{"id":1666,"date":"2013-10-18T10:10:34","date_gmt":"2013-10-18T03:10:34","guid":{"rendered":"http:\/\/news.appota.com\/?p=1666"},"modified":"2013-11-26T10:18:05","modified_gmt":"2013-11-26T03:18:05","slug":"qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh","status":"publish","type":"post","link":"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng m\u1ea1nh"},"content":{"rendered":"

Vi\u1ec7t Nam hi\u1ec7n c\u00f3 \u0111\u1ebfn h\u01a1n 107 tri\u1ec7u s\u1ed1 thu\u00ea bao \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, v\u1edbi kho\u1ea3ng 88% d\u00e2n s\u1ed1 s\u1edf h\u1eefu thi\u1ebft b\u1ecb n\u00e0y, nh\u01b0ng qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia d\u1ef1 b\u00e1o s\u1ebd thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai g\u1ea7n<\/em>.<\/strong><\/p>\n

<\/p>\n

M\u1ed9t cu\u1ed9c nghi\u00ean c\u1ee9u c\u1ee7a Kantar Media Vi\u1ec7t Nam t\u1ea1i b\u1ed1n th\u00e0nh ph\u1ed1 g\u1ed3m H\u00e0 N\u1ed9i, TPHCM, \u0110\u00e0 N\u1eb5ng v\u00e0 C\u1ea7n Th\u01a1 cho th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ee9ng th\u1ee9 ba v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp x\u00fac, sau qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh v\u00e0 qu\u1ea3ng c\u00e1o b\u1eb1ng b\u1ea3ng bi\u1ec3n.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng th\u00edch<\/strong><\/p>\n

\u00a0<\/strong>C\u00f3 \u0111\u1ebfn 24% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd kh\u00f4ng th\u00edch h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i, trong khi ch\u1ec9 ch\u01b0a \u0111\u1ea7y 19% s\u1ed1 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi l\u00e0 th\u00edch.<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng bi\u1ec3n \u0111\u1ee9ng th\u1ee9 hai v\u1ec1 m\u1ee9c \u0111\u1ed9 ti\u1ebfp x\u00fac nh\u01b0ng c\u0169ng \u0111\u1ed3ng th\u1eddi gi\u1eef v\u1ecb tr\u00ed n\u00e0y \u1edf m\u1ee9c \u0111\u1ed9 kh\u00f4ng th\u00edch, theo nghi\u00ean c\u1ee9u c\u1ee7a Kantar Media Vi\u1ec7t Nam.<\/p>\n

X\u1ebfp \u0111\u1ea7u trong s\u1ed1 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c cho l\u00e0 h\u1eefu \u00edch v\u1eabn l\u00e0 truy\u1ec1n h\u00ecnh v\u1edbi 87% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tr\u1ea3 l\u1eddi “th\u00edch”. Truy\u1ec1n h\u00ecnh chi\u1ebfm \u0111\u1ebfn 92% trong t\u1ed5ng doanh s\u1ed1 kho\u1ea3ng 10.943 t\u1ec9 \u0111\u1ed3ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u1edf Vi\u1ec7t Nam n\u1eeda \u0111\u1ea7u n\u0103m nay.<\/p>\n

T\u1ef7 l\u1ec7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet c\u0169ng \u0111ang ng\u00e0y m\u1ed9t t\u0103ng, trong \u0111\u00f3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 Internet l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u ch\u1ec9 \u0111\u1ee9ng sau truy\u1ec1n h\u00ecnh t\u1ea1i b\u1ed1n th\u00e0nh ph\u1ed1 k\u1ec3 tr\u00ean.<\/p>\n

Gi\u1edbi tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 14 \u0111\u1ebfn 25, s\u1eed d\u1ee5ng Internet r\u1ea5t nhi\u1ec1u, v\u1edbi h\u01a1n 50% th\u1eddi gian, v\u00e0 c\u00e1c chuy\u00ean gia nh\u1eadn th\u1ea5y \u0111\u1ed9 tu\u1ed5i c\u00e0ng l\u1edbn t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng Internet c\u00e0ng gi\u1ea3m d\u1ea7n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet, c\u1ea3 tr\u00ean m\u00e1y t\u00ednh l\u1eabn tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, s\u1ebd t\u0103ng trong t\u01b0\u01a1ng lai khi ng\u00e0y c\u00e0ng c\u00f3 th\u00eam nhi\u1ec1u c\u01b0 d\u00e2n gia nh\u1eadp “\u0111\u1ed9i qu\u00e2n” n\u00e0y, v\u00e0 c\u00e1c chuy\u00ean gia cho r\u1eb1ng v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong t\u01b0\u01a1ng lai, m\u1ee9c qu\u1ea3ng c\u00e1o v\u00ec th\u1ebf c\u0169ng t\u0103ng l\u00ean.<\/p>\n

Truy\u1ec1n h\u00ecnh hi\u1ec7n v\u1eabn l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi xem, chi\u1ebfm h\u01a1n 45% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi. Con s\u1ed1 n\u00e0y \u1edf nh\u1eefng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00e0 1,75%, theo kh\u1ea3o s\u00e1t c\u1ee7a Kantar Media Vi\u1ec7t Nam h\u1ed3i th\u00e1ng 3 n\u0103m nay.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

S\u1ebd t\u0103ng t\u1ed1c<\/strong><\/p>\n

Hi\u1ec7n t\u1ea1i, qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u1eabn chi\u1ebfm ch\u01b0a \u0111\u1ea7y 1% trong t\u1ed5ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ph\u1ea7n l\u1edbn qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y v\u1eabn ch\u1ec9 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c nh\u1eafn tin m\u1eddi ch\u00e0o mua h\u00e0ng hay s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, qu\u1ea3ng c\u00e1o r\u00e1c, “d\u1ed9i bom”… v\u00e0 \u0111i\u1ec1u n\u00e0y khi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y kh\u00f4ng th\u00edch.<\/p>\n

Ch\u1ec9 r\u1ea5t \u00edt doanh nghi\u1ec7p c\u00f3 \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n cho c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ea1i \u1ea3o (Augmented Reality) tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh nh\u01b0 Densu c\u1ee7a Nh\u1eadt B\u1ea3n hay Goldsun Media Focus. Goldsun Media Focus hi\u1ec7n \u0111ang s\u1edf h\u1eefu m\u1ed9t h\u1ec7 th\u1ed1ng g\u1ecdi l\u00e0 Sosmart v\u1edbi h\u01a1n 600 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp h\u1eb1ng th\u00e1ng v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nhau.<\/p>\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111\u00e3 c\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o nh\u01b0 PopUp, CatFish, Sponsored Post, CPA, Apps… hay qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u00e3 v\u1ea1ch, m\u00e3 QR, Qrcode, Augmented Reality… mang t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, thu h\u00fat ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f9ng tham gia v\u00e0o.<\/p>\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd trong cu\u1ed9c nghi\u00ean c\u1ee9u n\u00e0y c\u1ee7a Kantar Media l\u00e0 trong 10% d\u00e2n s\u1ed1 c\u00f3 thu nh\u1eadp v\u00e0 d\u00e2n tr\u00ed cao nh\u1ea5t, th\u00ec t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng Internet \u0111\u00e3 v\u01b0\u1ee3t s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi coi truy\u1ec1n h\u00ecnh h\u1eb1ng ng\u00e0y. Nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m n\u00e0y \u0111\u00e3 d\u00e0nh 207 ph\u00fat m\u1ed7i ng\u00e0y \u0111\u1ec3 l\u01b0\u1edbt web trong khi th\u1eddi gian xem truy\u1ec1n h\u00ecnh l\u00e0 197 ph\u00fat. T\u00ednh b\u00ecnh qu\u00e2n t\u1ea1i b\u1ed1n th\u00e0nh ph\u1ed1 n\u00f3i tr\u00ean, truy\u1ec1n h\u00ecnh v\u1eabn l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t \u0111\u1ec3 xem, v\u1edbi 208 ph\u00fat m\u1ed7i ng\u00e0y, trong khi Internet l\u00e0 91 ph\u00fat.<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 \u0111\u1ed9 ph\u1ee7 l\u1edbn nh\u1ea5t, tuy nhi\u00ean ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y b\u1ecb coi l\u00e0 qu\u00e1 t\u1ed1n k\u00e9m khi m\u1ed9t m\u1ea9u qu\u1ea3ng c\u00e1o 30 gi\u00e2y ph\u00e1t tr\u00ean “gi\u1edd v\u00e0ng” c\u00f3 gi\u00e1 ch\u1eebng 100 tri\u1ec7u \u0111\u1ed3ng. S\u1ed1 ti\u1ec1n n\u00e0y c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 “ch\u1ea1y” \u0111\u01b0\u1ee3c nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, v\u1ed1n c\u0169ng t\u0103ng \u0111\u1ed9 ph\u1ee7 \u0111\u01b0\u1ee3c \u0111\u1ebfn cho nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n

Theo b\u00e0 Tr\u1ea7n Th\u1ecb Thanh Mai, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Kantar Media Vi\u1ec7t Nam, trong th\u1eddi gian t\u1edbi truy\u1ec1n h\u00ecnh s\u1ebd v\u1eabn ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o, trong khi Internet v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd c\u00f3 nh\u1eefng c\u00fa t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd.<\/p>\n

Hi\u1ec7n t\u1ea1i c\u00e1c chuy\u00ean gia c\u0169ng \u0111ang nh\u00ecn th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u1edbn g\u1ecdi l\u00e0 LoSoMo, t\u1ee9c local (\u0111\u1ecba ph\u01b0\u01a1ng), social (m\u1ea1ng x\u00e3 h\u1ed9i) v\u00e0 mobile (di \u0111\u1ed9ng). H\u1ecd c\u0169ng nh\u00ecn th\u1ea5y m\u1ed9t h\u01b0\u1edbng t\u00edch c\u1ef1c h\u01a1n cho qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng khi m\u1edbi \u0111\u00e2y Procter & Gamble c\u00f4ng b\u1ed1 d\u00e0nh \u0111\u1ebfn 35% ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh cho c\u1ea3 tr\u1ef1c tuy\u1ebfn l\u1eabn thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Hay Facebook trong qu\u00fd 2 v\u1eeba qua \u0111\u1ea1t m\u1ee9c doanh thu cao v\u1edbi 1,83 t\u1ec9 \u0111\u00f4 la M\u1ef9, ch\u1ee7 y\u1ebfu l\u00e0 nh\u1edd v\u00e0o vi\u1ec7c ng\u01b0\u1eddi s\u1eed d\u1ee5ng truy c\u1eadp m\u1ea1ng x\u00e3 h\u1ed9i qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

 <\/p>\n

TBKTSG<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7t Nam hi\u1ec7n c\u00f3 \u0111\u1ebfn h\u01a1n 107 tri\u1ec7u s\u1ed1 thu\u00ea bao \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, v\u1edbi kho\u1ea3ng 88% d\u00e2n s\u1ed1 s\u1edf h\u1eefu thi\u1ebft b\u1ecb n\u00e0y, nh\u01b0ng qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia d\u1ef1 b\u00e1o s\u1ebd thay \u0111\u1ed5i trong t\u01b0\u01a1ng […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[435,436,103,235,193],"yoast_head":"\nQu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng m\u1ea1nh - Appota News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.appota.com\/en_US\/qu\u1ea3ng-cao-tren-thi\u1ebft-b\u1ecb-di-d\u1ed9ng-s\u1ebd-tang-m\u1ea1nh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng m\u1ea1nh - Appota News\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7t Nam hi\u1ec7n c\u00f3 \u0111\u1ebfn h\u01a1n 107 tri\u1ec7u s\u1ed1 thu\u00ea bao \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, v\u1edbi kho\u1ea3ng 88% d\u00e2n s\u1ed1 s\u1edf h\u1eefu thi\u1ebft b\u1ecb n\u00e0y, nh\u01b0ng qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia d\u1ef1 b\u00e1o s\u1ebd thay \u0111\u1ed5i trong t\u01b0\u01a1ng […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.appota.com\/en_US\/qu\u1ea3ng-cao-tren-thi\u1ebft-b\u1ecb-di-d\u1ed9ng-s\u1ebd-tang-m\u1ea1nh\/\" \/>\n<meta property=\"og:site_name\" content=\"Appota News\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-18T03:10:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-11-26T03:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.action.vn\/images\/stories\/Content_update\/131011\/kmv%20media.jpg\" \/>\n<meta name=\"author\" content=\"Ng\u00f4 Cay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u00f4 Cay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/\",\"url\":\"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/\",\"name\":\"Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng m\u1ea1nh - Appota News\",\"isPartOf\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.action.vn\/images\/stories\/Content_update\/131011\/kmv%20media.jpg\",\"datePublished\":\"2013-10-18T03:10:34+00:00\",\"dateModified\":\"2013-11-26T03:18:05+00:00\",\"author\":{\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#primaryimage\",\"url\":\"http:\/\/www.action.vn\/images\/stories\/Content_update\/131011\/kmv%20media.jpg\",\"contentUrl\":\"http:\/\/www.action.vn\/images\/stories\/Content_update\/131011\/kmv%20media.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.appota.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng m\u1ea1nh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.appota.com\/vi\/#website\",\"url\":\"https:\/\/news.appota.com\/vi\/\",\"name\":\"Appota News\",\"description\":\"Technology for Change\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.appota.com\/vi\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d\",\"name\":\"Ng\u00f4 Cay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g\",\"caption\":\"Ng\u00f4 Cay\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng m\u1ea1nh - Appota News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.appota.com\/en_US\/qu\u1ea3ng-cao-tren-thi\u1ebft-b\u1ecb-di-d\u1ed9ng-s\u1ebd-tang-m\u1ea1nh\/","og_locale":"en_US","og_type":"article","og_title":"Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng m\u1ea1nh - Appota News","og_description":"Vi\u1ec7t Nam hi\u1ec7n c\u00f3 \u0111\u1ebfn h\u01a1n 107 tri\u1ec7u s\u1ed1 thu\u00ea bao \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, v\u1edbi kho\u1ea3ng 88% d\u00e2n s\u1ed1 s\u1edf h\u1eefu thi\u1ebft b\u1ecb n\u00e0y, nh\u01b0ng qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia d\u1ef1 b\u00e1o s\u1ebd thay \u0111\u1ed5i trong t\u01b0\u01a1ng […]","og_url":"https:\/\/news.appota.com\/en_US\/qu\u1ea3ng-cao-tren-thi\u1ebft-b\u1ecb-di-d\u1ed9ng-s\u1ebd-tang-m\u1ea1nh\/","og_site_name":"Appota News","article_published_time":"2013-10-18T03:10:34+00:00","article_modified_time":"2013-11-26T03:18:05+00:00","og_image":[{"url":"http:\/\/www.action.vn\/images\/stories\/Content_update\/131011\/kmv%20media.jpg"}],"author":"Ng\u00f4 Cay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ng\u00f4 Cay","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/","url":"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/","name":"Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng m\u1ea1nh - Appota News","isPartOf":{"@id":"https:\/\/news.appota.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#primaryimage"},"image":{"@id":"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#primaryimage"},"thumbnailUrl":"http:\/\/www.action.vn\/images\/stories\/Content_update\/131011\/kmv%20media.jpg","datePublished":"2013-10-18T03:10:34+00:00","dateModified":"2013-11-26T03:18:05+00:00","author":{"@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d"},"breadcrumb":{"@id":"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#primaryimage","url":"http:\/\/www.action.vn\/images\/stories\/Content_update\/131011\/kmv%20media.jpg","contentUrl":"http:\/\/www.action.vn\/images\/stories\/Content_update\/131011\/kmv%20media.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/news.appota.com\/en_US\/qu%e1%ba%a3ng-cao-tren-thi%e1%ba%bft-b%e1%bb%8b-di-d%e1%bb%99ng-s%e1%ba%bd-tang-m%e1%ba%a1nh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.appota.com\/vi\/"},{"@type":"ListItem","position":2,"name":"Qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd t\u0103ng m\u1ea1nh"}]},{"@type":"WebSite","@id":"https:\/\/news.appota.com\/vi\/#website","url":"https:\/\/news.appota.com\/vi\/","name":"Appota News","description":"Technology for Change","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.appota.com\/vi\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/1d838da25327f86aa7b036bcdf019b8d","name":"Ng\u00f4 Cay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.appota.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8989e87f4faa93b5d4abb29a02e1b9f?s=96&d=mm&r=g","caption":"Ng\u00f4 Cay"}}]}},"_links":{"self":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/1666"}],"collection":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/comments?post=1666"}],"version-history":[{"count":3,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/1666\/revisions"}],"predecessor-version":[{"id":1822,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/posts\/1666\/revisions\/1822"}],"wp:attachment":[{"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/media?parent=1666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/categories?post=1666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.appota.com\/en_US\/wp-json\/wp\/v2\/tags?post=1666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}