{"id":3291,"date":"2015-12-01T13:40:54","date_gmt":"2015-12-01T06:40:54","guid":{"rendered":"http:\/\/news.appota.com\/?p=3291"},"modified":"2021-04-13T16:18:57","modified_gmt":"2021-04-13T09:18:57","slug":"6-cach-dung-cohort-analysis-trong-nganh-ung-dung-mobile","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/6-cach-dung-cohort-analysis-trong-nganh-ung-dung-mobile\/","title":{"rendered":"6 c\u00e1ch d\u00f9ng Cohort Analysis trong ng\u00e0nh \u1ee9ng d\u1ee5ng mobile"},"content":{"rendered":"

Cohort Analysis l\u00e0 nh\u1eefng\u00a0b\u00e1o c\u00e1o \u0111o\u00e0n h\u1ec7 gi\u00fap b\u1ea1n n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh c\u00e1c \u1ee9ng d\u1ee5ng d\u1ec5 d\u00e0ng v\u00e0 l\u00fd gi\u1ea3i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1ch\u00a0nghi\u00ean c\u1ee9u ph\u1ea1m vi ng\u01b0\u1eddi d\u00f9ng sau \u0111\u00f3 ch\u1ec9 ra nh\u1eefng xu th\u1ebf quan tr\u1ecdng trong \u1ee9ng d\u1ee5ng. C\u00e1ch d\u00f9ng Cohort Analysis<\/a> \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 l\u00e0m game mobile xem\u00a0nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn.<\/p>\n

<\/p>\n

Cohort Analysis\u00a0trong \u1ee9ng d\u1ee5ng mobile<\/h2>\n

Ph\u00e2n t\u00edch \u0111o\u00e0n h\u1ec7 hay theo nh\u00f3m (Cohort Analysis) l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng<\/a> mobile mu\u1ed1n ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c th\u00f4ng s\u1ed1 t\u00edch c\u1ef1c, duy tr\u00ec v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a c\u1ee7a \u1ee9ng d\u1ee5ng. N\u00f3 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin n\u1ec1n g\u00e2y nhi\u1ec5u kh\u00f4ng c\u1ea7n thi\u1ebft lu\u00f4n c\u00f3 trong nh\u1eefng b\u00e1o c\u00e1o t\u1ed5ng h\u1ee3p, t\u1eadp trung v\u00e0o th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, chi ti\u1ebft v\u1ec1 h\u00e0nh vi c\u00e1 nh\u00e2n c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n

\"6-cach-dung-cohort-analysis-trong-nganh-ung-dung-mobile<\/a><\/p>\n

M\u1ed9t v\u00e0i \u0111\u1ecbnh ngh\u0129a v\u1ec1 ph\u00e2n t\u00edch \u0111o\u00e0n h\u1ec7 gi\u1edbi h\u1ea1n n\u00f3 v\u00e0o nghi\u00ean c\u1ee9u c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 – th\u01b0\u1eddng l\u00e0 c\u00e0i \u0111\u1eb7t m\u1ed9t \u1ee9ng d\u1ee5ng \u2013 trong m\u1ed9t khung th\u1eddi gian c\u1ee5 th\u1ec3. M\u1ed9t s\u1ed1 kh\u00e1c s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn r\u1ed9ng h\u01a1n, \u0111\u1ecbnh ngh\u0129a m\u1ed9t \u0111o\u00e0n h\u1ec7 l\u00e0 b\u1ea5t c\u1ee9 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0o c\u00f3 c\u00f9ng m\u1ed9t th\u00f4ng s\u1ed1 c\u1ee5 th\u1ec3, nh\u01b0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng, \u0111\u1eb7c \u0111i\u1ec3m ho\u1eb7c t\u00ednh n\u0103ng. D\u01b0\u1edbi \u0111\u1ecbnh ngh\u0129a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi Tapjoy, m\u1ed9t \u0111o\u00e0n h\u1ec7 c\u00f3 th\u1ec3 bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1ea3i v\u1ec1 m\u1ed9t \u1ee9ng d\u1ee5ng trong th\u00e1ng tr\u01b0\u1edbc, t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng t\u1ea1i m\u1ed9t qu\u1ed1c gia ho\u1eb7c v\u00f9ng c\u1ee5 th\u1ec3, ho\u1eb7c t\u1ea5t c\u1ea3 nh\u1eefng ai \u0111\u00e3 ho\u00e0n th\u00e0nh ph\u1ea7n h\u01b0\u1edbng d\u1eabn c\u1ee7a \u1ee9ng d\u1ee5ng .<\/p>\n

1: Theo d\u00f5i thay \u0111\u1ed5i trong\u00a0nh\u1eefng b\u1ea3n c\u1eadp nh\u1eadt<\/h2>\n

Gi\u1ea3 s\u1eed g\u1ea7n \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thay \u0111\u1ed5i cho ph\u1ea7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u ti\u00ean (Fisrt Time User Experience hay FTUE) v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u01a1n gi\u1ea3n h\u00f3a ph\u1ea7n gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u01b0a ng\u01b0\u1eddi ch\u01a1i \u0111\u1ebfn v\u1edbi ph\u1ea7n ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng nhanh ch\u00f3ng h\u01a1n. B\u1ea1n s\u1ebd mu\u1ed1n bi\u1ebft thay \u0111\u1ed5i n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng g\u00ec l\u00ean t\u1ef7 l\u1ec7 g\u1eafn k\u1ebft v\u00e0 duy tr\u00ec ch\u01a1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng.<\/p>\n

\"6-cach-dung-cohort-analysis-trong-nganh-ung-dung-mobile<\/a><\/p>\n

C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng n\u00e0y l\u00e0 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch \u0111o\u00e0n h\u1ec7 \u0111\u1ec3 so s\u00e1nh nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u1ea3i v\u1ec1 \u1ee9ng d\u1ee5ng sau s\u1ef1 thay \u0111\u1ed5i v\u00e0 ph\u00e2n nh\u00f3m nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3i qua ph\u1ea7n FTUE tr\u01b0\u1edbc \u0111\u00f3. B\u1eb1ng c\u00e1ch \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh, v\u00ed d\u1ee5 nh\u01b0 gi\u1eefa t\u1ef7 l\u1ec7 m\u1edf l\u1ea1i \u1ee9ng d\u1ee5ng sau m\u1ed9t tu\u1ea7n c\u1ee7a m\u1ed9t \u0111o\u00e0n h\u1ec7 v\u1edbi \u0111o\u00e0n h\u1ec7 c\u00f2n l\u1ea1i, qua \u0111\u00f3 xem xem s\u1ef1 thay \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c l\u00ean t\u1ef7 l\u1ec7 duy tr\u00ec ng\u01b0\u1eddi ch\u01a1i.<\/p>\n

2: So s\u00e1nh v\u00e0 nh\u1eadn di\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t<\/h2>\n

Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng “b\u1ea1o chi” v\u00e0 t\u00e2m huy\u1ebft nh\u1ea5t c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb qu\u1ed1c gia n\u00e0o? Ng\u01b0\u1eddi d\u00f9ng iOS so v\u1edbi ng\u01b0\u1eddi d\u00f9ng Android c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t? Ng\u01b0\u1eddi d\u00f9ng smartphone vs. ng\u01b0\u1eddi d\u00f9ng tablet? B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch \u0111o\u00e0n h\u1ec7 \u0111\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh nhi\u1ec1u th\u00f4ng s\u1ed1 kh\u00e1c nhau v\u00e0 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t c\u1ee7a m\u00ecnh. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e0o s\u00e2u h\u01a1n v\u00e0o nh\u1eefng \u0111o\u00e0n h\u1ec7 n\u00e0y v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c m\u00e0 h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t trong h\u00e0nh vi c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin v\u00f4 gi\u00e1 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch thu h\u00fat, th\u01b0\u01a1ng m\u1ea1i h\u00f3a d\u00e0nh ri\u00eang cho nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao n\u00e0y.<\/p>\n

3: N\u1eafm \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng<\/h2>\n

Khi l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m in-app hay cung c\u1ea5p IAP cho nh\u1eefng kh\u00e1ch h\u00e0ng chi ti\u1ec1n, quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c th\u00f3i quen chi ti\u00eau c\u1ee7a nh\u1eefng ng\u01b0\u1eddi chi m\u1ea1nh nh\u1ea5t, hay nh\u1eefng “\u0111\u1ea1i gia”, b\u1edfi n\u00f3 c\u00f3 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi chi \u00edt h\u01a1n, hay “d\u00e2n th\u01b0\u1eddng”.<\/p>\n

V\u1edbi ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch \u0111o\u00e0n h\u1ec7 (cohort analysis), b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi t\u1eebng nh\u00f3m ng\u01b0\u1eddi mua, t\u1ea1i m\u1ee9c gi\u00e1 n\u00e0o, \u1edf m\u00e0n n\u00e0o, qua k\u00eanh n\u00e0o,\u2026 Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 game mobile c\u1ee7a m\u00ecnh.<\/p>\n

4: Ph\u00e2n t\u00edch ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch v\u1edbi c\u00e1i n\u00e0o<\/h2>\n

B\u1eb1ng c\u00e1ch so s\u00e1nh m\u1ed9t \u0111o\u00e0n h\u1ec7 \u0111\u1ebfn v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n t\u1eeb m\u1ed9t qu\u1ea3ng c\u00e1o hay m\u1ed9t ngu\u1ed3n gi\u1edbi thi\u1ec7u n\u00e0o \u0111\u00f3, v\u1edbi m\u1ed9t \u0111o\u00e0n h\u1ec7 \u0111\u01b0\u1ee3c thu h\u00fat t\u1eeb n\u01a1i kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c ngu\u1ed3n n\u00e0o \u0111em \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 t\u00e2m huy\u1ebft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb ngu\u1ed3n n\u00e0y so v\u1edbi ngu\u1ed3n kh\u00e1c, t\u1ef7 l\u1ec7 duy tr\u00ec v\u00e0 ch\u01a1i th\u01b0\u1eddng xuy\u00ean, gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a h\u1ecd l\u00e0 bao nhi\u00eau.<\/p>\n

\"6-cach-dung-cohort-analysis-trong-nganh-ung-dung-mobile<\/a><\/p>\n

Nh\u1eefng th\u00f4ng tin n\u00e0y l\u00e0 ho\u00e0n to\u00e0n thi\u1ebft y\u1ebfu trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o v\u00e0 t\u1ed5ng h\u1ee3p marketing \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang thu l\u1ea1i l\u1ee3i nhu\u1eadn t\u01b0\u01a1ng \u0111\u1ed1i t\u1eeb chi\u1ebfn d\u1ecbch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ee7a m\u00ecnh.<\/p>\n

5: T\u00ecm ra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u1ea3nh h\u01b0\u1edfng t\u1eeb c\u00e1c\u00a0y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/h2>\n

Ph\u00e2n t\u00edch \u0111o\u00e0n h\u1ec7 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0 duy tr\u00ec ng\u01b0\u1eddi d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i h\u00f3a trong \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u g\u00ec x\u1ea3y ra khi m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e1ng g\u1eddm m\u1edbi xu\u1ea5t hi\u1ec7n, hay n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 th\u1ef1c hi\u1ec7n m\u1ed9t thay \u0111\u1ed5i quan tr\u1ecdng trong h\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u00e0nh, hay tr\u1ecdng t\u00e2m th\u1ecb tr\u01b0\u1eddng d\u1ecbch chuy\u1ec3n?<\/p>\n

\"6-cach-dung-cohort-analysis-trong-nganh-ung-dung-mobile<\/a><\/p>\n

Ph\u00e2n t\u00edch \u0111o\u00e0n h\u1ec7 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 so s\u00e1nh c\u00e1c th\u00f4ng s\u1ed1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n tr\u01b0\u1edbc v\u00e0 sau khi xu\u1ea5t hi\u1ec7n nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u0111\u00f3, gi\u00fap b\u1ea1n \u01b0\u1edbc ch\u1eebng \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00fang v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/p>\n

6: So s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u00e2u n\u0103m<\/h2>\n

M\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 d\u00f9ng \u1ee9ng d\u1ee5ng game c\u1ee7a b\u1ea1n li\u00ean t\u1ee5c h\u00e0ng th\u00e1ng tr\u1eddi ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 nh\u1eefng h\u00e0nh vi kh\u00e1c v\u1edbi m\u1ed9t ng\u01b0\u1eddi m\u1edbi ch\u1ec9 t\u1ea3i n\u00f3 v\u1ec1 ng\u00e0y h\u00f4m qua. B\u1ea1n s\u1ebd mu\u1ed1n bi\u1ebft nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u00f3 l\u00e0 g\u00ec, \u0111\u1ec3 c\u00f3 c\u00e1ch \u0111\u1ed1i \u0111\u00e3i ri\u00eang v\u1edbi t\u1eebng lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi ch\u01a1i m\u1edbi g\u1eafn b\u00f3 h\u01a1n v\u00e0 s\u1edbm \u0111\u1ea7u t\u01b0 ti\u1ec1n v\u00e0o \u1ee9ng d\u1ee5ng? \u0110\u00e2u l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u th\u01b0\u01a1ng m\u1ea1i h\u00f3a qua IAP? Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng l\u00e2u n\u0103m c\u00f3 m\u1edf \u1ee9ng d\u1ee5ng ra th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi? Chu k\u1ef3 ch\u01a1i c\u1ee7a h\u1ecd l\u00e2u h\u01a1n hay ng\u1eafn h\u01a1n? Ph\u00e2n t\u00edch \u0111o\u00e0n h\u1ec7 c\u00f3 th\u1ec3 cho b\u1ea1n c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

S\u1eed d\u1ee5ng\u00a0Cohort Analysis s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3\u00a0n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh \u1ee9ng d\u1ee5ng d\u1ec5 d\u00e0ng, l\u00fd gi\u1ea3i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nghi\u00ean c\u1ee9u ph\u1ea1m vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ec9 ra nh\u1eefng xu th\u1ebf quan tr\u1ecdng khi nghi\u00ean c\u1ee9u\u00a0\u1ee9ng d\u1ee5ng. \u0110\u00e2y s\u1ebd \u00a0l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho\u00a0c\u00e1c nh\u00e0 l\u00e0m \u1ee9ng d\u1ee5ng mobile.<\/p>\n

(T\u1ed5ng h\u1ee3p)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Cohort Analysis l\u00e0 nh\u1eefng\u00a0b\u00e1o c\u00e1o \u0111o\u00e0n h\u1ec7 gi\u00fap b\u1ea1n n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh c\u00e1c \u1ee9ng d\u1ee5ng d\u1ec5 d\u00e0ng v\u00e0 l\u00fd gi\u1ea3i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1ch\u00a0nghi\u00ean c\u1ee9u ph\u1ea1m vi ng\u01b0\u1eddi d\u00f9ng sau \u0111\u00f3 ch\u1ec9 ra nh\u1eefng xu th\u1ebf quan tr\u1ecdng trong \u1ee9ng d\u1ee5ng. C\u00e1ch d\u00f9ng Cohort Analysis \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 […]<\/p>\n","protected":false},"author":10,"featured_media":3295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[618],"yoast_head":"\n6 c\u00e1ch d\u00f9ng Cohort Analysis trong ng\u00e0nh \u1ee9ng d\u1ee5ng mobile\u00a0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/6-cach-dung-cohort-analysis-trong-nganh-ung-dung-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 c\u00e1ch d\u00f9ng Cohort Analysis trong ng\u00e0nh \u1ee9ng d\u1ee5ng mobile\u00a0\" \/>\n<meta property=\"og:description\" content=\"Cohort Analysis l\u00e0 nh\u1eefng\u00a0b\u00e1o c\u00e1o \u0111o\u00e0n h\u1ec7 gi\u00fap b\u1ea1n n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh c\u00e1c \u1ee9ng d\u1ee5ng d\u1ec5 d\u00e0ng v\u00e0 l\u00fd gi\u1ea3i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1ch\u00a0nghi\u00ean c\u1ee9u ph\u1ea1m vi ng\u01b0\u1eddi d\u00f9ng sau \u0111\u00f3 ch\u1ec9 ra nh\u1eefng xu th\u1ebf quan tr\u1ecdng trong \u1ee9ng d\u1ee5ng. 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