{"id":1707,"date":"2013-10-31T12:00:46","date_gmt":"2013-10-31T05:00:46","guid":{"rendered":"http:\/\/news.appota.com\/?p=1707"},"modified":"2021-04-13T17:12:22","modified_gmt":"2021-04-13T10:12:22","slug":"growth-hacking-tang-tr%c6%b0%e1%bb%9fng-d%e1%bb%99t-pha-cho-startup","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/growth-hacking-tang-tr%c6%b0%e1%bb%9fng-d%e1%bb%99t-pha-cho-startup\/","title":{"rendered":"Growth Hacking: T\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 cho Startup"},"content":{"rendered":"<div>\n<p><strong>\u00a0Pinterest, Facebook, Zynga, Dropbox, AirBnb&#8230; T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u00f3 c\u00f3 \u0111i\u1ec3m chung g\u00ec?<\/strong><\/p>\n<p style=\"text-align: right;\"><!--more--><\/p>\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u d\u00f9ng c\u00e1c k\u1ef9 thu\u1eadt Growth Hacking (T\u1ea1m d\u1ecbch: \u0110\u1ed9t ph\u00e1 t\u0103ng tr\u01b0\u1edfng) \u0111\u1ec3 t\u0103ng nhanh s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m t\u1eeb con s\u1ed1 kh\u00f4ng l\u00ean \u0111\u1ebfn h\u00e0ng tri\u1ec7u (v\u00e0 \u0111\u00f4i khi l\u00e0 h\u00e0ng tr\u0103m tri\u1ec7u).<br \/>\nC\u1ee5m t\u1eeb &#8220;Growth Hacking&#8221; &#8211; do Sean Ellis s\u00e1ng t\u1ea1o v\u00e0 \u0111\u01b0\u1ee3c Andrew Chen, m\u1ed9t doanh nh\u00e2n t\u1ea1i thung l\u0169ng Silicon, truy\u1ec1n b\u00e1 r\u1ed9ng r\u00e3i.\u00a0Growth Hacking ra \u0111\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft r\u1eafc r\u1ed1i th\u01b0\u1eddng g\u1eb7p c\u1ee7a c\u00e1c startup: t\u00ecm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean m\u1ed9t c\u00e1ch nhanh ch\u00f3ng sau khi \u0111\u00e3 tung s\u1ea3n ph\u1ea9m v\u00e0 m\u1ecdi qu\u1ea3ng c\u00e1o ra th\u1ecb tr\u01b0\u1eddng<br \/>\nNg\u01b0\u1eddi l\u00e0m Growth Hacking s\u1edf h\u1eefu nh\u1eefng \u0111\u1eb7c t\u00ednh lai gi\u1eefa marketer (ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o) v\u00e0 coder (l\u1eadp tr\u00ecnh vi\u00ean). \u0110\u00f3 l\u00e0 ng\u01b0\u1eddi lu\u00f4n b\u1ecb \u00e1m \u1ea3nh b\u1edfi c\u00e2u h\u1ecfi &#8220;L\u00e0m sao t\u00f4i t\u00ecm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh?&#8221; v\u00e0 tr\u1ea3 l\u1eddi v\u1edbi n\u00f3 b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u c\u00e1c A\/B test (Th\u1eed nghi\u1ec7m \u0111\u1ec3 so s\u00e1nh \u0111\u1ed9 hi\u1ec7u qu\u1ea3 2 phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o), trang \u0111\u00edch, y\u1ebfu t\u1ed1 lan truy\u1ec1n, kh\u1ea3 n\u0103ng ph\u00e1t t\u00e1n email, Open Graph&#8230; k\u1ebft h\u1ee3p c\u00f9ng nh\u1eefng \u0111\u1eb7c t\u00ednh c\u1ee7a marketing tr\u1ef1c ti\u1ebfp nh\u01b0 ch\u00fa tr\u1ecdng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p truy v\u1ea5n c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1c.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.action.vn\/images\/stories\/Content_update\/131029\/381x253xgrowth,P20hacking.png.pagespeed.ic.cgrLHY0lpM.png\" alt=\"\" width=\"381\" height=\"253\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>N\u1ebfu m\u1ed9t startup v\u1eabn ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c \u0111i\u1ec3m giao gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng,\u00a0Growth Hacking\u00a0s\u1ebd bi\u1ebfn kh\u1ea3 n\u0103ng lan truy\u1ec1n trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng internet tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u1eb7c t\u00ednh c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m. Sau khi s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng h\u1ee3p, h\u1ecd c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng.<br \/>\nNh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ec3\u00a0Growth Hacking\u00a0cho startup<br \/>\n<strong>1. T\u1ea5t c\u1ea3 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb Growth Hacking Funnel<\/strong>\u00a0\u2013 Trong nh\u1eefng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u1ea7u, startup kh\u00f4ng n\u00ean ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ea7u\/cu\u1ed1i nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh thu. Thay v\u00e0o \u0111\u00f3, h\u1ecd n\u00ean th\u1ea5u hi\u1ec3u c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng (Acquisition, Activation, Retention, Revenue \u2013 Ti\u1ebfp nh\u1eadn, K\u00edch ho\u1ea1t, Duy tr\u00ec, Doanh thu) v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng ti\u1ebfn t\u1eeb giai \u0111o\u1ea1n n\u00e0y sang giai \u0111o\u1ea1n kh\u00e1c:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Acquisition (Ti\u1ebfp nh\u1eadn) \u2013 T\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng nghe\/\u0111\u1ecdc \u0111\u01b0\u1ee3c th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00f4ng qua b\u00e1o ch\u00ed, blog v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c. N\u1ebfu b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, th\u00fa v\u1ecb v\u00e0 d\u1ec5 t\u00ecm ki\u1ebfm th\u00ec ch\u00fang s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c blogger n\u1ed5i ti\u1ebfng chia s\u1ebb.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Activation (K\u00edch ho\u1ea1t\/\u0110\u0103ng k\u00fd s\u1eed d\u1ee5ng) \u2013 Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn v\u1edbi trang ch\u1ee7 (ho\u1eb7c trang \u0111\u00edch) c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean\/like\/+1\/theo d\u00f5i&#8230;C\u00e1c trang ch\u1ee7 \u0111\u01a1n gi\u1ea3n h\u00f3a nh\u01b0 DropBox v\u00e0 Groupon th\u01b0\u1eddng l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd h\u01a1n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Retention (Duy tr\u00ec) \u2013 Ng\u01b0\u1eddi d\u00f9ng quay tr\u1edf l\u1ea1i trang ch\u1ee7 c\u1ee7a b\u1ea1n th\u00f4ng qua email, ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 t\u00edch c\u1ef1c s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c c\u0169ng s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1c t\u00edch n\u0103ng v\u00e0 \u01b0u \u0111\u00e3i c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh, g\u00f3p ph\u1ea7n m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t tu\u1ea7n sau khi \u0111\u0103ng k\u00fd Quota, th\u00e0nh vi\u00ean s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t email c\u1eadp nh\u1eadn c\u00e1c b\u00e0i vi\u1ebft th\u00fa v\u1ecb v\u1ec1 ch\u1ee7 \u0111\u1ec1 h\u1ecd quan t\u00e2m v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd tr\u1edf l\u1ea1i Quora. Ngo\u00e0i ra, c\u00e1c t\u00edch n\u0103ng x\u00e3 h\u1ed9i tr\u00ean Quota gi\u00fap ng\u01b0\u1eddi d\u00f9ng (\u0111\u00e3 \u0111\u0103ng k\u00fd l\u00e0m th\u00e0nh vi\u00ean ho\u1eb7c ch\u01b0a) d\u1ec5 d\u00e0ng chia s\u1ebb c\u00e1c n\u1ed9i dung m\u1edbi v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng kh\u00e1c.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Revenue (Doanh thu) \u2013 Ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra doanh nh\u1edd v\u00e0o qu\u1ea3ng c\u00e1o, \u0111\u0103ng k\u00fd nh\u1eadn tin t\u1ee9c m\u1edbi, th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ho\u1eb7c c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c kh\u00e1c.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.action.vn\/images\/stories\/Content_update\/131029\/xgrowthhack.jpg.pagespeed.ic.QyT_TUQcy_.jpg\" alt=\"\" \/><br \/>\nM\u1ed9t Growth Hacker kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng quan t\u00e2m \u0111\u1ebfn l\u1ee3i nhu\u1eadn trong c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n \u0111\u1ea7u. L\u00fac h\u1ecd n\u1ed7 l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u0169ng l\u00e0 l\u00fac doanh thu b\u1ecb \u0111\u1eb7t v\u00e0o h\u00e0ng th\u1ee9 y\u1ebfu d\u00f9 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c startup \u0111\u1ec1u c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 c\u1ea7m c\u1ef1 trong th\u1eddi gian \u0111\u00f3. M\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1eed nghi\u1ec7m kh\u1ea3 n\u0103ng t\u1ea1o ra doanh thu th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 growth hacking ch\u00ednh l\u00e0 \u0111\u1ed9ng vi\u00ean ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5 nh\u01b0 khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1, t\u1eb7ng ph\u1ea9m ho\u1eb7c t\u00e0i kho\u1ea3n cao c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i tweet, like, +1 ho\u1eb7c chia s\u1ebb qua email th\u00f4ng qua t\u00e0i kho\u1ea3n c\u1ee7a h\u1ecd.<br \/>\n<strong>2. Th\u1eed nghi\u1ec7m A\/B test<\/strong>\u00a0\u2013 \u0110\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c t\u00ednh n\u0103ng m\u1edbi v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang l\u00ean t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, c\u00e1c startup n\u00ean cho ch\u1ea1y A\/B test tr\u01b0\u1edbc. H\u00e3y chia l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n th\u00e0nh hai nh\u00f3m th\u1eed nghi\u1ec7m (nh\u00f3m s\u1ebd s\u1eed d\u1ee5ng t\u00ednh n\u0103ng m\u1edbi) v\u00e0 nh\u00f3m qu\u1ea3n l\u00fd (nh\u00f3m v\u1eabn s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng g\u1ed1c). B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m n\u00e0y d\u1ec5 d\u00e0ng b\u1eb1ng c\u00e1ch ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch Google Adwords. V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n b\u1ecf ra 100 USD \u0111\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn 2 trang \u0111\u00edch kh\u00e1c bi\u1ec7t: trang homepage hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 m\u1ed9t trang \u0111\u00edch kh\u00e1c v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 qu\u00e0 t\u1eb7ng. H\u00e3y t\u00ednh xem b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean h\u01a1n t\u1eeb trang n\u00e0o. Sau \u0111\u00f3 ti\u1ebfp t\u1ee5c l\u1eb7p l\u1ea1i th\u1eed nghi\u1ec7m v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau.<br \/>\n<strong>3. T\u1ea1o ra n\u1ed9i dung hay<\/strong>\u00a0\u2013 \u0111\u1ec3 n\u1ed9i dung thu h\u00fat v\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb, n\u00f3 c\u1ea7n ph\u1ea3i n\u1ed5i b\u1eadt (c\u00f3 th\u1ee9 h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm), m\u1edbi m\u1ebb v\u00e0 th\u00fa v\u1ecb. Growth Hacker t\u1ea1o nh\u1eefng trang \u0111\u00edch d\u00e0i ch\u1ee9a c\u1ea3 c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u01b0\u1ee3c ch\u00e8n v\u00e0o m\u1ed9t b\u1ea3n m\u1eabu (s\u1eed d\u1ee5ng ch\u00ednh API \u2013 giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n).<br \/>\n\u0110\u1ed1i v\u1edbi c\u00e1c n\u1ed9i dung blog (ho\u1eb7c ch\u1eef n\u00f3i chung), c\u00f3 m\u1ed9t s\u1ed1 \u00edt \u0111\u1ecbnh d\u1ea1ng s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a startup h\u01a1n nh\u01b0 l\u00e0 &#8220;Hangouts on Air&#8221; c\u1ee7a Google+, h\u1ed9i tho\u1ea1i h\u00ecnh \u1ea3nh s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng \u0111\u0103ng l\u00ean YouTube hay Tr\u00ecnh chi\u1ebfu h\u00ecnh \u1ea3nh nh\u01b0 Business Insider \u0111\u00e3 \u00e1p d\u1ee5ng.<br \/>\n<strong>4. T\u1ea1o d\u1ea5u \u1ea5n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong>\u00a0\u2013 ch\u00fang ta th\u01b0\u1eddng c\u00e2n nh\u1eafc \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh trong cu\u1ed9c s\u1ed1ng. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t, like, +1 c\u1ee7a c\u00e1c ng\u01b0\u1eddi d\u00f9ng kh\u00e1c gi\u00fap ta tin t\u01b0\u1edfng r\u1eb1ng quy\u1ebft \u0111\u1ecbnh\/h\u00e0nh \u0111\u1ed9ng ta s\u1eafp th\u1ef1c hi\u1ec7n l\u00e0 \u0111\u00fang. Startup n\u00ean khai th\u00e1c quy t\u1eafc n\u00e0y v\u00e0 chuy\u1ec3n h\u00f3a n\u00f3 th\u00e0nh l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng duy tr\u00ec l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3.<br \/>\nTh\u00eam logo v\u00e0o trang ch\u1ee7 &#8211; startup \u0111\u00e3 t\u1eebng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang b\u00e1o \u0111i\u1ec7n t\u1eed n\u1ed5i ti\u1ebfng nh\u01b0 TechCrunch, the Next Web, New York Times&#8230; ho\u1eb7c c\u00f3 c\u00e1c \u0111\u1ed1i t\u00e1c\/kh\u00e1ch h\u00e0ng l\u1edbn nh\u01b0 Google, Adobe, Nike n\u00ean \u0111\u1eb7t logo c\u1ee7a h\u1ecd \u1edf trang ch\u1ee7 c\u1ee7a m\u00ecnh. Th\u01b0\u1eddng th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n m\u1edbi \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng logo nh\u01b0ng \u0111\u1eebng b\u1ecf qua n\u01b0\u1edbc \u0111i n\u00e0y v\u00ec logo c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn xu\u1ea5t hi\u1ec7n tr\u00ean trang ch\u1ee7 c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap t\u0103ng s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o s\u1ea3n ph\u1ea9m.<br \/>\nCh\u1ee9ng th\u1ef1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u2013 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 nh\u1ea5t. Ch\u1ee9ng nh\u1eadn t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111i tr\u01b0\u1edbc l\u00e0 m\u1ed9t c\u00e1ch t\u1ea1o l\u00f2ng tin v\u1eefng ch\u1eafc \u1edf nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1edbi. Customer Development Labs (Ph\u00f2ng th\u00ed nghi\u1ec7m ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng) g\u1ea7n \u0111\u00e2y \u0111\u00e3 chia s\u1ebb m\u1ed9t th\u00ed nghi\u1ec7m tuy\u1ec7t v\u1eddi. Trong \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng mTurk \u0111\u1ec3 ph\u1ecfng v\u1ea5n 100 kh\u00e1ch h\u00e0ng trong 4 ti\u1ebfng \u0111\u1ed3ng h\u1ed3 v\u1edbi chi ph\u00ed \u00edt x\u1ea5p x\u1ec9 200 USD. Ph\u01b0\u01a1ng ph\u00e1p \u0111\u00f3 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd thu th\u1eadp \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u1eddi khen\/ch\u1ee9ng nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cho c\u00e1c trang \u0111\u00edch nh\u1eb1m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n!<br \/>\nTh\u00f4ng s\u1ed1 v\u1ec1 kh\u00e1ch h\u00e0ng \u2013 c\u00f4ng b\u1ed1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, l\u01b0\u1ee3ng tweet, ng\u01b0\u1eddi d\u00f9ng m\u1edbi gia nh\u1eadp&#8230; l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 duy tr\u00ec l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng m\u1edbi. V\u00ed d\u1ee5 nh\u01b0 Instagram c\u00f3 t\u00ednh n\u0103ng hi\u1ec3u th\u1ecb nh\u1eefng b\u1ea1n b\u00e8 n\u00e0o c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1eeba \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng n\u00e0y.<br \/>\n<strong>5. T\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c<\/strong>\u00a0\u2013 t\u00f9y v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 startup \u0111ang h\u01b0\u1edbng \u0111\u1ebfn, t\u00edch h\u1ee3p v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1c c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed9t \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u1edf d\u1ea1ng x\u00e2y d\u1ef1ng m\u1ed9t \u1ee9ng d\u1ee5ng ri\u00eang, s\u1eed d\u1ee5ng API (Giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng) ho\u1eb7c thi\u1ebft l\u1eadp quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u1edf r\u1ed9ng kinh doanh.<br \/>\nFacebook, Twitter, Google+, iOS \u2013 nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1edbi. Andrew Chen \u0111\u00e3 t\u1eebng g\u1ee3i \u00fd ba c\u00e2u h\u1ecfi gi\u00fap \u0111\u00e1nh gi\u00e1 li\u1ec7u m\u1ed9t n\u1ec1n t\u1ea3ng n\u00e0o \u0111\u00f3 c\u00f3 th\u00edch h\u1ee3p v\u1edbi startup c\u1ee7a b\u1ea1n kh\u00f4ng:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>N\u1ec1n t\u1ea3ng n\u00e0o gi\u00fap ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t?<\/li>\n<li>N\u1ec1n t\u1ea3ng n\u00e0o \u1ed5n \u0111\u1ecbnh nh\u1ea5t?<\/li>\n<li>N\u1ec1n t\u1ea3ng n\u00e0o c\u00f3 \u00edt \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u01a1n?<\/li>\n<\/ul>\n<p>\u0110\u1eebng b\u1ecf qua nh\u1eefng n\u1ec1n t\u1ea3ng nh\u1ecf v\u00ec ch\u00fang c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u00e2m nh\u1eadp s\u00e2u h\u01a1n v\u00e0 ti\u1ebfn g\u1ea7n h\u01a1n nh\u00f3m ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau. V\u00ed d\u1ee5 nh\u01b0 ph\u00e1t tri\u1ec3n tr\u00ean n\u1ec1n t\u1ea3ng SalesForce s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nh\u1eefng doanh nghi\u1ec7p nh\u1ecf (v\u00e0 l\u1edbn) d\u1ec5 d\u00e0ng h\u01a1n c\u1ea3. LinkedIn inApps hi\u1ec7n c\u00f2n h\u1ea1n ch\u1ebf nh\u01b0ng b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd \u0111\u1ec3 t\u00edch h\u1ee3p \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i ngh\u1ec1 nghi\u1ec7p n\u00e0y, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Tripit v\u00e0 Slideshare.<br \/>\nAPI \u2013 T\u00edch h\u1ee3p v\u1edbi Twitter, Facebook v\u00e0 Google+ quan tr\u1ecdng h\u01a1n l\u00e0 Oauth. Khai th\u00e1c ng\u00f4n ng\u1eef giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng, d\u1eef li\u1ec7u t\u1eeb AngelList, Craigslist, Maps, Quantcast, LinkedIn v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c n\u1eefa c\u00f3 th\u1ec3 gi\u00fap \u0111a d\u1ea1ng h\u00f3a th\u00f4ng tin v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 AirBnb t\u1ea1o ra t\u00ednh n\u0103ng n\u1ed5i ti\u1ebfng &#8220;post to Craiglist&#8221; d\u00f9 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t giao di\u1ec7n l\u1eadp tr\u00ecnh ch\u00ednh th\u1ee9c.<br \/>\nPh\u00e1t tri\u1ec3n kinh doanh \u2013 t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch c\u00f9ng nhau chia s\u1ebb c\u00e1c thu\u1eadn l\u1ee3i nh\u01b0 th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u ti\u00ean, quan h\u1ec7 \u0111\u1ed1i t\u00e1c ho\u1eb7c c\u00e1c download \u01b0u \u0111\u00e3i.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Action.vn\/e27<\/em><\/p>\n<div><em><br \/>\n<\/em><\/div>\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Pinterest, Facebook, Zynga, Dropbox, AirBnb&#8230; T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u00f3 c\u00f3 \u0111i\u1ec3m chung g\u00ec?<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[887],"tags":[458,457,425,459,179],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth Hacking: T\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 cho Startup - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/vi\/growth-hacking-tang-tr\u01b0\u1edfng-d\u1ed9t-pha-cho-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth Hacking: T\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 cho Startup - Appota News\" \/>\n<meta property=\"og:description\" content=\"\u00a0Pinterest, Facebook, Zynga, Dropbox, AirBnb&#8230; 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