{"id":3322,"date":"2015-12-07T09:32:39","date_gmt":"2015-12-07T02:32:39","guid":{"rendered":"http:\/\/news.appota.com\/?p=3322"},"modified":"2021-04-13T17:25:08","modified_gmt":"2021-04-13T10:25:08","slug":"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao\/","title":{"rendered":"Y\u1ebfu t\u1ed1 n\u00e0o khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o"},"content":{"rendered":"<p style=\"text-align: justify;\">\u0110\u1ec3 qu\u1ea3ng c\u00e1o g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 l\u00e0 chuy\u1ec7n kh\u00f3, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd click v\u00e0o qu\u1ea3ng c\u00e1o l\u1ea1i l\u00e0 m\u1ed9t chuy\u1ec7n kh\u00f3 h\u01a1n. Trong n\u1ed9i dung b\u00e0i chia s\u1ebb h\u00f4m nay <a href=\"http:\/\/news.appota.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Appota News<\/a> s\u1ebd ch\u1ec9 ra m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n.<!--more--><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3323 size-full\" title=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-1\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-1.jpg\" alt=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-1\" width=\"590\" height=\"307\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-1.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-1-300x156.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p style=\"text-align: justify;\">D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra c\u00f3 2 y\u1ebfu t\u1ed1 khi\u1ebfn ng\u01b0\u1eddi ta click v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3 l\u00e0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>N\u1ed9i dung v\u00e0 giao di\u1ec7n c\u1ee7a qu\u1ea3ng c\u00e1o<\/li>\n<li>Th\u1eddi \u0111i\u1ec3m xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 khung th\u1eddi gian ch\u1ea1y <a href=\"http:\/\/news.appota.com\/tag\/mobile-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">qu\u1ea3ng c\u00e1o tr\u00ean\u00a0mobile<\/a>\u00a0trong tu\u1ea7n v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3. Hy v\u1ecdng b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c b\u1ea1n t\u00ecm ra khung gi\u1edd ch\u1ea1y ads hi\u1ec7u qu\u1ea3 nh\u1ea5t cho m\u00ecnh.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Khung gi\u1edd hot nh\u1ea5t?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Quan s\u00e1t b\u1ea3ng d\u1eef li\u1ec7u ph\u00eda d\u01b0\u1edbi, c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng\u00a0 khung gi\u1edd v\u00e0ng l\u00e0 6 gi\u1edd t\u1ed1i. \u0110\u01a1n gi\u1ea3n v\u00ec\u00a0th\u1eddi \u0111i\u1ec3m n\u00e0y trong ng\u00e0y, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng\u00a0v\u1eeba ho\u00e0n th\u00e0nh kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t ng\u00e0y, v\u1ec1 nh\u00e0 v\u00e0 s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3\u00a0ch\u01a1i game ho\u1eb7c \u0111\u1ecdc b\u00e1o.<\/p>\n<p class=\"wp-caption-text\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3324 size-full\" title=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-2\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-2.jpg\" alt=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-2\" width=\"590\" height=\"419\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-2.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-2-300x213.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: center;\">6 P.M \u2013 gi\u1edd v\u00e0ng cho Advertisers<\/p>\n<h2 style=\"text-align: justify;\"><strong>H\u00e0nh vi c\u1ee7a user theo\u00a0t\u1eebng th\u1eddi \u0111i\u1ec3m<\/strong><\/h2>\n<p style=\"text-align: justify;\">Ch\u00fang ta s\u1ebd x\u00e1c \u0111\u1ecbnh th\u00f3i quen c\u1ee7a h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng trong ng\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t cho qu\u1ea3ng c\u00e1o d\u1ef1a v\u00e0o m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a s\u1ed1 l\u01b0\u1ee3t click theo gi\u1edd (s\u1eed d\u1ee5ng b\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y)<\/p>\n<p style=\"text-align: justify;\">Nh\u01b0 ph\u00e2n t\u00edch \u1edf tr\u00ean, th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng click ad nhi\u1ec1u nh\u1ea5t l\u00e0 6 gi\u1edd t\u1ed1i. Tuy nhi\u00ean, t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng s\u1ed1 l\u01b0\u1ee3t click gi\u1ea3m m\u1ea1nh li\u00ean t\u1ee5c t\u1eeb 6 gi\u1edd t\u1ed1i \u0111\u1ebfn 11 gi\u1edd \u0111\u00eam, c\u1ee5 th\u1ec3 h\u01a1n t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t click gi\u1ea3m 62.7% trong v\u00f2ng 5 ti\u1ebfng \u0111\u1ed3ng h\u1ed3 n\u00e0y.<\/p>\n<p style=\"text-align: justify;\">\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb 23 \u0111\u1ebfn 24 gi\u1edd, s\u1ed1 l\u01b0\u1ee3t click t\u0103ng m\u1ed9t c\u00e1ch \u0111\u1ea7y ngo\u1ea1n m\u1ee5c v\u00e0 b\u1ea5t ng\u1edd. L\u00fd gi\u1ea3i cho s\u1ef1 gia t\u0103ng n\u00e0y l\u00e0 th\u00f3i quen c\u1ee7a user; theo th\u1ed1ng k\u00ea th\u00ec c\u00f3\u00a0\u0111\u1ebfn 54% ng\u01b0\u1eddi d\u00f9ng smartphone sau khi \u0111\u00e1nh r\u0103ng r\u1eeda m\u1eb7t l\u00ean gi\u01b0\u1eddng ng\u1ee7 l\u1ea1i b\u1eadt smartphone l\u00ean s\u1eed d\u1ee5ng. H\u1ecd c\u1ed1 t\u1eadn h\u01b0\u1edfng n\u1ed1t 30 ph\u00fat \u0111\u1ebfn 1 ti\u1ebfng gi\u1ea3i tr\u00ed tr\u01b0\u1edbc khi ng\u1ee7.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3325 size-full\" title=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-3\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-3.jpg\" alt=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-3\" width=\"590\" height=\"304\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-3.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-3-300x155.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\u00a0S\u1ed1 l\u01b0\u1ee3t click t\u1eeb 6 gi\u1edd t\u1ed1i \u0111\u1ebfn 11 gi\u1edd \u0111\u00eam gi\u1ea3m m\u1ea1nh<\/p>\n<h2 style=\"text-align: justify;\"><strong>Xu h\u01b0\u1edbng click qu\u1ea3ng c\u00e1o gi\u1eefa c\u00e1c ng\u00e0y trong tu\u1ea7n<\/strong><\/h2>\n<p style=\"text-align: justify;\">Khi ph\u00e2n t\u00edch h\u00e0nh vi click qu\u1ea3ng c\u00e1o\u00a0c\u1ee7a user v\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n v\u00e0 cu\u1ed1i tu\u1ea7n, ch\u00fang t\u00f4i ghi nh\u1eadn\u00a0\u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3326 size-full\" title=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-4\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-4.jpg\" alt=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-4\" width=\"590\" height=\"365\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-4.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-4-300x186.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p style=\"text-align: justify;\">V\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n, xu h\u01b0\u01a1ng click qu\u1ea3ng c\u00e1o\u00a0theo t\u1eebng gi\u1edd c\u1ee7a user kh\u00e1 gi\u1ed1ng v\u1edbi \u0111\u1ed3 th\u1ecb m\u00e0 ch\u00fang ta quan s\u00e1t \u1edf tr\u00ean; l\u01b0\u1ee3ng click t\u1ee5t xu\u1ed1ng th\u1ea5p nh\u1ea5t v\u00e0o khung gi\u1edd\u00a01 gi\u1edd s\u00e1ng \u0111\u1ebfn 2 gi\u1edd s\u00e1ng v\u00e0 \u0111\u1ea1t max v\u00e0o th\u1eddi \u0111i\u1ec3m 6h chi\u1ec1u.<\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean m\u1ecdi chuy\u1ec7n l\u1ea1i c\u00f3 v\u1ebb kh\u00e1c \u0111i v\u00e0o cu\u1ed1i tu\u1ea7n. \u0110\u00e2y l\u00e0 th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i lu b\u00f9 v\u1edbi \u0111\u1ed1ng c\u00f4ng vi\u1ec7c tr\u00ean c\u00f4ng ty v\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian cho m\u00ecnh h\u01a1n. Do \u0111\u00f3 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n\u00a0v\u00e0o th\u1ee9 b\u1ea3y v\u00e0 ch\u1ee7 nh\u1eadt. V\u00e0o hai ng\u00e0y n\u00e0y, t\u1ed5ng l\u01b0\u1ee3t click cao g\u1ea5p 1.3 l\u1ea7n l\u01b0\u1ee3t click trung b\u00ecnh c\u00e1c ng\u00e0y trong tu\u1ea7n. Theo nh\u01b0 d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i, s\u1ed1 l\u01b0\u1ee3t click l\u00ean \u0111\u1ec9nh \u0111i\u1ec3m v\u00e0o 11 s\u00e1ng, v\u00e0 xu\u1ed1ng th\u1ea5p nh\u1ea5t v\u00e0o kho\u1ea3ng 2 \u0111\u1ebfn 3 gi\u1edd s\u00e1ng.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Click-through-rate cao nh\u1ea5t v\u00e0 th\u1ea5p nh\u1ea5t v\u00e0o ng\u00e0y n\u00e0o?<\/strong><\/h2>\n<p style=\"text-align: justify;\">V\u1eady l\u00e0 ch\u00fang ta \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c khi n\u00e0o user click v\u00e0o ad theo t\u1eebng gi\u1edd v\u00e0 xuy\u00ean su\u1ed1t c\u00e1c ng\u00e0y trong tu\u1ea7n, c\u00e2u h\u1ecfi b\u00e2y gi\u1edd l\u00e0 \u201cKhi n\u00e0o th\u00ec l\u01b0\u1ee3t click chuy\u1ec3n \u0111\u1ed5i (convert) t\u1ed1t nh\u1ea5t?\u201d<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3327 size-full\" title=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-5\" src=\"http:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-5.jpg\" alt=\"yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-5\" width=\"590\" height=\"381\" srcset=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-5.jpg 590w, https:\/\/news.appota.com\/wp-content\/uploads\/2015\/12\/yeu-to-nao-khien-nguoi-dung-click-vao-quang-cao-5-300x194.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p style=\"text-align: justify;\">Ch\u00fang t\u00f4i quan s\u00e1t CTR h\u00e0ng ng\u00e0y, v\u00e0 nh\u1eadn th\u1ea5y CTR xu\u1ed1ng th\u1ea5p nh\u1ea5t v\u00e0o th\u1ee9 t\u01b0 v\u1edbi t\u1ef7 l\u1ec7 l\u00e0 5.87%. CTR l\u00ean cao nh\u1ea5t v\u00e0o th\u1ee9 sau v\u00e0 th\u1ee9 7 v\u1edbi t\u1ef7 l\u1ec7 7.17%. Ch\u1ee7 nh\u1eadt c\u00f3 CTR cao th\u1ee9 nh\u00ec v\u1edbi 6.65%.<\/p>\n<p style=\"text-align: justify;\">D\u1ef1a v\u00e0o b\u1ea3n ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u1edf tr\u00ean, ch\u00fang ta c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi x\u00e1c \u0111\u00e1ng cho b\u00e0i to\u00e1n khi n\u00e0o ng\u01b0\u1eddi ta click v\u00e0o ads. Kh\u00f4ng ng\u1ea1c nhi\u00ean khi m\u00e0 nh\u1eefng th\u00f4ng s\u1ed1 \u0111\u1ec1u th\u1ec3 hi\u1ec7n h\u00e0nh vi, th\u00f3i quen th\u1ef1c t\u1ebf c\u1ee7a con ng\u01b0\u1eddi nh\u01b0 l\u00e0m vi\u1ec7c, ngh\u1ec9 ng\u01a1i, v\u00e0 gi\u1ea3i tr\u00ed. V\u00ec v\u1eady, \u0111\u00f4i khi, b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ef1 nh\u00ecn v\u00e0o th\u1eddi gian bi\u1ec3u c\u1ee7a b\u1ea3n th\u00e2n l\u00e0 c\u00f3 th\u1ec3 t\u1ef1 \u0111o\u00e1n ra ph\u1ea7n n\u00e0o h\u00e0nh vi c\u1ee7a users.<\/p>\n<p style=\"text-align: justify;\">Hy v\u1ecdng v\u1edbi nh\u1eefng chia s\u1ebb tr\u00ean \u0111\u00e2y Appota News \u0111\u00e3 gi\u00fap b\u1ea1n \u0111\u1ecdc c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c nh\u1ea5t \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o mobile v\u00e0 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 qu\u1ea3ng c\u00e1o g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 l\u00e0 chuy\u1ec7n kh\u00f3, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd click v\u00e0o qu\u1ea3ng c\u00e1o l\u1ea1i l\u00e0 m\u1ed9t chuy\u1ec7n kh\u00f3 h\u01a1n. Trong n\u1ed9i dung b\u00e0i chia s\u1ebb h\u00f4m nay Appota News s\u1ebd ch\u1ec9 ra m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o nhi\u1ec1u [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[196],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Y\u1ebfu t\u1ed1 n\u00e0o khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o<\/title>\n<meta name=\"description\" content=\"G\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a user l\u00e0 m\u1ed9t chuy\u1ec7n kh\u00f3, \u0111\u1ec3 h\u1ecd click v\u00e0o ad l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n. 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