{"id":3350,"date":"2015-12-11T18:31:34","date_gmt":"2015-12-11T11:31:34","guid":{"rendered":"http:\/\/news.appota.com\/?p=3350"},"modified":"2015-12-11T18:33:20","modified_gmt":"2015-12-11T11:33:20","slug":"4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016\/","title":{"rendered":"4 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o s\u1ebd “nu\u1ed1t tr\u1ecdn” Facebook n\u0103m 2016"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o tr\u00ean Facebook 2016<\/a><\/strong> s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 m\u00e0 c\u00e1c nh\u00e0 l\u00e0m Marketing<\/a><\/strong> s\u1ea3n ph\u1ea9m: game, h\u00e0ng ti\u00eau d\u00f9ng… c\u1ea7n ch\u00fa \u00fd. \u0110\u00f3 l\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a m\u1ed9t\u00a0CEO Facebook l\u00e0 Mark Zuckerberg v\u00e0 COO Sheryl Sandberg.<\/p>\n

<\/p>\n

CEO Facebook l\u00e0 Mark Zuckerberg v\u00e0 COO Sheryl Sandberg nh\u1ea5n m\u1ea1nh t\u1edbi s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a video t\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng trong th\u00e1ng 11. \u0110\u1ed3ng th\u1eddi \u00f4ng c\u0169ng \u0111\u01b0a ra\u00a0m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o m\u1edbi tr\u00ean Facebook kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi nh\u1eefng h\u1ee9a h\u1eb9n s\u1ebd chi\u1ebfm l\u0129nh ng\u00e0nh n\u00e0y trong n\u0103m 2016.<\/p>\n

1. Qu\u1ea3ng c\u00e1o Carousel Link ng\u00e0y c\u00e0ng chi\u1ebfm th\u1ecb ph\u1ea7n cao<\/h2>\n

Qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Facebook hi\u1ec7n nay l\u00e0 Carousel Link, lo\u1ea1i h\u00ecnh n\u00e0y chi\u1ebfm 55% doanh thu qu\u1ea3ng c\u00e1o Qu\u00fd II v\u00e0 III n\u0103m 2015. Hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Carousel Link t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng, ngo\u00e0i ra n\u00f3 cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

\"4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016<\/a><\/p>\n

V\u1edbi hi\u1ec7u su\u1ea5t \u201c\u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n\u201d, ng\u00e2n s\u00e1ch cho lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd t\u0103ng trong n\u0103m 2016. Facebook c\u0169ng \u0111ang t\u00ecm c\u00e1ch th\u00fac \u0111\u1ea9y vi\u1ec7c s\u1eed d\u1ee5ng Carousel v\u00e0 Dynamic Product Ads, c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00f4ng ty n\u00e0y h\u1ed7 tr\u1ee3 \u0111\u00e1ng k\u1ec3.<\/p>\n

2. Gi\u00e1 qu\u1ea3ng c\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng nh\u01b0ng l\u01b0\u1ee3t qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1ec1 gi\u1ea3m<\/h2>\n

C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1eabn ki\u00ean tr\u00ec ho\u1ea1t \u0111\u1ed9ng tr\u00ean Facebook b\u1ea5t ch\u1ea5p vi\u1ec7c ti\u1ebfp t\u1ee5c xu th\u1ebf t\u0103ng CPM. Trong qu\u00fd II v\u00e0 qu\u00fd III n\u0103m nay, ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o Facebook t\u0103ng 16%.
\nM\u1ee9c \u0111\u1ed9 t\u0103ng CPM t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh s\u1ea3n ph\u1ea9m, nh\u01b0ng n\u00f3 ph\u1ea3n \u00e1nh s\u1ef1 gia t\u0103ng t\u01b0\u01a1ng \u1ee9ng \u1edf t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR). Ch\u1eafc ch\u1eafn m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch m\u1ee9c gi\u00e1 th\u1ea5p, nh\u01b0ng c\u00e1c ch\u1ec9 s\u1ed1 t\u1ed1t n\u00e0y c\u00f9ng v\u1edbi kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau m\u1ea1nh m\u1ebd thu h\u00fat c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ebfn v\u1edbi Facebook, t\u0103ng nhu c\u1ea7u qu\u1ea3ng c\u00e1o \u0111\u1ed3ng th\u1eddi t\u0103ng l\u1ee3i nhu\u1eadn thu l\u1ea1i t\u1eeb chi ti\u00eau cho qu\u1ea3ng c\u00e1o (ROAS \u2013 Return On Advertising Spend).<\/p>\n

\"4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016<\/a><\/p>\n

\u0110i\u1ec1u thi\u1ebft y\u1ebfu c\u1ee7a Facebook l\u00e0 l\u00e0m cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o h\u00e0i l\u00f2ng v\u1edbi hi\u1ec7u su\u1ea5t c\u1ee7a n\u1ec1n t\u1ea3ng, \u0111\u1ec3 h\u1ecd ti\u1ebfp t\u1ee5c chi ti\u1ec1n. V\u00ec v\u1eady, tuy gi\u00e1 c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp t\u1ee5c t\u0103ng \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3 trong n\u0103m 2016, nh\u01b0ng t\u1ef7 l\u1ec7 quan t\u00e2m c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng theo.<\/p>\n

\"4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016<\/a><\/p>\n

H\u01a1n bao gi\u1edd h\u1ebft, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i n\u1eafm v\u1eefng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u00edch h\u1ee3p \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ROI tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

3. T\u0103ng CTR c\u00e1c qu\u1ea3ng c\u00e1o Facebook tr\u00ean qu\u1ed1c t\u1ebf<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf cho th\u1ea5y c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u1ea3 thi h\u01a1n cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o Facebook. T\u1ef7 l\u1ec7 quan t\u00e2m qu\u1ea3ng c\u00e1o tr\u00ean Facebook t\u0103ng \u0111\u00e1ng k\u1ec3 trong qu\u00fd III n\u0103m 2015, l\u00ean \u0111\u1ebfn 96% so v\u1edbi n\u0103m tr\u01b0\u1edbc, \u0111\u1ea1t 0,9% \u2013 CTR g\u1ea7n v\u1edbi con s\u1ed1 1% \u1edf M\u1ef9.<\/p>\n

\"4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016<\/a><\/p>\n

\u0110\u1eb7c bi\u1ec7t khu v\u1ef1c ch\u00e2u \u00c1 Th\u00e1i b\u00ecnh d\u01b0\u01a1ng (APAC) l\u00e0 m\u1ed9t nh\u00e2n t\u1ed1 l\u1edbn, CTR t\u1ea1i \u0111\u00e2y cao nh\u1ea5t so v\u1edbi b\u1ea5t k\u1ef3 khu v\u1ef1c \u0111\u1ecba l\u00fd n\u00e0o. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng b\u1ecf qua \u0111i\u1ec1u n\u00e0y, h\u1ecd cam k\u1ebft ng\u00e2n s\u00e1ch nhi\u1ec1u h\u01a1n 5% cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp qu\u1ed1c t\u1ebf trong qu\u00fd 3 so v\u1edbi qu\u00fd tr\u01b0\u1edbc.
\nTuy m\u1ed7i th\u1ecb tr\u01b0\u1eddng c\u00f3 kh\u00e1c bi\u1ec7t, nh\u01b0ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang t\u00ecm c\u00e1ch \u0111\u01b0a qu\u1ea3ng c\u00e1o Facebook ho\u1ea1t \u0111\u1ed9ng b\u00ean ngo\u00e0i n\u01b0\u1edbc M\u1ef9 c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi b\u01b0\u1edbc v\u00e0o n\u0103m 2016. B\u1edfi v\u00ec h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o Facebook ti\u1ebfp t\u1ee5c tr\u01b0\u1edfng th\u00e0nh kh\u1eafp c\u00e1c n\u01b0\u1edbc m\u1edbi l\u00e0m quen v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y, nh\u00e0 qu\u1ea3ng c\u00e1o qu\u1ea3ng b\u00e1 m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 quan t\u00e2m c\u1ea3i thi\u1ec7n v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n.<\/p>\n

4. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u1edf M\u1ef9 t\u1eadn d\u1ee5ng\u00a0mobile h\u01a1n desktop n\u0103m 2016<\/h2>\n

V\u1edbi CPM th\u1ea5p h\u01a1n v\u00e0 th\u1ecb ph\u1ea7n c\u1ef1c l\u1edbn l\u00e2u nay tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n (desktop), c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed M\u1ef9 tr\u01b0\u1edbc gi\u1edd kh\u00f4ng m\u1eb7n m\u00e0 v\u1edbi di \u0111\u1ed9ng, kh\u00f4ng nh\u01b0 c\u00e1c ng\u00e0nh kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 r\u00e0ng n\u1ebfu nh\u00ecn v\u00e0o s\u1ed1 li\u1ec7u li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2014.<\/p>\n

\"4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016<\/a><\/p>\n

K\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u00f3, nh\u1edd v\u00e0o m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, bao g\u1ed3m s\u1ef1 d\u1ecbch chuy\u1ec3n nhi\u1ec1u h\u01a1n sang c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u1ea1n kh\u00f4ng gian qu\u1ea3ng c\u00e1o, CPM tr\u00ean desktop \u0111\u00e3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 v\u00e0 gi\u1edd g\u1ea7n b\u1eb1ng v\u1edbi CPM tr\u00ean di \u0111\u1ed9ng.
\nNgo\u00e0i ra, s\u1ed1 li\u1ec7u mua h\u00e0ng li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean di \u0111\u1ed9ng \u0111\u00e3 c\u00f3 d\u1ea5u hi\u1ec7u b\u1eaft k\u1ecbp v\u1edbi desktop. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00ean t\u1eadn d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y b\u1eb1ng c\u00e1ch cam k\u1ebft chi ti\u00eau nhi\u1ec1u h\u01a1n cho di \u0111\u1ed9ng trong n\u0103m 2016.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng c\u1ee7a\u00a0Qu\u1ea3ng c\u00e1o tr\u00ean Facebook 2016 m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, c\u00e1c nh\u00e0 Marketing n\u00ean tham kh\u1ea3o v\u1eadn d\u1ee5ng \u0111\u1ec3 c\u00f3 doanh thu t\u1ed1t h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng c\u00e1o tr\u00ean Facebook 2016 s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 m\u00e0 c\u00e1c nh\u00e0 l\u00e0m Marketing s\u1ea3n ph\u1ea9m: game, h\u00e0ng ti\u00eau d\u00f9ng… c\u1ea7n ch\u00fa \u00fd. \u0110\u00f3 l\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a m\u1ed9t\u00a0CEO Facebook l\u00e0 Mark Zuckerberg v\u00e0 COO Sheryl Sandberg.<\/p>\n","protected":false},"author":10,"featured_media":3356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\n4 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o s\u1ebd "nu\u1ed1t tr\u1ecdn" Facebook n\u0103m 2016\u00a0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o s\u1ebd "nu\u1ed1t tr\u1ecdn" Facebook n\u0103m 2016\u00a0\" \/>\n<meta property=\"og:description\" content=\"Qu\u1ea3ng c\u00e1o tr\u00ean Facebook 2016 s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 m\u00e0 c\u00e1c nh\u00e0 l\u00e0m Marketing s\u1ea3n ph\u1ea9m: game, h\u00e0ng ti\u00eau d\u00f9ng… c\u1ea7n ch\u00fa \u00fd. \u0110\u00f3 l\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a m\u1ed9t\u00a0CEO Facebook l\u00e0 Mark Zuckerberg v\u00e0 COO Sheryl Sandberg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-11T11:31:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-11T11:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/4-xu-huong-quang-cao-se-nuot-tron-facebook-nam-2016-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"499\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dungdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dungdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" 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