{"id":3687,"date":"2016-01-28T09:52:20","date_gmt":"2016-01-28T02:52:20","guid":{"rendered":"http:\/\/news.appota.com\/?p=3687"},"modified":"2016-01-28T09:53:25","modified_gmt":"2016-01-28T02:53:25","slug":"apple-truot-doc-lan-dau-tien-sau-hon-mot-thap-ky","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/apple-truot-doc-lan-dau-tien-sau-hon-mot-thap-ky\/","title":{"rendered":"Apple “tr\u01b0\u1ee3t d\u1ed1c” l\u1ea7n \u0111\u1ea7u ti\u00ean sau h\u01a1n m\u1ed9t th\u1eadp k\u1ef7"},"content":{"rendered":"

Trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh m\u1edbi nh\u1ea5t c\u1ee7a m\u00ecnh, Apple cho hay\u00a0trong Q1\/2016 H\u00e3ng\u00a0\u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c t\u1ed5ng c\u1ed9ng 74,8 tri\u1ec7u chi\u1ebfc iPhone. \u00cdt h\u01a1n so v\u1edbi d\u1ef1 \u0111o\u00e1n ban \u0111\u1ea7u l\u00e0 75,4 \u0111\u1ebfn 77 tri\u1ec7u chi\u1ebfc, theo \u0111\u00e1nh gi\u00e1 t\u1eeb ph\u00eda c\u00e1c chuy\u00ean gia th\u00ec \u0111\u00e2y m\u1edbi ch\u1ec9 l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c Apple b\u1eaft \u0111\u1ea7u “tr\u01b0\u1ee3t d\u1ed1c” sau h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 t\u0103ng tr\u01b0\u1edfng.<\/p>\n

 <\/p>\n

\n
\"apple-truot-doc-lan-dau-tien-sau-hon-mot-thap-ky-2\"<\/div>\n
\n

Doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a Apple trong c\u00e1c qu\u00fd v\u1eeba qua.<\/p>\n<\/div>\n<\/div>\n

Tr\u00ean \u0111\u00e0 s\u1ee5t gi\u1ea3m, kh\u00f4ng ch\u1ec9 c\u00f3 ri\u00eang smartphone m\u00e0 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c c\u0169ng kh\u00f4ng l\u00e0 ngo\u1ea1i l\u1ec7. Doanh s\u1ed1 iPad ti\u1ebfp t\u1ee5c gi\u1ea3m xu\u1ed1ng c\u00f2n 16,1 tri\u1ec7u m\u00e1y, th\u1ea5p h\u01a1n d\u1ef1 b\u00e1o 17,3 tri\u1ec7u m\u00e1y. Doanh s\u1ed1 m\u00e1y t\u00ednh Mac c\u0169ng gi\u1ea3m c\u00f2n 5,3 tri\u1ec7u chi\u1ebfc v\u00e0 c\u0169ng th\u1ea5p h\u01a1n d\u1ef1 t\u00ednh l\u00e0 5,8 tri\u1ec7u chi\u1ebfc.<\/p>\n

B\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u00e3ng \u0111ang b\u1eaft \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i qua bi\u1ec3u \u0111\u1ed3 b\u00e1o c\u00e1o<\/a> sau:<\/p>\n

\"apple-truot-doc-lan-dau-tien-sau-hon-mot-thap-ky-3\"<\/div>\n

C\u1ed5 phi\u1ebfu c\u1ee7a Apple ngay l\u1eadp t\u1ee9c gi\u1ea3m 2,2% sau khi b\u00e1o c\u00e1o t\u00e0i ch\u00ednh Q1\/2016 v\u00e0 nh\u1eefng d\u1ef1 b\u00e1o v\u1ec1 qu\u00fd ti\u1ebfp theo c\u1ee7a Apple \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1. \u0110\u00e2y ch\u00ednh l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y Apple s\u1eafp ph\u1ea3i b\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n nh\u1ea5t trong l\u1ecbch s\u1eed c\u1ee7a c\u00f4ng ty.<\/p>\n

Nguy\u00ean nh\u00e2n b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u00e2u???<\/h2>\n

Nguy\u00ean nh\u00e2n khi\u1ebfn cho Apple lo s\u1ee3 3 qu\u00fd ti\u1ebfp theo \u0111\u1ebfn m\u1ee9c ph\u1ea3i gi\u1ea3m d\u1ef1 b\u00e1o doanh thu t\u1edbi 20 t\u1ef7 USD l\u00e0 do \u0111\u00e2u? Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh c\u1ee7a Apple, \u00f4ng Luca Maestri cho bi\u1ebft: \u201cCh\u00fang t\u00f4i \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u1ea3m th\u1ea5y nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c n\u1ec1n kinh t\u1ebf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. B\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, tuy nhi\u00ean th\u1ef1c t\u1ebf b\u00e2y gi\u1edd l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u n\u1ec1n kinh t\u1ebf \u0111ang g\u1eb7p suy tho\u00e1i nh\u01b0 Brazil, Canada, Nh\u1eadt B\u1ea3n, Nga v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i Trung Qu\u1ed1c\u201d.<\/p>\n

\n
\"apple-truot-doc-lan-dau-tien-sau-hon-mot-thap-ky-4\"<\/div>\n
Apple ch\u1ecbu \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1eeb s\u1ef1 suy tho\u00e1i c\u1ee7a c\u00e1c n\u1ec1n kinh t\u1ebf<\/div>\n<\/div>\n

Apple c\u0169ng cho bi\u1ebft c\u00f4ng ty b\u1ecb \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u b\u1edfi v\u1ea5n \u0111\u1ec1 t\u1ef7 gi\u00e1. Vi\u1ec7c \u0111\u1ed3ng USD t\u0103ng m\u1ea1nh, trong khi \u0111\u1ed3ng Nh\u00e2n d\u00e2n t\u1ec7 l\u1ea1i li\u00ean t\u1ee5c ph\u00e1 gi\u00e1 \u0111\u00e3 l\u00e0m \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi doanh thu c\u1ee7a Apple t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ngo\u00e0i n\u01b0\u1edbc M\u1ef9.<\/p>\n

N\u1ebfu nh\u01b0 v\u1edbi c\u00f9ng doanh s\u1ed1 b\u00e1n h\u00e0ng, Apple c\u00f3 th\u1ec3 thu v\u1ec1 100 USD trong n\u0103m 2014, th\u00ec trong n\u0103m 2015 con s\u1ed1 n\u00e0y ch\u1ec9 l\u00e0 85 USD. N\u00f3 cho th\u1ea5y s\u1ef1 kh\u1eafc nghi\u1ec7t c\u1ee7a t\u1ef7 gi\u00e1 \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn c\u00f3 th\u1ecb tr\u01b0\u1eddng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi nh\u01b0 Apple.<\/p>\n

Tuy nhi\u00ean ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ch quan, ch\u00fang ta c\u0169ng ph\u1ea3i k\u1ec3 \u0111\u1ebfn vi\u1ec7c Apple \u0111\u00e3 kh\u00f4ng th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng hai chi\u1ebfc iPhone 6s v\u00e0 6s Plus. Trong khi iPhone 6 v\u00e0 6 Plus l\u00e0 hai qu\u1ea3 bom \u0111\u00e3 ph\u00e1t n\u1ed5 v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng k\u1ef7 l\u1ee5c, v\u1edbi nguy\u00ean nh\u00e2n l\u00e0 s\u1ef1 c\u1ea3i c\u00e1ch ho\u00e0n to\u00e0n v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 t\u0103ng k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh.<\/p>\n

\"apple-truot-doc-lan-dau-tien-sau-hon-mot-thap-ky-5\"<\/div>\n

Trong khi \u0111\u00f3, iPhone 6s v\u00e0 6s Plus kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u n\u00e2ng c\u1ea5p<\/p>\n

Q1 n\u0103m t\u00e0i kh\u00f3a 2016, Apple v\u1eabn c\u00f2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb \u0111\u1ee3t mua s\u1eafm cu\u1ed1i n\u0103m, m\u1ed9t trong nh\u1eefng d\u1ecbp mua s\u1eafm l\u1edbn nh\u1ea5t trong n\u0103m c\u1ee7a c\u00e1c n\u01b0\u1edbc Ch\u00e2u \u00c2u v\u00e0 M\u1ef9. Do \u0111\u00f3 doanh s\u1ed1 v\u00e0 doanh thu c\u1ee7a Apple v\u1eabn kh\u1ea3 quan. Tuy nhi\u00ean trong Q2 s\u1eafp t\u1edbi n\u00e0y, Apple kh\u00f4ng c\u00f2n \u0111i\u1ec3m t\u1ef1a \u0111\u00f3 n\u1eefa, c\u0169ng kh\u00f4ng c\u00f2n \u0111i\u1ec3m t\u1ef1a Trung Qu\u1ed1c, \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 k\u1ef7 nguy\u00ean kh\u00f3 kh\u0103n nh\u1ea5t c\u1ee7a c\u00f4ng ty k\u1ec3 t\u1eeb n\u0103m 2007 \u0111\u1ebfn nay.<\/p>\n

iPhonen s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 v\u1ecb c\u1ee9u tinh c\u1ee7a Apple<\/h2>\n

V\u00e0 \u0111\u00f3 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 Apple Watch, khi m\u00e0 Apple v\u1eabn ch\u01b0a h\u1ec1 \u0111\u01b0a ra b\u1ea5t k\u1ef3 th\u00f4ng tin doanh s\u1ed1 n\u00e0o c\u1ee7a Apple Watch. V\u1edbi l\u00fd do s\u1ea3n ph\u1ea9m n\u00e0y v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u00e0 ch\u01b0a ph\u1ea3i s\u1ea3n ph\u1ea9m tr\u1ecdng t\u00e2m c\u1ee7a c\u00f4ng ty.<\/p>\n

\u0110\u00f3 s\u1ebd kh\u00f4ng th\u1ec3 l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u01b0 Trung Qu\u1ed1c n\u1eefa. C\u00f2n nh\u1edb, khi Apple m\u1edbi \u0111\u1eb7t ch\u00e2n l\u00ean th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c, h\u00e3ng s\u1ea3n xu\u1ea5t smartphone n\u00e0y li\u00ean ti\u1ebfp x\u00f4 \u0111\u1ed5 c\u00e1c k\u1ef7 l\u1ee5c c\u1ee7a ch\u00ednh m\u00ecnh. Apple t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t trong l\u1ecbch s\u1eed c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a v\u00e0 g\u1eb7p suy tho\u00e1i, c\u00e1c n\u1ec1n kinh t\u1ebf n\u00e0y s\u1ebd kh\u00f4ng ph\u1ea3i c\u1ee9u c\u00e1nh gi\u00fap Apple c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng n\u1eefa.<\/p>\n

Theo gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh Luca Maestri: \u201ckinh doanh c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a Apple nh\u01b0 Apple Pay hay Apple Music s\u1ebd b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd sau m\u1ed9t kho\u1ea3ng th\u1eddi gian \u1ed5n \u0111\u1ecbnh. N\u00f3 s\u1ebd gi\u00fap b\u00f9 \u0111\u1eafp l\u1ea1i s\u1ef1 s\u1ee5t gi\u1ea3m c\u1ee7a c\u00e1c m\u1ea3ng kinh doanh kh\u00e1c\u201d.<\/p>\n

\"apple-truot-doc-lan-dau-tien-sau-hon-mot-thap-ky-6\"<\/div>\n

M\u1eb7c d\u00f9 m\u1ea3ng kinh doanh n\u00e0y c\u1ee7a Apple ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, m\u1edbi ch\u1ec9 \u0111\u1ea1t t\u1ed5ng doanh thu 31 t\u1ef7 USD trong c\u1ea3 n\u0103m 2015 v\u00e0 b\u1ecb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 coi nh\u1eb9. Lamba Mizuho cho bi\u1ebft Apple ki\u1ebfm \u0111\u01b0\u1ee3c 300 USD cho m\u1ed7i chi\u1ebfc iPhone m\u00e0 n\u00f3 b\u00e1n ra, trong khi \u0111\u00f3 ph\u1ea3i c\u00f3 60.000 giao d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua Apple Pay \u0111\u1ec3 thu v\u1ec1 100 USD cho Apple.<\/p>\n

M\u1ee9c doanh thu n\u00e0y l\u00e0 qu\u00e1 nh\u1ecf so v\u1edbi m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3 nh\u01b0 Apple. Tuy nhi\u00ean m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 thay \u0111\u1ed5i khi Apple cho bi\u1ebft \u0111\u00e3 c\u00f3 1 t\u1ef7 thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a c\u00f4ng ty. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n, khi b\u1ea1n c\u00f3 th\u1ecb ph\u1ea7n b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n

Li\u1ec7u r\u1eb1ng Apple c\u00f3 bi\u1ebfn th\u00e0nh m\u1ed9t c\u00f4ng ty kinh doanh ph\u1ea7n m\u1ec1m thay v\u00ec ch\u1ec9 t\u1eadp trung b\u00e1n iPhone hay kh\u00f4ng? Li\u1ec7u r\u1eb1ng Apple c\u00f3 lao d\u1ed1c l\u1ea7n \u0111\u1ea7u ti\u00ean trong 10 n\u0103m qua hay kh\u00f4ng? Ch\u00fang ta s\u1ebd ph\u1ea3i ch\u1edd \u0111\u1ee3i trong 3 th\u00e1ng s\u1eafp t\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh m\u1edbi nh\u1ea5t c\u1ee7a m\u00ecnh, Apple cho hay\u00a0trong Q1\/2016 H\u00e3ng\u00a0\u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c t\u1ed5ng c\u1ed9ng 74,8 tri\u1ec7u chi\u1ebfc iPhone. \u00cdt h\u01a1n so v\u1edbi d\u1ef1 \u0111o\u00e1n ban \u0111\u1ea7u l\u00e0 75,4 \u0111\u1ebfn 77 tri\u1ec7u chi\u1ebfc, theo \u0111\u00e1nh gi\u00e1 t\u1eeb ph\u00eda c\u00e1c chuy\u00ean gia th\u00ec \u0111\u00e2y m\u1edbi ch\u1ec9 l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c […]<\/p>\n","protected":false},"author":9,"featured_media":3693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[17],"yoast_head":"\nApple "tr\u01b0\u1ee3t d\u1ed1c" l\u1ea7n \u0111\u1ea7u ti\u00ean sau h\u01a1n m\u1ed9t th\u1eadp k\u1ef7<\/title>\n<meta name=\"description\" content=\"Theo \u0111\u00e1nh gi\u00e1 t\u1eeb ph\u00eda c\u00e1c chuy\u00ean gia th\u00ec Qu\u00fd 1 n\u0103m 2016 m\u1edbi ch\u1ec9 l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c Apple b\u1eaft \u0111\u1ea7u "tr\u01b0\u1ee3t d\u1ed1c" sau h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 t\u0103ng tr\u01b0\u1edfng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/apple-truot-doc-lan-dau-tien-sau-hon-mot-thap-ky\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple "tr\u01b0\u1ee3t d\u1ed1c" l\u1ea7n \u0111\u1ea7u ti\u00ean sau h\u01a1n m\u1ed9t th\u1eadp k\u1ef7\" \/>\n<meta property=\"og:description\" content=\"Theo \u0111\u00e1nh gi\u00e1 t\u1eeb ph\u00eda c\u00e1c chuy\u00ean gia th\u00ec Qu\u00fd 1 n\u0103m 2016 m\u1edbi ch\u1ec9 l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c Apple b\u1eaft 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