{"id":2496,"date":"2014-06-17T18:23:46","date_gmt":"2014-06-17T11:23:46","guid":{"rendered":"http:\/\/news.appota.com\/?p=2496"},"modified":"2021-04-13T16:25:56","modified_gmt":"2021-04-13T09:25:56","slug":"echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/","title":{"rendered":"Startup v\u00e0 c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng"},"content":{"rendered":"<p><em><strong>T\u1ea1i h\u1ed9i th\u1ea3o Echelon 2014, c\u00e1c speaker \u0111\u00e3 c\u00f3 d\u1ecbp b\u00e0n \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y, ph\u1ea7n l\u1edbn cho r\u1eb1ng nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1eef v\u1eebng l\u00e0: &#8211; V\u0103n h\u00f3a c\u00f4ng ty &#8211; C\u01a1 ch\u1ebf qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng &#8211; T\u1ed5 ch\u1ee9c c\u00f4ng ty<\/strong><\/em><\/p>\n<p><!--more--><\/p>\n<p>Ph\u00e1t tri\u1ec3n l\u00e0 c\u1ee5m t\u1eeb m\u00e0 b\u1ea5t c\u1ee9 startup n\u00e0o \u00a0\u0111\u1ec1u ph\u1ea3i t\u00e2m ni\u1ec7m trong \u0111\u1ea7u m\u1ed7i khi \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edbi. M\u1ecdi s\u1ef1 thay \u0111\u1ed5i, c\u1ea3i ti\u1ebfn, n\u1ed7 l\u1ef1c \u0111\u1ec1u \u0111i \u0111\u1ebfn m\u1ed9t m\u1ee5c \u0111\u00edch duy nh\u1ea5t l\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng h\u1ec1 nh\u1ecf nh\u1eefng startup g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 khi ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh h\u01a1n nh\u01b0: \u00a0kh\u00f4ng l\u00e0m h\u00e0i l\u00f2ng ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0 quay l\u01b0ng l\u1ea1i ho\u1eb7c b\u1ecb bu\u1ed9c ph\u1ea3i r\u1eddi kh\u1ecfi ch\u00ednh c\u00f4ng ty c\u1ee7a m\u00ecnh<\/p>\n<p><strong>T\u00ecm ng\u01b0\u1eddi ph\u00f9 h\u1ee3p<\/strong><\/p>\n<p>Con ng\u01b0\u1eddi l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh v\u0103n h\u00f3a c\u1ee7a m\u1ed9t c\u00f4ng ty. Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, vi\u1ec7c tuy\u1ec3n d\u1ee5ng th\u00eam ng\u01b0\u1eddi s\u1ebd kh\u00f3 kh\u0103n h\u01a1n tr\u01b0\u1edbc khi c\u1ea7n t\u00ecm nh\u1eefng con ng\u01b0\u1eddi th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 th\u1ec3 ph\u00e1t huy v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty. M\u1ed9t c\u00f4ng ty c\u00f3 v\u0103n h\u00f3a t\u00edch c\u1ef1c, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ee3 d\u00e2y g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c ph\u00f2ng ban, h\u1ea1n ch\u1ebf vi\u1ec7c tr\u1ed1ng \u0111\u00e1nh xu\u00f4i, k\u00e8n th\u1ed5i ng\u01b0\u1ee3c s\u1ebd l\u00e0 \u0111\u00f2n b\u1ea9y th\u00fac \u0111\u1ea9y t\u1eebng c\u00e1 nh\u00e2n l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/cdn.e27.co\/wp-content\/uploads\/2014\/06\/ecommercehead.jpg\" alt=\"\" width=\"486\" height=\"235\" \/><\/p>\n<p><strong>Vai tr\u00f2 c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o<\/strong><\/p>\n<p>L\u00e3nh \u0111\u1ea1o ch\u00ednh l\u00e0 ng\u01b0\u1eddi c\u00f3 ti\u1ebfng n\u00f3i cao nh\u1ea5t v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 c\u00f4ng ty, ngo\u00e0i ra l\u00e3nh \u0111\u1ea1o kh\u00f4ng n\u00ean ch\u1ec9 ch\u0103m ch\u0103m qu\u1ea3n l\u00fd nh\u1eefng v\u1ea5n \u0111\u1ec1 bao qu\u00e1t t\u1ed5ng th\u1ebf m\u00e0 c\u1ea7n ph\u1ea3i hi\u1ec3u s\u00e2u v\u00e0 r\u00f5 c\u00f4ng vi\u1ec7c c\u1ee7a t\u1eebng v\u1ecb tr\u00ed, b\u1ed9 ph\u1eadn. Trong t\u1ea5t c\u1ea3 tr\u01b0\u1eddng h\u1ee3p, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o lu\u00f4n l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m cao nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00f4ng ty, v\u00ec v\u1eady vi\u1ec7c n\u1eafm v\u1eefng ch\u00e2n t\u01a1 k\u1ebd t\u00f3c s\u1ebd gi\u00fap kh\u1edfi nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh<\/p>\n<p><strong>Kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf<\/strong><\/p>\n<p>\u0110\u00e2y l\u00e0 t\u00f4n ch\u1ec9 cao nh\u1ea5t, startup trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ebd c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi t\u00ednh tr\u1ea1ng sao nh\u00e3ng nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn th\u1ea5p. C\u1ea7n tuy\u1ec7t \u0111\u1ed1i tr\u00e1nh \u0111i\u1ec1u n\u00e0y, lu\u00f4n \u0111\u1ec1 cao kh\u00e1ch h\u00e0ng v\u00e0 l\u1eafng nghe h\u1ecd trong b\u1ea5t c\u1ee9 t\u00ednh hu\u1ed1ng n\u00e0o, cho d\u00f9 kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111ang s\u1eed d\u1ee5ng g\u00f3i d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m th\u1ea5p nh\u1ea5t.<\/p>\n<p>\u0110\u1ecdc c\u00e1c recap kh\u00e1c t\u1eeb s\u1ef1 ki\u1ec7n Echelon\u00a0<a href=\"http:\/\/news.appota.com\/tag\/echelon-2014\/\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n<p style=\"text-align: right;\">Theo e27.co<\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i h\u1ed9i th\u1ea3o Echelon 2014, c\u00e1c speaker \u0111\u00e3 c\u00f3 d\u1ecbp b\u00e0n \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y, ph\u1ea7n l\u1edbn cho r\u1eb1ng nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1eef v\u1eebng l\u00e0: &#8211; V\u0103n h\u00f3a c\u00f4ng ty &#8211; C\u01a1 ch\u1ebf qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng &#8211; T\u1ed5 ch\u1ee9c c\u00f4ng ty<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[8,503,85,179],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Startup v\u00e0 c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup v\u00e0 c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng - Appota News\" \/>\n<meta property=\"og:description\" content=\"T\u1ea1i h\u1ed9i th\u1ea3o Echelon 2014, c\u00e1c speaker \u0111\u00e3 c\u00f3 d\u1ecbp b\u00e0n \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y, ph\u1ea7n l\u1edbn cho r\u1eb1ng nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1eef v\u1eebng l\u00e0: &#8211; V\u0103n h\u00f3a c\u00f4ng ty &#8211; C\u01a1 ch\u1ebf qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng &#8211; T\u1ed5 ch\u1ee9c c\u00f4ng ty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-17T11:23:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T09:25:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cdn.e27.co\/wp-content\/uploads\/2014\/06\/ecommercehead.jpg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/\",\"url\":\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/\",\"name\":\"Startup v\u00e0 c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng - Appota News\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/cdn.e27.co\/wp-content\/uploads\/2014\/06\/ecommercehead.jpg\",\"datePublished\":\"2014-06-17T11:23:46+00:00\",\"dateModified\":\"2021-04-13T09:25:56+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#primaryimage\",\"url\":\"http:\/\/cdn.e27.co\/wp-content\/uploads\/2014\/06\/ecommercehead.jpg\",\"contentUrl\":\"http:\/\/cdn.e27.co\/wp-content\/uploads\/2014\/06\/ecommercehead.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startup v\u00e0 c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\",\"name\":\"Ng\u00f4 Cay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"caption\":\"Ng\u00f4 Cay\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Startup v\u00e0 c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng - Appota News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/","og_locale":"en_US","og_type":"article","og_title":"Startup v\u00e0 c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng - Appota News","og_description":"T\u1ea1i h\u1ed9i th\u1ea3o Echelon 2014, c\u00e1c speaker \u0111\u00e3 c\u00f3 d\u1ecbp b\u00e0n \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y, ph\u1ea7n l\u1edbn cho r\u1eb1ng nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1eef v\u1eebng l\u00e0: &#8211; V\u0103n h\u00f3a c\u00f4ng ty &#8211; C\u01a1 ch\u1ebf qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng &#8211; T\u1ed5 ch\u1ee9c c\u00f4ng ty","og_url":"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/","og_site_name":"Appota News","article_published_time":"2014-06-17T11:23:46+00:00","article_modified_time":"2021-04-13T09:25:56+00:00","og_image":[{"url":"http:\/\/cdn.e27.co\/wp-content\/uploads\/2014\/06\/ecommercehead.jpg"}],"author":"Ng\u00f4 Cay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ng\u00f4 Cay","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/","url":"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/","name":"Startup v\u00e0 c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng - Appota News","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#primaryimage"},"thumbnailUrl":"http:\/\/cdn.e27.co\/wp-content\/uploads\/2014\/06\/ecommercehead.jpg","datePublished":"2014-06-17T11:23:46+00:00","dateModified":"2021-04-13T09:25:56+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d"},"breadcrumb":{"@id":"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#primaryimage","url":"http:\/\/cdn.e27.co\/wp-content\/uploads\/2014\/06\/ecommercehead.jpg","contentUrl":"http:\/\/cdn.e27.co\/wp-content\/uploads\/2014\/06\/ecommercehead.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/vi\/echelon-2014-startup-va-cau-chuyen-phat-trien-ben-vung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"Startup v\u00e0 c\u00e2u chuy\u1ec7n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d","name":"Ng\u00f4 Cay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","caption":"Ng\u00f4 Cay"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/2496"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=2496"}],"version-history":[{"count":7,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/2496\/revisions"}],"predecessor-version":[{"id":2589,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/2496\/revisions\/2589"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=2496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=2496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=2496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}