{"id":338,"date":"2012-11-13T15:26:09","date_gmt":"2012-11-13T08:26:09","guid":{"rendered":"http:\/\/news.appota.com\/?p=338"},"modified":"2021-04-14T09:14:47","modified_gmt":"2021-04-14T02:14:47","slug":"apple-la-cong-ty-sang-tao-nhat-the-gioi-nam-2012","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/apple-la-cong-ty-sang-tao-nhat-the-gioi-nam-2012\/","title":{"rendered":"Apple l\u00e0 c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2012"},"content":{"rendered":"<p><em>\u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 ba li\u00ean ti\u1ebfp &#8220;Qu\u1ea3 t\u00e1o&#8221; \u0111\u01b0\u1ee3c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau vinh danh l\u00e0 c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi.<\/em><\/p>\n<p><!--more--><\/p>\n<p>K\u1ebft qu\u1ea3 n\u00e0y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi c\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3n l\u00fd Booz &amp; Co. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c, Booz &amp; Co \u0111\u00e3 ph\u1ea3i kh\u1ea3o s\u00e1t tr\u00ean g\u1ea7n 700 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00e1c c\u00f4ng ty thu\u1ed9c nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau.<\/p>\n<p style=\"text-align: left;\">Apple d\u1eabn \u0111\u1ea7u danh s\u00e1ch c\u00e1c c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi s\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ee7a 80% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t. Con s\u1ed1 \u1ee7ng h\u1ed9 &#8220;Qu\u1ea3 t\u00e1o&#8221; cao h\u01a1n h\u00e3ng t\u00ecm ki\u1ebfm Google t\u1edbi h\u01a1n 43% v\u00e0 t\u0103ng 10% so v\u1edbi n\u0103m ngo\u00e1i.<\/p>\n<p><a href=\"http:\/\/news.appota.com\/wp-content\/uploads\/2012\/11\/telegraph-jpg-1352691455-1352691511_500x0.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-339\" title=\"telegraph-jpg-1352691455-1352691511_500x0\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2012\/11\/telegraph-jpg-1352691455-1352691511_500x0.jpg\" alt=\"\" width=\"500\" height=\"312\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2012\/11\/telegraph-jpg-1352691455-1352691511_500x0.jpg 500w, https:\/\/news.appota.com\/wp-content\/uploads\/2012\/11\/telegraph-jpg-1352691455-1352691511_500x0-300x187.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Apple v\u1eeba \u0111\u01b0\u1ee3c b\u1ea7u ch\u1ecdn l\u00e0 c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t n\u0103m 2012. \u1ea2nh: Telegraph.<\/em><\/p>\n<p>V\u1ec1 chi ph\u00ed \u0111\u1ea7u t\u01b0 cho c\u00f4ng t\u00e1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&amp;D),<strong>\u00a0Apple<\/strong>\u00a0\u0111\u00e3 b\u1ecf ra 2,4 t\u1ef7 USD trong n\u0103m 2011, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 2,2% t\u1ed5ng doanh thu b\u00e1n h\u00e0ng c\u1ee7a h\u00e3ng v\u00e0o n\u0103m tr\u01b0\u1edbc. Trong n\u0103m 2012, nh\u00e0 s\u1ea3n xu\u1ea5t iPhone, iPad c\u0169ng chi t\u1edbi 3,4 t\u1ef7 USD cho l\u0129nh v\u1ef1c R&amp;D. Tuy v\u1eady, s\u1ed1 ti\u1ec1n m\u00e0 Apple \u0111\u01b0a ra v\u1eabn ch\u1ec9 chi\u1ebfm 2,2% t\u1ed5ng doanh thu c\u1ee7a h\u00e3ng trong n\u0103m nay. \u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c, trong n\u0103m 2011, Google \u0111\u00e3 b\u1ecf ra 2,2 t\u1ef7 USD, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 13,6% t\u1ed5ng doanh thu b\u00e1n h\u00e0ng, cho c\u00f4ng t\u00e1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00f2n Microsoft l\u00e0 9 t\u1ef7 USD hay 13% t\u1ed5ng doanh thu b\u00e1n h\u00e0ng.<\/p>\n<p>\u0110\u1ea1i di\u1ec7n c\u1ee7a Booz &amp; Co nh\u1eadn \u0111\u1ecbnh r\u1eb1ng, &#8220;kh\u00f4ng c\u00f3 chuy\u1ec7n c\u00f4ng ty n\u00e0o b\u1ecf ra nhi\u1ec1u ti\u1ec1n \u0111\u1ea7u t\u01b0 s\u00e1ng t\u1ea1o h\u01a1n th\u00ec s\u1ebd kinh doanh t\u1ed1t h\u01a1n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. \u0110i\u1ec1u quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 c\u00e1ch th\u1ee9c h\u1ecd t\u1eadn d\u1ee5ng t\u1ed1i \u01b0u s\u1ed1 ti\u1ec1n m\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c c\u00f9ng c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c nh\u01b0\u00a0<strong>t\u00e0i n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean\u00a0<\/strong>hay kh\u1ea3 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh&#8221;. Do \u0111\u00f3, top 10 c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t l\u1ea1i t\u0103ng tr\u01b0\u1edfng t\u1ed1t h\u01a1n so v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u1ea5t v\u00e0o l\u0129nh v\u1ef1c R&amp;D \u1edf m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh nh\u01b0 t\u0103ng tr\u01b0\u1edfng v\u1ec1 v\u1ed1n ho\u00e1 th\u1ecb tr\u01b0\u1eddng, doanh thu hay thu nh\u1eadp.<\/p>\n<p style=\"text-align: right;\"><em>( Thanh T\u00f9ng)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 ba li\u00ean ti\u1ebfp &#8220;Qu\u1ea3 t\u00e1o&#8221; \u0111\u01b0\u1ee3c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau vinh danh l\u00e0 c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple l\u00e0 c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2012 - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/en_US\/apple-la-cong-ty-sang-tao-nhat-the-gioi-nam-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple l\u00e0 c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2012 - Appota News\" \/>\n<meta property=\"og:description\" content=\"\u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 ba li\u00ean ti\u1ebfp &#8220;Qu\u1ea3 t\u00e1o&#8221; 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