{"id":2850,"date":"2014-11-19T18:22:15","date_gmt":"2014-11-19T11:22:15","guid":{"rendered":"http:\/\/news.appota.com\/?p=2850"},"modified":"2021-04-14T09:24:58","modified_gmt":"2021-04-14T02:24:58","slug":"phat-trien-game-chon-luot-download-hay-ty-le-retention","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/phat-trien-game-chon-luot-download-hay-ty-le-retention\/","title":{"rendered":"Ph\u00e1t tri\u1ec3n Game: Ch\u1ecdn l\u01b0\u1ee3t download hay t\u1ef7 l\u1ec7 retention"},"content":{"rendered":"

\u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n game mobile, s\u1ed1 l\u01b0\u1ee3ng download lu\u00f4n r\u1ea5t \u0111\u01b0\u1ee3c coi tr\u1ecdng, \u0111\u00f4i khi n\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng. Tuy nhi\u00ean, ch\u00fang ta c\u00f2n m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ea5t quan tr\u1ecdng kh\u00e1c, \u0111\u00f3 l\u00e0: t\u1ef7 l\u1ec7 Retention.<\/em><\/strong><\/p>\n

<\/p>\n

\"Techniques-for-growing-app-retention\"<\/a><\/p>\n

Retention l\u00e0 t\u1ef7 l\u1ec7 quay tr\u1edf l\u1ea1i c\u1ee7a ng\u01b0\u1eddi ch\u01a1i v\u00e0 n\u00f3 c\u0169ng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u0111\u1ed9 trung th\u00e0nh c\u1ee7a user \u0111\u1ed1i v\u1edbi m\u1ed7i game\/\u1ee9ng d\u1ee5ng.<\/p>\n

Ch\u1ecdn Downloads hay Retention?<\/strong><\/p>\n

C\u1ea3 hai ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec1u quan tr\u1ecdng, nh\u01b0ng n\u1ebfu ch\u1ec9 \u0111\u01b0\u1ee3c ch\u1ecdn m\u1ed9t ch\u1ec9 s\u1ed1, \u0111\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0 Retention. T\u1ea1i sao? V\u00ec nh\u00e0 ph\u00e1t tri\u1ec3n game ch\u1ec9 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n nh\u1edd v\u00e0o nh\u1eefng ng\u01b0\u1eddi ch\u01a1i trung th\u00e0nh ch\u1ee9 kh\u00f4ng ph\u1ea3i d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3t t\u1ea3i. S\u1ed1 l\u01b0\u1ee3t t\u1ea3i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1eb1ng r\u1ea5t nhi\u1ec1u c\u00e1ch nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 ng\u01b0\u1eddi ch\u01a1i quay tr\u1edf l\u1ea1i th\u00ec ch\u1ec9 c\u00f3 t\u00e1c d\u1ee5ng l\u00e0m \u0111\u1eb9p th\u1ed1ng k\u00ea tr\u00ean c\u00e1c kho \u1ee9ng d\u1ee5ng. M\u1ed9t game c\u00f3 10k l\u01b0\u1ee3t t\u1ea3i v\u1edbi t\u1ef7 l\u1ec7 retention l\u00e0 50% s\u1ebd t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi game c\u00f3 50k l\u01b0\u1ee3t t\u1ea3i m\u00e0 ch\u1ec9 c\u00f3 5% retention.<\/p>\n

L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 Retention?<\/strong><\/p>\n

S\u1ef1 quan tr\u1ecdng c\u1ee7a\u00a0t\u1ef7 l\u1ec7 Retention <\/strong>khi\u1ebfn b\u1ea5t c\u1ee9 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng\/game n\u00e0o \u0111\u1ec1u ph\u1ea3i t\u00ecm c\u00e1ch th\u00fac \u0111\u1ea9y. H\u00e3y th\u1eed m\u1ed9t v\u00e0i c\u00e1ch sau:<\/p>\n

–\u00a0T\u0103ng \u00a0t\u1ef7 l\u1ec7 Retention\u00a0<\/strong>b\u1eb1ng c\u00e1c s\u1ef1 ki\u1ec7n trong game: nh\u01b0 t\u1eb7ng qu\u00e0 \u0111\u0103ng nh\u1eadp, th\u01b0\u1edfng qu\u00e0 theo\u00a0ng\u00e0y, th\u01b0\u1edfng qu\u00e0 theo tu\u1ea7n nh\u1eb1m khuy\u1ebfn kh\u00edch user c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 tham gia game h\u00e0ng ng\u00e0y.<\/p>\n

– T\u1ea1o c\u1ed9ng \u0111\u1ed3ng trong game: C\u1ed9ng \u0111\u1ed3ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng gi\u00fap user trung th\u00e0nh v\u1edbi m\u1ed9t game, c\u1ea7n ph\u1ea3i l\u00e0m cho user c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o n\u00ean c\u00e1c bang, h\u1ed9i, clan \u0111\u1ec3 giao ti\u1ebfp, ch\u01a1i game c\u00f9ng nhau.<\/p>\n

– M\u1ea1ng x\u00e3 h\u1ed9i: Nh\u1eefng t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap cho game \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n v\u00e0 qua \u0111\u00f3 ng\u01b0\u1eddi ch\u01a1i s\u1ebd nh\u1edb \u0111\u1ebfn game c\u1ee7a b\u1ea1n h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 t\u1ea1o nh\u1eefng b\u1ea3ng Leader Board g\u1ed3m nh\u1eefng b\u1ea1n b\u00e8 c\u00f3 trong danh s\u00e1ch m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a user.<\/p>\n

– New content : Th\u01b0\u1eddng xuy\u00ean tung c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt v\u00e0 b\u1ed5 sung t\u00ednh n\u0103ng m\u1edbi s\u1ebd gi\u00fap cho ng\u01b0\u1eddi ch\u01a1i c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng.<\/p>\n

– Push notification: \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m kh\u00e1 m\u1ea1o hi\u1ec3m, c\u1ea7n c\u00f3 s\u1ef1 nghi\u00ean c\u1ee9u v\u00e0 c\u00e2n nh\u1eafc t\u1ea7n su\u1ea5t c\u0169ng nh\u01b0 c\u00e1ch m\u00e0 Notification s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean thi\u1ebft b\u1ecb ng\u01b0\u1eddi d\u00f9ng. Theo nghi\u00ean c\u1ee9u, nh\u1eefng game c\u00f3 s\u1eed d\u1ee5ng Push Notification h\u1ee3p l\u00fd c\u00f3 t\u1ef7 l\u1ec7 gia t\u0103ng retention nhi\u1ec1u h\u01a1n 26%<\/p>\n

C\u00f4ng c\u1ee5 s\u1eed d\u1ee5ng:<\/strong><\/p>\n

Tool Analytics: Flurry, Parse<\/p>\n

Push Notification: Urban airship<\/p>\n

Retention solution: Scringo<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n game mobile, s\u1ed1 l\u01b0\u1ee3ng download lu\u00f4n r\u1ea5t \u0111\u01b0\u1ee3c coi tr\u1ecdng, \u0111\u00f4i khi n\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng. Tuy nhi\u00ean, ch\u00fang ta c\u00f2n m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ea5t quan tr\u1ecdng kh\u00e1c, \u0111\u00f3 l\u00e0: t\u1ef7 l\u1ec7 Retention.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[],"yoast_head":"\nPh\u00e1t tri\u1ec3n Game: Ch\u1ecdn l\u01b0\u1ee3t download hay t\u1ef7 l\u1ec7 retention - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/phat-trien-game-chon-luot-download-hay-ty-le-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e1t tri\u1ec3n Game: Ch\u1ecdn l\u01b0\u1ee3t download hay t\u1ef7 l\u1ec7 retention - Appota News\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n game mobile, s\u1ed1 l\u01b0\u1ee3ng download lu\u00f4n r\u1ea5t \u0111\u01b0\u1ee3c coi tr\u1ecdng, \u0111\u00f4i khi n\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng. Tuy nhi\u00ean, ch\u00fang ta c\u00f2n m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ea5t quan tr\u1ecdng kh\u00e1c, \u0111\u00f3 l\u00e0: t\u1ef7 l\u1ec7 Retention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/phat-trien-game-chon-luot-download-hay-ty-le-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-19T11:22:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T02:24:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/news.appota.com\/wp-content\/uploads\/2014\/11\/Techniques-for-growing-app-retention.png\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/phat-trien-game-chon-luot-download-hay-ty-le-retention\/\",\"url\":\"https:\/\/news.appota.com\/vi\/phat-trien-game-chon-luot-download-hay-ty-le-retention\/\",\"name\":\"Ph\u00e1t tri\u1ec3n Game: Ch\u1ecdn l\u01b0\u1ee3t download hay t\u1ef7 l\u1ec7 retention - 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