{"id":3608,"date":"2016-01-18T10:19:35","date_gmt":"2016-01-18T03:19:35","guid":{"rendered":"http:\/\/news.appota.com\/?p=3608"},"modified":"2021-04-13T17:23:22","modified_gmt":"2021-04-13T10:23:22","slug":"mang-kinh-doanh-quang-cao-iad-chinh-thuc-bi-apple-khai-tu","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/mang-kinh-doanh-quang-cao-iad-chinh-thuc-bi-apple-khai-tu\/","title":{"rendered":"M\u1ea3ng kinh doanh qu\u1ea3ng c\u00e1o iAd ch\u00ednh th\u1ee9c b\u1ecb Apple khai t\u1eed"},"content":{"rendered":"

Sau 6 n\u0103m duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n, m\u1edbi \u0111\u00e2y m\u1ea3ng kinh doanh qu\u1ea3ng c\u00e1o iAd<\/a> \u0111\u00e3 ch\u00ednh th\u1eed b\u1ecb Apple khai t\u1eed. \u0110\u01b0\u1ee3c bi\u1ebft th\u00f4ng tin n\u00e0y kh\u00f4ng khi\u1ebfn gi\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ed9ng \u0111\u1ed3ng b\u1ea5t ng\u1edd.<\/p>\n

Theo nh\u1eefng th\u00f4ng tin ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean trang ch\u1ee7 c\u1ee7a m\u00ecnh, Apple cho hay s\u1ebd\u00a0\u0111\u00f3ng h\u1ec7 th\u1ed1ng iAd c\u00f3 tu\u1ed5i \u0111\u1eddi 6 n\u0103m v\u00e0o ng\u00e0y 30 th\u00e1ng 6 n\u0103m 2016. Tuy\u00ean b\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a ra ch\u1ec9 sau v\u00e0i ng\u00e0y k\u1ec3 t\u1eeb khi trang BuzzFeed News<\/a> \u0111\u01b0a tin v\u1ec1 \u00fd \u0111\u1ecbnh “khai t\u1eed” c\u1ee7a Apple.<\/p>\n

\u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Apple kh\u00f4ng nh\u1eadn b\u1ea5t k\u00ec \u1ee9ng d\u1ee5ng n\u00e0o v\u00e0o h\u1ec7 th\u1ed1ng iAd n\u1eefa tuy nhi\u00ean c\u00e1c \u1ee9ng d\u1ee5ng \u0111ang c\u00f3 m\u1eb7t trong h\u1ec7 th\u1ed1ng s\u1ebd v\u1eabn \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 cho \u0111\u1ebfn gi\u1eefa n\u0103m nay.<\/p>\n

\"mang-kinh-doanh-quang-cao-iad-chinh-thuc-bi-apple-khai-tu-2\"<\/div>\n

B\u00ean c\u1ea1nh \u0111\u00f3 Apple\u00a0v\u1eabn kh\u00f4ng ti\u1ebft l\u1ed9 k\u1ebf ho\u1ea1ch c\u1ee7a h\u1ecd v\u1ec1 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng trong t\u01b0\u01a1ng lai\u00a0tuy nhi\u00ean c\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng\u00a0h\u1ecd s\u1ebd bi\u1ebfn iAd tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edbi v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n.<\/p>\n

Trong bu\u1ed5i ph\u1ecfng v\u1ea5n c\u1ee7a trang tin Wall Street Journal<\/a>, Ph\u00f3 ch\u1ee7 t\u1ecbch cao c\u1ea5p m\u1ea3ng ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 Internet c\u1ee7a Apple – Eddie Cue chia s\u1ebb\u00a0c\u00f4ng ty s\u1ebd bi\u1ebfn iAd th\u00e0nh n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng. N\u1ebfu \u0111i\u1ec1u n\u00e0y di\u1ec5n ra, c\u00e1c b\u00ean b\u00e1n qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng c\u00f2n d\u00f9ng iAd l\u00e0m trung gian n\u1eefa. V\u1edbi n\u1ec1n t\u1ea3ng hi\u1ec7n t\u1ea1i th\u00ec h\u1ecd ph\u1ea3i tr\u00edch 30% doanh thu \u0111\u01b0a v\u1ec1 cho Apple, nh\u01b0ng v\u1edbi n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u1edbi th\u00ec h\u1ecd s\u1ebd n\u1eafm gi\u1eef 100% doanh thu.<\/p>\n

S\u1ef1 \u0111\u00f3ng c\u1eeda iAd n\u00e0y kh\u00f4ng g\u00e2y nh\u1ea1c nhi\u00ean cho m\u1ea5y. CEO Apple – Tim Cook – n\u00f3i r\u1eb1ng iAd<\/a> trong n\u0103m 2014 chi\u1ebfm m\u1ed9t ph\u1ea7n r\u1ea5t nh\u1ecf trong vi\u1ec7c kinh doanh c\u1ee7a Apple v\u00e0 n\u00f3 ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c 5,1% th\u1ecb ph\u1ea7n qu\u1ea3ng c\u00e1o trong n\u0103m qua, theo ngu\u1ed3n tin t\u1eeb EMarketer.<\/p>\n

Appota Team t\u1ed5ng h\u1ee3p<\/p>\n","protected":false},"excerpt":{"rendered":"

Sau 6 n\u0103m duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n, m\u1edbi \u0111\u00e2y m\u1ea3ng kinh doanh qu\u1ea3ng c\u00e1o iAd \u0111\u00e3 ch\u00ednh th\u1eed b\u1ecb Apple khai t\u1eed. \u0110\u01b0\u1ee3c bi\u1ebft th\u00f4ng tin n\u00e0y kh\u00f4ng khi\u1ebfn gi\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ed9ng \u0111\u1ed3ng b\u1ea5t ng\u1edd.<\/p>\n","protected":false},"author":9,"featured_media":3610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[17,16],"yoast_head":"\nM\u1ea3ng kinh doanh qu\u1ea3ng c\u00e1o iAd ch\u00ednh th\u1ee9c b\u1ecb Apple khai t\u1eed<\/title>\n<meta name=\"description\" content=\"Sau 6 n\u0103m duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n, m\u1ea3ng kinh doanh qu\u1ea3ng c\u00e1o iAd \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0a ra th\u00f4ng tin b\u1ecb Apple khai t\u1eed v\u00e0o ng\u00e0y\u00a0v\u00e0o ng\u00e0y 30 th\u00e1ng 6 n\u0103m 2016 t\u1edbi 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