{"id":2970,"date":"2015-01-31T15:38:50","date_gmt":"2015-01-31T08:38:50","guid":{"rendered":"http:\/\/news.appota.com\/?p=2970"},"modified":"2021-04-13T16:21:12","modified_gmt":"2021-04-13T09:21:12","slug":"6-xu-huong-cua-app-mobile-trong-nam-2015","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/6-xu-huong-cua-app-mobile-trong-nam-2015\/","title":{"rendered":"6 xu h\u01b0\u1edbng c\u1ee7a Mobile App trong n\u0103m 2015"},"content":{"rendered":"

M\u1ed9t v\u00e0i d\u1ef1 \u0111o\u00e1n cho c\u00e1c dev v\u1ec1 xu h\u01b0\u1edbng c\u1ee7a Mobile App trong n\u0103m 2015.<\/strong><\/em><\/p>\n

<\/p>\n

1. T\u01b0\u01a1ng th\u00edch \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c thi\u1ec7t b\u1ecb d\u1ea1ng wearable:\u00a0<\/strong><\/p>\n

N\u0103m 2015 s\u1ebd ch\u1ee9ng ki\u1ebfn nhi\u1ec1u h\u01a1n nh\u1eefng thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 \u0111eo, m\u1eb7c tr\u00ean ng\u01b0\u1eddi. Nh\u1eefng thi\u1ebft b\u1ecb nh\u01b0 k\u00ednh th\u1ef1c t\u1ebf, thi\u1ebft b\u1ecb theo d\u00f5i s\u1ee9c kh\u1ecfe, smartwatch v.v.. \u0111\u1ec1u c\u1ea7n giao ti\u1ebfp v\u1edbi smartphone th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe, dinh d\u01b0\u1ee1ng c\u1ea7n thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 c\u00f3 th\u1ec3 tracking \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb wearable.<\/p>\n

\"How\"<\/p>\n

2. Ch\u1ec9 s\u1ed1 Retention s\u1ebd \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1eb7c bi\u1ec7t\u00a0quan t\u00e2m.<\/strong><\/p>\n

Nh\u1eefng ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0\u1ee3t t\u1ea3i, rating c\u00f3 l\u1ebd s\u1ebd nh\u01b0\u1eddng v\u1ecb tr\u00ed quan tr\u1ecdng c\u1ee7a m\u00ecnh cho ch\u1ec9 s\u1ed1 Retention. V\u1edbi m\u1ed9t game\/app c\u00f3 t\u1ef7 l\u1ec7 retention cao s\u1ebd r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 nh\u00e0 ph\u00e1t tri\u1ec3n thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn b\u1edfi nh\u1eefng user \u0111ang s\u1eed d\u1ee5ng c\u00f3 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u1edbi game\/app r\u1ea5t cao, kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng user \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o s\u1ebd r\u1eddi b\u1ecf trong th\u1eddi gian r\u1ea5t ng\u1eafn sau khi t\u1ea3i.<\/p>\n

D\u00f9ng Notification, ho\u1eb7c force open c\u0169ng gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 Retention, tuy nhi\u00ean vi\u1ec7c n\u00e0y c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o.<\/p>\n

3. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p s\u1ebd c\u00f3 App c\u1ee7a ri\u00eang m\u00ecnh.<\/strong><\/p>\n

Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a App trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p nh\u1ecf \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1eadp trung ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng mobile c\u1ee7a ri\u00eang m\u00ecnh. Trong n\u0103m 2015, nhu c\u1ea7u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean cao v\u00e0 s\u1ebd ng\u00e0y c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n nh\u1eefng \u1ee9ng d\u1ee5ng mobile c\u1ee7a doanh nghi\u1ec7p k\u1ec3 c\u1ea3 c\u00f4ng ty, t\u1eadp \u0111o\u1ea1n, doanh nghi\u1ec7p nh\u1ecf v.v…<\/p>\n

4. Game\/App s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t startup.<\/strong><\/p>\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p Mobile \u0111ang \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ec9nh cao c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n, nh\u1eefng game\/app th\u00e0nh c\u00f4ng v\u00e0 mang l\u1ea1i doanh thu l\u1edbn \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n kh\u1edfi nghi\u1ec7p. \u00a0N\u0103m 2015 s\u1ebd ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn h\u00e0ng lo\u1ea1t startup ra \u0111\u1eddi d\u1ef1a tr\u00ean nh\u1eefng \u1ee9ng d\u1ee5ng mobile.<\/p>\n

5. Ng\u00f4n ng\u1eef Swift\u00a0s\u1ebd ph\u00e1t tri\u1ec3n.<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh b\u1eadc cao \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi Apple ch\u01b0a l\u00e2u. V\u1edbi nh\u1eefng t\u00ednh n\u0103ng \u01b0u vi\u1ec7t c\u1ee7a m\u00ecnh Swift c\u00f3 th\u1ec3 gi\u00fap l\u1eadp tr\u00ecnh vi\u00ean c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng g\u00e2y ra m\u1ed1i lo khi \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea1o ra qu\u00e1 d\u1ec5 d\u00e0ng s\u1ebd ph\u00e1t sinh s\u1ed1 l\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m tr\u00ean kho \u1ee9ng d\u1ee5ng<\/p>\n

\"C\u00f3<\/p>\n

6. ASO s\u1ebd \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng h\u01a1n tr\u01b0\u1edbc<\/strong><\/p>\n

V\u1edai s\u1ed1 l\u01b0\u1ee3ng kh\u1ed5ng l\u1ed3, c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean c\u00e1c kho t\u1ea3i c\u1ee7a Google Play v\u00e0 App Store tr\u1edf th\u00e0nh m\u00f4t ma tr\u1eadn khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1ecb l\u1ea1c v\u00e0o \u0111\u00f3 v\u00e0 kh\u00f4ng th\u1ec3 nhanh ch\u00f3ng t\u00ecm \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng m\u00ecnh mong mu\u1ed1n. K\u00e8m theo \u0111\u00f3, s\u1ef1 c\u1ea1nh tranh c\u1ee7a nh\u1eefng \u1ee9ng d\u1ee5ng trong c\u00f9ng m\u1ed9t l\u0129nh v\u1ef1c s\u1ebd tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ebd ph\u1ea3i l\u00e0m\u00a0ASO\u00a0m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ch\u1eadt ch\u1ed9i c\u1ee7a c\u00e1c kho t\u1ea3i.<\/p>\n

 <\/p>\n

Appota Team – Theo Bizjournals.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t v\u00e0i d\u1ef1 \u0111o\u00e1n cho c\u00e1c dev v\u1ec1 xu h\u01b0\u1edbng c\u1ee7a Mobile App trong n\u0103m 2015.<\/p>\n","protected":false},"author":9,"featured_media":2971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[8,85,597],"yoast_head":"\n6 xu h\u01b0\u1edbng c\u1ee7a Mobile App trong n\u0103m 2015 - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/6-xu-huong-cua-app-mobile-trong-nam-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 xu h\u01b0\u1edbng c\u1ee7a Mobile App trong n\u0103m 2015 - Appota News\" \/>\n<meta property=\"og:description\" content=\"M\u1ed9t v\u00e0i d\u1ef1 \u0111o\u00e1n cho c\u00e1c dev v\u1ec1 xu h\u01b0\u1edbng c\u1ee7a Mobile App trong n\u0103m 2015.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/6-xu-huong-cua-app-mobile-trong-nam-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-31T08:38:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T09:21:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.appota.com\/wp-content\/uploads\/2015\/02\/2015.png\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"437\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/6-xu-huong-cua-app-mobile-trong-nam-2015\/\",\"url\":\"https:\/\/news.appota.com\/vi\/6-xu-huong-cua-app-mobile-trong-nam-2015\/\",\"name\":\"6 xu h\u01b0\u1edbng c\u1ee7a Mobile App trong n\u0103m 2015 - 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