\n<p>Click Fraud hay Fraud Click l\u00e0 nh\u1eefng click gian l\u1eadn c\u00f3 ch\u1ee7 \u00fd x\u1ea5u nh\u1eb1m l\u00e0m thi\u1ec7t h\u1ea1i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ho\u1eb7c mang l\u1ea1i l\u1ee3i \u00edch kh\u00f4ng ch\u00ednh \u0111\u00e1ng cho ng\u01b0\u1eddi click. Fraud Click l\u00e0 m\u1ed9t v\u1ea5n n\u1ea1n t\u1ea1i Vi\u1ec7t Nam, ch\u1ee7 \u0111\u1ec1 n\u00e0y th\u1eadm ch\u00ed \u0111\u00e3 \u0111\u01b0\u1ee3c BBC nh\u1eafc t\u1edbi trong m\u1ed9t b\u00e0i vi\u1ebft n\u00f3i v\u1ec1 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<h2>18) Conversion \u2013 Conversion Rate l\u00e0 g\u00ec:<\/h2>\n<p>Conversion Rate l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh vi sau khi xem\/click v\u00e0o qu\u1ea3ng c\u00e1o, h\u00e0nh vi \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng\/\u0111i\u1ec1n v\u00e0o form, g\u1eedi email li\u00ean h\u1ec7, g\u1ecdi \u0111i\u1ec7n\u2026 \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 cho bi\u1ebft \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf ra bao nhi\u00eau chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng (ho\u1eb7c 1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng).<\/p>\n<h2>19) Doorway Page:<\/h2>\n<p>M\u1ed9t trang web (ch\u1ec9 m\u1ed9t trang \u0111\u01a1n l\u1ebb) \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u1edbi m\u1ed9t s\u1ed1 t\u1eeb kho\u00e1 nh\u1ea5t \u0111\u1ecbnh. Thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c \u0111\u01a1n v\u1ecb l\u00e0m SEO \u00e1p d\u1ee5ng \u0111\u1ec3 tri\u1ec3n khai SEO cho website c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2>20) Dimension:<\/h2>\n<p>K\u00edch th\u01b0\u1edbc c\u1ee7a qu\u1ea3ng c\u00e1o, theo ti\u00eau chu\u1ea9n c\u1ee7a IAB th\u00ec d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u00edch th\u01b0\u1edbc qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t: 336x280px, 300x250px, 728x90px, 160x600px<\/p>\n<h2>21) Demographics:<\/h2>\n<p>Thu\u1ed9c t\u00ednh nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1eb1m m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. C\u00e1c thu\u1ed9c t\u00ednh c\u01a1 b\u1ea3n nh\u01b0: \u0110\u1ed9 tu\u1ed5i, Gi\u1edbi t\u00ednh, T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, Thu nh\u1eadp\u2026<\/p>\n<h2>22) Display Advertising l\u00e0 g\u00ec:<\/h2>\n<p>Display Advertising l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o banner tr\u00ean c\u00e1c b\u00e1o \u0111i\u1ec7n t\u1eed, hay qu\u1ea3ng c\u00e1o banner\/rich media qua c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3833 size-full\" title=\"nhung-thuat-ngu-pho-bien-trong-digital-marketing-4\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-4.jpg\" alt=\"nhung-thuat-ngu-pho-bien-trong-digital-marketing-4\" width=\"590\" height=\"393\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-4.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-4-300x200.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<h2>23) Forum seeding l\u00e0 g\u00ec?<\/h2>\n<p>Forum seeding\/Nick seeding\/Online seeding l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, forum nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch \u0111\u01b0a c\u00e1c topic\/comment m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp, l\u00f4i k\u00e9o th\u00e0nh vi\u00ean v\u00e0o b\u00ecnh lu\u1eadn, \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<h2>24) Geo Targeting\/Geographic:<\/h2>\n<p>L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o d\u1ef1a v\u00e0o thu\u1ed9c t\u00ednh v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n t\u01b0\u01a1ng th\u00edch v\u1edbi v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00ecnh th\u1ee9c n\u00e0y hi\u1ec7n ch\u01b0a ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam do vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed d\u1ef1a theo IP gi\u1eefa c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng t\u1ea1i Vi\u1ec7t Nam ch\u01b0a r\u00f5 r\u00e0ng<\/p>\n<h2>25) Facebook Marketing:<\/h2>\n<p>Marketing, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook<\/p>\n<h2>26) Facebook Post:<\/h2>\n<p>Facebook post l\u00e0 nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean Facebook. C\u00f3 th\u1ec3 l\u00e0 l\u00ean t\u01b0\u1eddng facebook c\u00e1 nh\u00e2n ho\u1eb7c tr\u00ean fanpage<\/p>\n<h2>27) Facebook ads \u2013 facebook advertising:<\/h2>\n<p>Qu\u1ea3ng c\u00e1o tr\u00ean facebook v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 m\u00e0 facebook cung c\u1ea5p.Hybrid Pricing Model: L\u00e0 m\u1ed9t m\u00f4 h\u00ecnh t\u00ednh gi\u00e1 trong Online Marketing k\u1ebft h\u1ee3p gi\u1eefa CPC v\u00e0 CPA (ho\u1eb7c \u0111\u00f4i khi k\u1ebft h\u1ee3p gi\u1eefa CPC, CPA, CPM).<\/p>\n<h2>28) Impression:<\/h2>\n<p>L\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 s\u1ed1 l\u1ea7n xu\u1ea5t hi\u1ec7n c\u1ee7a qu\u1ea3ng c\u00e1o, \u0111\u00f4i khi ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c th\u1ef1c t\u1ebf v\u00ec c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf cu\u1ed1i trang nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng k\u00e9o xu\u1ed1ng t\u1edbi qu\u1ea3ng c\u00e1o \u0111\u00f3 v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 1 impression.Keyword \u2013 T\u1eeb kho\u00e1: Khi b\u1ea1n t\u00ecm b\u1ea5t c\u1ee9 nh\u1eefng th\u00f4ng tin n\u00e0o b\u1ea1n mu\u1ed1n h\u00e3y \u0111\u00e1nh v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a. V\u00ed d\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng t\u1eeb kh\u00f3a \u201cvietnam\u201d, \u201cvietnamese\u201d hay \u201cvietnam informations\u201d \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 Vi\u1ec7t Nam tr\u00ean m\u1ea1ng Internet.<\/p>\n<h2>29) KPI \u2013 Key Performance Indicator:<\/h2>\n<p>L\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Thankiu s\u1ebd c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft chi ti\u1ebft v\u1ec1 c\u00e1c KPI s\u1eed d\u1ee5ng trong online marketing.<\/p>\n<h2>30) Landing Page:<\/h2>\n<p>L\u00e0 m\u1ed9t trang web (kh\u00e1c v\u1edbi 1 website) \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat ng\u01b0\u1eddi truy c\u1eadp trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, Landing Page c\u00f3 m\u1ee5c ti\u00eau l\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch truy c\u1eadp tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00f4ng qua Form \u0111\u0103ng k\u00fd, Form li\u00ean h\u1ec7\u2026, Ngo\u00e0i ra Landing Page c\u00f2n l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng ch\u1ec9 trang \u0111\u00edch c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch SEO, hay qu\u1ea3ng c\u00e1o Adwords, Qu\u1ea3ng c\u00e1o banner\u2026<\/p>\n<h2>31) Meta \u201cDscripetion\u201d Tag \u2013 Th\u1ebb Meta \u201cDescription\u201d:<\/h2>\n<p>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cho ph\u00e9p b\u1ea1n \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2y c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1eeb 135 \u0111\u1ebfn 395 k\u00fd t\u1ef1 trong th\u1ebb Meta \u201cDescription\u201d. B\u1edfi v\u00ec \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e1i s\u1ebd hi\u1ec3n th\u1ecb site c\u1ee7a b\u1ea1n cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng 135 k\u00fd t\u1ef1 \u0111\u1ea7u s\u1ebd hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c website c\u1ee7a b\u1ea1n.<\/p>\n<h2>32) Meta Tag \u2013 Th\u1ebb Meta:<\/h2>\n<p>Meta Tag: cung c\u1ea5p c\u00e1c t\u1eeb kho\u00e1 v\u00e0 nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3. Nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp trang web s\u1ebd kh\u00f4ng nh\u00ecn th\u1ea5y th\u00f4ng tin n\u00e0y n\u1ebfu nh\u01b0 h\u1ecd kh\u00f4ng xem m\u00e3 ngu\u1ed3n.<\/p>\n<h2>33) Meta \u201ckeywords\u201d Tag \u2013 Th\u1ebb Meta \u201ct\u1eeb kho\u00e1\u201d:<\/h2>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i ch\u00ednh x\u00e1c cho c\u00e1c t\u1eeb kho\u00e1. Danh s\u00e1ch t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n c\u1ea7n ng\u1eafn g\u1ecdn, s\u1eed d\u1ee5ng c\u1ea3 t\u1eeb \u0111\u01a1n v\u00e0 c\u1ee5m t\u1eeb. Ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00f4i khi g\u00f5 t\u1eeb kho\u00e1 sai v\u00e0 v\u00ec th\u1ebf b\u1ea1n c\u1ea7n c\u00f3 danh s\u00e1ch c\u00e1c t\u1eeb kho\u00e1 \u0111\u00e1nh sai.<\/p>\n<h2>34) Newbie:<\/h2>\n<p>L\u00e0 thu\u1eadt ng\u1eef c\u00f3 ngh\u0129a l\u00e0 Ng\u01b0\u1eddi m\u1edbi \u2013 Thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng cho nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bi\u1ebft s\u1eed d\u1ee5ng m\u00e1y t\u00ednh v\u00e0 Internet ho\u1eb7c m\u1edbi tham gia v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 li\u00ean quan t\u1edbi internet. B\u1ea1n \u0111ang m\u00e0y m\u00f2 t\u00ecm hi\u1ec3u v\u1ec1 Google Adsense? B\u1ea1n l\u00e0 m\u1ed9t newbie v\u1ec1 Adsense, hay b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111ang t\u1eadp ch\u0103n g\u00e0.<\/p>\n<h2>35) Online Marketing (Marketing Online l\u00e0 g\u00ec):<\/h2>\n<p>Online Marketing l\u00e0 h\u00ecnh th\u1ee9c marketing d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a internet. Online Marketing bao g\u1ed3m nhi\u1ec1u c\u00f4ng c\u1ee5\/h\u00ecnh th\u1ee9c nh\u01b0: Display Advertising, SEM \u2013 Search Engine Marketing, Email Marketing,Social Marketing\u2026<\/p>\n<h2>36) Organic Search Result:<\/h2>\n<p>L\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean trong trang \u201ck\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm\u201d c\u1ee7a Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3832 size-full\" title=\"nhung-thuat-ngu-pho-bien-trong-digital-marketing-5\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-5.jpg\" alt=\"nhung-thuat-ngu-pho-bien-trong-digital-marketing-5\" width=\"590\" height=\"332\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-5.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2016\/02\/nhung-thuat-ngu-pho-bien-trong-digital-marketing-5-300x169.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<h2>37) Paid Listing:<\/h2>\n<p>Thu\u1eadt ng\u1eef n\u00e0y th\u1ec3 hi\u1ec7n vi\u1ec7c ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean 1 website, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00e1c Search Engine hay m\u1ed9t trang web danh b\u1ea1 n\u00e0o \u0111\u00f3.<\/p>\n<h2>38) Pageviews:<\/h2>\n<p>S\u1ed1 trang web \u0111\u01b0\u1ee3c m\u1edf \u2013 Ch\u1ec9 s\u1ed1 n\u00e0y t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn thu nh\u1eadp c\u1ee7a publisher khi tham gia v\u00e0o c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o. Pageviews c\u00e0ng cao c\u00e0ng mang l\u1ea1i nhi\u1ec1u Impression v\u00e0 Click v\u00e0 gi\u00fap l\u00e0m t\u0103ng thu nh\u1eadp. Pageviews c\u1ee7a website c\u00f2n th\u1ec3 hi\u1ec7n \u0111\u1ed9 l\u1edbn c\u1ee7a website \u0111\u00f3.<\/p>\n<h2>39) PPC \u2013 Pay Per Click:<\/h2>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 CPC<\/p>\n<h2>40) PPL \u2013 Pay Per Lead; PPS \u2013 Pay Per Sale:<\/h2>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 CPA<\/p>\n<h2>41) Payment Threshold:<\/h2>\n<p>L\u00e0 m\u1ee9c thu nh\u1eadp t\u1ed1i thi\u1ec3u \u0111\u1ec3 y\u00eau c\u1ea7u thanh to\u00e1n. L\u00e0 m\u1ee9c thu nh\u1eadp t\u1ed1i thi\u1ec3u m\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1eb7t \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi mu\u1ed1n y\u00eau c\u1ea7u thanh to\u00e1n t\u1eeb c\u00e1c m\u1ea1ng Affiliate. V\u00ed d\u1ee5, v\u1edbi Google Adsense m\u1ee9c t\u1ed1i thi\u1ec3u l\u00e0 100 USD, Chitika v\u00e0 Infolinks m\u1ee9c t\u1ed1i thi\u1ec3u l\u00e0 50 USD. M\u1ee9c Payment Threshold c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o h\u00ecnh th\u1ee9c thanh to\u00e1n (Payment Method) m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn. V\u00ed d\u1ee5 thanh to\u00e1n qua Western Union, Paypal hay Check\u2026<\/p>\n<h2>42) Pop Up Ad:<\/h2>\n<p>L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong m\u1ed9t c\u1eeda s\u1ed5 m\u1edbi khi b\u1ea1n gh\u00e9 th\u0103m m\u1ed9t website n\u00e0o \u0111\u00f3. H\u00ecnh th\u1ee9c n\u00e0y d\u1ec5 g\u00e2y ph\u1ea3n c\u1ea3m v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng h\u01b0\u1edfng \u1ee9ng.<\/p>\n<p>Pop Under Ad: L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong m\u1ed9t c\u1eeda s\u1ed5 m\u1edbi ph\u00eda d\u01b0\u1edbi c\u1eeda s\u1ed5 hi\u1ec7n t\u1ea1i. H\u00ecnh th\u1ee9c n\u00e0y c\u0169ng kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn.<\/p>\n<h2>43) Publisher:<\/h2>\n<p>Thu\u1eadt ng\u1eef n\u00f3i \u0111\u1ebfn nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n website, nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu website\/ ho\u1eb7c ch\u00ednh 1 website n\u00e0o \u0111\u00f3. Publisher tham gia \u0111\u1eb7t c\u00e1c qu\u1ea3ng c\u00e1o cho c\u00e1c Advertiser v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c thu nh\u1eadp. Thankiu.com c\u0169ng l\u00e0 1 publisher, t\u1ea1i Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u publiser l\u1edbn nh\u01b0: Vnexpress, 24h.com.vn, Dantri, Ngoisao.net, Zing\u2026<\/p>\n<h2>44) ROI \u2013 Return on Investment:<\/h2>\n<p>Hi\u1ec7u qu\u1ea3 tr\u00ean ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0. Ch\u1ec9 s\u1ed1 n\u00e0y th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi CPA \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p ph\u1ea3i t\u1ed1n bao nhi\u00eau chi ph\u00ed, v\u00e0 sau c\u1ea3 chi\u1ebfn d\u1ecbch v\u1edbi 1 kho\u1ea3n ng\u00e2n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh th\u00ec doanh nghi\u1ec7p thu l\u1ea1i \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 g\u00ec?<\/p>\n<h2>45) Search Engine Marketing:<\/h2>\n<p>Marketing qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, bao g\u1ed3m Google Adwords v\u00e0 SEO<\/p>\n<h2>46) SERP \u2013 Search Engine Result Page:<\/h2>\n<p>L\u00e0 trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb sau khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t thao t\u00e1c t\u00ecm ki\u1ebfm.<\/p>\n<h2>47) SEO \u2013 Search engine optimization:<\/h2>\n<p>T\u1ed1i \u01b0u ho\u00e1 (cho) \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm. T\u1eadp h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p l\u00e0m t\u0103ng t\u00ednh th\u00e2n thi\u1ec7n c\u1ee7a Website \u0111\u1ed1i v\u1edbi \u0111\u1ed9ng c\u01a1 t\u00ecm ki\u1ebfm v\u1edbi m\u1ee5c \u0111\u00edch n\u00e2ng th\u1ee9 h\u1ea1ng c\u1ee7a Website trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm theo m\u1ed9t nh\u00f3m t\u1eeb kho\u00e1 m\u1ee5c ti\u00eau n\u00e0o \u0111\u00f3.<\/p>\n<h2>48) Sitemap \u2013 B\u1ea3n \u0111\u1ed3\/s\u01a1 \u0111\u1ed3 website:<\/h2>\n<p>C\u00f3 hai lo\u1ea1i Sitemap:<\/p>\n<ul>\n<li>Sitemap d\u00e0nh cho Search Engine th\u01b0\u1eddng c\u00f3 \u0111\u1ecbnh d\u1ea1ng sitemap.xml, gi\u00fap c\u00e1c Search Engine d\u1ec5 d\u00e0ng craw th\u00f4ng tin tr\u00ean website;<\/li>\n<li>Sitemap d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 t\u00ecm hi\u1ec3u website.<\/li>\n<\/ul>\n<h2>49) Social Media \/ Social Marketing l\u00e0 g\u00ec:<\/h2>\n<p>Social Media hay Social Marketing l\u00e0 h\u00ecnh th\u1ee9c marketing th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o vi\u1ec7c l\u00e0m marketing.<\/p>\n<h2>50) Social Networks:<\/h2>\n<p>Social Networks l\u00e0 t\u00ean g\u1ecdi chung cho c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Social Networks c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u nh\u00f3m l\u0129nh v\u1ef1c:<\/p>\n<ul>\n<li>M\u1ea1ng chia s\u1ebb video: <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\">Youtube<\/a>, Vimeo, Daily Motion, Clip.vn\u2026<\/li>\n<li>M\u1ea1ng chia s\u1ebb h\u00ecnh \u1ea3nh: <a href=\"https:\/\/www.flickr.com\/\" target=\"_blank\" rel=\"nofollow\">Flick<\/a>, Picasa, Photobucket, Upanh.com, Anhso.net\u2026<\/li>\n<li>M\u1ea1ng chia s\u1ebb \u00e2m nh\u1ea1c: <a href=\"http:\/\/mp3.zing.vn\/\" target=\"_blank\" rel=\"nofollow\">Zing Mp3<\/a>, Nhaccuatui, Yahoo Music, Nhacso.net, Nghenhac.info\u2026<\/li>\n<li>M\u1ea1ng k\u1ebft b\u1ea1n: Facebook, ZingMe, Go.vn, <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\">Linkedin<\/a>, Myspace, Google+, Truongxua.vn<\/li>\n<li>M\u1ea1ng c\u1eadp nh\u1eadt tin t\u1ee9c:\u00a0C\u00e1c di\u1ec5n d\u00e0n\/Forum,\u00a0\u1edf VN v\u00e0 n\u01b0\u1edbc ngo\u00e0i c\u00f3 r\u1ea5t nhi\u1ec1u v\u00e0 ph\u1ed5 bi\u1ebfn<\/li>\n<li>M\u1ea1ng chia s\u1ebb ki\u1ebfn th\u1ee9c, t\u00e0i li\u1ec7u: Tailieu.vn, Slideshare.net, Docstoc.com\u2026<\/li>\n<li>M\u1ea1ng h\u1ecfi \u0111\u00e1p: Yahoo H\u1ecfi \u0111\u00e1p,\u00a0Google h\u1ecfi \u0111\u00e1p\u2026<\/li>\n<li>V\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u trang web kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o l\u00e0 Social Networks<\/li>\n<\/ul>\n<h2>51)\u00a0SSL \u2013 Secure Socket Layer \u2013 L\u1edbp b\u1ea3o m\u1eadt SSL:<\/h2>\n<p>V\u1edbi c\u01a1 ch\u1ebf n\u00e0y, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n khi trao cho b\u1ea1n c\u00e1c s\u1ed1 th\u1ebb t\u00edn d\u1ee5ng s\u1ebd tin t\u01b0\u1edfng r\u1eb1ng c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n bao g\u1ed3m c\u1ea3 s\u1ed1 th\u1ebb t\u00edn d\u1ee5ng s\u1ebd kh\u00f4ng b\u1ecb \u0111\u00e1nh c\u1eafp qua Internet.<\/p>\n<h2>52) Unique Visitor l\u00e0 g\u00ec:<\/h2>\n<p>Unique Visitor l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp duy nh\u1ea5t\/kh\u00f4ng b\u1ecb tr\u00f9ng l\u1eb7p v\u00e0o 1 website n\u00e0o \u0111\u00f3 trong 1 kho\u1ea3ng th\u1eddi gian. V\u00ed d\u1ee5, trong 1 ng\u00e0y b\u1ea1n v\u00e0 xem website 2 l\u1ea7n, m\u1edf t\u1ed5ng c\u1ed9ng 6 trang th\u00ec s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0: 1 visitor, 2 visits, 6 pageviews.<\/p>\n<h2>53) Skycraper:<\/h2>\n<p>M\u1ed9t k\u00edch th\u01b0\u1edbc qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c IAB khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng, k\u00edch th\u01b0\u1edbc 160x600px ho\u1eb7c 120x600px<\/p>\n<h2>54)\u00a0Usability:<\/h2>\n<p>Thu\u1eadt ng\u1eef online marketing n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 ti\u1ec7n d\u1ee5ng, t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng c\u1ee7a website \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h2>55)\u00a0Visit:<\/h2>\n<p>S\u1ed1 l\u01b0\u1ee3t gh\u00e9 th\u0103m website. Xem v\u00ed d\u1ee5 trong ph\u1ea7n Unique Visitor<\/p>\n<h2>56) Visitor:<\/h2>\n<p>S\u1ed1 ng\u01b0\u1eddi gh\u00e9 th\u0103m website. Xem v\u00ed d\u1ee5 trong ph\u1ea7n Unique Visitor<\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: Online Business Forum<\/p>\n<\/div>\n<footer><\/footer>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ed5ng h\u1ee3p nh\u1eefng thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn trong Digital Marketing, b\u1ea1n \u0111\u1ecdc c\u00f9ng Appota News\u00a0\u0111i t\u00ecm hi\u1ec3u xem \u00fd\u00a0kh\u00e1i ni\u1ec7m, \u00fd ngh\u0129a v\u00e0 c\u00e1ch d\u00f9ng c\u1ee7a nh\u1eefng thu\u1eadt ng\u1eef d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/p>\n","protected":false},"author":9,"featured_media":3834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[651,525],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng Thu\u1eadt Ng\u1eef Ph\u1ed5 Bi\u1ebfn Trong Digital Marketing - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/nhung-thuat-ngu-pho-bien-trong-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng Thu\u1eadt Ng\u1eef Ph\u1ed5 Bi\u1ebfn Trong Digital Marketing - 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